Amsterdam MICEdition Winter 2014

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Amsterdam MICEdition Twelfth edition Number 2 Winter 2014 The ‘green’ business choice For all its wealth of history, Amsterdam has always been a progressive city, squarely focused on the future. It’s no surprise, then, that Amsterdam’s MICE industry is embracing innovation to create sustainable events, making environmentally responsible decisions to contribute to the health of our planet. 4 MICE CALENDAR UNIQUE PARTNER LOCATIONS & PROGRAMMES DEVELOPMENTS ALONG THE IJ WATERFRONT EVENTS 10 2 4 8 12 Artist’s impression Maritim Hotel

description

For all its wealth of history, Amsterdam has always been a progressive city, squarely focused on the future. It’s no surprise, then, that Amsterdam’s MICE industry is embracing innovation to create sustainable events, making environmentally responsible decisions to contribute to the health of our planet.

Transcript of Amsterdam MICEdition Winter 2014

Page 1: Amsterdam MICEdition Winter 2014

winter 2014 - Amsterdam MICEdition

Amsterdam MICEdition Twelfth edition Number 2 Winter 2014

The ‘green’ business choice

For all its wealth of history, Amsterdam has always been a progressive city, squarely focused on the future. It’s no surprise, then, that Amsterdam’s MICE industry is embracing innovation to create sustainable events, making environmentally responsible decisions to contribute to the health of our planet.

4

MICECALENDAR

UNIQUE

PARTNER

LOCATIONS &

PROGRAMMES

DEVELOPMENTS

ALONG THEIJ WATERFRONT

EVENTS

10

2

4

8

12Artist’s impression Maritim Hotel

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Amsterdam MICEdition - winter 2014

Developments along the IJ waterfront

CGR offers independent adviceClear rules for any advertising during medical events announced in the Netherlands Code of conduct.

The Foundation for the Code for Pharmaceutical Advertis-ing (CGR) was founded to implement a Code of Conduct for pharmaceutical advertising. Organisers of medical events in Europe must now comply with the European regulations for advertising of medicinal products. Help with complyingHow can you ensure that your pharmaceutical-related con-ference or event does indeed comply with the regulations? ‘It is not as difficult as it may seem,’ says Janine Galjaard, Director of the Keuringsraad (advertising control body), responsible for the enforcement of the Netherlands’ Code of Conduct for Pharmaceutical Advertising. ‘Our pre-con-vention check offers additional certainty.’Detailed information about the rules for advertising during medical events in the Netherlands is available at www.cgr.nl (in English). For more information or tailor-made advice, please contact the CGR by telephone at +31 20 408 06 86 or via email at [email protected].

Amsterdam’s skyline will be enriched with two iconic buildings along the IJ waterfront, next to the EYE Film Institute and A’DAM Tower. One will be home to Maritim Amsterdam, the flagship congress and conference hotel for the award-winning Maritim Group. The second will be a high-quality residential building and offers apartments for everyone, from single apartments to family flats. The project, with its wide range of services and facilities covering approximately 70,000m2, will be designed by Team V Architecture. The completion of the entire project is expected in 2018.

Congress hotel fills city needAs Amsterdam currently lacks conference centres, the arrival of a congress hotel has been a high priority for the city. With 52,000m2 of space and some 600 four-star rooms, Maritim Amsterdam also fulfils the need for hotel rooms in the north-ern part of Amsterdam. The two congress halls, for 2,300 people and 1,300 people respectively, and facilities for up to 5,000 guests make Maritim Amsterdam one of the largest congress hotels in Europe – on top of being the flagship con-gress hotel for Maritim Hotels worldwide. With its experience in planning, organising and managing congresses and meet-

ings, Maritim Amsterdam will offer a rich event programme of congresses, keynote speakers, concerts, product launches, fashion shows and brand presentations. The hotel expects about 360,000 visitors per year and will work in close collabor-ation with the RAI and several hotels in Amsterdam. Eric van der Burg, deputy mayor City of Amsterdam: ‘Maritim Amster-dam will form an added value for the city of Amsterdam, as visitors of the congress hotel will visit the city and give a huge boost to the local economy.’ Living in the skyline of AmsterdamThe residential tower will provide about 23,000m2 of space and consist of around 220 apartments of different sizes and types, including penthouses, spacious apartments for fami-lies, small apartments for young professionals and serviced apartments. Living in one of the highest residential towers of Amsterdam will be a truly unique experience, with its outdoor terraces and fantastic view of the city. Unique hotel and housing conceptThe project is unique for its wide variety of facilities for guests as well as locals, including:Janine Galjaard, Director of the Advertising control body

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Developments along the IJ waterfront

‘Creating a great environment to meet’ is the motto of Amsterdam RAI as the convention centre continues, together with event organisers, to realise its ambitions related to sustainability within the European conference and exhibition industry. The recently published RAI Sustainability Report (www.rai.nl/csr) describes the company’s CSR achievements to date, including 100% waste recycling, the installation of 1,632 solar panels, international sustainability certifications and an enhanced CSR policy.

Strong togetherThe CSR goal of Amsterdam RAI is, together with event organisers, to take every possible opportunity to make improvements, innovations, savings and connections that will optimise events. For example: - Reduce the amount of event waste together, and therefore reduce costs. - Increase the sustainability of catering by means of eco-friendly options within the range (including the Heartwarming Amsterdam catering concept). - Optimise accessibility together – for instance by offering travel deals in cooperation with Dutch rail company NS and the public transport companies in Amsterdam.

Best-in-class waste policyThe icing on the cake of last year’s efforts is that, together with its clients, Amsterdam RAI achieved zero waste. Since 2007, Amsterdam RAI has been actively optimising its waste policy, and the result is that the company has now achieved 100% recycling. At the same time, the total waste production was reduced by 30%. For an insight into the RAI and its CSR policy, check out the video or download the sustainability report: www.rai.nl/csr. Contact us to find out more about increasing the sustainability of your event at Amsterdam RAI.

Amsterdam RAI

‘Creating a great environment to meet’

AMSTERDAM RAIEuropaplein1078 GZ AmsterdamT +31 20 549 17 22E [email protected] rai.nl

• Several restaurants offering international and national cuisine as well as small bites

• A sky bar with a breathtaking view• Congress facilities in several sizes, including very large

conference halls• Meeting rooms for guests and locals in a unique location

with four-star service and quality• One of the most spectacular wellness and fitness areas in

the Netherlands, welcoming both hotel guests and locals• A wide variety of apartments of different types and sizes,

including terraces with a spectacular view in all directions• In addition, the adjacent park will be the green heart of the

neighbourhood and a place for recreation and vitalisation for all.

