America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education
-
Upload
finect -
Category
Economy & Finance
-
view
601 -
download
3
Transcript of America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education
![Page 1: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/1.jpg)
Confidential
Texas Tech’s Dept of Personal Financial
Planning
![Page 2: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/2.jpg)
Confidential
Jennifer Openshaw
• A nationally known expert
• National columnist, speaker
• President of Finect, compliant social media simplified for the financial services industry
• Founder of Women's Financial Network
• Author of “The Millionaire Zone”
@jopenshaw
![Page 3: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/3.jpg)
Confidential
Deena Katz, CFP
• 35 years in wealth management
• Associate Professor, TTU’s Dept of Personal Financial Planning
• Chairwoman, Evensky & Katz
• Author
![Page 4: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/4.jpg)
Confidential
Barry Mulholland
• CFP, ChFC
• Assistant Professor, TTU’s Dept Personal Financial Planning
![Page 5: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/5.jpg)
Confidential
TTU Students
• Heather Ford, 24, pursuing masters in PFP
• Jeremy Ransom, 24, military vet, head PFPA
• Thanay Binford, 37 – joint MBA & PFP
• Dustin Parks, 43 – Career changer: IT to PFP
Dustin Parks, Jeremy Ransom, Heather Ford, Thanay Binford, and Mulholland.
![Page 6: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/6.jpg)
Confidential
Facts: Social Media is Top Growth Area
• 500 million Facebook users
• 200 million LinkedIn members – 2 million in financial services
• 400 million tweets per day
![Page 7: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/7.jpg)
Confidential
And Investors Want, Use Social
• 48% of advisors report using social media to interact with investors on a daily basis (Accenture)
• 4% of advised social media users interact with their advisors thru SM… BUT:
• 52% of advised social media users would interact like to interact with their advisors via SM if they were using it (Cogent Rsch)
![Page 8: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/8.jpg)
Confidential
Compliant Social Media: A Top Industry Challenge
Social networking sites, however, have caused a great deal of angst for compliance departments at firms. Many compliance professionals have worried that using social media would expose their firms to scrutiny from regulators for, among other things, not saving copies of the messages sent through the sites.
![Page 9: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/9.jpg)
Confidential
Advisors, Firms Need Help
“We’re just starting to think about how to use social media.”
“We need to do something.”
“I don’t have time. I need something easy.”
“We spend $10K per month on an outside PR firm.”
![Page 10: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/10.jpg)
Confidential
Next Gen Students Are the Answer
• Skilled students in financial planning have better-than-average job prospects
• Financial planning growth:
– 32 percent from 2010 to 2020– More than double the average of all occupations.– 95% of TTU PFPC students are placed after graduation
• remaining 5% join parent biz or decide otherwise
![Page 11: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/11.jpg)
Confidential
Partnership with Finect for StudentsCompliant Social Media
Over 200 Students – Largest PFP Degree Program
Includes both current students and national online program
![Page 12: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/12.jpg)
Confidential
Deena: Why is social media being integrated into curriculum?Where?
Q:
1ssddd
![Page 13: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/13.jpg)
Confidential
Barry: What industry changes are you seeing? What are expectations of students in financial planning practices today?
Q:
1ssddd
Investor
Investor
Investor
Investor
Investor
Investor
Investor
Asset Manager
RIARIA
InvestmentResearch
InvestmentResearch
Service Tools
Asset Manager Hedge
Fund
InvestorRIA & B-D
![Page 14: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/14.jpg)
Confidential
Students: Why is social media important? How will it impact your careers?Q:
1ssddd
![Page 15: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/15.jpg)
Confidential
I’m a Financial Advisor: How Can I Use Social Media?
