amity Final

7/31/2019 amity Final

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Also known as The Indian Hotels Company Limited .

Founded by Shri. Jamshedji TATA in 1903

Domestic and Worldwide Operations : own and operate 76 hotels, 7

palaces, 6 private islands and 12 resorts and spas, spanning 52destinations in 12 countries across 5 continents.

TAJ CAPE TOWN ,in South Africa being the latest addition to the huge

chain in March 2010

Employs over 13000 people

Net Worth : 2,688.75 Cr. (2009-2010) From 3046.90 Cr. (2008-2009)

Net profit : 218 Cr. (2009-2010) From 362 Cr. (2008-2009)


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Subsidiary Company of Indian Tobacco Company.

Indias 2nd Largest Hotel Chain .

Launched in 1975 with Chola Sheraton in Chennai.

100 hotels at more than 80 locations in India, operating under 4brands.

Exclusive franchisee of The Luxury Collection brand of Starwood

Hotels (Sheraton) .

Net profit : 216 Cr. (2009-2010) From 316 Cr. (2008-2009)

ITC Royal Gardenia,Bengaluru, being the latest addition to the huge

chain in October 2009.


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ITC Royal Gardenia, Bengaluru achieved the distinction of beingthe worlds largest GREEN hotel.

In 2009, Kaya Kalp spa in Agra was rated as the worlds best spa by

the British Tatler magazine.

ITC-Welcomgroup was declared Hewitt Best Employer in India & Asia

2009.

In 2009 Ranked 11 in the top 100 World's most reputable companies

by Forbes Magazine

Travel Poll 2010 - Asia's Best Hotels in Individual Cities - The Taj

Mahal Palace & Tower in Mumbai and The Taj Mahal Hotel in New

Delhi.


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20%

11%

6%

13%

50%

Domestic Market Share* ( % )

Indian Hotels Co. Ltd.

EIH Ltd.

Hotel Leela Venture Ltd.

ITC-WelcomGroup LTD.

Others

* Basis % retail values,2008


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Effective and efficient

management techniques

Sales and marketing

Global presence

Stylish variety of hotels

Taj Air an exclusivecharter service

Successful Management

initiatives

Still recovering fromTerror Attack.

Urgent need for budgetand mid market hotelsSlow implementation

Net Profit down 35 % at

153 Cr. ( 2009-10) Borrowings up from

1766.47 Cr. (2008-09) to2,650.55 Cr. (2009-10 )


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Rapid expansion in bothInternational and

Domestic destinationsRising income

Tourism sector leadingto rapid growth in

markets in India Enhanced product

portfolio

Competition from

Growing presence of

international hospitalitychains .

Global slowdown,

Terrorist activities,H1N1 pandemic,

travel advisories,etc.


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Group ranks number 2 4 Diversifies Brands

Sales and marketing

Excellence of its cuisine

Buying land on basisof Astronomical

factors remains a key

hurdle

No Global Presence

Slow implementation


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Increase in tourism

Rising income

Open sky benefit

Luxury hotels

competing on the home

front

Fluctuation in

international tourist

arrival due to Social &Economic Factors.


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Competitive Strategies

Area of Business

Luxury-the five-star taj palce,taj exotica range, taj safaris

premium- the premium 4startajvivantas

Mid-market- the gatewayhotels

Value segments- the two stareconomy in gingerrenamedgateway

Luxury- five star welcome

hotels, luxury collectionwith starwood

Premium-The welcome

heritage hotels

Mid-market- The fortunehotels

Taj Safaris are India's first and only wildlife lodges circuit, allowing experience to the

unparalleled beauty of the Indian jungle amidst luxurious surroundings

Taj Hotels ITC Hotels


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Advertisement

Taj Hotels

They showcase Indian Heritagethrough there appearance .

Local Magazines

Local Clients

Televisions Ads.

ITC Hotels

They showcase the Ancient IndianDynasties in their ambience.

International Clients

Embassies


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Taj Hotels do Direct Marketing:

Give Discounts and deals on

booking on their websitesGive rewards and discounts

to frequent customers.

Measures customer satisfaction

level through immediate feedbacks.

(GSTS Guest Satisfaction TrackingSystem) quantitative.

Also they have a CFS (Customer

Feedback System) which is more of

qualitative.

ITC Hotels do Indirect Marketing:

Give discounts to dealers and

travel agents on booking.

Marketing Strategy


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Business Meetings

40-1100 peopleAuditorium style

Free wi-fi

Simultaneoustranslation in 5

languages

Portable printers and

laptops on hire

300-500 peopleRegular arrangement

Wi-fi charges

applicable

Translation available

in single language

Printing facility

available



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Accommodation Facilities

Spacious rooms

Room rate starting from7,500/-

Mini 9-hole golf courseGreen rooms available

as a part of EARTHinitiative

Comparatively smaller

Room rate starting from13,000/- with

complimentary roomupgrades.

No golf course

No green rooms



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Infrastructure and Cuisines

Modern architecture

Vietnamese cuisine

available

25% off on the bar onweekends for residents

Reminiscent of theBuddhist cave temples

mauryan dynastyinspired interiors

Best Indian restaurantin the world Bukhara.

Has one of worlds top

25 Bars, Dublin.



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Brand Recognition


ITC Hotels have created a

brand recognition with

Restaurants like Bukhara,

Dampukht, Dublin.

Kafe Fontana

Masala Art

Taj Hotels attracts customers but

doesnt have any Brand Recognition


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Social Responsibilities


EARTH

EARTH (Environment Awareness &

Renewal at Taj Hotels). Implementing

schemes such as the Gangroti Glacier

Clean-Up Expedition.

WelcomEnviron is ITC-

Welcomgroup's vision for a green

world, which follows 'Reduce, Reuse

and Recycle policy.

The Taj Public Service Welfare Trust

Objective is to provide immediate

relief to all victims of the 26/11Mumbai attacks.

This trust will continue its services in

future covering relief to victims of

sudden acts of violence, natural

disasters and other tragic events.

ITC Green Centre: Headquarter of ITC

hotel Business is now a Green Building.

ITC-Welcomgroup has taken a

positive step by employing people

who are differently abled across its

hotels.


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Reward Programmes


The Taj Advantage

Plus is a programme

designed for the

corporate customers.

Frequent guests at the

Taj earn points and

enjoy exciting benefits

and services around

the world.

TAPP Me is meant

for customers in

the travel trade.

Members enjoy attractive savings

when they dine & entertain with the

Culinary Plus Card with discounts on: Food Beverages

Gourmet Shop

Room Rents


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Latest Marketing Campaign

Monsoon packages-

complimentary night,

starts at 3250/-

Culinary journeys

starting at 15,599/- Spa packages- Jiva Spas

starting 23,700/-

WelcomeBreak

packages-

complimentary night

and room upgradestarts at 13,000/-

Culinary packagesstarting at 16,000/-

Spa packages- Kaya Kalp

starting at 23,799/-



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What does all this tell us?

Well, it tells us the obvious: that Indian hotels are now among the

worlds best. But it also tells us something deeper: the hotel industry is

one of modern Indias big success stories.

"The real success story is of the

hotel industry as a whole.

It has taken on the global chains on its own terms."

amity Final

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