Overhoeks: Amsterdam’s ‘red-hot art neighbourhood’The project is located in Overhoeks, the lively new neighbour-hood in the northern part of Amsterdam along the IJ water-front. With the arrival of the eye-catching EYE Film Institute, the transformation of the former Shell headquarters building into A’DAM (the epicentre of electronic and dance music), the NDSM shipyard-turned-glitzy industrial beehive plus all the

emerging new bars and restaurants, Amsterdam’s northern half is often referred to as one of the trendiest neighbourhoods in the world. The New York Times called the area, the ‘red-hot art neighbourhood’ and Amsterdam’s new creative centre. The pro-ject will give a huge boost to both its immediate area and the wider city, combining all the benefits of living in an international city with the advantages of a high quality of life. Together with the City of Amsterdam, the partners are working hard to further develop and position of Overhoeks as the city’s signature area.

Central locationThe ferry is only a few steps away and connects the area with Central Station. The North/South metro connection, which will link up the southern and northern halves of Amsterdam, will be completed in 2017. The new metro station will be just a ten-minute walk away. Getting to Amsterdam Airport Schiphol takes under half an hour. These public trans-port connections, in combination with the underground parking garage for around 540 cars, will support the sophisticated mobility concept that guarantees the minimum pos-sible impact of noise and traffic.

Rientz Mulder, Executive Chef

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Hotels of Amsterdam

Home of heartfelt hospitality The Steigenberger Airport Hotel Amsterdam is a first-class hotel with a wide range of recreational facilities, where hospitality and service are paramount. The excellent accessibility, thanks to the free shuttle service to and from Amsterdam Airport Schiphol, makes Steigenberger Airport Hotel Amsterdam the ideal location for your overnight stay or (international) event. The hotel is located on the green edge of the Amsterdam Forest, which is a perfect backdrop for long walks, jogging and cycling.

Meetings & eventsThe 15 meeting rooms (all with natural daylight) are situated on the ground floor and are suitable for all your meetings, conferences and events for up to 620 persons (1,100m2 conference space). The hotel’s spacious foyers offer many possibilities for stands, promotional materials and coffee breaks. A specialised team of event managers can help you organise your tailor-made event or advise you about our green meeting facilities. Wireless internet is free of charge throughout the whole hotel.

Rooms & suites The hotel’s 440 comfortable rooms and suites are designed in warm colours and offer plenty of space for guests’ privacy. Of special note are the green executive rooms on a completely climate- neutral floor of the hotel, which fulfil the wishes of many guests for sustainability. Recreational benefitsGet a culinary surprise in one of the restaurants and bars or relax in the Lifestyle Club & Active Spa (free of charge), which includes a large indoor swimming pool, Finnish sauna, steam bath, sanarium, massage treatments, gym, relaxation room and sunny terrace. In Restaurant Nadar you can enjoy traditional homemade dishes. In the unique Sports & Media Bar you can watch sport matches live on screen while having a drink or quick meal. High-quality food, a green environment and warm, heartfelt service add up to an excellent stay at the Steigenberger Airport Hotel Amsterdam.

1. Dutch Design Hotel Artemis

John M. Keynesplein 21066 EP AmsterdamT +31 20 714 10 00I artemisamsterdam.com 2. Amsterdam American Hotel – Hampshire Eden Leidsekade 971017PN AmsterdamT +31 20 556 30 00I hampshire-hotels.com

3. Amsterdam Marriott Hotel Stadhouderskade 121054 ES AmsterdamT +31 20 607 55 55I marriott.com

4. Bilderberg Garden Hotel Dijsselhofplantsoen 71077 BJ AmsterdamT +31 20 570 56 00I bilderberg.nl

5. Conservatorium Hotel Amsterdam Van Baerlestraat 271071 AN Amsterdam T +31 20 570 00 00I conservatoriumhotel.com 6. Crowne PlazaAmsterdam City Centre Nieuwezijds Voorburgwal 51012 RC AmsterdamT +31 20 620 05 00I crownplaza.com 7. Crowne PlazaAmsterdam South George Gershwinlaan 1011082 MT AmsterdamT +31 20 504 36 66I crownplaza.com

8. DoubleTree by Hilton Amsterdam Centraal Station Oosterdoksstraat 41011 DK AmsterdamT +31 20 530 08 00I doubletree.com

9. Hampshire Hotel - Rembrandt Square Amsterdam Amstelstraat 171017 DA AmsterdamT +31 20 890 47 47I hampshire-hotels.com

10. Hilton Amsterdam Apollolaan 1381077 BG AmsterdamT +31 20 710 60 00I hilton.com

11. Holiday Inn IJmuiden Seaport Beach Kennemerboulevard 2501976 EG IJmuiden Aan ZeeT +31 25 556 69 99I holidayinn.com

12. Hotel Casa 400 Eerste Ringdijkstraat 41097 BC AmsterdamT +31 20 665 11 71I hotelcasa400.nl

13. Hotel De L’Europe Nieuwe Doelenstraat 2-141012 CP AmsterdamT +31 20 531 17 77I leurope.nl

14. Hotel Okura Amsterdam Ferdinand Bolstraat 3331072 LH AmsterdamT +31 20 678 71 11I okura.nl

15. Hotel Pulitzer Prinsengracht 315-3311016 GZ AmsterdamT +31 20 523 52 35I pulitzeramsterdam.com

16. InterContinental Amstel Amsterdam Professor Tulpplein 11018 GX AmsterdamT +31 20 622 60 60I amstelhotel.nl

17. Landgoed Duin & Kruidberg Duin en Kruidbergerweg 602071 Santpoort T +31 23 512 18 00I duin-kruidberg.nl

18. Mercure Hotel Amsterdam City Joan Muyskenweg 101096 CJ AmsterdamT +31 20 721 91 76I mercure.com

19. Mövenpick HotelAmsterdam Piet Heinkade 111019 BR Amsterdam T +31 20 519 12 00I mövenpick-hotels.com

20. NH Barbizon Palace Hotel Prins Hendrikkade 59-721012 AD Amsterdam T +31 20 556 45 64 I nh-hotels.nl

21. NH City Centre Spuistraat 288-2921012 VX Amsterdam T +31 20 420 45 45I nh-hotels.nl

22. NH Grand Hotel Krasnapolsky Dam 91012 JS Amsterdam T +31 20 554 91 11I nh-hotels.nl

23. NovotelAmsterdam City

Europaboulevard 10 1083 AD AmsterdamT +31 20 541 11 23I novotelamsterdamcity.com

24. Park Hotel Stadhouderskade 251071 ZD Amsterdam T +31 20 671 12 22I parkhotel.nl

25. Park PlazaAmsterdam Airport Melbournestraat 11175 RM Lijnden T +31 20 658 05 80I parkplaza.com/lijnden-hotel

26. Park Plaza Victoria Amsterdam Damrak 1-5 1012 LG Amsterdam T +31 20 623 42 55I parkplaza.com

27. Radisson-Blu Hotel Amsterdam Airport Boeing Avenue 2, Schiphol-Rijk1119 PBA’dam T +31 20 655 31 31I radissonblu.nl

28. Ramada Apollo Amsterdam Centre Staalmeesterslaan 4101057 PH Amsterdam T +31 20 207 00 00I ramada-amsterdam.com

STEIGENBERGER AIRPORT HOTEL AMSTERDAMStationsplein ZW 951, 1117 CE Schiphol-OostT +31 20 540 07 77 E [email protected] I airporthotel-amsterdam.steigenberger.nl

