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    option Trading, Price Discovery,

    and Earnings News Dissemination*

    KAUSHIK I. AMIN, Vice President

    Lehman Brothers

    CHARLES M. C. LEE, Associate Professor

    Cornell University

    Abstract

    Option market activity increases by more than 10 percent in the four days

    before quarterly earnings announcements. We show that the direction of this prean-

    nouncement trading foreshadows subsequent earnings news. Specifically, we find

    option traders initiate a greater proportion of long (short) positions immediately before

    good ( bad ) earnings news. M idqu ote returns to active-side option trades are po si-

    tive during nonannouncement periods and are significantly higher immediately prior to

    earnings announcements. Bid-ask spreads for options widen during the announcement

    period, but traders do not gravitate toward high deita contracts. Collectively, the evi-

    dence shows option traders participate generally in price discovery (the incorporation of

    private information in price), and more specifically in the dissemination of earnings

    news.

    Condense

    La valeur economique d'un titre de placement veritable provient, en partie, de sa qual-

    ite d'instrument efficient, susceptible de permettre l'int^gration de l'information priv-

    ilegiee dans les cours. Les contrats d'options sur actions, par exemple, sont des actifs

    superflus en ce sens que leurs rendements peuvent etre reproduits de fa90n dynamique

    grace a un portefeuille d'obligations et d'actions sans risque du capital-actions sous-

    jacent. Toutefois, ainsi que Grossman en fait l'observation (1988, p. 275), le principe

    voulant qu'un vrai titre soit superflu lorsqu'il peut etre synthetise grace a une strategie

    de negociation dynamique ne tient pas compte du role informationnel des titres v6rita-

    bles.

    Si les options sur actions peuvent parfois offrir une solution de rechange h moin-

    dre cout aux negociateurs disposant d'information privilegi6e, il est probable que les

    marches d'options ameliorent I'efficience des cours des marches d'actions. Ce role

    informationnel contribue a la valeur dconomique des options sur actions.

    Les auteurs analysent ici le role informationnel de la negociation d'options dans la

    formation des cours (l'int^gration de l'information privilegi6e dans les cours) et dans la

    diffusion de l'information relative aux benefices. Jusqu'& maintenant, les chercheurs se

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    154 Contemporary Accounting Research

    sont intdresses aux r6percussions des marches d'options en analysant les reactions des

    marches d'actions a I'information relative aux bendfices, compte tenu de

    Vexistence

    de

    march6s d'options'. Un theme revient constamment dans ces 6tudes : l 'existence d'un

    march6 d'options semble etre associ6e a une hausse de la rentabilitd du march6 des

    actions. Pour les entreprises dont les options se negocient, l 'ajustement du cours des

    actions est plus rapide (Jennings et Starks, 1986), les reactions du cours a rinformation

    relative aux b6nefices sont plus moderees (Skinner, 1990 ; Ho, 1993), et les glissements

    du cours qui suivent les annonces sont moins prononces (Botosan et Skinner, 1993).

    Si Ton en juge par ces observations, la negociation d'options contribue

    h

    I'effi-

    cience globale des cours. Toutefois, ces etudes ne nous renseignent pas sur les m6can-

    ismes de cette contribution. En se concentrant strictement sur les activites du march6

    relatives aux actions sous-jacentes, les chercheurs ne s'interrogent pas sur le role de la

    negociation d'options dans la diffusion de I'information et la formation des cours. La

    mdthode propos6e ici est diff6rente du fait que les auteurs n'utilisent pas l'existence

    d'un march6 d'options comme variable conditionnelle. Ils examinent plutot directement

    les activitds de ndgociation d'options. Ils 6tudient plus pr6cis6ment le volume, le sens et

    la rentabilitd des operations sur options qui precedent et suivent imm^diatement la pub-

    lication de diverses informations inattendues relatives aux b6n6fices qu'il s'agisse de

    bonnes ou de m auvaises nou velles. A partir de donnees d6taillees relatives aux op erations,

    tirees de la base de donnees de Berkeley sur les options, les auteurs reinvent deux faits

    nouveaux qui donnent

    k

    penser que les marches d'options ont un role informationnel.

    Premierement, les auteurs constatent que le volume des op6rations sur les marches

    d'option s augmen te plusieurs jours avant les annonces de b6n6fices. C ontrairement a ce

    que Ton observe sur les marches d'actions, oil les n6gociations ne commencent a s 'in-

    tensifier q u'au mom ent de l 'ann onc e, le volume des op6rations sur options grimpe de 10

    a 15 pour cent jusqu'a quatre jours avant une annonce de benefices. Comme sur les

    marches d'actions, l 'activite relative aux options demeure superieure ^ la normale pen-

    dant plusieurs jou rs apres l'an no nc e. Toutefois, en con trolant 1'intensification simu l-

    tan6e de la n6gociation d'actions. Ton constate que l'intensite de l'activite sur le marchfi

    des options est disproportionnee seulement dans les trois ou quatre jours

    qui preceden

    la publication d'information relative aux benefices. Le moment de l 'annonce des b6n6-

    fices 6tant previsible, ces observations donnent a penser que les n6gociateurs d'options

    ajustent leurs positions en prevision de ces annonces-^.

    Deuxiemement, les auteurs relevent certains faits demontrant que

    1 intensity

    accrue

    des negociations sur les march6s d'options prealable aux annonces de b6n6fices n'est

    pas uniquement le resultat de la reaction des negociateurs au risque de volatilit6. En

    d'autres termes, les negociateurs d'options anticipent non seulement l 'ampleur du mou-

    vement des cours (Patell et Wolfson, 1981), mais aussi la direction de ce mouvement.

    Le plan de recherche adopte ici met a profit la precision des donn6es sectorielles pour

    ddmontrer que la direction des operations sur options pr6alables aux annonces de

    b6n6

    fices presage du contenu de cette information. Plus pr6cis6ment, les auteurs notent une

    plus grande proportion de positions acheteur (vendeur) adoptees par les n6gociateurs

    instigateurs des operations immediatement avant la diffusion de bonnes (mauvaises

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    Option Trading, Price Discovery, and Eam ings News Dissemination 155

    Les auteurs font une troisieme e onstatation relide au role de la ndgociation d op -

    tions dans la formation des cours (I integration de l informa tion privil6giee dans les

    cours). Ils examinent plus precisement la sensibilite du cours des options et des actions

    a Torientation que prennent les operations sur options qui entrent. Les Etudes recentes

    sur la microstructure des marche s mo ntrent que, dans les march6s d ac tion s, les ope ra-

    tions lancees l instigation de l ache teur (du vendeur) tendent etre suivies de revi-

    sions

    la hausse (a la baisse) de la cote. Ces mouvements sont la consequence naturelle

    des couts des choix ddfavorables, les mainteneurs de marche ajustant leurs offres pour

    tenir compte de l inform ation priviiegiee qui transparait dans les operations sur options

    qui en tren t . Si les march es d op tion s jouen t un role dans la formation des cou rs, le

    cours des op tions (et, par 1 intermediaire de l arbitra ge, le cours des a ctions s ous-

    jacentes) reagira done a la direction des operations sur options qui entrent. En termes

    precis, les operations sur options lancees a l instiga tion de l ach eteu r (du v endeu r)

    devraient preceder des hausses (des baisses) du cours. Inversement, si la formation des

    cours ne s applique qu au marche des actions, les cotes sur le marche des options seront

    exclusivement fixees en reaction aux mouvements des cotes sur le marche des actions,

    et la direction q ue prennen t les operations sur options qui entrent n offrira aucun pou-

    voir predictif des rendements ultedeurs.

    Pour evaluer I incide nce de l inform ation relative aux benefices, les auteurs co m-

    parent le rendement au cours moyen pour l instigateur de la negociation d options, pen-

    dant les annonces de benefices et pendant les pseudo-annonces d un echantillon cor-

    respondant. Pour chaque annonce veritable, une pseudo-annonce provenant de la meme

    entreprise est produite a la meme heure, mais

    une date aleatoire. Les rendements

    enregistres par les instigateurs des negociations relatives a 50 operations precedant et

    suivant immediatement les annonces vedtables sont ensuite compares aux rendements

    des operations correspondantes entourant les pseudo-anno nces. A l aide d un e strategie

    de negociation simple, les auteurs ouvrent des positions fondees sur la direction achat

    ou vente des operations sur options et les liquident au terme de la seconde journee de

    negociation suivant I annon ce (ou la pseu do-annonce ).

    Les auteurs constatent que les operations des instigateurs realisees au cours moyen

    produisent des rendements

    court terme de 1,5 a 3 pour cent pour les pedodes de pseu-

    do-annon ce. Ce resultat donne a penser que les negociateurs d option s participent la

    formation d es cours, mem e durant les pe do de s oij aucune an nonc e n es t publiee*. Les

    auteurs constatent, en outre, que ces rendements sont beaucoup plus eieves pendant les

    annonces de benefices. Les operations sur options lancees immediatement avant les

    annonces de benefices ont des rendements, fondes sur le cours moyen, de 2 a 5 pour cent

    a la fin du deuxifeme jou r suivant la date donnee , soit environ deux fois le rendem ent des

    operations autour des pseudo-annonces correspondantes. Si ces operations sur options

    avaient ete executees sur le marche des actions, moyennant le cours de la demiere

    operation sur actions, les negociateurs auraient enregistre un rendement moyen plus

    faible (mais toujours statistiquement significatif) de 0,2 pour cent. Ces constatations

    montrent que les negociateurs d option s foumissent au marche de l information priv-

    iiegiee, aussi bien pendant les pedod es d anno nce que pendant les pedod es oil aucune

    annonce n est publiee.