• One-Stop Social
• Engage with clients
• Remain compliant for FINRA/SEC
![Page 16: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/16.jpg)
Confidential
Demo
Jen – key features
Groups – Barry speaks
![Page 17: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/17.jpg)
Confidential
Public Group
![Page 18: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/18.jpg)
Confidential
Private Group
![Page 19: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/19.jpg)
Confidential
Partnership
Free premium access to Finect for all TTU PFP students
$250/mo (enterprise access)Basic membership always free
Groups to engage students
Group for peer exchange among the student board of PFPA
![Page 20: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/20.jpg)
Confidential
Questions
Discussion…
![Page 21: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/21.jpg)
Confidential
Investor
Investor
Investor
Investor
Investor
Investor
Investor
Asset Manager
RIARIA
InvestmentResearch
InvestmentResearch
Service Tools
Asset Manager Hedge
Fund
Investor
RIA & B-D
Bringing Organization to the Industry
Advisors
Vendors
Asset Manage
rs
Investors
Content Compliance
Social comm. & marketing
Community
![Page 22: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/22.jpg)
Confidential
What They’re SayingThe Press The Users
“This is easier than LinkedIn and Facebook, and it offers more customization,” Sam Rines, Economist, Chilton Capital, Houston, TX
“Compliance – yuck. Finect has integrated everything – it’s compliance made easy. Plus, I can build my brand and have my ‘Free Advice Fridays” in a closed group with clients. Jim Ludwick, MainStreet Planning, member of the Garrett Planning Network
“Finect’s site allows advisory firms to set content and social media controls and permissions for their staff, and it tracks and keeps records of content for SEC and FINRA compliance.”
“Reports and notes can be posted to Finect and sent out to LinkedIn and Twitter from there, and archived for compliance purposes.”
“It's the first social network that I see as being slick enough with the development chops to really have a chance of making it in financial services the way that LinkedIn and some of its features have over the years. You could invite clients and share things without the scrutiny that you’d get on LinkedIn, Twitter or Facebook
Press
“Companies can finally operate in the social media world and track all employees in one location through the Finect platform with archiving, reporting and more.” Theresa Hamacher, CEO of the National Investment Company Services Association (NICSA).
Video Press
Press
![Page 23: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/23.jpg)
Confidential
“If social networks have taught us anything, it’s that the quality of information matters. That’s what
[Finect] has done.”
Tested & Proven in Europe
“We get real-time, instant feedback on our products, articles and opinions through our group here,” Gema Martin, Head of Institutional Investments, BBVA Asset Management
“It helps me connect with potential customers quickly and efficiently,” Javier Benito, Financial Advisor
“We have 40,000 customers and only one branch. We have used the site to communicate with our customers in a new, more engaging way.” Beltran Parages, Head of Sales, Bestinver Asset Management
“It’s a great way to exchange ideas and information with our members. We recommend it to all financial planners,” European Financial Planning Association
Customers & Sponsors
”[Finect], the next LinkedIn?”“Thanks to [Finect], investors can learn and share
knowledge.”
Winner, 2011 Financial Congress Awards (Europe)
“[Finect] makes the financial sector think.”
The Press
Testimonials
![Page 24: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/24.jpg)
Confidential
Offering the 4 C’s
Community Content Social Communications Compliance
• High quality • Find & follow
• Peers• Experts• Products
• Learn, share • Join groups
• Peer content• Peer reviews• Top trends
• Products• People• Groups
• Global library• Smart search
• SEC, FINRA compliant • Tracking, reporting• Content approval
controls • Led by ex-Fidelity
compliance chief
• Post once• Share with many
• Linked-In• Twitter
• Build followers• Increase brand
![Page 25: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/25.jpg)
Confidential
We’re Asset Managers: How Can We Use Social Media?