Mövenpick Hotel Amsterdam City Centre A new meeting concept Rewarding its guests with a spectacular view over the city and River IJ from the 408 rooms, the Mövenpick Hotel Amsterdam City Centre offers a unique location in addition to exciting dining options in central Amsterdam. The hotel can accommodate conferences for up to 450 persons in its 12 flexible meeting rooms (1,100m2) and offers the pos-sibility to use its hotel application for iOS and Android in order to transform events into dynamic, interactive and col-laborative environments. A successful partnership between the Mövenpick Hotel Amster-dam and three diverse music and hospitality organisations on the River IJ has resulted in the creation of the new meeting concept ijVENUES, the newest addition to the venue port-folio of Amsterdam in the heart of the Eastern Docklands. This partnership results in a unique and playful venue distin-guished by its broad music and cultural network and by having an onsite hotel. Conferences and events capacity is up to 5,000 attendees, with maximum 1,250-delegate plenary sessions, 20 break-out rooms and more than 4,000m2 of exhibition space.

MÖVENPICK HOTEL AMSTERDAMPiet Heinkade 11, 1019 BR Amsterdam T +31 20 519 12 00E [email protected] moevenpick-hotels.com/amsterdam

More hotels in Amsterdam

Steigenberger Airport Hotel Amsterdam

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Amsterdam’s wealth of hotels combine luxury accommodation and state-of-the-art, flexible event facilities perfect for intimate meetings or large-scale conferences.

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29. Renaissance Amsterdam Hotel Kattengat 1 1012 SZ Amsterdam T +31 20 621 22 23I marriott.com

30. Sheraton Amsterdam Air-port Hotel & Conference Center Schiphol Boulevard 1011118 BG AmsterdamT +31 20 316 43 00I sheraton.nl

31. Sofitel Legend The Grand Oudezijds Voorburgwal 197 1012 EX AmsterdamT +31 20 555 31 11 I sofitel-legend-thegrand.com

32. Steigenberger Airport Hotel Amsterdam

Stationsplein ZW 9511117 CE Schiphol-OostT +31 20 540 07 77I airporthotel-amsterdam. steigenberger.nl

33. The Manor Hotel – Hampshire Eden Linnaeusstraat 891093 EK Amsterdam T +31 20 700 84 00I edenamsterdam- manorhotel.com

34. The Toren –Hampshire Classic Keizersgracht 1641015 CZ Amsterdam T +31 20 622 63 52I thetoren.nl

35. Westcord Fashion Hotel Amsterdam Hendrikje Stoffelsstraat 11058 GC AmsterdamT +31 20 810 08 00I westcordfashionhotel.nl

36. Wyndham Apollo Hotel Amsterdam Apollolaan 21077 BA Amsterdam T +31 20 673 59 22I wyndham-amsterdam.com

Flexible meeting spacesNovotel Amsterdam City is the biggest four-star MICE hotel within the Benelux, with 610 rooms and a 1,200m2 confer-ence centre. A complete makeover of the ground floor has created a fresh and modern hotel with a light and open-plan design.Located next to the Amstel Park and within walking distance of the RAI convention centre and the World Trade Center, it is conveniently located for congress and business visits. Amsterdam RAI train station is within a four-minute walk, al-lowing you to be in the city centre or at Amsterdam Airport Schiphol within ten minutes. It’s easily accessible by car too: the hotel has its own parking with capacity for 122 cars.

Your meetingThe hotel has its own convention centre with a total area of 1,200m2 divided over the ground and first floors, housing 17 meeting rooms, a meeting foyer, individual break-out areas and a modern business centre. Of this meeting space, 1,000m2 is located on the ground floor with flexible walls, giving clients the opportunity to move around. The flexibil- ity of the walls, together with lots of windows, wide doors

and high ceilings (five metres) ensures not only plenty of natural daylight but also makes it possible to organise events such as car launches, trade and fashion shows. With round tables and bespoke decoration, the convention centre becomes a warm and luxurious space where you can easily host your gala dinner or cocktail evening.In total, the hotel is able to host a group of 450 delegates for overnight stays, dining and meeting facilities in one location – which makes this hotel unique in the city of Amsterdam.

After your meeting The hotel offers a wide variety of recreational facilities such as a spa equipped with a relaxation room, two saunas and a massage service and a fitness centre with plenty of daylight and towel service, both available free of charge for all guests. The modern bar and restaurant of the hotel offers an international menu in an informal and relaxed atmosphere with an outside terrace for the sunny periods of the year and also bicycle rental is one of the services offered by the hotel.

Dutch Design Hotel Artemis Inspiration, creativity, art and pure Dutch design Dutch Design Hotel Artemis is a luxurious four-star hotel, ideally located between the city centre of Amster-dam, Amsterdam Airport Schiphol and business district Zuidas. The hotel offers 256 comfortable design rooms, 11 multifunctional meeting rooms, free WiFi throughout the hotel, free fitness facilities, an underground car park and Restaurant-Bar De Stijl, with a large waterside terrace.Every three months, a changing art exhibition is or-ganised in the hotel, called D&A (Design & ARTemis). Varying from photography to paintings and from fashion to design, these exhibitions make Dutch Design Hotel Artemis more than just a hotel: it is a total experience that ensures a dynamic and delightful ambiance.Dutch Design Hotel Artemis offers much more than just a location, combining your personal wishes and bud-get with great ideas to create a personalised proposal. Business meetings, press conferences, product launches or fashion shows: the possibilities are endless.

