AMITA HAYLOCK MAYER BROWN JSM - DVCdvc.hk/documents/amitahaylockpresentation.pdf · AMITA HAYLOCK...
Transcript of AMITA HAYLOCK MAYER BROWN JSM - DVCdvc.hk/documents/amitahaylockpresentation.pdf · AMITA HAYLOCK...
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SOCIAL MEDIA IP ISSUES
PRESENTED BY
AMITA HAYLOCKAMITA HAYLOCK
MAYER BROWN JSM
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Social media and brandingSocial media and branding
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Follow us on…
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It can harmIt can harm
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United Airlines
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Mercedes benz
Start your week with a Start your week with a
fresh perspective on life
from the Dalai Lama.
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Domino’s Pizza
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McDonald’s
#McDStories
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Dove & Nivea
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It can helpIt can help
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Nike
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Taco bell
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Gordon Ramsay
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Website cloning● Various reasons: stealing personal
information, earning ad income, creating
false impression of association, tricking users
to pay moneyto pay money
● Your website is protected by IP law: trade
mark, patent, copyright etc.
● Solutions? Serve cease & desist letter and
takedown notice, complain with web host,
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● These materials are provided by Mayer Brown JSM and reflect
information as of 24 March 2018.
● The contents are intended to provide a general guide to the
subject matter only and should not be treated as a substitute
for specific advice concerning individual situations.
● You may not copy or modify the materials or use them for any
commercial purpose without our express prior written
permission.
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Thank you!Thank you!
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