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    156 Contemporary Accounting Research

    les contrats

    k

    delta eieve tendent a etre associes a des negociations moins intenses, ce qui

    limite l itnportan ce de la position q ue les nego ciateurs renseignes peuvent prendre et aug-

    mente la probab ilite de d etection. Dan s le choix d un contrat parmi ceux qui s offrent il

    eux, les negoc iateurs informes doivent don e faire un comp romis entre les avantages d un

    effet de levier plus grand, d un e part, et les couts sup ede urs des ecarts entre cours

    acheteur et vendeur et le risque de detection, d autre part.

    Conformement aux etudes recentes du m arche des actions a I interieur d un e

    journee (par exemple. Lee, Mucklow et Ready, 1993), les auteurs constatent que les

    ecarts efficaces entre cours acheteu r et vende ur sur les contrats d op tion s augm entent

    durant les periodes d anno nces de benefices. Toutefois, I incidence econom ique de cette

    augmentation est faible (les ecarts efficaces entre cours acheteur et vendeur sont de

    5 pour cent plus eieves), et elle se concentre principalement dans la pedode posterieure

    a I anno nce. C e resultat suggere une breve augm entation du risque d asym etrie de T in-

    formation dans la pedode qui suit immediatement la publication des benefices*. De plus,

    les auteurs ne relevent aucun fait etablissant que la valeur absolue des deltas soit

    superieure dans les operations qui ont lieu a proximite des annonces. En fait, le delta

    absolu moyen des operations qui ont lieu

    h

    proximite des annonces est legerement

    inf ri ur

    a la norm ale, en particulier dans la ped od e qui precede I anno nce. L on

    peut en deduire, tout compte fait, que les negociateurs informes peuvent etre plus preoc-

    cup es par la discretion d e leurs operations q ue par l obte ntion d effets de levier plus

    importants.

    Dans leur ensemble, les constatations des auteurs donnent a penser que les negoci-

    ateurs d op tion s participent de faon ge nerale au processus de formation des cours en

    gen eral, et, en particulier, a la diffusion de l inform ation relative aux be nefices. Les

    etudes antedeures realisees sur les donnees relatives au marche des actions supposent

    que I existence des m arches d option s favodse l efficience du cours des actions en ce

    qui a trait il l inform ation relative aux ben efices. Les au teurs etablissent sans am bage s

    que cette amelioration est attribuable a l inform ation priviiegiee que les neg ociateurs

    d op tion s foum issent au marche. Leurs constatations suggferent notamm ent que certains

    negociateurs d option s disposent d information pertinente aux cours relative aux

    annonces de benefices a venir.

    Les resultats de cette etude endc hissent egalement la somm e des connaissances sur

    le lien intermarche entre actions et options. Les travaux recents nous laissent perplexes

    quant h la rapidite du transfert de l informa tion entre les marches d op tion s et les

    marches d actions (par exemple, Stephan et Whaley, 1990, et Chan, Chung et Johnson,

    1993). Ils font appel aux tests de causalite Granger-Sims, sans condition relative h un

    signal d inform ation exo gen e. Dans la presente etude, au contraire, les auteurs isolent

    les activites de nego ciation an orm ales qui se rattachent a un signal d inform ation connu

    et qui denotent des negociations plus rapides et mieux eda iree s sur les marches d op -

    tions.

    Leurs conclusions donnent a penser que les operations du marche des options peu-

    vent regir le ma rche des actions, au moins durant les pedo de s de diffusion d inform a-

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    Option Trading, Priee Discovery, and Eam ings New s Dissemination 157

    Par exemple, voir Skinner (1990), Ho (1993), Jennings et Starks (1986), Botosan

    et Skinner (1993). Les etudes generales de

    1 incidence

    des produits deriv6s sur le

    comportement du cours des actions presentent egalement un interet (par exemple,

    Figlewsk i et Webh, 1993 ; Dam odaran et Subrahm anyam , 1992 ; et Skinner,

    1989), de meme que les etudes du lien intermarche entre les options et les actions

    (par exem ple, Stephan et W haley, 1990 ; Cha n, Chung et Johns on, 1993).

    En utilisant les dates de publication anterieures, Kross et Schroeder, 1984,

    montrent que plus de 80 pour cent des annonces de henefices se situent dans un

    intervalle de trois jours par rapport a la date prevue. Les entretiens des auteurs

    avec les interesses et les specialistes permettent de croire que les n6gociateurs

    disposent meme souvent d information encore plus precise au sujet des dates de

    publication.

    Les auteurs definissent les positions acheteur et vendeur par rapport au titre sous-

    jacent. Par exemple, I 'achat d'une option d'achat et la vente d'une option de

    vente sont tous deux consideres comme des positions acheteur. Ils utilisent une

    techniqu e an alogue a celle de Lee et Ready, 1991 , et de Harris, 1989, pour

    determiner l 'instigateur de chaque operation c'est-a-dire qui, de l 'acheteur ou

    du vendeur, lance l 'operation.

    Fait a noter, les conclusions montrent que

    cert ines

    informations privilegiees sont

    d'abord integrees dans les eours sur le marche des options. Le resultat ohtenu ici

    touche a la question de savoir si les marches d'options, en moyenne, regissent les

    marches d'actions, sans porter directement sur ce sujet (soit celui des etudes

    ant6rieures de Battachary a, 1987 ; Anthony , 1988h ; Stephan et Wh aley, 1990 ;

    Chan, Chung et Johnson, 1993).

    Hash rouck, 1988, Lee et Ready, 199 1, et Petersen et

    Umlauf,

    1991 , rapportent ce

    phenomene empirique sur les marches d'actions. Voir Glosten et Milgrom, 1985,

    et Easley et O'Hara, 1987, pour des exemples de modeles structures dans le cadre

    desquels cet effet peut etre ohserve.

    Les rendements du marche des options a court terme dont il est question ici ne

    doivent pas etre confondus avec les rendements realisables, ajustes pour tenir

    compte du risque, comme dans Whaley et Cheung, 1982. Les tests ont ici pour

    but de detecter les changements de direction dans le flux des ordres qui entrent.

    Ils ne sont pas conjus pour offrir une estimation des rendements economiques

    cordges pour tenir compte du risque.

    Le delta d'une option (defini comme etant 3C/3S, ou C est le prix du contrat et S

    le cours de 1 action) mesure la sensibilite du prix du contrat aux fluctuations du

    cours de I'action sous-jacente. Les options d'achat ont des deltas positifs, tandis

    que les options de vente ont des deltas negatifs.

    Le modele typique d'asymetrie de l 'information (par exemple, Copeland et Galai,

    1983,

    et Glosten et Milgrom, 1985) suppose deux types de negociateurs : les

    negociateurs informes et les negociateurs qui se confinent a la liquidite . Les

    negociateurs informes negocient parce qu'ils disposent d'information privilegi6e

    qui ne se reflete pas encore dans les cours, tandis que les negociateurs de

    liquidite negocient pour des raisons autres que la possession d'une meilleure

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    158 Contemporary Accounting Research

    The economic value of a real security derives, in part, from its usefulness as a

    cost-effective vehicle for iocorporatiog private ioformatioo ioto prices. Equity

    optioo cootracts, for example, are reduodaot assets io the seose that their

    returos cao be dyoamically replicated by a portfolio of riskless bonds and

    shares of the underlying stock. However, as Grossman (1988, 275) observes,

    the notion that a real security is redundant when it can be synthesized by a

    dynam ic trading strategy ignores the informational role of real securities. If

    equity options can sometimes provide a lower cost trading alternative for pri-

    vately informed traders, it is likely that option markets will enhance the price

    efficiency of equity markets. This informational role contributes to the eco-

    nomic value of equity options.

    This study investigates the informational role of option trading in price dis-

    covery (the incorporation of private information in prices) and in the dissemi-

    oatioo of earoiogs new s. Prior studies examioed the effect of optioo markets by

    analyzing stock market reactions to earnings news, conditional on the avail

    ability of option markets. ' A recurrent theme in these studies is that option

    market availability appears to be associated with increased price efficiency in

    the equity market. For firms with traded options, the stock price adjustment is

    faster (Jennings aod Starks 1986), market price reactioos to earniogs oews are

    smaller (Skiooer 1990; Ho 1993), and postannouncement price drifts are less

    pronounced (Botosan and Skinner 1993).

    These studies suggest that option trading contributes to overall price effi-

    ciency. However, they do not examine how this contribution occurs. By focus-

    ing solely 00 market activities io the uoderlyiog stock, these studies do oot

    address the role of optioo tradiog io oews dissemioatioo aod price discovery.