NOVOTEL AMSTERDAM CITYEuropaboulevard 10, 1083 AD AmsterdamT +31 20 541 11 23E [email protected] I novotelamsterdamcity.com

DUTCH DESIGN HOTEL ARTEMIS John M. Keynesplein 2, 1066 EP AmsterdamT +31 20 714 10 00E [email protected] I artemisamsterdam.com

Novotel Amsterdam City

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Conservatorium Hotel AmsterdamHosting flawless events from beginning to endIn the heart of Amsterdam’s famous fashion and museum district, just a stone’s throw from all the city’s delights, is the magnificent neo-gothic Conservatorium Hotel, standing on the former site of the Sweelinck music conservatory. Whether you’re planning an intimate dinner party, conference or a sophisticated cocktail party, the Conservatorium Hotel has a variety of elegant private meeting and event rooms that provide a fabulous setting for any event. In total, the Conservatorium Hotel offers 329m2 of meeting and event space, split over six different rooms. All meeting spaces are naturally lit and equipped with a state-of-the-art high-definition video conferencing system. The largest meeting venue accommodates 120 guests theatre style and 100 guests for a private dinner. Choose from a menu with tempting original dishes, an extensive wine list or delicious cocktails and combine it with stunning floral displays as the finishing touch to your event.The Conservatorium Hotel ensures an exceptionally high level of service and an outstanding culinary experience for a flawless event from beginning to end.

CONSERVATORIUM HOTEL AMSTERDAMVan Baerlestraat 27, 1071 AN AmsterdamT +31 20 570 00 00E [email protected] conservatoriumhotel.com

Hotels of Amsterdam

Hilton AmsterdamPlan ahead and saveLocated in the exclusive ‘Old South’ of the city, Hilton Amsterdam offers premium amenities for business events. Choose from 21 flexible function rooms, all equipped with high-speed wireless internet, which is complimentary throughout the public areas. Each room features individual air conditioning, ergonomic chairs and modern conference equipment. Whether planning a large conference or a celebratory banquet, benefit from full technical support, the latest audio-visual technology and an array of catering options. Hilton Amster-dam’s team of event planners have the expertise to organise a meeting that combines your event with an interactive online event. Together with a preferred supplier, the team possess-es the experience to host a cost-effective webcast. With the LightStay Meeting Calculator, meeting planners can calculate how these efforts reduce the carbon footprint of their event. Planning on booking your next business event? With Hilton Worldwide, it pays to think ahead. That’s because when you book by 31 December 2014,* you’ll save 2% for every month you book in advance (up to a maximum saving of 20%).*Contact the experienced team of event planners at Hilton Amsterdam for terms & conditions.

HILTON AMSTERDAMApollolaan 138, 1077 BG AmsterdamT +31 20 710 60 65E [email protected] I amsterdam.hilton.com

NEW HOTEL OPPOSITE THE RAI CONVENTION CENTRE Motel One, part of the German chain of budget design ho-tels, will soon open on the Europa Boulevard, opposite the RAI convention centre. CapacityMotel One is nine storeys high and has 315 rooms. Below the hotel is a parking garage for hotel guests. On the ground floor is 1000m2 of retail and / or hospitality space for rent. The building was designed by ZZDP architects and has a BREEAM Excellent design certificate, which means that the design meets high sustainability requirements. Time frame Construction of Motel One began in January 2014. The building is scheduled for completion in the spring of 2015. SIR HOTELS OPENS SECOND HOTEL – SIR ADAM – IN AMSTERDAMThe European lifestyle boutique hotel Sir will debut a second hotel – Sir Adam – to be located in the A’DAM tower, one of Amsterdam’s most promising upcoming hotspots. The new hotel is scheduled to open in 2016. Sir Albert and Sir AdamSir Hotels is a boutique brand rooted in Amsterdam. In 2013, the first Sir hotel opened in De Pijp, a neighbour-hood in Amsterdam defined by artists, fashion designers, entrepreneurs and the famous Albert Cuyp Market. It was this market that gave the hotel its name: Sir Albert. In 2016, the Sir Adam hotel is expected to open in the A’DAM tower. According to a press release announcing the arrival of Sir Adam, the hotel will provide an ‘integrat-ed lifestyle experience with 110 stylish guest rooms and

creative spaces offering breathtaking views over Amster-dam. Guests and locals alike will delight in his restaurant, terrace and destination bar.’

Amsterdam’s new cultural hotspotThe location Sir Adam has chosen is indeed breathtak-ing. Previously known as Toren Overhoeks, the A’DAM tower is an eye-catching office complex located directly opposite Amsterdam Central Station, across the River IJ. Built in 1969, the building is 80 metres tall and was de-signed by the architect Arthur Staal. Its large-scale reno-vation started in the summer of 2014; it will eventually reopen as A’DAM at the end of 2015. The most spectacu-lar plans for the building include the transformation of its upper floors into a rotating observation deck, providing spectacular 360-degree views of the river, docklands and historic city centre.

Where work meets playA’DAM will also be home to two nightclubs (‘Heaven’ and ‘Hell’), restaurants and office spaces. Creative industry titans such as Massive Music and ID&T are set to establish offices there, and they will be joined by a medley of promising start-ups from the dance and music industry. AMSTERDAM RAI EXPANDS WITH ON-SITE HOTELThe Amsterdam RAI Exhibition & Convention Centre has confirmed new plans for expansion. The envisioned on-site four-star hotel will offer a minimum of 650 rooms and construction is slated to begin in mid-2016. Amsterdam: a top city for conferencesThe expansion of Amsterdam RAI will likely prove to

be beneficial for the city’s position as one of the leading conference locations in Europe. The number of congress visitors in Amsterdam is already steadily increasing each year.

Integrating the hotel into its surroundingsAccording to a press release, construction is slated to begin in mid-2016. Klaas de Boer, director of the Municipal Zuidas Development Office, and Amsterdam RAI’s general director, Hans Bakker, officially launched a joint tender for the construction of the new hotel at the real estate conven-tion PROVADA. They aim for a plan that is both bold and viable, integrates the hotel into its immediate environment at the RAI and offers added value to the city of Amsterdam.

The tenderThe procedure will comprise a public pre-selection followed by a closed final selection; the Municipality of Amsterdam and Amsterdam RAI hope to finalise the tender and begin drawing up the plans in early 2015. HOTEL DEVELOPMENTS: OPENING SOON • Hyatt Regency Amsterdam 211 rooms• W Amsterdam 169 rooms• Hilton Amsterdam Airport Schiphol 433 rooms• Novotel Hoofddorp 314 rooms• Motel One 315 rooms• Corendon Vitality Hotel Amsterdam 263 roomsH

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KLM retains no 1 Spot on Dow Jones Sustainability Index In the year that KLM celebrates its 95th anniversary, AIR FRANCE KLM has been ranked the most sustainable airline for the tenth consecutive year. AIR FRANCE KLM takes pride in this achievement, which confirms that the company takes responsibility with regard to environ-mental and societal impact seriously. The Netherlands as MICE destinationWith KLM and its large network and hub Amsterdam Airport Schiphol, the Netherlands has a great deal to offer (international) exhibition and conference visitors. The KLM Group flies directly to Amsterdam from 185 airports worldwide, offering direct connections to most of the world’s major economic regions. As a member of the SkyTeam alliance, KLM is part of a network that connects 921 destinations in 168 countries.

