AMJAM PRODUCTIONS EARTH DAY 2010 SPONSORSHIP INFORMATION

AMJam Productions : 95 Walker Cove Rd. Black Mountain, NC 28711 : (828) 357 - 8483

ASHEVILLE EARTH DAYAPRIL 17, 2010,

MARTIN LUTHER King PARK,DOWNTOWN ASHEVILLE, NC

MCPPRESENTS

MCPMANAGEMENT

MCPPRESENTS

MCPMANAGEMENT

SPONSOR INFORMATION &MARKETING PROPOSAL

The third annual Asheville Earth Day event, held at Martin Luther King Jr Park, is scheduled to take place on Saturday, April 17, 2010. This FREE, day-long event is focused on providing a fun, entertaining setting to educate and promote conscious awareness and green living for the families andindividuals of the Asheville community.

The mission of Asheville Earth Day is to provide a FREE activity for people of all ages and backgrounds in the Asheville community. This gathering exists to educate and celebrate that every person can make a difference for envi-ronmental change. together we can make a difference globally.

Asheville has long been known for it’s music and beautiful scenery but more importantly for it’s eclectic, environmentally conscious, health oriented citizens and community. These citizens support both locally owned busi-nesses and national companies alike, as long as they practice fair business, utilize environmentally friendly methods and provide a healthy, sustain-able product. It has been proven many times over, if a product is successful in Asheville, it trickles down throughout the southeast.

Asheville Earth Day is proud to announce our continued partnership in 2010 with non-profit beneficiary LEAF in Schools and Streets. Based out of the locally grown arts and music festival known as the Lake Eden Arts Fes-tival, LEAF in Schools and Streets is an educational program dedicated to providing world influenced music and arts education to the youth of com-munities across the globe, and especially in our own community of Ashe-ville, NC.

Please review the Event Overview, Marketing strategy, Patron Demographic information and Sponsorship opportunities listed below then let us know how your business will take advantage of this unique marketing opportuni-ty. Put your business out front as a conscious leader in today’s marketplace by bringing live entertainment and environmental awareness to the citizens of Asheville.


event overview

This all day environmentally conscious gathering is designed to raise awareness and provide resources for conscious living and communitycollaboration in support of effective “green” practices, environmentaleducation and habitat protection.

This event’s features :

• The Live Music Stage reaches out to various genres and generations, spotlighting Earth-conscious musicians on national and local levels.

• Earth Day Eco-Village highlights many of Asheville’s Earth-friendly businesses and non-profit organizations through exhibits, speakers and demonstrations; plus live features on the Eco-Village Stage!

• The Kids-Village encourages environmental awareness in our youth while providing fun activities and entertainment for Asheville fami-lies. The focus will be to teach children how to live “green” day to day providing them with tools and ideas to help at home to create healthy habits that will stay with them into adulthood.

On Saturday April 17th, 2010 this will be an all day event starting up at 11am and going until 10pm in the beautiful, secluded and centrally locat-ed Martin Luther King Park in downtown Asheville. Details for the offi-cial Earth Day After-Party will be announced closer to the event.

This event was created to provide a communal celebration of Asheville’s bustling environmentally conscious community. We are dedicated and committed to spreading environmental awareness throughout the region by providing a vehicle for environmental education and support.

Please Contact us with your questions and to let us include your company in this great event. Please Contact Sponsor-ship Director Nick Bieneck at [email protected] or(252) 289-7480

Asheville Earth DaySponsor Information & Marketing Proposal

LEFT : A Mother and son watch the performance at Earth Day 2009


Target AudienceAttendees are Men and Women of all races and ages ranging 6 to 65; this is an event that truly caters to the entire family. Asheville Earth Day is a gathering for all walks of life that care about the wellbeing of this world that we live in by giving everyone a chance to get to know the environmen-tally conscious community of Asheville, NC. Asheville Earth Day strives to reach out to a varied population in order to further the message of envi-ronmental awareness, support and community involvement.

Consumer Behavior35% are between the ages of 18-30 55% are between the ages of 30-5080% see live music once a month 75% purchase organic products once a month90% recycle and use “green” products in their homes. 85% are from a 30 mile radius of the city limits of Asheville, NC 60% are family oriented or have children

Lifestyle ProfileAsheville residents are physically active, health conscious and environmen-tally aware. Long known as an eclectic community, residents spend money wisely on environmentally conscious products. Brand conscious and fash-ion forward, Ashevillians are technology savvy and on the cutting edge. The people of Asheville are the patrons you want for your business.

Attendance2008: Overall attendance: 2,500Alcohol Wristbands sold: 1,500

2009: Overall attendance: 4,000 Alcohol Wristbands sold: 2,500

Demographic Profile and Behavior



Print Media

Mountain Xpress - Free weekly paper Readership : 75,000 per week Distributon : 750+ Locations Pick-up Rate : 95% - ads running weekly for 5 weeks. - Release dates for paper March 17, 24, 31, April 7, 14. - Due dates for each ad the Tuesday week before print.

Take 5 - Entertainment Insert in Asheville Citizen-Times Readership : 113,937 per week - Ads running every friday for 3-4 weeks. - Release dates for paper March 25, April 1, 8, 15. - Due Dates for each ad the Tuesday week before print.

