AMP: Do or Die? 2017 Audience Survey Results
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Transcript of AMP: Do or Die? 2017 Audience Survey Results
![Page 1: AMP: Do or Die? 2017 Audience Survey Results](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a647d027f8b9a31568b4c2f/html5/thumbnails/1.jpg)
#SMX #14A @MichelleRobbins
AMP: Do or Die?
2017 Audience Survey Results
![Page 2: AMP: Do or Die? 2017 Audience Survey Results](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a647d027f8b9a31568b4c2f/html5/thumbnails/2.jpg)
#SMX #14A @MichelleRobbins
AMP: Do or Die?
2017 Audience Survey Results
![Page 3: AMP: Do or Die? 2017 Audience Survey Results](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a647d027f8b9a31568b4c2f/html5/thumbnails/3.jpg)
#SMX #14A @MichelleRobbins
§531 Respondents–60% have not implemented
AMP• Lack of feature support
(34%)• Cannot see the value (32%)• Not a priority (29%)
Overall Adoption of AMP
Yes40%
No60%
HAVE YOU IMPLEMENTED AMP?
![Page 4: AMP: Do or Die? 2017 Audience Survey Results](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a647d027f8b9a31568b4c2f/html5/thumbnails/4.jpg)
#SMX #14A @MichelleRobbins
0 10 20 30 40 50 60
Publisher/media
E-commerce
Services (non e-commerce - health, beauty, informational, etc.)
AMP IMPLEMENTED - TYPE OF SITES Percent
![Page 5: AMP: Do or Die? 2017 Audience Survey Results](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a647d027f8b9a31568b4c2f/html5/thumbnails/5.jpg)
#SMX #14A @MichelleRobbins
• Number of Pages Converted• < 500 – 61%• < 500-999 – 6%• 1,000 - 9,999 – 15%• 10,000 - 49,999 – 5%• 50,000+ – 12%
AMP Implementation• Time to create AMP site• 1 Week – 50%• 1 Month – 28%• 3 Months+ - 17%
• Type of development• CMS Plugin – 38%• Custom – 37%• Both - 25%
![Page 6: AMP: Do or Die? 2017 Audience Survey Results](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a647d027f8b9a31568b4c2f/html5/thumbnails/6.jpg)
#SMX #14A @MichelleRobbins
0 10 20 30 40 50 60
Management support/buy-in
Development resources
Tying initiatives to revenue goal
None
Other
AMP IMPLEMENTATION CHALLENGES
Percent
![Page 7: AMP: Do or Die? 2017 Audience Survey Results](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a647d027f8b9a31568b4c2f/html5/thumbnails/7.jpg)
#SMX #14A @MichelleRobbins
• No change: 42%• Traffic Increase: 39%• SERP Ranking Increase: 27%• Site Indexation Increase: 27%• Revenue Increase: 9%
Results Observed from AMP Implementation
Results
Traffic increase
SERP ranking increase
Revenue increase
Search engine content indexation increaseNone
![Page 8: AMP: Do or Die? 2017 Audience Survey Results](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a647d027f8b9a31568b4c2f/html5/thumbnails/8.jpg)
#SMX #14A @MichelleRobbins
AMP Landing Pages for PPC
![Page 9: AMP: Do or Die? 2017 Audience Survey Results](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a647d027f8b9a31568b4c2f/html5/thumbnails/9.jpg)
#SMX #14A @MichelleRobbins
§218 Respondents–89% have not tested AMP
landing pages• Not a priority (31%)• Lack of resources (22%)• Waiting for expansion
(18%)• Waiting for others’ results
(13%)
AMP for PPC Landing Pages
Yes11%
No89%
HAVE YOU TESTED AMP LANDING PAGES?
![Page 10: AMP: Do or Die? 2017 Audience Survey Results](https://reader031.fdocuments.in/reader031/viewer/2022030318/5a647d027f8b9a31568b4c2f/html5/thumbnails/10.jpg)
#SMX #14A @MichelleRobbins
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