AMP - amplifying direct response
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Transcript of AMP - amplifying direct response
Amplifying anEmail Campaign
Summer Fresh Salads
www.amp-direct.com
ObjectivesTo increase social presence,
engage with Summer Fresh customers and build an email database for future marketing initiatives
The Offer & IncentiveConsumers were offered a 2 for 1 coupon
valid on any Summer Fresh Salads hummus products. The incentive to share was the chance to win a Summer Fresh Party for 20
Email TemplateThis email was sent to 100,000 rented Wonderlist subscribers
from The Toronto Star, resulting in 4,187 responses (4.2% response rate)
STEP 1: email template
STEP 2: opt-in STEP 3: survey STEP 4: share
STEP 5: Thank youSTEP 4: facebook messageSTEP 6: Summer Fresh HOME
prospects land here and opt-in by filling out there name and email address.
a few marketing questions can help qualify a prospect
An incentive is offered if people share this offer with family and friends
Our easyshare™ technology allows for one-click sharing
Begin building relationships with a thank you.
We then direct them to your home page.
By allowing people to easily share AND offering an added incentive to do soAMP reaches out to family and friends of ideal prospects who have already responded.Our ability to accurately track social lift allows us to identify the source of each respondent.33% of respondents shared with their friends resulting in
4,182 responses becoming 63,234 responses - that’s 15X the original response.
www.amp-direct.com
Response CurveRather than peak and die off over a few days
like a typical direct response curve, an AMP™ Curve percolates along due tothe exponential reach achieved with each generation of sharing, accurately tracked by AMP™
63.2% response rateAmplified more than 15X.
“I was more than a little skeptical at first, but AMP delivered 15x more than our original response.
Impressive. ” - Lynn Sandell, VP Sales & Marketing, Summer Fresh Salads
26,911 opted-in as a fan of Summer Fresh Salads
The beginning of 26,911 relationships
email campaign
15Xinitial response rate.
Other CampaignResults
Direct Mail campaign
48.6% response rate.
Direct Mail campaign
40% offer redemption.
Facebook campaign
2,500%increase in LIKES