    The approach io this study differs in that we do oot use the existence of the

    option market as a cooditiooiog variable. Instead, we examine option trading

    activities directly. Specifically, we investigate the volume, directioo, aod

    prof

    itability of optioo trades immediately arouod the release of differeot earnings

    news surprises that is, goo d and bad news earnin gs. Using detailed trans-

    action data from the Berkeley Options database, we report new evideoce that

    suggests an informational role for option markets.

    First, we find that option-market trading volume increases several days

    before earnings aooouocemeots. Io cootrast to equity markets, where abnormal

    tradiog does oot begio until the aooouocemeot date, option volume is 10 to 15

    percent higher up to four days before an earnings announcement. As in equity

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    Option Trading, Price Discovery, and Eamings News Dissemination 159

    traders anticipate not only the mag nitude of a price reaction (Patell and W olfson

    1981), but also its direction. O ur research design exp loits the precision of trade-

    by-trade data to show that the direction of preannouncement option trades fore-

    shadows the earnings news. Specifically, we find a greater proportion of long

    (short) positions initiated by active-side traders immediately before good (bad)

    earnings news.^ This finding suggests that some traders have superior informa-

    tion prior to earnings announcements. The directional volume of preannounce-

    ment option trades contrasts with Lee (1992), who finds no evidence of

    informed trading in the buy/sell imbalance of equity trades prior to earnings

    announcements. Therefore, with Lee, our findings imply that

    some

    privately

    informed traders may prefer to trade in the option (versus equity) market. ' '

    Our third finding relates to the role of option trading in pri e dis overy

    (i.e., the incorporation of private information into price). Specifically, we

    examine the sensitivity of option and equity prices to the direction of incoming

    option trades. Recent studies in market microstructure show that, in equity mar-

    kets,

    buyer-initiated (seller-initiated) trades tend to be followed by upward

    (downward) revisions in the quoted price. These movements are a natural con-

    sequence of adverse selection costs, because market makers adjust their quotes

    to reflect the private information revealed in the incoming trades.^ If option

    markets play a role in price discovery, then option prices (and, through arbi-

    trage, prices of the underlying stock) will be responsive to the direction of

    incoming option trades. Specifically, buyer-initiated (seller-initiated) option

    trades should precede price increases (decreases). Conversely, if price discov-

    ery occurs purely in the equity market, quote prices in the option market will

    be set entirely in response to quote movements in the equity market, and the

    direction of incoming option trades will have no predictive power for subse-

    quent returns.

    To assess the impact of earnings news, we compare the midquote return to

    active-side option trading during earnings announcements and during a

    matched sample of "pseudo-announcements." For each actual news announce-

    ment, we generate a pseudo-announcement using the same firm and time of

    day, but a random date. We then compare returns to active-side trading on the

    50 trades immediately before and after the actual announcements to the returns

    on the corresponding trades around pseudo-an nounc emen ts Using a simple

    trading strategy, we open positions based on the buy or sell direction of option

    trades and unwind them at the end of the second day of trading after the

    announcement (or pseudo-announcement) .

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    160 Contemporary Accounting Research

    trades. If these option trades bad been exec uted in the equity m arket at the price

    of the last stock trade, the traders would have received a lower (but still statis-

    tically significant) average return of 0.2 percent. These findings show that

    option traders bring private information to market, both during announcement

    and nonannouncement periods.

    Finally, we provide limited evidence for the effect of earnings news on

    option bid-ask sprea ds and the types of contracts traded. Informed traders elect-

    ing to trade via options face a menu of contracts. One conjecture is that these

    traders migbt prefer contracts with greater absolute

    deltas

    because higher

    delta

    options offer higher leverage per dollar invested. However, as we show, high-

    erdelta contracts also have wider bid-ask spreads. Moreover, higher delta con-

    tracts tend to have lower trading activity, thus limiting the size of the position

    informed traders can take and increasing the likelihood of detection. In choos-

    ing among available contracts, informed traders must, therefore, trade off the

    benefits of greater leverage against the higher costs from bid-ask spreads and

    the risk of detection.

    Consistent with recent intraday studies of the equity market (e.g.. Lee,

    Mucklow, and Ready 1993), we find that effective bid-ask spreads on option

    contracts increase during earnings announcement periods. However, the eco-

    nomic effect of the increase is small (effective bid-ask spreads are 5 percent

    higher) and is focused primarily in the postannouncement period. This result

    suggests a brief increase in information asymmetry risk in the period immedi-

    ately after the ea rnings re lease. ^ In addition, we find no evidence of higher

    absolute deltas in announcement trades. In fact, the average absolute delta of

    announcement trades is slightly

    lower

    tban normal, particularly in the prean-

    nouncement period. This finding suggests tbat, on balance, informed traders

    may be more concerned with disguising their trades than with obtaining greater

    leverage.

    In summary, this study provides new evidence on the role of option trad-

    ing in price discovery and earnings news dissemination. We show that, when

    option trading is available, the option market is an important vehicle for

    response to earnings news. Moreover, we find that the buy/sell activities of

    option traders bring private information to market, wbich is then impounded in

    price. Collectively, our findings suggest that option traders participate in the

    price discovery process in general, and in the dissemination of earnings news

    in particular.

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    162 Contemporary Accounting Research

    Do option traders react to earnings news

    Our first goal is to provide large sample evidence about the extent of option

    trading associated with eamings news. Schachter (1988) shows that open inter-

    est declines prior to earnings announcements, particularly for contracts whose

    values are most sensitive to volatility. Because open interest measures only the

    total number of contracts outstanding, it does not capture investor reaction

    associated with earnings inform ation. Anthony (1988a) studies option trading

    around earnings news and reports elevated activity levels up to 10 days before

    earnings releases. However, he uses a sample of only 10 firms and does not

    examine the direction of these trades in relation to earnings news. In this study,

    we use a sample consisting of all firms cross-listed on the American or New

    York Stock Exchange (AMEX or NYSE) and the Chicago Board of Options

    Exchange (CBOE) to evaluate the extent of option trading around earnings

    news releases. Because the option and equity markets are linked through arbi-

    trage, we expect traders to use both markets in responding to earnings news.

    The extant evidence on the relative speed of price and volume adjustment

    across option and equity markets is mixed. Manaster and Rendleman (1982),

    Battacharya (1987), and Anthony (1988b) suggest that the option market leads

    the equity market. However, Stephan and Whaley (1990) raise questions about

    the test design of these studies. Using intraday data and the Granger (1969) and

    Sims (1972) causality test, Stephan and Whaley report that price changes and

    volume in the equity market lead the option market by fifteen minutes or more.

    Most recently, Chan et al. (1993) use midquote prices to show that quote

    changes are approximately contemporaneous across the two markets.

    In contrast to these earlier studies, we examine the relative timing of the

    trading activity in the two markets by conditioning on a news event: the Broad

    Tape release of quarterly earnings. The exogenous earnings signal, time

    stamped to the nearest minute, allows us to isolate the abnormal trading activ-

    ity in the two markets. This research design allows us to compare the relative

    timing and direction of the volume reactions in the equity and option markets,

    with a view towards understanding the different roles played by each in infor-

    mation dissemination.'^

    We hypothesize that volume reaction in the option market will lead equity

    volume reaction for two reasons. First, option traders anticipate earnings

    announcements and adjust their position in anticipation of increased volatility.

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    Option Trading, Price Discovery, and Eam ings New s Dissem ination 163

    Do option traders have advance knowledge of earnings news

    To assess the extent of private information brought to market by option traders,

    we examine the buying and selling activities of active-side option traders. The

    optioo market on the CBOE is a continuous agency auction, in which compet-

    ing market makers post tradable qu ote s. In this type of continuou s auction,

    the active side of each trade is defined as the side that initiated the trade. We

    use an algorithm similar to Harris (1989) aod Lee aod Ready (1991) to identi-

    fy each trade as either buyer- or seller-initiated. We then classify option trades

    as either long or short positions relative to the underlying stock. A long posi-

    tion is the purchase of a call or the sale of a put option. A short position is the

    purchase of a put or the sale of a call option. If initiators of option trades have

    knowledge of forthcoming news, we expect to observe a greater proportion of

    long (short) position trades immediately before good (bad) news.

    Several studies suggest that certain traders may have foreknowledge of

    earnings news, obtained through information leaks (Seppi 1992; Seyhun 1992)

    or increased information collection activities (Kim and Verrecchia 1991). In

    particular, the buy/sell direction of both block trades (Seppi) and of insider

    trades (Seyhun) anticipates earnings news. However, Lee (1992) finds that, on

    average, the buy/sell imbalance of equity trades immediately before earnings

    annouocemeots does not foreshadow upcomiog oews. We apply Lee s approach

    to option data. If informed traders gravitate to option markets before earnings

    announcements, we should observe a higher proportion of long (short) posi-

    tions taken before good (bad) oews.

