Amsterdam MICExperience 2014 - Smart use of Social Media during Events
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Transcript of Amsterdam MICExperience 2014 - Smart use of Social Media during Events
Spread the Word How to Leverage the Use of Social Media During Events
Photos, Feedback and Findings
Twitter: @GHeijkoop Facebook: /HCIBS
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3.500
500
20
Lessons #Haren 1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action
Lessons #Haren 1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action
Where do you stand?
“I am doing pretty well on Social Media”
Agree Disagree
“I am doing pretty well on Social Media”
Agree Disagree
1. Why are you standing where you are standing?
2. What would you need to move further to the right?
a strategic choice
Brand Exposure
A Social Strategy …
Customer Service
Stakeholder Community
Professional Development
how
what
how
“Me and …?”
wait …
What are we doing?
Checklist for your next event
1.Facilitate: Icon, Backdrop & Action
2.Stimulate: Hostess, Hash-tag, Offline Reminder
3.Reward: Contest, VIP-treatment
What is your Mickey Mouse and your ‘castle’?
#exercise
Before we go …
receive slides & e-book “The Ultimate Social Media Roadmap”
[email protected] twitter: @gheijkoop #MICExperience
Gerrit Heijkoop How Can I Be Social (HCIBS)
Twitter: @HCIBS or @GHeijkoop
Facebook: /HCIBS
E-mail: [email protected]
Spread the Word How to Leverage the Use of Social Media During Events