Discounted fares with AIR FRANCE KLMEspecially for the MICE industry, AIR FRANCE KLM developed the proposition AIR FRANCE & KLM Global Meetings, offering organisers of exhibitions, conferences and events a free online tool that is unique within the aviation industry. It enables organisers to make their event more attractive to visitors and exhibitors by offering discounts up to 15% on most KLM and Air France fares. In addition, the organiser can earn free tickets.• Discounted fares are valid on all AIR FRANCE KLM flights and partner code share flights

(e.g. Alitalia, Delta Air Lines) with AF/KL flight numbers.• Eligibility from/to any AIR FRANCE KLM destination, e.g. New York/Amsterdam, Amster-

dam/London and Buenos Aires/Amsterdam. • Discounted fares are available from five days prior to five days after the event dates. • Ticketing via an IATA travel agent is also possible. • Programme is for individual bookings (not for groups). Additional information: The event should be registered via www.airfranceklm-globalmeet-ings.com at least two months before it is due to start. The organiser will then receive a communication kit including a link with an Event ID code. The link and AIR FRANCE & KLM Global Meetings logos must be posted on the event website. Event participants can log in with the assigned Event ID code to book their flights. See www.airfranceklm-globalmeetings.com for complete terms & conditions.

AIR FRANCE KLMYour global meetings partner for airline travel

Schiphol expands with new pier and terminalAmsterdam Airport Schiphol has announced plans to expand with the construction of a new pier and terminal to keep up with the increase of passenger numbers and freight. Market consultationIn a statement, Schiphol invited possible partners and suppliers to contribute ideas for the construction of the new pier and terminal, which will be situated on the south side of the airport, as well as for the associated tendering process. The market consultation took place on Thursday, 11 September 2014. GrowthPresently, Amsterdam Airport Schiphol is the fourth busi-est airport in Europe, and the number of passengers trav-elling through the award-winning airport increases every year. In 2013, the airport welcomed more than 52.5 million passengers, representing a 3% growth in comparison to 2012. The number of passengers is expected to increase even further – to around 65 million – over the course of the next decade. Central locationSchiphol’s central location is one of the reasons for the airport’s success. Most crucial business destinations within Europe are a mere two hours’ flight time away. Schiphol serves more than 300 destinations around the world with almost 100 airlines.

Record number of electrically powered taxis at SchipholFrom now on, passengers at Amsterdam Airport Schiphol can opt for electrically powered taxis operated by BBF Schipholtaxi or BIOS-groep. The two companies will jointly offer passenger transport services with a fleet of 167 Tesla Model S taxis. Schiphol is the only airport in the world to offer a comparable service: no other airport has a fleet of sustainable taxis this size. The electrically powered taxis provide a significant boost to sustainable mobility at the airport. ‘The new fleet of 100 per cent electrically powered Teslas allows passengers to continue their journey from Schiphol in total comfort. At Schiphol, high-quality transport and an environmental conscience go hand in hand. This represents a crucial step in our efforts to reduce CO2 emissions and become one of the world’s three most

sustainable airports,’ explained Jos Nijhuis, Schiphol Group’s president and CEO. The zero-emission taxis will be serving Schiphol for a period of at least four years, with an optional extension of up to eight years.

Check-in to sustainabilitySchiphol Group anticipates and is investing in a sustainable future for the airport. Schiphol Group facilitates connections – connections between the Netherlands and the rest of the world and connections between people. Schiphol Group conducts its operations with respect for people, the environment and its neighbours, both through independent initiatives and in close cooperation with passengers and airport business partners.

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Putting your event in the spotlight On the shore of the IJ, in Amsterdam’s historic timber port, lies Theater Amsterdam, the latest jewel in our capital’s cultural crown.

Theater Amsterdam is an ideal setting for your business event for 50 to 1,100 guests. The 4,200m2 hall offers unique possibilities for large sets and the most modern theatre technologies. Thanks to its cutting-edge technology and facilities, the possibilities for film premieres, fashion shows, company presentations, congresses, award ceremonies and product launches are endless. Theater Amsterdam has over 500m2 of movable screens and an advanced digital projection system; these can be combined precisely as desired with various sets, stages and catwalks.

Anne Frank, the play On 8 May 2014 Theater Amsterdam opened with the world premiere of ANNE, a new play about the life of Anne Frank. For foreign visitors a multilingual translation system is available in English, German, French, Spanish, Italian, Portuguese and Russian. Theater Amsterdam has a modern furnished foyer with

a number of different seating areas. The bar serves an ample assortment of refreshments, including a wide selection of organic wines and tasty and creatively presented hors d’oeuvre. A unique element in the foyer is the exclusively designed 3D snack wall in the form of an Amsterdam canal house. Excellent service Restaurant Boven de Planken is located on the suspended second floor. The cosy atmosphere of the restaurant, the extensive menu with dishes from around the world and the excellent service ensure a perfect event. Two beautiful VIP rooms are located on the fourth floor. They offer the possibility to enjoy specially composed arrangements in a private setting. These VIP rooms can be decorated according to your wishes. Theater Amsterdam is easily accessible by boat, car and public transport and has parking facilities next to the theatre. Theater Amsterdam holds the Golden Green Key Certificate, the international certificate rewarding sustainable companies in the recreation and leisure industry.

Unique locations & events

More unique locations & events

Hard Rock Cafe

Amsterdam

New shop and late-night bar-lounge areaHard Rock Cafe Amsterdam has been undergoing major renovations in 2014, and the new Rock Shop and late-night bar-lounge area offer greater business facilities than ever.An eclectic mix of memorabilia in tune with the upgraded décor gives the true Hard Rock ambiance. Of special note is the glass stone bar and tiled ceiling in the late-night bar-lounge area. For the night owls, the kitchen is open late, serving the famous Hard Rock burgers until 23.30 on weekdays and 24.30 on weekends – something that’s hard to find in Amsterdam.The newly designed lounge areas such as the Rock Room & Metal Room can cater for cocktail receptions of up to 60 persons. With full completion of the renovations expected at the end of November, Hard Rock Cafe Amsterdam will be able to host VIP events for up to 500 persons. Centrally located with a canal view and in close proximity to major attractions and museums, famous for its menu, merchandise, memorabilia and uncompromised service, Hard Rock Cafe Amsterdam is one of the jewels in the Hard Rock International collection.

