Here are some suggested sessions for you and your banking clients to consider at IBM Amplify 2016

General Session: Outthink ordinaryTuesday, May 17th | 8:15 AM - 9:45 AM

To outthink ordinary is to think extraordinary, to color outside the lines, to venture beyond your comfort zone. Leaders who outthink ordinary identify opportunities others don’t see. These forward thinkers stake the success of their businesses on understanding how to best serve their customers. They create brand value where their customers live, work and play. Hear from IBM Leaders and leading brands as they share best practices in delivering the right experience at just the right moment to their customers and how they transform the ordinary into the extraordinary.

KeynoteHow Marketers are Breaking down Barriers to Drive GrowthTuesday, May 17th | 10:15 AM - 11:15 AM

Marketers are rising to meet the dual challenges of increasing internal expectations to drive revenue and brand loyalty matched by increasing customer expectations to receive a highly personalized, consistent cross-channel experience. Learn how IBM Marketing Solutions is making it easier for you to break down the barriers between your people, technology and data —enabling seamless collaboration among teams, connecting customer data across channels and enhancing your knowledge with cognitive-driven capabilities like real-time personalization. Also hear how innovative customers are leveraging IBM Marketing Solutions to drive real business results while delivering customer experiences that grow relationships and fuel advocacy.

Topic: Marketing

Register today! http://ow.ly/Z4wi7

Key Speaker of Interest

Lisa ClaesExecutive Director, Customer Delivery ING Direct

Other speakers will include:

Harriet Green, The GM of Commerce

Kareem Yusef, Head of Offering Management and Development

May 16 - 19 | Tampa, Florida

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Tuesday Sessions:MIN-1633: How ING Bank Turkey Uses Integration and Customer Behavior to Deliver an End to End Experience

Tue May 17 | 11:30 AM – 12:30 PM

MTB-1890: Banking Industry Roundtable - Keeping Banking Customers Engaged

This is our Lunch and Round Table

Tue May 17 | 12:45 PM – 1:45 PM

Banking Roundtable Lunch, bankers will have an opportunity to network with their peers, see a brief demo about how Cognitive Commerce can enhance customer engagement and discuss it with their peers. Powered by IBM Commerce for marketing solutions fueled by Watson APIs, and with access to an endless universe of information and possibilities, enterprises can now understand what individuals want (before they know it), deliver the right experience at just the right time and do this billions of times per day.

Program: Core Curriculum Sub-topic: Marketing Trends and Best Practices Location: Tampa Convention Center (Room 14)

Afternoon KeynoteInnovations in Customer Analytics: Connecting Customer Experience to ConversionsTopic: Customer Analytics Tuesday, May 17th | 2:00 PM - 3:00 PM

Your customers expect a relevant experience each and every time they interact with you -- across an increasing range of channels. Connecting the dots across their journeys - in aggregate and individually – is key to smoothing the path to purchase and loyalty. What innovations make it easier to connect customer behavior across devices, applications and channels? How can you quickly identify the actions that will have the biggest impact on your bottom line? Join us in this session and hear from IBM executives, industry thought leaders and forward thinking customers who are using the latest innovations in IBM customer analytics to deliver what their customers want, sometimes before they know it themselves.

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Afternoon KeynoteAdaptive Experiences: Engaging Customers and Communities in Context (a Gartner Analyst presentation)Topic: Digital Experience Tuesday, May 17 | 3:30 PM - 4:30 PM

Today’s digital economy requires speed and agility to deliver the right customer-centric experience anytime and anywhere. Accelerating design, delivery and dynamic update of personal experience across all channels helps you deliver the ultimate customer experience. But, how do you ensure those experiences are exceptional through the end-to-end customer journey? This session features IBM executives, industry thought leaders and innovative customers who will discuss the most critical elements to consider in providing compelling digital experiences that drive customer action, loyalty and advocacy. Attend to learn what important strategic steps you need to consider in providing marketing leading experiences for your target audiences.

MCJ-1285: Sense and Respond - ANZ’s Strategic Next Best Conversation Program Tue May 17 | 4:45 PM – 5:45 PM

ANZ Bank is using customer behavioral data for intelligence on what’s happening in their lives, so as to hold more relevant and timely customer “conversations”. Learn how ANZ Bank’s strategic Next Best Conversation program uses data-driven customer insights to proactively engage with and lift the value of every customer interaction. The Next Best Conversation program builds a customer analytics ecosystem, including using IBM Detect to ‘listen’ for key customer signals, with a range of analytical tools and platforms to ‘interpret’ that intelligence and drive relevant and personalized conversations using IBM Campaign.

Program: Core Curriculum Topic: Marketing Location: Tampa Convention Center (Room 20)

Other Tuesday Sessions of NoteMCP-1683: Reigniting Marketing Operations: Making the Most of a Required Upgrade at M&T Bank Tue May 17 ( 3:30 p.m. – 4:30 p.m.)

MTB-1882: Building Scalable Architecture for Driving 1:1 Consumer Interactions Tue May 17 ( 11:30 a.m. – 12:30 p.m.)

Show Details CDA-1628: Case Study: Using Digital Analytics in the Digital Transformation of ICBC Bank in Argentina Tue May 17 ( 10:15 a.m. – 11:15 a.m.)

Show Details CTL-1087: Citigroup Uses Actionable Insights to Improve Their Mobile Customer Experiences Tue May 17 ( 10:15 a.m. – 11:15 a.m.)

Show Details

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Wednesday Sessions:MIN-1092: Getting Started with Event-Based Marketing and IBM Opportunity Detect

Wed May 18 | 8:30 AM – 9:30 AM

Event- or trigger-based marketing are common terms that mean different things to different audiences. This presentation discusses what event-based marketing is, and how you can more quickly develop events that deliver value to your business using IBM Opportunity Detect.

Program: Core Curriculum Topic: Marketing Sub-topic: IBM Interact Location: Tampa Convention Center (Room 24)

MIN-1645: ICICI Bank Case Study: The Real-Time, Multi-Channel Marketing Journey

Wed May 18 | 3:15 PM – 4:15 PM

ICICI Bank is India’s largest private sector bank with total assets of US$ 103 billion. The banking industry in India has grown rapidly and has transformed into digital channels, thanks to the growth in mobile connections and government financial inclusion programs. ICICI bank realized the opportunity to establish a real-time, multi-channel marketing capability to take advantage of cross-sell and up-sell opportunities available on offline and online channels effectively. This session describes ICICI’s objectives and challenges in the dynamic Indian banking sector while taking advantage of their uniquely positioned brand. It also discusses new initiatives which the bank is considering.

Program: Core Curriculum Topic: Marketing Sub-topic: IBM Interact Location: Tampa Convention Center (Room 24)

MCP-1452: BMO Case Study: Streamlining Offer Management, Response Tracking and Attribution

Wed May 18 | 3:15 PM – 4:15 PM

Bank of Montreal (BMO) serves more than 12 million personal, commercial, corporate and institutional customers in North America and internationally. This session reviews the techniques, tips and tricks BMO used to streamline their offer management, response tracking, and response attribution efforts. This session also explains how, by implementing some highly effective offer parameterization techniques and response tracking best practices, BMO achieved a 45 percent reduction in offers development and a 70 percent reduction processing its campaign attribution!

Program: Core Curriculum Topic: Marketing Sub-topic: IBM Campaign Location: Tampa Convention Center (Room 25)