DESIGN THINKING

FINAL PRESENTATIONJuan David Mendieta,

Julie de la Kethulle de Ryhove

Emilie Fonck

Justine Soenen

Filip Vanderhoydonks

Mart Vermeersch

25 September 2014

PROBLEM

• Heavy, unsecured luggage

• Limited mobility

• Low comfort

• Risk of security

• Endangering durability

MARKET

SIZE

• 20-45 YO + frequent air travel + shopper = 28%

• Owning a smartphone = 75%

• Interested in iFollow = 72%

= 2.8M per year in Brussels Airport

= 121M per year in Top 25 European airports

TRENDS

• Political: health

• Social, demographic: ageing of population

• Technical: Internet of Things

COMPETITIVE ENVIRONMENT: traditional solution

HOW DOES IT WORK?

VALIDATION

USERS

1. Proof of concept: 50% 72%

2. Price: rent/platform €3 €8

3. Product: solves problem of

comfort and safety

PARTNERSHIP

# of employees per airport 1 9

# of devices per airport 150 600

HYPOTHESIS VALIDATION

HYPOTHESIS VALIDATION

FINANCE: SHORT-TERM

FINANCE: LONG-TERM

Profit: € 5.682.000 monthly

RISK

• Theft Counter with dual alarm system

• Damage Sensors, T&C, adapted hardware

• Partnership Upfront agreement

RISK COUNTERMEASURE

NEXT STEPS

R&D

Partnerships

Produce MVP

Testing

Analysis tests

Improvements

Production

Launch Bxl!

0 1 2 3 4 5 6 7 8

Mo

WILL YOU FOLLOW US?

Q&A