Amish tripathi

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Amish TripathiFrom Wikipedia, the free encyclopedia

Amish Tripathi

Author Amish Tripathi.

Born 18 October 1974 (age 38)

Varanasi , India

Occupation Novelist

Nationality Indian

Alma mater IIM Calcutta

Genres Fiction

Notable work(s) The Immortals of Meluha

The Secret of the Nagas

The Oath of the Vayuputras
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Spouse(s) Preeti Vyas

Children Neel Tripathi

authoramish.com

Amish Tripathi (born on 18 October 1974) is an Indian author. He is known for his novels The Immortals

of Meluha , The Secret of the Nagas and The Oath of the Vayuputras . The three books collectively

comprise the Shiva Trilogy. Tripathi's debut work The Immortals of Meluha was a surpris e bestseller ,

breaking into the top seller charts within a week of its launch . [1][2] The Shiva Trilogy has become the fastest

selling book series in the history of Indian publishing, with 1.7 million copies in print and over Rs

40 crores in sales. Forbes India has ranked him #85 in the 2012 Celebrity 100 list . [3]

Contents

[hide ]

1 Career

2 Adaptations

3 Influence

4 Marketing

5 References

Career [edit ]

Amish Tripathi is an alumnus of Indian Institute of Management Calcutta . Although he originally wanted to

be a historian, Tripathi initially chose a career in finance because he couldn't afford the former . [4] He worked

for 14 years in the financial services industry, in companies such as Standard Chartered , DBS

Bank and IDBI Federal Life Insurance , before starting his writing career .[5]

The Immortals of Meluha , Tripathi's first novel, was published in February 2010. It is the first book inthe Shiva Trilogy .[6] The second book in the series, The Secret of the Nagas , was released on 12 August

2011. The third installment, titled The Oath of the Vayuputras , was released on 27 February 2013 .[7] The

trilogy is a fantasy re-imagining of the Indian deity Shiva 's life and adventures.

The Immortals of Meluha and The Secret of the Nagas , the first two novels by Tripathi, have been

commercial successes. Amish's books have sold a million copies in the span of two years with a gross

retail sale of Rs 22 crores. The third installment, titled The Oath of the Vayuputras , was released on 27

February 2013. With The Oath of Vayuputras selling more than 400,000 copies even before its release, the

trilogy has become a success. The Shiva Trilogy has become the fastest selling book series in the historyof Indian publishing, with 1.7 million copies in print and over Rs 40 crores in sales" . [3][8]
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The movie rights of The Immortals of Meluha were purchased by Dharma Productions in early 2012 .[9] The

Immortals of Meluha has also been released in United Kingdom in January 2013 through Jo Fletcher

Books, an imprint of Quercus Books, UK .[10]`

Adaptations [edit ] The Immortals of Meluha and The Secret of the Nagas have been released in the Indian subcontinent in

English and Hindi . The Immortals of Meluha has also been released in various other Indian languages

like Gujarati , Marathi , Assamese and Telugu .

In addition to the Indian movie rights sold to Dharma Productions, the international movie rights to The

Immortals of Meluha are under discussion. Tripathi is represented by Creative Artists Agency , a top

Hollywood based talent agency, for movie deals on the Shiva Trilogy .[11][12]

Influence[edit ]

All of Tripathi's books (released and planned) are on religious topics since he is a devoted worshiper

of Shiva .[13][14 ][15] His grandfather was a Sanskrit scholar and a Pandit in Benares . Tripathi says that hes

learnt most of his knowledge of Hindu theology and religion from his grandfather and his very religious

parents. He had turned into an atheist in the early 1990s but returned to faith when he started writing his

books. He believes that religiosity and liberalism go hand-in-hand in India, as he said at the Jaipur Literary

Festival in 2011 .[16] Amish quotes from the ancient Hindu scripture Rig Veda to say that Truth is one, but

the wise men k now it as many; God is one, but we can approach Him in many ways. He says that he lives

this philosophy; in his puja room at home, besides the idols of Lord Shiva and other Hindu Gods, he also

regularly worships pictures of the Muslim Kaaba , Mother Mary , Jesus Christ , Prophet Zarathustra , Gautam

Buddha besides symbols of many other religions .[16]

Marketing [edit ]

In the Indian market where large sales volumes of books are rare, Tripathi's books have been enormously

successful. Tripathi's marketing skills and strategies have been widely credited for the success of his

novels .[17][18] Tripathi himself says: "Its a fallacy to think that a good book sells itself. I can give you a long

list of books that I think should have been bestsellers but nobodys heard of them. My management

background along with marketing experience helped me devise effective strategies for promoting my

book. "[17]

Weeks before The Immortals of Meluha hit the bookshops, Tripathi printed sample copies of the first

chapter and persuaded bookshops and chains to give them away free to anyone who approached the cash

counter, creating a buzz .[1] It was an unprecedented move and gave the book very high visibility

considering that at that time, Tripathi was an unknown author. He also made presentations to big retail

chains, visited smaller retailers, met local distributors and regularly sent email updates to various

stakeholders. Tripathi targeted social media websites for promoting his debut novel, and made a trailer filmwith a background score reportedly by Taufiq Qureshi and uploaded it on YouTube .[18]
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For promotion of his second book, Tripathi created video trailers and screened them at multiplexes. These

trailers were of similar quality as movie trailers, complete with visual effects . [19] They were released with

the Shahrukh Khan starrer Ra.One .[17] Tripathi believed that this would "work as the audience that visits

theatres is the same that reads my books. "[20] Three other trailers were released on YouTube .[21]