THEATER AMSTERDAMDanzigerkade 5, 1013 AP AmsterdamT +31 20 705 50 50 E [email protected]/[email protected] I theateramsterdam.com

HARD ROCK CAFE AMSTERDAMMax Euweplein 57-61, 1017 MA AmsterdamT +31 20 523 76 11E [email protected] hardrock.com/amsterdam

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37. Amsterdam RAI Europaplein1078 GZ AmsterdamT +31 20 549 17 22 I rai.nl

38. Beurs van Berlage Damrak 2431012 ZJ AmsterdamT +31 20 530 41 41I beursvanberlage.nl

39. Westergasfabriek AmsterdamPolonceaukade 271014 DA AmsterdamT +31 20 586 07 10I westergasfabriek.nl

40. Hard Rock Cafe Amsterdam Max Euweplein 571017 MA Amsterdam T +3120 523 76 25I hardrock.com

41. Gassan Diamonds

Nieuwe Uilenburgerstraat 1751011 LN AmsterdamT +31 20 622 53 33I gassan.com

42. Heineken Experience Stadhouderskade 781072 AE AmsterdamT +31 20 523 93 36I heinekenexperience.com

43. Holland Casino Amsterdam Max Euweplein 621017 MB AmsterdamT +31 20 521 11 11I hollandcasino.nl

44. House of Bols Paulus Potterstraat 141071 CZ AmsterdamT T +31 20 570 85 75I bols.com

45. Amsterdam ArenA ArenA Boulevard 11100 DL AmsterdamT +31 20 311 13 33I amsterdamarena.nl

46. Artis Natura Magistra Plantage Kerklaan 38-401018 CZ Amsterdam T +31 20 523 35 84I artis.nl

47. De Bazel Amsterdam Conference Centre Vijzelstraat 321017 HL Amsterdam T +31 20 251 18 00 I debazelamsterdam.nl

48. Cobra MuseumSandbergplein 11181 ZX AmstelveenT +31 20 547 50 50I cobra-museum.nl

49. The Royal ConcertgebouwConcertgebouwplein 101071 LN AmsterdamT +31 20 573 04 00I concertgebouw.nl

50. DeLaMar Theater Marnixstraat 4021017 PL AmsterdamT +31 20 555 26 27I delamar.nl

51. Eye Film Institute IJpromenade 11031 KT AmsterdamT +31 20 589 14 00I eyefilm.nl

52. De IndustrieeleGroote Club Dam 271012 JS AmsterdamT +31 20 624 22 20I igc.nl

53. Kameryck Oortjespad 33471 HD Kamerik T +31 34 840 07 71 I kameryck.nl

54. Koninklijk Theater Carré Amstel 115-1251018 EM Amsterdam T +31 20 524 94 14I carre.nl

55. Muziekgebouw aan ’t IJ Piet Heinkade 11019 BR AmsterdamT +31 20 788 20 00I muziekgebouw.nl

56. Ocean Diva Piet Heinkade 351019 BR AmsterdamT +31 20 622 77 66I oceandiva.nl

Theater Amsterdam

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The Royal ConcertgebouwAmsterdam’s pre-eminent concert venueAmsterdam’s most famous concert hall, the Royal Concertgebouw, and its world-renowned Royal Concert-gebouw Orchestra have long been treasures – not just of the city, but also of its people. So it was especially fitting that as both institutions celebrated their 125th anniver-saries, a number of performances by big-name classical, pop and world-music artists were broadcast live and for free in public parks around the city, as Amsterdammers celebrated the milestone together. Big names including Caro Emerald and the Royal Concertgebouw Orchestra performed for thousands of people to mark both the anniversary and the start of the Robeco SummerNights concert season.In addition to such public events, the Royal Concert-gebouw also caters for conferences, events, dinners and parties. Why not hold your next event in the centre of Amsterdam, in a historical building with breathtaking décor and where the world’s most famous musicians have performed? FACILITIES INCLUDE:• Two conference halls + ten break-out rooms for up to 2,500 guests• Largest conference hall in midtown Amsterdam • Excellent parking facilities• Free WiFi

THE ROYAL CONCERTGEBOUWConcertgebouwplein 10, 1071 LN AmsterdamT + 31 20 573 04 54E [email protected] concertgebouw.nl

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57. Kromhouthal Gedempt Hamerkanaal 2311012 KP Amsterdam T +31 20 636 52 50I kromhouthal.com

58. Passenger Terminal Amsterdam Piet Heinkade 271019 BR Amsterdam T +31 20 509 10 00 I ptamsterdam.nl

59. PathéTuschinski theater Reguliersbreestraat 26-341017 CN AmsterdamT +31 20 623 15 10I tuschinski.nl

60. Rembrandt Tower Boardroom Amstelplein 11096 HA Amsterdam T +31 20 561 80 80I rtboardroom.nl

61. De Rode Hoed Keizersgracht 1021015 CV AmsterdamT +31 20 638 56 06I rodehoed.nl

62. Het Scheepvaartmuseum Kattenburgerplein 11018 KK AmsterdamT +31 20 523 22 46I scheepvaartmuseum.nl

63. ScienceCenter NEMO Oosterdok 21011 VX AmsterdamT +31 20 20 531 31 50I e-nemo.nl

64. Theater Amsterdam Danzigerkade 51013 AP AmsterdamT +31 20 705 50 50I theateramsterdam.nl

65. De Bijenkorf

Dam 11012 JS Amsterdam T +31 88 245 90 00I debijenkorf.nl

66. Canal Company

Weteringschans 26-11017 SG Amsterdam T +31 20 217 05 00I canal.nl

67. Cruise with UsFrederik Hendrikstraat 23-HS1052 HJ Amsterdam T +31 20 774 27 64I cruisewithus.nl

68. Rederij ’t Smidtje Ruysdaelkade 1741072 AT AmsterdamT +31 20 670 60 67 I smidtje.nl

69. Rederij de NederlandenSingel 2791012 WG AmsterdamT +31 20 423 30 06I denederlanden.com

70. Rederij Lovers Prins Hendrikkade 251012 TM AmsterdamT +31 20 530 54 12 I lovers.nl

71. MeetingLinQPilotenstraat 461059 CR AmsterdamT +31 20 346 06 50I meetinglinq.nl 72. MomiceZeeburgerpad 721019 AD AmsterdamT +31 6 412 801 49I momice.com 73. EventfabriekNieuwepoortkade 2A1055 RX AmsterdamT +31 20 606 06I eventfabriek.nl

Amsterdam 2015

CREATIVE, DETERMINED AND OPEN-MINDED

In 2015 Amsterdam will focus on the creativity, determination and open-mindedness that have characterised city life here through the ages. In February, the Rijksmuseum celebrates the genius of maverick Golden Age painter Rembrandt van Rijn with a major retrospective of his later works, while 19th-century genius Vincent van Gogh – who died 125 years ago in 2015 – will have a major exhibition in September at the museum that bears his name, together with Norwegian painter Edvard Munch. Other landmark events include the 120th birthday of the Stedelijk Museum and 50 years of the National Opera, while SAIL Amsterdam sees the world’s finest sailing vessels, historical and modern, moored here from 19 to 23 August.