    Are prices responsive to option trades

    A secood method of assessiog the ioformatioo value of optioo trades is by

    studyiog the profitability of such trades. Earlier studies based oo the Black-

    Scholes model suggest that optioos markets may oot be perfectly price efficieot

    (e.g., Galai 1977, 1978). However, later studies show that after traosactioo

    costs,

    it is difficult to make systematic aboormal returos by tradiog options. In

    particular, Phillips and Smith (1980) identify the bid-ask spread as the largest

    cost facing option traders. Phillips and Smith show that quoted spreads on

    optioos are 6 to 10 percent of the contract price, whereas quoted spreads on

    stocks are typically less than 1 percen t of the stock pric e. ^ If market ma kers

    set sufficiently wide spreads in options, option traders will not, on average,

    make abnormal tradiog profits.

    The fiodiog that spreads are wider for optioo contracts thao for stocks is

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    164 Contemporary Accounting Research

    of choice for informed traders when concurrent trading is available in options

    and equities. In equilibrium, they find that both informed and liquidity traders

    divide their trades between the option and equity markets. However, their

    model does not address the pattern of informed trading immediately before an

    information event. In theory, market makers should respond to increased infor-

    mation asymmetry risk by widening spreads prior to an anticipated earnings

    relea se, ^ but unless the timing of the event is fully anticipated, m arket ma kers

    are unlikely to set sufficiently wide spreads to deter all informed trading.

    Consequently, informed traders may still find an advantage in preannounce-

    ment trading.

    In sum, informed traders confront a trade-off in choosing between trading

    venues. They need to balance the higher liquidity costs of the option market

    against the greater leverage it offers. On the one hand, options are more costly

    per unit of (ie/?a-adjusted position; on the other hand, far fewer contracts are

    needed to participate in an anticipated price m ove. Ultimately, the decision may

    hinge on the likelihood of detection. If informed traders can sometimes obtain

    a greater lie/fa-adjusted position (or action) in options before detection, we

    should expect to observe

    som

    informed trading in options. Earnings news

    releases offer an attractive setting for exam ining this question, becau se the like-

    lihood of an imminent price move increases the payoff to informed trading.

    ata and samp le selection

    The firms for this study were selected from the Institute for the Study of

    Security Markets (ISSM) and the Berkeley Options (CBOE) databases for 1988

    and 1989. The ISSM data contain trade and quote information for all NY SE and

    AMEX firms, whereas the CBOE data contains similar information for option

    contracts on firms listed at the Chicago Board of Options Exchange. A total of

    147 firms were listed for the two full years on both the CBOE and the ISSM

    tapes. Of these firms, three were utilities with regulated earnings of limited

    interest to traders; two firms were offshore ADRs (Hanson PLC and Hitachi

    Ltd. ADR); and one was Student Loan Marketing, for which only nonvoting

    shares are traded. Eliminating these six firms resulted in a final sample of 141

    firms, rep resenting all cross-listed firms on the two m arkets over the study pe ri-

    od. These firms are listed in Appendix 1. Except for three AMEX companies

    (AMH, FRX, PLL), all our sample firms are listed on the NYSE.

    The CBOE data contain all option trades and quote revisions, time stamped

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    Option Trading, Price Discovery, and Eamings News Dissemination 165

    minutes after the New York market closes. Our study period predates the large

    scale multiple-listing of options on several exchanges. Therefore, with the

    exception of four firms, our dataset captures the entire options volume for each

    firm.'9

    We obtained the intraday time of earnings announcements for our sample

    firms from the

    ow Jones News Retrieval Service

    (DJNS, or Broad Tape). All

    quarterly earnings announcements were identified for our sample of 141 firms.

    The DJNS news release provides the time of the release to the nearest minute.

    In the case of multiple releases of the same earnings news, we select the first

    release after the fiscal quarter end. Because the DJNS begins each day around

    6:45 a.m. CST and continues until approximately 5:45 p.m. CST, an announce-

    me nt may occur before the option m arket opens or after it closes. For our daily

    analysis, we categorize announcements made when the CBOE is closed (here-

    after, overnight announcements) as arriving immediately before opening the

    next day.

    In some of our tests, we use the Value Line Investment Survey forecast of

    quarterly earnings per share (EPS) from issue immediately preceding the

    announcement date to proxy for market expectat ions about earnings.

    Announcements in which the actual reported EPS exceed the Value Line fore-

    cast are identified as goo d new s, whe reas those where actual EPS is lower

    than the Value Line forecast are bad new s. To ensure EPS is calculated con-

    sistently, we checked the reported EPS from the DJNS against the actual EPS

    from the Value Line issue immediately after the announcement. In the few

    cases the EPSs do not match, we use the Value Line figure.

    Although all 141 firms are cross-listed, several firms had little option trad-

    ing volume. To reduce outliers caused by skewed nonannouncement reference

    distributions, we require firms to meet minimal levels of option trading activi-

    ty. Specifically, in our daily analyses, we required that firms have an average

    of at least one option trade per day, eliminating nine firms from the sample.

    sults

    aily volume ana lyses

    To evaluate trading volume reaction to earnings news across the two markets,

    we first document the daily abnormal trading in each market. Figure 1 reports

    the daily abnormal trading volume in the market for the underlying stock, as

    well as in call and put options. For this analysis, the event window is the 21

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    166 Contemporary Accounting Research

    Figure 1Abn ormal trading volum e around the release of earnings

    2

    I

    f

    60-

    50-

    40-

    30-

    20-

    10-

    0 .

    -10-

    -20-

    Panel

    A:

    Abnormal trading in equity market

    I I I

    Panel B:

    Abnormal trading in call options

    60-

    50.

    '40-

    30-

    20.

    10-

    0 .

    -10-

    -20-

    Panel C: Abnormal trading in put options

    -ff

    l t

    I I I

    Date relative to announcement of eamings news

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    Option Trading, Price Discovery, and Eamings News Dissemination 167

    the trading volume in stocks is approximately 35 percent higher than normal.

    The magnitude of this increase is comparable to volume increases found for

    large firms in earlier studies e.g.. Lee 1992; and Bam ber 1986, t98 7) .

    Consistent with prior work, we find that trading volume in the stock market

    remains high for over a week after the earnings news release. Also consistent

    with prior results, we find little evidence of increased stock trading in the days

    immediately prior to the DJNS announcement.

    In Figure t, panels B and C report the abnormal volume reaction to earn-

    ings news in call and put contracts. These figures show that option trading

    increases around the release of earnings information. As with the stock market

    reaction, the abnormal vo lume in options is mo st pronoun ced on Day 0 and Day

    +t, when abnormal option volume is also approximately 35 percent higher than

    normal. These findings support the hypothesis that option markets provide

    traders with an alternative vehicle for responding to earnings announcements.

    In Figure t, the most striking difference between the stock and option vol-

    ume reactions occurs in the days leading up to the announcement. For both call

    and put options, we find increased levels of trading at least three days before

    the anno unce m ent. This finding is consistent with Anthony t9 88 a) , who finds

    that option trading volume increases as early as 10 days before earnings

    announcements. The increased preannouncement volume may reflect specula-

    tion based on expectations of higher volatility, the closing out of positions by

    risk-averse investors, or informed trading. We examine reasons for the

    increased preannouncement volume in our intraday analyses.

    Because trading across the option and equity markets is contemporaneous-

    ly correlated, we examine option market volume reaction after controlling for

    stock volum e. We present the results of this analysis in Table 1. The depe nden t

    variables for these regressions are the daily number of trades in either calls

    CTrd) or puts PTrd)P The independ ent variables are the daily num ber of

    stock trades STrd)and stock shares SVol)transacted, as well as indicator vari-

    ables for the 13 trading days around qua rterly earnings a nnou ncem ents. All vol-

    ume measures are expressed as percentage deviations from nonevent period

    means. Models t and 2 regress option volume on the event indicator variables;

    M odels 3 and 4 regress

    CTrd

    or

    PTrd

    on the stock volum e va riables; and M odels

    5 and 6 combine both event period indicators and stock volume variables.

    Regressing option volume on stock volume results in adjusted R2S of 42.3

    percent and 16.6 percent for call volume and put volume, respectively. These

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    168 Contem porary Accounting R esearch

    60

    c

    a

    a

    3

    o

    3

    a

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    2 ea

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    go

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    Option Trading, Price Discovery, and Eamings News Dissemination i69

    trades should be correlated with the earnings news. As a first test of this

    hypothesis, we compute the proportion of long and short positions taken on the

    options traded immediately around the release of earnings news. We define

    long and short positions in terms of the underlying stock. Therefore, a long

    position is the purchase of a call or the sale of a put option, whereas a short

    position is the purchase of a put or the sale of a call option. If initiators of

    option trades have advance knowledge of earnings news, we should observe a

    greater proportion of long (short) position trades immediately before good

    (bad) news announcements.

    To implement this test, we use an algorithm for classifying option trades

    into buyer- and seller-initiated transactions. Similar to Harris (1989) and Lee

    and Ready (1991), we infer the buy/sell direction of each trade by comparing

    the trade price to the prevailing quote prices for the given option contract. We

    classify each trade as buyer-initiated if it is closer to the ask price, and seller-

    initiated if it is closer to the bid price. Trades that are exactly at the midpoint

    of the prevailing spread (midspread trades) are considered indeterminable in

    direction and are excluded . Lee and Ready use a tick test, based on prior

    price changes, to classify midspread trades in their study of equity trading.