In 2013, a music album called Vayuputras , an original soundtrack based on The Oath of the Vayuputras ,

the final book of the Shiva Trilogy, was released. The album had songs by artists lik e Sonu Nigam , Taufiq

Qureshi , Palash Sen , Bickram Ghosh amongst others working on this. This was the first time ever that an

original soundtrack has been made for a book series .[22]

References [edit ]

1. ^ a

b Sheela Reddy (18 July 2011). "The Lo-Cal Literati" . Outlook (magazine) . Retrieved 27 August

2012.2. ^ Amish Tripathi (18 September 2010). "The MBA Writer" . OPEN (Indian magazine) . Retrieved 27

August 2012.

3. ^ a

b Lopex, Rachel (2013-04-26). "How Amish Tripathi changed Indian publishing" .Hindustan

Times (HT Media Ltd). Retrieved 2013-04-29.

4. ^ "Amish Tripathis going digital" . DNA (newspaper) . 9 April 2010.

5. ^ "Bestselling bosses" . Business Today . 2011-10-30. Retrieved 2012-06-07.

6. ^ "MBA, myth and 'Meluha', a phenomenon called Amish" . The Times of India . 28 July 2011.

7. ^ "The Oath of the Vayuputras Book Preview" . Latest Book Reviews . 12 January 2012. Retrieved 27 August 2012.

8. ^ [1]

9. ^ Upala K Basu (4 January 2012). "Karan Johar brings Meluha to life" . The Times of India . Retrieved 27

August 2012.

10. ^ TNN Jan 16, 2013, 02.55PM IST (2013-01-16). "The Shiva Trilogy overseas rights bought by Jo

Fletcher Books - Times Of India" . Articles.timesofindia.indiatimes.com. Retrieved 2013-03-05.

11. ^ "Myths with a modern twist" . 2012-02-05.

12. ^ "Karma cola and masala mythology" . 2011-07-09.

13. ^ "Interview with the author of The Immortals of Meluha" . Rediff . 2012-01-12.

14. ^ "Fame by name" . Pune Mirror .

15. ^ "My books are Shivas blessings" . Times of India . 2012-06-12.

16. ^ a

b "Amish Tripathi and Ashwin Sanghi with Amrita Tripathi, introduced by Renuka Chatterjee." .

17. ^ a

b

c BHAWNANI, NAMRATA (5 December 2011). "Myth and match: Talk with Amish Tripathi" . The

Times of India .

18. ^ a

b New, Today's (2011-08-28). "Romancing the market" . The Telegraph (Calcutta) (Calcutta, India).

19. ^ "The secret of amish" . The Telegraph (Calcutta) (Calcutta, India). 7 September 2011.
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imes.com/Brunch/Brunch-Stories/Cover-Story-How-Amish-Tripathi-changed-Indian-publishing/Article1-1050648.aspxhttp://en.wikipedia.org/wiki/Amish_Tripathi#cite_ref-Lopex_3-1http://en.wikipedia.org/wiki/Amish_Tripathi#cite_ref-Lopex_3-0http://en.wikipedia.org/wiki/OPEN_(Indian_magazine)http://www.openthemagazine.com/article/true-life/the-mba-writerhttp://en.wikipedia.org/wiki/Amish_Tripathi#cite_ref-OPEN-1_2-0http://en.wikipedia.org/wiki/Outlook_(magazine)http://www.outlookindia.com/article.aspx?277582http://en.wikipedia.org/wiki/Amish_Tripathi#cite_ref-Outlook-1_1-1http://en.wikipedia.org/wiki/Amish_Tripathi#cite_ref-Outlook-1_1-0http://en.wikipedia.org/w/index.php?title=Amish_Tripathi&action=edit&section=5http://en.wikipedia.org/wiki/Amish_Tripathi#cite_note-22http://en.wikipedia.org/wiki/Bickram_Ghoshhttp://en.wikipedia.org/wiki/Palash_Senhttp://en.wikipedia.org/wiki/Taufiq_Qureshihttp://en.wikipedia.org/wiki/Taufiq_Qureshihttp://en.wikipedia.org/wiki/Sonu_Nigamhttp://en.wikipedia.org/wiki/Amish_Tripathi#cite_note-21http://en.wikipedia.org/wiki/Amish_Tripathi#cite_note-20http://en.wikipedia.org/wiki/Amish_Tripathi#cite_note-toi-17http://en.wikipedia.org/wiki/Ra.Onehttp://en.wikipedia.org/wiki/Shahrukh_Khanhttp://en.wikipedia.org/wiki/Amish_Tripathi#cite_note-19


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20. ^ "A film on The Immortals of Meluha?" . Hindustan Times .

21. ^ The Secret of the Nagas, 2011, Acknowledgements, p. xii

22. ^ TNN Feb 16, 2013, 12.00AM IST (2013-02-16). "Shiva trilogy music released - Times Of India" .

Articles.timesofindia.indiatimes.com. Retrieved 2013-03-05.

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Works by Amish Tripathi

Shiva trilogy

The Immortals of Meluha

The Secret of the Nagas

The Oath of the Vayuputras

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Indian novelists

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Indian Institute of Management Calcutta alumni

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