Amsterdam 2016: international city of diversity In the year the Netherlands becomes president of the European Union for six months, Amsterdam celebrates the city’s diversity. Since the Golden Age, Dutch creativity, innovation and entrepreneurial spirit have made Amsterdam a melting pot of nationalities – 180 at the latest count. As well as many international meetings, the city plays host to Europride and the European Athletics Championships, and 2016 also offers visitors the chance to get to know the city from its diverse residents’ perspective: what is the favourite restaurant of Sjaan from the Jordaan? The best Moroccan restaurant, according to Mohammed or the best Italian according to Leonardo and the best English pub, according to John? Amsterdam’s residents are central to the theme, but also the diversity of the city’s many functions, the diversity of cultural offerings and diversity of business will be presented to the world.

SEE YOU IN 2015!CONTACT DETAILS

Amsterdam Marketing, De Ruyterkade 5, Postbus 3331, 1001 AC Amsterdam

T + 31 20 702 61 00, iamsterdam.com, [email protected]

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Partner programmes

What started as a small haberdashery 140 years ago has grown into the Netherlands’ biggest premium department store. De Bijenkorf was established in 1870 and its flagship store is located in a historical building on Dam square in Amsterdam.

You’ll find a carefully curated selection of the best fashion labels, designer brands and luxury products. De Bijenkorf offers the highest standard of quality and always presents the latest trends, the most spectacular events and an outstanding premium service.

Discover a world of brandsAs if the shop doesn’t contain enough beautiful items, de Bijenkorf is continuously adding exclusive new brands. Shop, for example, Louis

Vuitton, Hermès, Gucci, Chanel, Longchamp, Céline, Michael Kors, Kenzo and Jimmy Choo.

Tax-free shoppingYou can enjoy tax-free shopping at de Bijenkorf. Customers residing in non-EU countries can ask for a Tax Refund Form at any sales counter for purchases of 50 euros or above. The multilingual staff will be happy to help you complete this form and can also provide you with additional information about tax refunds. You can also pay in your own currency. De Bijenkorf accepts all credit cards, including Union Pay, and de Bijenkorf is also CNTA certified.

Concept Store AmsterdamFrom 14 October, the ground floor

of de Bijenkorf Amsterdam will be transformed into a concept store, focused on premium gifts for the festive season featuring various designer brands such as Louis Vuitton, Gassan and MCM. And appropriate to this premium-range shopping experience, customers can also enjoy a glass of Veuve Clicquot in the champagne bar.

Opening hours Monday: 11.00-20.00Tuesday: 10.00-20.00Wednesday: 10.00-20.00Thursday: 10.00-21.00Friday: 10.00-21.00Saturday: 09.30-20.00Sunday: 11.00-20.00

DE BIJENKORF Dam 1, 1012 JS AmsterdamT +31 88 245 33 33E [email protected] deBijenkorf.nl/international

de BijenkorfThe most inspirational premium department store.

Amsterdam Museum AssociationHost your event in one of Amsterdam’s best museumsFrom historic splendour to cutting-edge contemporary art and architecture, the 44 museums united in museum asso-ciation OAM provide the perfect MICE location for all tastes.Amsterdam is home to many of the world’s most famous museums, with more per square metre than any other destination – which makes it a real paradise for art-lovers. Uniting under the museum association OAM, 44 of those world-renowned museums are now open for the meeting industry. Together, they boast the world’s biggest collec-tion of Van Gogh paintings, at the Van Gogh Museum, and beautiful works by Rembrandt at the Rijksmuseum. Amster-dam Museum tells the story of the city, which is rounded out by the canal-house museums Van Loon, Willet-Holthuysen and Geelvinck Hinlopen. The Hermitage Amsterdam, mean-while, has unique access to the Hermitage St Petersburg collection, while the Stedelijk is renowned for its modern art.If you’re looking for an unforgettable Amsterdam experience during your MICE event, OAM offers the perfect solution. Surprise your delegates with the most stunning and unique location for a dinner or reception. Whether you’re organising a meeting for a large or small group, OAM offers assistance in hosting an all-inclusive event in one of the city’s most beautiful locations. Sounds appealing? Don’t hesitate to contact us and start planning your next trip to Amsterdam.

OAMOverleg Amsterdamse MuseaT +31 24 711 13 78E [email protected] amsterdammusea.org OaM

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Late RembrandtFor the first time, the Rijksmuseum will present a major retrospective of Rem-brandt van Rijn’s later work, a period in which the painter experimented with graphic and painting techniques. In col-laboration with The National Gallery in London, the exhibition Late Rembrandt presents a comprehensive overview of the Master’s work, from around 1652 until his death in 1669. The paintings he produced during these years are among his most celebrated, and continue to define the lasting influence of the painter on modern audiences.12 February-17 May 2015Rijksmuseum

Digital catwalkAn overview of the Rijksmuseum’s enormous collection of beautiful fashion

prints, both digitally and on paper. The museum acquired two large collec-tions from the leading collectors of fashion prints, the Raymond Gaudriault Collection and the Ghering-Van Ierlant Collection. These acquisitions allow the museum to show on paper the major developments in fashion, for both women and men, from around 1600 up to the early 20th century.June-September 2015Rijksmuseum

The iron century – the beginnings of the modern-day NetherlandsThe innovations that took place in the 19th century in the Netherlands are essential for the country that we know today. From royalty to the constitution, from the first steps towards democracy to the breakthrough of political parties,

from private initiatives to state interven-tion in social care – all these develop-ments originated in the 19th century. This exhibition takes a fresh look at a period that has long been seen as narrow-minded and dull, but is actually of great influence on our present day. Mid-February-30 August 2015Amsterdam Museum

Football HalleluyahFootball has long taken the place of religion for many dedicated fans. Com-panionship with other fans provides the same sense of belonging and togeth-erness as a church community. This exhibition offers, among many surpris-ing facts and stories about soccer, a fun and interactive experience for young and old.Until 11 January 2015Amsterdam Museum

Worth a visitGot some spare time on your hands during your congress visit to Amsterdam? These 2015 cultural attractions across the city are definitely worth a visit, and are an excellent way to discover this city filled with history while doing business.

PROUD FACT!Amsterdam will be one of the host cities for the UEFA EURO 2020

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Amsterdam has been known as ‘the City of Diamonds’ for over 425 years, and in the greenest museum quarter of Amsterdam known as De Plantage, you’ll find Gassan Diamonds. Housed in a formerly steam-driven diamond factory, originally build in 1879, the Gassan diamond factory is the oldest in Amsterdam.

Each day, Gassan Diamonds offers free diamond tours led by expert guides in multiple languages. Visitors can admire diamond polishers at work and learn what determines the quality of diamonds and their value.

Gassan Diamonds can also provide special business-to-business activities for both small and large groups, including:

• Organise your meeting in Amsterdam’s oldest diamond factory.

