Amnesia Razorfish's Social Election
-
Upload
karalee-evans -
Category
Documents
-
view
1.772 -
download
1
description
Transcript of Amnesia Razorfish's Social Election
![Page 1: Amnesia Razorfish's Social Election](https://reader038.fdocuments.in/reader038/viewer/2022103014/54711edbb4af9fa30a8b4a6f/html5/thumbnails/1.jpg)
The Social Election – 2010 Federal Election Insights
SMC Sydney
![Page 2: Amnesia Razorfish's Social Election](https://reader038.fdocuments.in/reader038/viewer/2022103014/54711edbb4af9fa30a8b4a6f/html5/thumbnails/2.jpg)
1. The Situational Analysis
![Page 3: Amnesia Razorfish's Social Election](https://reader038.fdocuments.in/reader038/viewer/2022103014/54711edbb4af9fa30a8b4a6f/html5/thumbnails/3.jpg)
The Social Election
• We used Radian6 to monitor and listen
• A real-time finger on the social pulse across Twitter, Facebook, YouTube and other online sources
• We rated the Twitter sentiment with humans (and not bots)
• We analysed the insights to include environment factors
http://thesocialelection.amnesiarazorfish.com.au
![Page 4: Amnesia Razorfish's Social Election](https://reader038.fdocuments.in/reader038/viewer/2022103014/54711edbb4af9fa30a8b4a6f/html5/thumbnails/4.jpg)
And, we even had Julia tweet us!
![Page 5: Amnesia Razorfish's Social Election](https://reader038.fdocuments.in/reader038/viewer/2022103014/54711edbb4af9fa30a8b4a6f/html5/thumbnails/5.jpg)
2. Winners, losers and the fakes
![Page 6: Amnesia Razorfish's Social Election](https://reader038.fdocuments.in/reader038/viewer/2022103014/54711edbb4af9fa30a8b4a6f/html5/thumbnails/6.jpg)
The story overall
http://thesocialelection.amnesiarazorfish.com.au/infoporn/
![Page 7: Amnesia Razorfish's Social Election](https://reader038.fdocuments.in/reader038/viewer/2022103014/54711edbb4af9fa30a8b4a6f/html5/thumbnails/7.jpg)
![Page 8: Amnesia Razorfish's Social Election](https://reader038.fdocuments.in/reader038/viewer/2022103014/54711edbb4af9fa30a8b4a6f/html5/thumbnails/8.jpg)
3. Top Topics
![Page 9: Amnesia Razorfish's Social Election](https://reader038.fdocuments.in/reader038/viewer/2022103014/54711edbb4af9fa30a8b4a6f/html5/thumbnails/9.jpg)
What people talked about
1. Climate change2. NBN3. Immigration4. Boat people5. Economy
vs seeded topics
Boat people
![Page 10: Amnesia Razorfish's Social Election](https://reader038.fdocuments.in/reader038/viewer/2022103014/54711edbb4af9fa30a8b4a6f/html5/thumbnails/10.jpg)
Trending topics
![Page 11: Amnesia Razorfish's Social Election](https://reader038.fdocuments.in/reader038/viewer/2022103014/54711edbb4af9fa30a8b4a6f/html5/thumbnails/11.jpg)
4. The social learnings
![Page 12: Amnesia Razorfish's Social Election](https://reader038.fdocuments.in/reader038/viewer/2022103014/54711edbb4af9fa30a8b4a6f/html5/thumbnails/12.jpg)
The role of social media
Throughout the campaign period, the social data indicated it would be close.
In the last week, we saw the sentiment sitting just 0.1% in favour of Labor.
![Page 13: Amnesia Razorfish's Social Election](https://reader038.fdocuments.in/reader038/viewer/2022103014/54711edbb4af9fa30a8b4a6f/html5/thumbnails/13.jpg)
The game-changer
There was a significant peak in positive sentiment towards Labor’s NBN policy.
But so what?
If they were listening, the Liberals should have known it would be a game changer, before the negotiations with the Amigos.
![Page 14: Amnesia Razorfish's Social Election](https://reader038.fdocuments.in/reader038/viewer/2022103014/54711edbb4af9fa30a8b4a6f/html5/thumbnails/14.jpg)
The lesson?
Having a finger on the pulse of what your customers are saying, how they’re saying it, and where, can give you the critical insight allowing you to stay ahead.
![Page 15: Amnesia Razorfish's Social Election](https://reader038.fdocuments.in/reader038/viewer/2022103014/54711edbb4af9fa30a8b4a6f/html5/thumbnails/15.jpg)
5. Questions?