Radio SpotsWNCW – Western North Carolina’s NPR Station 88.7 FM : Asheville Area, 92.9 FM : Boone, NC 100.3 FM : Carlotte, NC, 97.3 FM Greenville, SC - 4 weeks of calendar listings

ClearChannel Radio Group - Rock 1049, Star 104.3 + others up to 3-4 weeks of on-air daily spots - “Sponsor FOcused” radio ad possibility

Street Teamposters - Over 200, distributed in 3 rounds, March 15, April 1, April 11.

OnlineFacebook ads – Run for extent of Marketing surge. March 17-April 17. Web Page- Updated immediately reflecting all event updates, current sponsorshipinformation & links, updated vendor information, Event Schedule, Etc... - Line-up announcement February 27

Marketing Strategy & Timeline



EarthDay Event Title Sponsor- $15,000· Your company name included in Event Title· Large Banner placed at Main Stage· Large display booth· 20 radio commercials, with sponsor/event mention, to run thirty seconds each over a two-week period· Title Sponsor name mentions on all Event-focused radio commercials· Title presence on Internet-related marketing· Title presence on periodical print related marketing· Title presence on Posters and Handbills· Title presence on all event-site marketing measures· 10 passes for the VIP sponsor area to include food and beverages· 20 tickets to after-party TBA· 4 VIP parking passes

Main Stage Sponsor- $10,000· Large Banner placed at Main Stage· Large display booth· 10 radio commercials, with sponsor/event mention, to run thirty seconds each over a two-week period· Sponsor name mentions on all Event-focused radio commercials· Presence on all Internet-related marketing· Presence on all periodical print related marketing· Presence on all Posters and Handbills· Presence on all event-site marketing measures· 8 passes for the • VIP sponsor area to include food and beverages· 20 tickets to after-party TBA· 4 VIP parking passes

Event Greening Sponsor - $5,000 · Logo placements on all trash/recycling cans and signs· Large banner placed at Earth Day· Large display booth· 2 radio commercials, with sponsor/event mention, to run thirty seconds each over a two-week period· Sponsor name mentions on Event-focused radio commercials· Presence on all Internet-related marketing· Presence on all periodical print related marketing· Presence on all Posters and Handbills· Presence on all event-site marketing measures· 6 passes for the VIP sponsor area to include food and beverages· 10 tickets to after-party TBA· 2 VIP parking passes

SPONSORSHIP OPPORTUNITIES



Kids Village - $3,000· Large Banner placed at Earth Day Kids Village· Large display booth· 1 Sponsor-focused radio commercial, with event mention, to run for thirty seconds during a two-week period· Sponsor name mentions on Event-focused radio commercials · Presence on all Internet-related marketing· Presence on all periodical print related marketing· Presence on all Posters and Handbills· Presence on all event-site marketing measures· 4 passes for the VIP sponsor area to include food and beverages· 8 tickets to after-party TBA· 1 VIP parking pass

VIP Sponsor - $3,000 combined cash/product value· VIP hospitality to include cash or in-kind product for food and drink · 5 Visible Event-site Sponsor Ads· Large display booth· 1 Sponsor-focused radio commercial, with event mention, to run thirty seconds during a two-week period· Sponsor name mentions on Event-focused Clear Channel radio commercials · Presence on all Internet-related marketing· Presence on all periodical print related marketing· Presence on all Posters and Handbills· Presence on all event-site marketing measures· 4 passes for the VIP sponsor area to include food and beverages· 8 tickets to after-party TBA· 1 VIP parking pass

Eco-Education Tent Sponsor -$2,500· 5 Visible Event-site Sponsor Ads· Large display booth· Sponsor name mentions for 5 of Event-focused radio commercials · Presence on all Internet-related marketing· Presence on all periodical print related marketing· Presence on all Posters and Handbills· Presence on all event-site marketing measures· 4 passes for the VIP sponsor area to include food and beverages· 6 tickets to after-party TBA




Super Green Friendly Sponsor -$1,000· 2 Visible Event-site Sponsor Ads· Large display booth· Sponsor name mentions for 2 of Event-focused radio commercials· Presence on all Internet-related marketing· Presence on all periodical print related marketing· Presence on all Posters and Handbills· Presence on all event-site marketing measures· 4 passes for the VIP sponsor area to include food and beverages· 6 tickets to after-party TBA

Green Friendly Sponsor -$500· Large display booth option· Presence on all Posters and Handbills· Presence on all event-site marketing measures· 2 passes for the VIP sponsor area to include food and beverages· 6 tickets to after-party TBA

EarthDay Supporter -$250· Large display booth option· Presence on • all event-site marketing measures· 2 passes for the • VIPsponsor area to include food and beverages· 4 tickets to • after-party TBA



Contact Information

AMJam Productions Walker Cove Road, Black Mountain, North Carolina, 28711 Tel : (828) 357 - 8483

Bob Robertson - Partner, Vice President Operations Email : [email protected] Tel : (828) 713 - 8498

Benton Wharton - Partner, Earth Day Event Director Email : [email protected] tel : (843) 345 - 6365

Nick Bieneck - Sponsorship Director Email : [email protected] tel : (252) 289-7480

AMJAM PRODUCTIONS EARTH DAY 2010 SPONSORSHIP INFORMATION

Documents

Transcript of AMJAM PRODUCTIONS EARTH DAY 2010 SPONSORSHIP INFORMATION