    However, because trading in a given option contract is much less frequent than

    it is in a stock, the tick test is not as reliable for option markets. Moreover, our

    preliminary tests indicate that midspread trades are far less frequent in options,

    so the advantage of the tick test for this study is minimal.

    Table 2 reports the frequency and proportion of long and short positions

    taken in the option market immediately before and after earnings releases. For

    this analysis, good (bad) news events are those in which the actual reported

    earnings are greater (less) than the most recent Value Line forecast.

    Announcements with no Value Line forecast, or with actual earnings equal to

    forecasted earnings, are excluded. ong positions are buyer-initiated calls or

    seller-initiated puts; short positions are seller-initiated calls or buyer-initiated

    puts.

    To simplify the table, we report trades in groups of 10. We include all

    trades classifiable as buys and sells between the beginning of trading on Day

    -2 and the end of trading on Day +2.^' Each announcement also is limited to

    the 50 trades immediately before and after the DJNS news release time. Panel

    A reports the results in transaction time, with trades reported in groups of ten.

    Panel B reports the results in clock time, with trades grouped in two-hour trad-

    ing intervals around the DJNS release time.

    Consistent with Vijh (1988), Table 2 shows a greater proportion of long

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    170 Contemporary Accounting Research

    of option trades foreshadows the sign of the earnings news surp rise, as prox-

    ied by the Value Line forecast error.

    TABLE 2

    Long and short positions taken in option contracts around earnings news that either

    exceed (good news) or are less than (bad news) the most recent Value Line earnings

    forecast*

    Panel A: Results

    Timing of trade

    relative to DJNS

    announcement

    -5 0 to -4 t

    - 4 0 t o - 3 1

    - 3 0 t o - 2 1

    - 2 0 t o - 1 1

    - l O t o - 1

    Total pre-

    announcement

    +

    to +10

    + t o + 2 0

    +21 to+30

    +31 to +40

    +41 to +50

    > in transaction time

    Good

    Long

    positions

    827

    992

    1167

    1228

    1470

    5684

    1485

    1365

    1246

    1197

    1043

    (50 trades)

    news earnings

    Short

    positions

    706

    774

    893

    1022

    1290

    4685

    1445

    1121

    997

    848

    815

    Percent

    long

    53.9

    56.2

    56.7

    54.6

    53.3

    54.8

    50.7

    54.9

    55.6

    58.5

    56.1

    Bad

    Long

    positions

    871

    tO15

    1035

    1234

    1536

    5691

    1632

    1476

    1310

    U 4 1

    1004

    news earnings

    Short

    positions

    723

    771

    970

    1083

    1461

    5008

    1452

    1103

    989

    966

    976

    Percent

    long

    54.6

    56.8

    51.6

    53.3

    51.3

    53.2

    52.9

    57.2

    57.0

    54.2

    50.7

    Difference

    stat)

    -0 .36

    -0 .34

    +3.21

    +0.89

    + 1.51

    2.36

    -1 . 7 0

    -1 .64

    -0 .96

    +2.82

    +3.37

    Total post-

    announcement

    6336 5226 54.8 6563 5486

    54.5 0.51

    Panel B:

    Results in clock time (two-hour trading intervals)

    Good news earnings Bad news earnings

    Clock time Long

    relative to positions

    announcement

    < -8 hours

    - 8 to - 6 hours

    - 6 to - 4 hours

    - 4 to - 2 hours

    -2 hrs to -1 min.

    Total pre-

    235

    34 9

    672

    1071

    3357

    5684

    Short

    positions

    209

    308

    602

    839

    2727

    4685

    Percent

    long

    52.9

    53.1

    52.7

    56.1

    55.2

    54.8

    Long

    positions

    226

    311

    637

    1053

    3464

    5691

    Short

    positions

    221

    313

    613

    904

    2957

    5008

    Percent

    long

    50.6

    49.8

    51.0

    53.8

    53.9

    53.2

    Difference

    stat)

    +0.67

    1.12

    +0.88

    + 1.39

    + 1.37

    2.36

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    Option Trading, Price Discovery, and Eam ings New s Dissem ination 171

    * This table reports the frequency and propo rtion of long and short position s taken in the option

    market immediately before and after good and bad news earnings releases.Long positions are

    buyer-initiated calls or seller-initiated puts;short positions are seller-initiated calls or buyer-

    initiated puts.

    Good bad) news events

    are those in which the actual reported earning is greater

    less) than the most recent Value Line forecast. Announcement times are obtained from the

    Dow Jones New s Service DJN S), and all trades classifiable as buys or sells and execu ted

    within two trading days of the DJNS release time are included. Panel A reports results in

    transaction tim e for the 50 trades imm ediately around the release time), and Panel B reports

    results in clock time in 2-hour trading intervals around the release time ). The

    z

    statistics are

    based on a chi-squared test of the null hypothesis that the long and short positions taken are

    uncorrelated with the earnings signal.

    The proportion of long positions in postannouncement trades is not signif

    icantly different for the good news and bad news samples. This finding is con-

    sistent with prior evide nce e.g.. Le e 1992 and Patell and Wolfson 1984) that

    prices adjust to the new equilibrium quickly. Using the postannouncement pro-

    portions as a benchmark, most of the directional shift in preannouncement vol-

    ume appears to derive from an increase in the proportion of short positions

    taken before bad news announcements. Panel B realigns these trades by clock

    time. This panel shows that the increase in short position before bad news grad-

    ually occurs over the two trading days prior to the DJNS news release.

    The Value Line forecast error provides an exogenous measure of the earn-

    ings surprise that is independent ofthe price formation process. However, there

    are several potential problems witb this approach. First, these forecasts can be

    noisy proxies for market expectations at the time of the announcement. These

    forecasts are often s tale issued up to seven w eeks earlier) and may not reflect

    more current information, including voluntary preannouncement disclosures,

    which appeared after the forecasts. Therefore, conditioning on the Value Line

    forecast error may introduce noise about the nature of the news event, making

    informed trading more difficult to detect. Second, the DJNS announcement

    time may not be precisely aligned with CBOE trading times. If earnings news

    is publicly available to option traders before the DJNS time stamp. Table 2

    findings may not represent privately informed option trading.

    TABLE 3

    Classification of earnings announcements*

    Good news

    Good

    news

    224

    Value ine

    Bad

    news

    209

    Neutral

    news

    24

    Total

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    172 Contemporary Accounting Research

    reported earning is greater (less) than the most recent Value Line forecast. When the Value

    Line forecast is missing or when the reported earnings is equal to the Value Line forecast, the

    event is classified as neutral news. Under the price change method, good bad) news events

    are those in which the price change from the midpoint of the quote at the time of the annou nce-

    ment to the end of Day +2 is positive (negative). Neutral news pertains to events with zero

    price change. Table values represent the number of announcements in each category.

    Table 3 reports the join t frequency distribution of earnings anno unce m ents

    classified as good or bad news using the sign of the Value Line forecast error

    and the sign of the price change from the time of the announcement to the end

    of trading on Day +2. The results in this table show that although the two clas-

    sification methods yield positively correlated results, they are far from being

    identical. In 406 ann ounce m ents (over 40 perce nt). Value Line s good (bad)

    news classification conflicts with the actual price change during the announce-

    ment period.

    As an alternative to Value Line forecast errors, we use the sign of the two-

    day price change

    after

    the DJNS announcement to classify announcements as

    good (bad) news events. This method eliminates the concern that some firms

    may release voluntary preannouncement information. Because the prean-

    nouncement trades in our study take place

    before

    the subsequent price move,

    this method also eliminates the concern that the price-relevant news was pub-

    licly known prior to the preannouncement trades.

    TABLE 4

    Long and short positions taken in option contracts around earnings news that result in

    either a positive return (good news) or negative return (bad news)*

    Panel A: Results in transaction time (50 trades)

    Good news earnings Bad news earnings

    Timing of trade

    relative to DJNS

    announcement

    - 5 0 t o - 4 1

    -40 to -31

    - 3 0 t o - 2 1

    - 2 0 t o - 1 1

    - l O t o - 1

    Total pre-

    Long

    positions

    892

    1026

    1095

    1285

    1517

    5815

    Short

    positions

    675

    717

    904

    986

    1 2 7 2

    4554

    Percent

    long

    56.9

    58.9

    54.8

    56.6

    54.4

    56.1

    Long

    positions

    111

    947

    1069

    1136

    1414

    5343

    Short

    positions

    693

    768

    921

    1096

    1460

    4938

    Percent

    long

    52.9

    55.2

    53.7

    50.9

    49.2

    52.0

    Difference

    {istat)

    +2.23

    +2.16

    +0.67

    +3.83

    +3.88

    +5.92

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    Option Trading, Price Discovery,

    and

    Eamings News Dissemination

    173

    TABLE4cont d.