A Single Platform to:
• Reach advisors more efficiently
• Distribute content to social media (Twitter, LlinkedIn)
• Stay compliant with tracking, reporting
• Increase engagement thru groups
• Get real-time feedback on investment products
• Get industry-wide
news alerts and events
![Page 26: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/26.jpg)
Confidential
• Smart search for new products, events & content• Client referral tool & tracking• Community/pro validation of new ideas (top lists)• Turnkey social media tracking, reporting• Low-cost aggregation
The Unbiased Planner
The Backend Vendor
Asset Manager
Limited investment experience
Serving its Members’ Needs
• Member-ranked vendors by key topics• Filter and rank targeted people, companies• Access latest industry & advisor info, trends• Content distribution• Speaking/marketing opps
• Step-by-step set-up from FB, other SM• Fun, engaging content based on interests• Success stories of others like her• See what the pros are doing• Tools (ie instant aggregation) and quick rankings/lists to help with decisions (college, insur)
• Modern, dynamic site to filter and rank targeted people, products or new ideas• Access to advisors to target her products• Two way comm: 1:1 and 1-to-many (Twitter, LinkedIn)• Sponsorship/speaking/marketing opportunities• Groups to increase engagement (clients, sales reps), display expertise, gather data
![Page 27: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/27.jpg)
Confidential
Features Focused on the Investment IndustryFeature Functions
Profiles (advisors, companies, products)
Post content, blogsAllow professionals to find & connect with one anotherSee what peers are saying
Groups Engage with clients & prospectsAnswer questions & share best practicesSurveys, polls, live events
Professional badge (validation services)
Ability to become a “verified” professionalIndustry’s only social platform with professional validation
Pros on Products The “Zagat’s for investment products”Comment, follow, see peer opinions
Unique Search Find products, professionalsFollow competitors, peersLocation, AUM, asset, key word
Central Library Distribute tailored research & presentationsBuild brand, followers, reach
Compliance Controls One-stop posting & tracking. Twitter/FaceBook/LinkedInAccessible, archived reports for compliance04/11/2023 27
![Page 28: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/28.jpg)
Confidential
AppendixAdditional screenshots2
![Page 29: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/29.jpg)
Confidential
Finect vs LinkedInLinkedIn Finect
Basic Create a profile/Online presence ✔ ✔
Create a group ✔ ✔
Control a Group (public, private) ✔ ✔
InBox/Direct Messaging ✔ ✔
Content Post Content & Comment ✔ ✔
Trending Content (in your network) ✔ ✔
View Comments by Professionals vs All Users ✔
Distribute Content to Other Social Media ✔ ✔
Search Industry-wide relevant events ✔
Investment Decisions
Follow Investment Products ✔
One-stop Peer Comments & Recco’s of Products ✔
Trending Products, Groups, Discussions ToCome
Share Products/WatchList w/ Group (advisor> clients) ✔
Compliance Integrated Compliance Tracking of Social Media Third party ✔
Integrated mgmt of employees on social media ✔
![Page 30: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/30.jpg)
Confidential
Feature LinkedIn Finect
CommunityIntegrity
Professional “verification” & badge ✔
Reputation Score/Rank ✔
View product recommendations by user type (pros) To come
Data Resume ✔ ✔
Company/Advisor business (assets, clients, etc) Limited ✔
Licenses & certifications (verified) ✔
Market Data/charts ✔
To Come Community Answers ✔ ✔
Career & M&A Center ✔ ✔
Global Library/repository ✔
Robust targeted search and filter (industry focused) ✔
Account aggregation (for advisors, investors) ✔
Find an advisor (smart) ✔
Social networking/profiling for client development ✔
Finect vs LinkedIn
![Page 31: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/31.jpg)
Confidential
NICSA – Industry AssociationPublic Group – Industry Association
![Page 32: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/32.jpg)
Confidential
Investing for College - ThemePublic Group Around a Theme
![Page 33: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/33.jpg)
Confidential
WallStreet Strategies – Thought LeadershipPublic Group – Thought Leader
![Page 34: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/34.jpg)
Confidential
Profiles: Be Found, Find OthersExample of professional profile with access to all relevant information within the community
![Page 35: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/35.jpg)
Confidential
Real-Time Market Data & NewsGlobal market info
![Page 36: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/36.jpg)
Confidential
Social ProductsInvestment Products Can Now Be Followed. One-Stop Review of Social Comments Helps Advisors Make Decisions.
![Page 37: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/37.jpg)
Confidential
Compliance: RolesFlexible roles. Control over permitted activity
![Page 38: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/38.jpg)
Confidential
Compliance: Managing Who Shares WhatOne stop shop for social media sharing
![Page 39: America’s Largest Financial Planning Degree Program Partners with Finect on Social Media Education](https://reader036.fdocuments.in/reader036/viewer/2022062405/554f1900b4c9058b388b4b85/html5/thumbnails/39.jpg)
Confidential
Compliance: RecordkeepingCompany wide extremely easy recordkeeping functionality