• Add lunch or a cocktail to complete your programme.

• Combine the diamond experience with an exciting Diamond and Champagne Surprise cocktail, particularly suitable for incentive events. One genuine brilliant-cut diamond is placed in a cocktail glass, while the rest have a synthetic stone. Once everyone has enjoyed their champagne, a diamond expert checks the stones and reveals the lucky winner of the real diamond. Enjoy a special lecture by a watch expert about the Haute Horlogerie, covering multiple or one specific brand. He will explain the latest

designs, trends and technical developments of watch-making.

• An exclusive collection of watches will also be shown.

• Gassan Diamonds specialises in providing tailor-made gifts of outstanding quality.

• Premium services – for example, anniversary programmes and after-sales service – are also available.

• Organise employee teambuilding events.

Arrive at or leave Gassan Diamonds the Dutch way: rent a bike, have a canal cruise or visit by tourist bus. Parking facilities, including for buses, and a mooring site for canal boats are available. Gassan Diamonds is open seven days a week, 09.00-17.00.

GASSAN DIAMONDSNieuwe Uilenburgerstraat 173-175, 1011 LN AmsterdamT +31 20 622 53 33E [email protected] gassan.com

Gassan Diamonds

ColophonPublished by:

Amsterdam Marketing

PO Box 3331

1001 AC Amsterdam

T +31 20 702 62 00

I iamsterdam.com/meeting

E [email protected]

Project Management:

Edward Wortman,

Nancy Schieveen, Tom Wolters

Print: Joh. Enschedé Amsterdam

Design: Arjen van den Houten,

Zlatka Siljdedic

Disclaimer No part of this publication

may be reproduced or

transmitted in any form or

by any means, electronic,

mechanical or photocopying,

without prior permission from

Amsterdam Marketing.

All the information provided

in this publication is as it was

known to Amsterdam

Marketing at the time

of printing.

Subject to misprint and error.

© November 2014

I amsterdam City Card

At the heart of the ‘City of Diamonds’

Canal CompanyAmsterdam is best seen from the water!Canal Company believes that Amsterdam is seen in its full glory from the waterways that crisscross the city. With Canal, the magnificent buildings, picturesque bridges and magical canals for which the city is famous all come together, and they’d love to share it with you.

Canal’s wide-ranging portfolio of programmes is guaranteed to give you an unforgettable day on the water. Whether it’s an intimate dinner with your partner, a celebration with 20 guests or a business party with 500 clients, with Canal everything is possible on and around the canals, putting the spotlight on Amsterdam’s breathtaking beauty.

Canal has an extensive fleet with 44 vessels (party boats, classic saloon steamers and open boats) that can cater for a variety of group sizes (from 20-1,000 people) and events. By responding to specific desires and with the personal approach of its staff, Canal ensures that your Amsterdam experience is unique.

And Canal is proud to have been awarded with the Golden Green Key, an official and international eco label for sustainability and corporate social responsibility. All Canal boats run silently on environmentally friendly natural gas.

CANAL COMPANYWeteringschans 26-1, 1017 SG AmsterdamT +31 20 217 05 00E [email protected] I canal.nl

Discover what Amsterdam has to offer with the I amsterdam City Card. Available in a choice of 24-, 48- or 72-hour options, the I amsterdam City Card pro-vides holders with free access to numerous museums and attractions as well as the use of GVB public transport within the city. Card-holders will enjoy a free canal cruise, a 25% reduction for concerts and at participating restaurants, plus many other benefits – all included in the price.

COMMISSION FOR THE INDUSTRYTour operators, travel agents, congress organisers and meeting planners will receive €3 commission on the 24-hour card, €6 on the 48-hour card and €7 on the 72-hour card.

Order nowFor information on ordering the I amsterdam City Card email: [email protected] or call our service centre on +31 20 702 60 00. www.iamsterdam.com/citycard

Prices24 hours - €47 48 hours - €57 72 hours - €67

New! From 2014 the I amsterdam City Card and public transport ticket are integrated in one single card.

Page 12: Amsterdam MICEdition Winter 2014

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Amsterdam MICEdition - winter 2014

Conferences 2014-2015 Events 2014-2015EVENTS 2014 19-30 November 2014International Documentary Film Festival Amsterdam Various locations in Amsterdam

20 November 2014Turn on the LightsDam square

18 December 2014-4 January 2015World Christmas CircusRoyal Theater Carré Amsterdam

December 2014-January 2015Amsterdam Light FestivalVarious locations in Amsterdam

EVENTS 2015

18 January National Tulip DayDam square

16 January-3 FebruaryFlamenco BiënnaleVarious locations in Amsterdam

12 February-17 MayLate RembrandtRijksmuseum

23-26 JanuaryJumping AmsterdamAmsterdam RAI

20 March-17 MayKeukenhof Flower GardensLisse

27 April King’s DayVarious locations in Amsterdam

4 MayRemembrance Day Various locations in Amsterdam

5 May Liberation Day Various locations in Amsterdam

13-17 MayRolling KitchensWestergasfabriek

19-21 JuneOpen Garden Days AmsterdamVarious locations in Amsterdam

26 June-5 JulyWorld Cup Beach VolleyballDam square

25 July-2 August Amsterdam Gay Pride Various locations in Amsterdam

14-23 AugustCanal FestivalPrinsengracht

19-24 August Sail Amsterdam Various locations in Amsterdam

6 SeptemberCity Swim AmsterdamVarious locations in Amsterdam

24 September-17 JanuaryMunch: Van Gogh ExhibitionVan Gogh Museum

CONFERENCES 2014

23-25 November 7th European Multidisciplinary Colorectal Cancer Congress 2014Amsterdam RAI

8-10 December SPAR Europe and European LiDAR Mapping Forum 2014 PTA Amsterdam

CONFERENCES 2015

16-17 JanuaryAmsterdam Symposium on the History of Food University of Amsterdam

4-6 FebruaryCasual Connect Beurs van Berlage

10-12 February Integrated Systems Europe 2015Amsterdam RAI

12-14 MarchInternational Convention of Psychological ScienceBeurs van Berlage

15-18 March3rd International One Health Congress Amsterdam RAI 24-26 MarchInterspill 2015 Amsterdam RAI

5-9 May48th Annual Meeting of European Society for Paediatric Gastroenterology, Hepatology and Nutrition Amsterdam RAI

24-26 MayConference Moral ProgressVU University Amsterdam

24-27 May17th International Symposium on AtherosclerosisAmsterdam RAI

12-15 July 9th ICCA Research, Sales & Marketing Programme 2015 Beurs van Berlage

29 August-2 SeptemberECNP 2015Amsterdam RAI 26-30 September 25th Annual Congress of the European Respiratory Society Amsterdam RAI