    Panel

    B:

    Results

    in

    clock time (two-hour trading intervals)

    Good news earnings

    Bad

    news earnings

    Clock time

    relativeto

    announcement

    +8

    hours

    Total post

    announcement

    Long

    positions

    188

    372

    619

    1107

    3529

    5815

    3798

    1054

    556

    459

    510

    6377

    Short

    positions

    228

    330

    576

    782

    2 6 3 8

    4554

    2917

    969

    572

    481

    555

    5494

    Percent

    long

    45.2

    53.0

    5L8

    58.6

    57.2

    56.1

    56.6

    52.1

    49.3

    48.8

    47.9

    53.7

    Long

    positions

    283

    294

    682

    938

    3 1 4 6

    5343

    3634

    951

    599

    472

    458

    6114

    Short

    positions

    224

    288

    617

    896

    2 9 1 3

    4938

    2744

    914

    544

    348

    484

    5034

    Percent

    long

    55.8

    50.5

    52.5

    51.1

    51.9

    52.0

    56.9

    51.0

    52.4

    57.6

    48.6

    54.8

    Difference

    { stat)

    -3.18

    +0.84

    -0.32

    +4.55

    +5.89

    5.92

    -0.46

    +0.67

    -1.43

    -3.64

    -0.27

    1.69

    * This table reports the frequency and prop ortion

    of

    long and short positions taken

    in

    the o ption

    market immediately before and after good and bad news earnings releases.Long positionsare

    buyer-initiated callsor seller-initiated puts;

    short positions

    are seller-initiated callsorbuyer-

    initiated puts.Good bad) news events are thoseinwhich the actual equ ity m arket return from

    the announcement time tothe endofDay +2ispositive negative). The timesofthe ann ounce-

    ments are obtained from the Dow Jones New s Service DJN S). All transactions classifiableas

    buys or sells are included provid ed they areexecuted within twotrading days of the

    announcement time. Panel

    A

    reports results

    in

    transaction time

    (for

    50 trades imm ediately

    around therelease time),andPanelB reports results inclock time (in 2-hour trading inter-

    vals). Thezstatisticsarebasedonachi-squared testof the null hy pothe sis that thelongand

    short positions taken areunco rrelated w ith sign returns asso ciated w iththeannouncement.

    In Table 4, we present an analysis of directional volume for good and bad

    news announcements, as classified by the actual two-day price change. When

    announcements are partitioned on the basis of the actual price change, we find

    a greater difference between good and bad news samples. Once again, a greater

    proportion of long positions are taken before good news, than before bad news.

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    174 Contemporary Accounting Research

    immediately prior to the DJNS news release, we find once again evidence that

    the direction of option trades anticipate the subsequent price move.

    Although Table 4 results suggest that active-side option trades anticipate

    the nature of earnings news, these results may be limited by two design issues.

    First, the chi-squared statistics may be biased upwards if option trades are pos-

    itively and serially correlated, that is, long (short) positions tend to follow long

    (short) positions. Second, active-side trades may anticipate future price moves

    even when no earnings news is announced, tf option prices are sensitive to

    order imbalances, then the Table 4 results may not be related to earnings infor-

    mation. We address these issues in the next section through the use of a pseu-

    do-announcement methodology.

    Trading profits

    tn addition to examining the direction of option trades, we also examine their

    profitability. The main purpose of these tests is to evaluate the extent to which

    option traders participate in price discovery, tf option traders bring private

    information to market, then the direction of active-side option trades will antic-

    ipate subsequent price movements. This movement will yield short-run profits

    to active-side option trades, that is, when option traders initiate buys (sells),

    prices are more likely to move up (dow n). Conversely, if option trades bring no

    new information to market, then buys and sells in the option market arrive ran-

    domly and active-side option trading will not be profitable.

    To compute trading profits, we assume the active-side of each trade and

    assess the profits under three different trading strategies, tn the first strategy,

    we comp ute the midspread return MsRet), that is, we assess the information

    content of buys and sells by assuming that positions can be taken at the aver-

    age of the bid and ask price (midspread price) at the time of the trade. Thus, we

    compute returns using the midspread price at the time of the trade and the mid-

    spread p rice at the end of Day +2 for that particula r contract, tn effect, we com -

    pute the profit that the trade initiator would realize without paying the spread.

    If traders are uninformed about upcoming price changes, then the expected

    return computed from midspreads should be close to zero. Conversely, if trade

    initiators are informed about future price changes, this strategy should yield a

    positive return.

    In the second strategy, we initiate the position at the actual trade price and

    unwind at the bid (ask) price at the end of Day +2 for buys (sells). This strate-

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    Option Trading, Price Discovery, and Earnings New s Dissetnination 175

    position in the stock for purchases (sales) of calls, and a short (long) position

    in the stock for purchases (sales) of puts. We then unwind the position at the

    closing stock price at the end of Day +2 to com pute the equity return

    EqRet).

    This trading rule mimics the returns an option trader would receive in the equi-

    ty market. B ecause the last equity trade co uld be e ither a buy or a sell, the e qui-

    ty return does not include the cost of the bid-ask spread. Thus,

    EqRet

    is com-

    parable toMsRet in the option market. However, consistently positive EqRets

    would suggest the information in incoming option trades is not yet reflected in

    the equity market.

    In our analysis of trading profits, 3,228 trades (around seven percent)

    involve contracts that expire on or before Day +2. These trades do not have

    closing quotes two days after the announcement, so we substitute the value of

    the contract at expiration for the closing quote price. Specifically, we compute

    trading profits for these trades using the following option value at expiration:

    Call Options: Max [S - X, 0]

    Put Options: Max [X - S, 0]

    whereX is the strike price of the contract and S is the stock price based on the

    last trade on Day +2. Using this approach, we attribute the expiration value to

    the contract at the end of Day +2.

    TABLE 5

    The profitability of option trades around earnings announcements*

    Panel A:

    Results in transaction time (50 trades)

    Timing of

    trade relative

    to DJNS

    event time

    -50 to -41

    - 4 0 t o - 3 1

    - 3 0 t o - 2 1

    - 2 0 t o - 1 1

    Midspread

    returns

    No.

    of

    observations MsRet

    (%)

    3244

    3697

    4266

    4775

    2.82

    5.88

    4.39

    5.22

    rstat

    3.14

    6.01

    4.64

    5.77

    Realizable

    returns

    e et

    (%)

    -9 .41

    - 7 .6 8

    -10 .08

    -9 .66

    tstat

    10.5

    8 .2

    -11 .2

    n .2

    Equity

    returns

    q et

    (%)

    0.158

    0.216

    0.132

    0.154

    f stat

    2.55

    3.79

    1.95

    3.14

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    176 Contemporary Accoutiting Research

    TABLE5cont'd.

    Panel

    B Resultsinclock time (2-hour trading intervals)

    Midspread

    returns

    Clock time

    relativeto N o.of

    announ observations

    MsRet

    cement

    ( )

    +8hours

    979

    1364

    2677

    4015

    12955

    13936

    4198

    2408

    1965

    2181

    1.70

    2.51

    4.11

    5.28

    4.50

    2.60

    2.68

    4.02

    0.77

    1.86

    tstat

    1.02

    1.76

    4.00

    6.03

    8.53

    5.14

    3.43

    3.80

    0.76

    1.90

    Realizable

    returns

    t

    ( )

    -18.01

    -14.62

    -11.84

    -10.39

    -8.33

    -11.15

    -13.62

    -12.76

    -16.52

    -15.72

    tstat

    -11.31

    -11.08

    -12.01

    -11.73

    -16.45

    -22.66

    -17.97

    -12.68

    -16.68

    -18.07

    Equity

    returns

    EqRet

    ( )

    0.087

    0.122

    0.195

    0.250

    0.129

    0.141

    0.035

    0.109

    -0.085

    -0.118

    f

    stat

    0.88

    1.40

    3.13

    3.70

    4.11

    5.01

    0.83

    1.14

    -1.64

    -1.20

    * This table reportstheaverage return s obtaine d from takingthe active side

    of

    option trades

    immediately before and after the releaseofearnin gs new s. Results using three different trad-

    ing rulesarereported.

    MsRet

    istheaverage midspread returnpertrade, assuming tradesare

    madeatthe m iddleof the bid-ask spread. For option buys(orsells),along(orshort) contract

    positionisestablishedatthe m iddleof the prevailing spreadatthe timeofthe actual trade and

    unwound attheclosing midspread priceon Day +2. Theavera ge realizable return ReRet)

    incorporates thebid-ask spread,sothat buys sells)areestablished atthe actual trade price

    and unwoundattheclosingbid ask) priceon Day+2 .Theaverag e equ ity return EqRet)is

    computed usingthestock pricein theequity marketat thetimeof the option trade.Foreach

    option trade,acorresponding long(orshort) positionistakenin theequity market usingthe

    last equity trade price

    and

    unwoundat

    the

    last equity trade price

    on Day

    +2 .

    All

    returns

    are

    expressed

    in

    percent. The times

    of

    the announcem ents are obtained from the Dow Jones N ews

    Service DJNS).All transactions classifiable asbuysorsellsare included, provided theyare

    executed within two trading daysof the anno uncem ent time. Panel A reports resultsintrans-

    action time 50 trades),andPanelB reports resultsinclock time 2-hour trading intervals).

    The

    t

    statistics

    are

    based

    on

    a

    test

    of

    the null hypothesis that

    the

    avera ge return

    is

    not

    signif

    icantly different from zero.

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    Option Trading, Price Discovery, and Eam ings New s Dissem ination 177

    the days a round the ea rn ings r e l ease . In con t r as t , t he ReRet resu l t s show tha t

    a l though in i t i a to r s o f op t ion t r ades may an t i c ipa te the p r i ce move , h igh b id -ask

    spreads in the op t ion marke t make such t r ades unprof i t ab le .

    T b e

    ReRet

    resu l t sugg es t s tba t ac t ive - s ide op t ion t r ader s do no t m ak e

    abnormal p ro f i t s . However , i t does no t imply tha t t r ader s a r e i r r a t iona l fo r

    choos ing to t r ade op t ions . To assess whe ther these t r ader s behave r a t iona l ly

    ( i .e . ,

    op t imal ly ) , we need more in fo rmat ion abou t cos t s and benef i t s fo r com-

    parab le t r ades in the s tock marke t . Moreover , we no te tha t approx imate ly one-

    th i rd of the opt ion t rades have posi t ive

    ReRets.

    For these t r ader s , t he op t ion

    s t r a t egy p roved p ro f i t ab le even a f t e r b id -ask sp reads .

    T h e

    EqRet

    resu l t s show tha t , i gnor ing b id -ask sp re ads , t r ades exec u ted in

    the equ i ty marke t a l so y ie ld pos i t ive r e tu rns . The

    t

    sta t i s t ics on

    EqRets

    a re

    lower than for

    MsRet

    but s t i l l s ta t i s t ica l ly s igni f icant . This resul t shows tbat

    the in fo rmat ion b rough t to marke t by ac t ive - s ide t r ader s was no t ye t impound-

    ed in tbe s tock pr ice a t the t ime of the opt ion t rade. Table 5 sbows that

    EqRets

    are mucb smal l e r than

    MsRets.

    T h e a v e r a g e

    EqRet

    f or p r e a n n o u n c e m e n t o p t io n

    t r ades i s on ly a rou nd 16 bas i s po in t s , co m par ed to 40 0 to 500 bas i s po in t s for

    MsRet.

    Thi s d if f e rence r e f l ec ts the g rea te r l everage ava i l ab le in the op t ion ma r -

    ket , as wel l as the greater r i sk borne by opt ion t raders .

    A s m e n t i o n e d p r e v i o u s l y ,

    MsRet

    resu l ts ma y not be a t t r ib utab le sole ly to

    the r e l ease o f ea rn ings ne w s . P r io r s tud ies (e .g . , H asb rou ck 198 8 ; Lee and

    Re ady 19 91 ; and Pe te r se n and Um lauf 1991) hav e show n tha t the ac t ive - s ide

    of each t r ade fo resha dow s sub seq uen t p r i ce m ov es , tha t i s , buy er ( se l l e r ) in i t i -

    a t ed t r ades t end to be fo l lowed by inc reases (decreases ) in s tock p r i ces . Th i s

    pa t t e rn r e f l ec t s the adver se se lec t ion p rob lem faced by marke t maker s . Because

    marke t maker s a r e r e l a t ive ly un in fo rmed , they in fe r the a r r iva l o f in fo rmat ion

    f rom incoming ac t ive - s ide o rder s . Spec i f i ca l ly , tbey r espond to buyer - in i t i a t ed

    t r ades by moving the p r i ce up and to se l l e r - in i t i a t ed t r ades by moving the p r i ce

    down. I f op t ion t r ader s b r ing p r iva te in fo rmat ion to marke t , a pos i t ive

    MsRet

    r esu l t s even when no ea rn ings news i s r e l eased .

    To compare the p ro f i t ab i l i ty o f ac t ive - s ide t r ades in even t and noneven t

    p e r i o d s , w e g e n e r a t e a s a m p l e o f p s e u d o - a n n o u n c e m e n t s . F o r e a c h

    a n n o u n c e m e n t i n o u r s a m p l e , w e c re a t e a p se u d o - a n n o u n c e m e n t b y r e t a i n i n g

    the sam e t ime o f day and r ando m ly d raw ing a da te d i s t r ibu t ion o f non an-

    n o u n c e m e n t d a t e s f o r t h e s a m e f i r m . F o r e a c h p se u d o - a n n o u n c e m e n t , w e a l so

    draw the neares t 50 t r ades imm edia te ly be fo re and a ft e r the an no un cem en t t im e

    (prov ided these t r ades t ake p lace a f t e r the open ing o f t r ad ing on Day -2 and

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    178 Contemporary Accounting Research

    news release. Table 6 shows that the averageMsRetduring nonannouncement

    periods is approximately two percent. In comparison, the midspread-to-mid-

    spread return on option trades during announcement periods(MsRetin Table 5)

    is over four or five percent, approximately twice as large. The higher

    prof

    itability of active-side trades around the earnings release date is consistent with

    option traders establishing positions with foreknowledge of earnings news.

    TABLE

    6

    The profitability

    of

    option trades around randomly selected pseudo-announcement

    dates*

    Timing

    of

    trade relative

    to JNS

    event time

    -50 to

    ^ 1

    -40 to-31

    -30 to-21

    -20

    to -11

    -lOto-1

    +1 to+10

    +11 to+20

    +21 to+30

    +31

    to

    +40

    +41to +50

    No.of

    Midspread

    returns

    observations

    MsRet

    2970

    3312

    3892

    4833

    5973

    6163

    5084

    4381

    3888

    3457

    ( )

    0.591

    1.665

    0.346

    2.416

    2.998

    0.236

    0.193

    2.447

    1.928

    L564

    f

    stat

    0.76

    2.11

    0.47

    2.73

    4.36

    0.44

    0.35

    4.03

    2.99

    2.13

    Realizable

    returns

    ReRet

    ( )

    -n .49

    -11.14

    -12.73

    -12.23

    -12.45

    -16.18

    -14.90

    -12.15

    -12.15

    -11.87

    tstat

    15.1

    14.8

    17.7

    15.5

    -18.8

    -29.8

    -26.8

    -20.6

    -19.2

    -16.9

    Equity

    returns

    EqRet

    ( )

    -0.118

    0.039

    -0.027

    -0.016

    -0.005

    -0.065

    -0.116

    0.029

    0.260

    -0.406

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    Option Trading, Price Discovery,andEamings News Dissemination 179

    TABLE

    7

    Abnormal profitability

    of

    option trades around earnings releases after controlling

    for

    matched-sample pseudo-announcements*

    Timing

    of

    trade relative

    to DJNS

    event time

    -50 to-41

    -40 to-31

    -30 to-21

    -20 to-11

    - lOto -1

    +1to+10

    +11 to+20

    +21

    to +30

    +31to +40

    +41 to+50

    No of

    Midspread

    returns

    observations sRet

    1589

    2626

    3442

    4156

    5484

    5734

    4568

    4047

    3134

    2030

    ( )

    1.76

    2.73

    2.74

    2.45

    1.51

    3.04

    3.85

    -0.43

    -1.30

    -0.29

    tstat

    1.11

    1.86

    1.94

    1.85

    1.56

    3.41

    3.76

    -0.38

    1.00

    -0.23

    Realizable

    returns

    ReRet

    ( )

    1.79

    2.47

    2.13

    2.06

    1.85

    3.11

    3.55

    -0.73

    -1.54

    -0.46

    tstat

    1.14

    1.76

    1.59

    1.71

    1.96

    3.46

    3.59

    -0.69

    -1.20

    -0.36

    Equity

    returns

    q et

    ( )

    0.220

    0.198

    0.112

    0.112

    0.121

    0.239

    0.269

    0.214

    -0.11

    0.109

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    180 Contemporary Accounting Research

    Interestingly, the results for the realizable returns ReRet) are also statisti-

    cally significant and similar in magnitude. Because the difference between

    these two columns is due solely to changes in the quoted spread during event

    periods, these results imply that quoted spreads increase only marginally dur-

    ing the announcement period. The equity return EqRet) shows that the infor-

    mation advantage in option trades can also be detected using equity trade

    prices. During the preannouncement period, EqRet is marginally higher than

    normal. However, the strongest information effect comes from the 10 trades

    immediately after the announcement. These trades realize an average return of

    0.24 percent t statistic=4.34) over two days.

    Bid-ask spreads and absolute deltas

    As a final test, we compare the composition of contracts traded in announce-

    ment periods to those in matching pseudo-announcements. Specifically, we

    focus on changes in the bid-ask spreads and absolute

    deltas

    for contracts trad-

    ed during the announcement. As discussed previously, bid-ask spreads should

    increase if information asymmetry risk (the risk of trading with an informed

    trader) increases around earnings releases. The average absolute delta should

    also increase for announcement trades if informed traders prefer option con-

    tracts that provide greater leverage.

    Table 8 reports summary statistics on the effective spread and absolute

    deltas for all announcement trades and their matching pseudo-announcement

    trades. The two variables in this table are as follows;

    Sprd

    effective spread = 2

    TradePrice -

    Midspreadl,

    and

    I A

    = absolute delta -

    dC/dS I.

    In these definitions, the effective spread for each contract

    Sprd)

    is two

    times the absolute difference between the trade price and the midpoint of the

    quoted bid and ask prices at the time of the trade Midspread), expressed in dol-

    lars. The absolutedelta for each contrac t (I A I) me asures the sensitivity of the

    contract price (C) to changes in the stock price (5). The option valuation pro-

    cedures followed to compute each contrac t s

    delta

    and implied volatility are

    described in Appendix 2.

    Table 8 shows that, during nonannouncement periods, the average effective

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    Option Trading, Price Discovery,andEarnings News Dissemination 181

    TABLE

    8

    Effective hid-ask spreads

    and

    contract deltas during earnings announcements*

    Panel A:Effective bid-ask

    No.

    oftrades

    Mean

    Median

    t statistic

    Pseudo

    spreads Sprd)

    announcement Announcement period

    trades

    58041

    0.158

    0.130

    Aggregate

    60656

    0.163

    0.130

    7.05

    Preannouncement

    28564

    0.159

    0.130

    0.55

    trades

    Postannouncement

    32092

    0.166

    0.130

    11.08

    Panel

    B:Absolute contractdeltas Delta)

    Pseudo

    announcement

    trades

    Announcement period trades

    No.of

    observations

    Mean

    Median

    t

    statistic

    58041

    0.518

    0.485

    Aggregate

    60656

    0.515

    0.476

    -2.80

    Preannouncement

    28564

    0.513

    0.469

    -4.34

    Postannouncement

    32092

    0.517

    0.483

    -0.67

    * This table reports

    the

    average effective spread Sprd)

    and the

    average absolute contract delta

    .Delta)

    for

    option contracts traded immediately around earnings announcem ents

    and

    match-

    ing pseudo-announcements. A pseudo-announcement has

    the

    sam e firm

    and

    time

    of

    day

    as an

    actual announcement,

    but is

    based

    ona

    randomly selected no nannouncem ent date. A trade

    is

    included

    in

    the

    table

    if it is

    among

    the 50

    trades executed imm ediately before

    or

    after each

    announcement

    (or

    pseudo-announcement), provided it isalso within

    two

    trading daysof

    the

    DJNS announcement

    (or

    pseudo-anno uncem ent) time. Effective spread Sprd)

    for

    each trade

    is defined

    astwo

    times

    the

    absolute difference between

    the

    trade price

    and the

    midpoint

    of

    the quoted

    ask and bid

    prices

    at the

    time

    of

    the trade, expressed

    in

    dollars

    per

    share. The

    con-

    tract delta Delta), defined

    as

    3C/3S, measures

    the

    sensitivity

    of

    each contract s price

    to its

    stock price. Because calls have positivedeltas

    and

    puts have negative deltas. Panel

    B

    reports

    the average absolute delta.

    The

    /statistics

    are

    based

    on

    atestofthe null h ypoth esis that

    the

    mean Sprd

    or

    Delta

    for

    announcement trades

    isnot

    significa ntly different from

    the

    mean

    for

    pseudo-announcements.

    Panel B of Table 8 shows that the average absolute

    delta

    of traded contracts

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    182 Contemporary Accounting Research

    of 15 percent in the price of contracts traded during nonannouncement periods.

    The small 0.3 percent decrease in elasticity suggests that option traders do not

    forego much leverage by choosing lower delt (i.e., lower elasticity) contracts

    during earnings announcements. As discussed previously, informed traders may

    be concerned with revealing their intentions and adversely affecting prices. In

    addition, contracts with higher absolute

    delt s

    have wider effective spreads.^

    The results in Table 8 suggest that these costs outweigh the potential benefits

    of trading in higher leverage contracts.

    on lusion

    This study investigates the abnormal trading volume in option markets around

    the announcement of earnings news. For firms with listed options, we find that

    a significant portion of the overall reaction in trading volum e takes place in the

    option market. As with equity trading, this abnormal reaction is most pro-

    nounced on Day 0 relative to the DJNS report. During this date, call option vol-

    ume is 35 percent and put option volume is 55 percent higher than normal. As

    in the equity market, this abnormal option activity persists for several days.

    However, after controlling for contemporaneous trading in the equity market,

    abnormal option volume is observed only in the three to four days before th e

    quarterly earnings announcement.

    We also investigate the extent to which option traders incorporate private

    information into prices. Earlier studies suggest that informed traders may pre-

    fer the cost structure in option markets. Consistent with this hypothesis, we

    find that the buy/sell activities of option trades foreshadow subsequent earn-

    ings news. Moreover, we document positive midquote returns to active-side

    option trades, suggesting that initiators of option trades bring private informa-

    tion to market. After controlling for transaction costs, we show that the

    prof

    itability of active-side option trading increases during earnings announcements.

    This increase implies that at least some of the private information brought to

    market is earnings-related.

    We observe a small increase in the effective bid-ask spread for options

    traded around the earnings announcement. However, we find no evidence that

    traders during the event period prefer higher-leverage contracts. In fact, the

    average absolute

    delt

    of announcement trades is slightly lower than for pseu-

    do-announcement trades. We suggest wider bid-ask spreads and strategic con-

    cerns (related to the premature revelation of their intentions) may deter

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    Option Trading, Pdce Discovery,

    and

    Eam ings New s D issemination

    183

    Our f ind ings a l so con t r ibu te to the l i t e ra tu re on the i n t e r mar ke t l i nkage

    be t ween s t ocksandop t i ons . R ecen t ev i den ceon thes peedofin forma t ion t r ans -

    fe r be tween op t ion

    and

    equ i t y m ar ke t s

    has

    been mixed e .g . , S teph an

    and

    W h a l e y 1990 and C h a n et al 1993) . T hes e s t ud i e s emp l oy Gr an ge r - S i m s

    causa l i ty t es t s , wi thout condi t ion ing on an exo geno us i n f o r ma t i on s i gna l. In

    cont ras t , wei so la te abn orm al t r ad ing ac t iv i t ies tha t r e la te to a know n i n f o rma-

    t ion s ignal and show fas ter and mo re in formed t r ad ing in the op t i on mar ke t .

    Our ev idence sugges t s tha t op t ion marke t t r ades l ead theequ i ty ma rke t , at l eas t

    du r i ng pe r i ods of ea r n i ngs news d i s s emi na t i on .

    These f ind ings imply anecon om i c r o l efor theop t ion m arke tas a cos t -ef f i -

    c i en t mechan i s m

    for

    p r i ce d i scovery .

    As

    s ugges t ed

    by

    G r o s s m a n 1 9 8 8 ) ,

    op t i onsare notme re ly r edu nda nt s ecur i t i es tha tcan besubs t i tu ted by d y n a m i c

    t rad ing s t r a teg ies in s tocks and bonds . R a t he r , our r esu l t s on the s peed and

    di rec t ion

    of

    op t ion t r ades sup por t

    the

    v iew tha t som e in formed t r ader s

    are led

    first to the op t ion m arke t . In this sense, the opt io n m ark et of fers a l ow- cos t

    m e a n s for i m p o u n d i n g newin forma t ion in to p r i ces .

    A p p e n d i x

    L i s tof 4 sample f irms

    22249

    4476

    2635

    28 76

    26874

    268 4

    239 5

    3 897

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    325

    48825

    543 3

    258 6

    97 23

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    7 43

    L

    AGC

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    AMH

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    N

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    ALUMINUM CO AMERICA

    ALEXANDER ALEXANDER SER

    AMER GEN CORP

    A G EDWARDS INC

    AMERIINTL GROUP INC

    AMERIINEORMATION TECH CO

    AMDAHL CORP

    AMP INC

    AMOCO CORP

    ANADARKO PETROLEUM CORP

    ATLANTIC RICHFIELD CO

    AVON PRODUCTS INC

    AMERICAN EXPRESS COMPANY

    BOEING CO

    BANKAMERICA CORPORATION

    BAXTER INTERNATIONAL INC

    BRUNSWICK CORP

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    32/41

    184 Contemporary Accounting Research

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    FDX

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    FLR

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    FRX

    FTX

    BURLINGTON NORTHERN INC

    BETHLEHEM STEEL CORP

    BEAR STEARNS COMPANIES INC

    CHRYSLER CORP

    COMPUTER ASSOC INTL INC

    CBS INC

    CAPITAL CITIES /ABC INC

    COCA COLA ENTERPRISES INC

    CITICORP

    CHRIS CRAFT INDUSTRIES INC

    CON TROL DATA CORP

    COASTAL CORP

    CHAMPION INTERNATIONAL CORP

    CIGNA CORP

    COLGATE PALMOLIVE CO

    COMPUTER SCIENCES CORP

    DELTA AIR LINES INC DEL

    DIEBOLD INC

    DU PONT DE NEMOURS E I CO

    DIGITAL EQUIPMENT CORP

    DISNEY WALT COMPANY

    DOW CHEMICAL CO

    DREYFUS CORP

    ENGELHARD CORP

    EASTMAN KODAK CO

    EATON CORP

    FORD MOTOR CO

    FEDERAL EXPRESS CORP

    FIREMANS FUND CORP

    FLUOR CORP

    FIRST CHICAGO CORP

    FORES