AMITA PA

TEL,

CHSP

Summary of

Qualifica

tions

SUMMARYMotivational leader, strategic planner and sales synergist with diverse experience, impacting profitability, performance and visibility of organizations, through definitive implementation of sales optimization, revenue development and resource management. Proven ability to recognize market opportunities and impact bottom-line revenues through trend analysis, strategic planning and forecasting.

• Consummate professional with commitment to excellence, team leadership,

customer service and innovation• Excellent Analytical skills• Excellent verbal and written skills

SPECIALTIES• Strategic Contract Negotiation • Account Acquisition and Management • Budget Management• Market Analysis/Assessment • Strategic Partnership Development • Brand Development • Revenue Development • Sales Solutions and Implementation

• Strategy Consultant • Competitive Analysis• Client Retention Management (CRM)

SALES SKILLSSales Development

• Lead Development• Proposal Development• Profitability Assessment• ROI Analysis

Sales Promotions• Idea Generation• ROI Analysis• Content Development• Promotion Packaging• Promotion Calendar• Promotion Channels

SALES SKILLS CONT.Sales Team Assessment

• Strengths vs. weakness• Job description review• Assigned market segments• Proficiency of basic sales concepts• Proficiency of written skillsSales Plan Review• Feeder Markets• Rate Structure/Pricing Strategy • Account Target List• Budget Development and Management• Lead Source/ Action Plans Review• Sales Team Structure/Market Assignments

MARKETING SKILLSBranding/Development

• Campaign Development• Promotion Development• E-Mail Marketing• Product Promotion• Destination Promotion • Website Content Development• Brand Strategy

Miscellaneous•Analysis of research data•Development of new revenue streams•Packaging•Distribution Channels

ARTICLES AND W

HITE

PAPERS

ARTICLES AND WHITE PAPERS

White Papers• 9 Money Saving Tips – The SMERF’s Guide to Frugal

Meeting Planning• 15 Money Saving Tips for Meeting Planners• How to Minimize Attrition Challenges

Published Articles• Concentrate on Content – Rejuvenate Meetings

Magazine• SMART Money Budget Fixers – SMART Meetings

Magazine• Protecting Your Bottom Line by Avoiding Attrition –

Meetings and Events Media Group• Rethink Meetings – Collaborate Meetings Magazine

SAMPLES OF W

ORK -

PROMOTIO

NS

Ontario co

nventio

n and vi

sitors

bureau an

d the O

ntario

conve

ntion ce

nter

Client Event Promotion

CalSAE Seasonal Spectacular 2010

Promotions Bar on www.ontariocc.com

Direct Mail Piece 2005 – Design 1

Direct Mail Piece 2005 – Design 2

Southwest Airlines

Promotion

2007 Promotion

Thailand PromotionDestination/International Marketing

OCVB RFP Challenge Promotion

Destination Promotion

Ontario Convention Center PromotionConvention Center Promotion

MPI WEC Tradeshow PostcardDestination promotion

RCMA Tradeshow Post CardDestination Promotion

SAMPLES OF W

ORK -

MARKETING

Enthuseum E-Mail Marketing E-Card

Destination Marketing

Ontario Convention Center Green ProgramOntario Convention Center Marketing

Hotel/Restaurant GuideDestination Marketing

Helms Briscoe Promotional Flyer Front

Destination Marketing

Helms Briscoe Promotional Flyer Back

Destination Marketing

Ontario CVB SMERF FlyerDestination Marketing

Ontario Convention Center Tech Flyer

Convention center Marketing

DiscoverIE.com ad copyRegional Marketing

2004 to 2007 campaign

2008/2009 to 2009/2010 Campaign

Meetings and Events MagazineConvention Center Marketing

Expo Magazine – Savor (F&B) Marketing

2010/2011 Campaign

Inland Empire Magazine Savor (F&B) Marketing

Meetings and Events Magazine Convention Center Marketing

Connect Magazine - Destination MarketingSMART Meetings Magazine - Destination Marketing

SMART Meetings Site Solutions E-MailCampaignDestination Marketing

2011/2012 Campaign

2011 WESTER

N STATE

POLIC

E AND FIR

E GAMES

2011 WPSFG Trifold Brochure

2011 WSPFG Sponsorship and Vendor Brochure

2011 Western States Police and Fire Games cont.

Harley Davidson Bike Raffle Flyer

PHOTO

SHOOT - JU

LY

2010Pict

ures fo

r new

colla

teral

and ad

copy c

ampaig

n

SIGNATURE PICTURE OF THE ONTARIO CONVENTION CENTER

TESTIMONIALS

When it comes to leading and transforming an organization, Amita Patel is among the very best. More than 15 years ago I began working with Amita and there are strategies for success she taught me that I still use today. Organizational skills, time management, follow-through, aggressive solicitation, statistical data collection, innovative report creation and standing out in a crowd are just a few of her many talents; and this sales and marketing professional knows how to do it all with style, class and unparalleled precision. I worked with Amita on and off for many years and I count those years as some of the best in my career. Not only is she a tireless, dedicated employee but she is a loyal, trustworthy individual who inspires with integrity and fun, out-of-the-box thinking. Amita is truly like none other and I hope to have the great fortune of working alongside her in the future.” Charlie Reeves, Senior Sales Manager, Hilton Anaheim, CA

Amita is one of few industry professionals I know with both destination marketing and convention facility management experience. I have reached out to her on numerous occasions for insight into how best to integrate the marketing and management aspects of our industry. She is always seeking knowledge and is willing to share what she has learned with others. Amita brings precision, innovation and thoroughness to all of her assignments and she is an invaluable asset.” January 30, 2012, Melvin Tennant, II MA, CAE, President/CEO, Meet Minneapolis

“

Amita is one of the best people within our industry today. Hard working Focused and Creative are just a few words that come to mind. In an industry of constant change, Amita leads and does not follow. I would consider it an honor to work with her again the future. Lenard Dobrowolski, Area Director, Western Region, BT Sales, Hilton Worldwide

CLOSING REMARKS

The slides presented represent a small percentage of the experience I bring to an organization. I have created reporting standards not only at the hotel level to be used company wide, but also at the Bureau level.

For additional information please contact me directly.

Thank You!

CONTACT INFO

RMATION

Amita Patel, CHSP

Telephone (909) 239-6802 E-Mail:

Amita.Patel27@yahoo.com Follow me on LinkedIn:

http://www.linkedin.com/in/amitapatel27