Amir Jahangir, CEO Mishal Pakistan © AGAHI Awards...
Transcript of Amir Jahangir, CEO Mishal Pakistan © AGAHI Awards...
Amir Jahangir, CEO – Mishal Pakistan © AGAHI Awards 2012
Why Agahi? • Media concentration on few issues
• Lack of appreciation for the journalists
producing quality content
• Shift in media consumption patterns
• Media diversity and convergence
• Role of Press Clubs in media development
AGAHI - Purpose • Creating Knowledge Clusters Across
Pakistan
• Issue Mapping
• Knowledge Grid of Pakistan
Improving the State of Media in Pakistan
31 March 2012 Copyright (C) 2010-11 - Mishal Private
Limited 5
• The Knowledge Cluster 1. Karachi/Hyderabad - Market relevance, impact policy design, economy,
competitiveness
2. Interior Sindh – Water, Development of knowledge-base, integration into mainstream media
3. Northern Punjab – SMEs, Food Security, Energy, Water, De-radicalization
4. Southern Punjab – De-radicalization, Development of Knowledge-base Food Security, Energy, Water
5. Islamabad – Policy Development, public sector capacity building, gender integration
6. KPK & FATA - De-radicalization, Socio-economic sectors, livelihood initiatives
7. PATA – Infrastructure, rehabilitation, access to finance,
8. Balochistan – Internal conflict, mines and minerals, agriculture, water
9. Gilgit Baltistan – Tourism, food security, livelihood - Not sure as yet
10. AJK - De-radicalization, water security
Agahi Process • Partnership with 40 Press Clubs across
Pakistan
• Engaging International and Domestic Partners
• Training and Capacity Building Initiatives
Agahi Awards • Criteria
• Developed with the help of the Center for International Media Ethics (CIME)
• Designed on the Pillars of Media Development Indicators of UNESCO
• Included the Millennium Development Goals (MDGs) as the core essence for creating media diversity
Agahi Awards • Methodology
• Press Clubs and Associations engaged journalists to submit their best work
• Direct mail, email, SMS and social media
• Agahi Portal for submission of reports, news articles and multimedia content
Agahi Awards • Awards in Categories:
• Business & Economy • Conflict • Corruption • Crime • Education • Energy, Water & Food
Security Nexus • Environment • Gender • Human Rights • Health
• Infotainment • Interfaith • Media Ethics • Photo-Journalism
• Investigative Journalist of the Year
• AGAHI Awards 2012
Agahi Awards • People’s Choice Awards
• Current Affairs Anchor of the Year
• News Channel of the Year
Agahi Awards • People’s Choice Awards - Evaluation
• Campaigns with Press Clubs
• An aggressive campaign on social media – reaching more than approx. 5.5 million Pakistanis
• Direct feedback through Short Messaging Service – more than 700,000 Pakistanis across the country
• Outdoor campaigns
Agahi Awards • Evaluation Committee: