AMERICANS FOR THE ARTS 2016 MEDIA KIT · 2016-08-09 · WEB: AmericansfortheArts.org, ARTSblog,...
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AMERICANS FOR THE ARTS 2016 MEDIA KIT As of 1/12/2016
Transcript of AMERICANS FOR THE ARTS 2016 MEDIA KIT · 2016-08-09 · WEB: AmericansfortheArts.org, ARTSblog,...
AMERICANS FOR THE ARTS
2016 MEDIA KIT
As of 1/12/2016
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WEB: AmericansfortheArts.org, ARTSblog, ArtsMarketing.org
EMAIL: The Creativity Connection, Monthly Wire
PRINT: Arts Link
DIGITAL RESOURCES: Webinars, Ebooks
EVENTS: Annual Convention, National Arts Marketing Project Conference
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In this media kit, you will find an assortment of opportunities to target decision makers, leaders, and stake-holders in the arts and communities across the country. Americans for the Arts hosts two annual events, and produces web, print, email, and digital resources, offering a variety of ways to gain maximum visibility and exposure of your organization, product, or service.
Americans for the Arts’ mission is to serve, advance, and lead the network of organizations and individuals who cultivate, promote, sustain, and support the arts in America. Connecting your best ideas and leaders from the arts, communities, and business, together we can work to ensure that every American has ac-cess to the transformative power of the arts.
Refer to the page listed below for pricing and availability for each outlet. For more information, contact us at [email protected] or call 202.371.2830.
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AmericansfortheArts.orgMain Website
Audiences: arts leaders, arts marketers, public artists or custom• Average impressions per month: 1600+• Placement on a curated page group targeting a specific audience • (see curated groups below)Artwork specs: JPEG, PNG, GIF; static or animated• Ads run on a monthly basis; limited availability•
Sidebar Advertisement: $450- 276 px x 245 px- Preselected and custom page options
Arts Marketing*• Program pages - Arts Marketing - Arts Marketing & Engagement Digital Classroom - At Our Events - Consulting - Local Arts Network - Start A Program• Topic pages - For Artists• 5 Location pages
Arts Leadership*• Program pages - Arts Leadership Digital Classroom - At Our Events - Emerging Leaders Network - On-Demand Webinars - Webinars• Topic pages - Funding Resources - Volunteerism - Young Arts Professionals• 5 Location pages
SidebarAdvertisement*
*Pages and placement are subject to change and availability.
Public Art*• Program pages - At Our Events - Public Art & Placemaking Digital Classroom - Public Art Network - Public Art Network Annual Presentations - Public Art Network Year in Review & Database• Topic pages - Cultural Districts - Culture & Communities - Public Art - Social Change• 5 Location pages
Custom*• 3 Program pages• 2 Topic pages• 5 Location pages
Reserve an exhibit table or event program ad and receive 10% off a web ad!
Banner Advertisement*
SidebarAdvertisement*
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ARTSblogFor Arts Professionals in the Know
Audience: arts and nonprofit managers, business leaders, educators, students, and advocates• Average impressions per month: 25,000+• Placement on blog main page, subpages and posts• Artwork specs: JPEG, PNG, GIF; static or animated (up to 3 rotating creatives)• Ads run on a monthly basis; limited availability•
2016 Blog Salon Schedule**
March 21-25 Arts Education - TBDApril 4-8 Arts Advocacy - Superstar State AdvocatesApril 25-29 Arts Leadership - Leadership DevelopmentMay 16-20 Private Sector - Employee EngagementJune 6-10 Arts Education - Vans Grants AwardeesAugust 15-19 Public Art - Year in Review HonoreesSeptember 12-16 Arts Education - TBDOctober 17-21 Arts Marketing - TBD
Reserve an exhibit table or event program ad and receive 10% off an ARTSblog ad!
Sidebar Advertisement: $350/month- 276 px x 245 px
Banner Advertisement: $625/month- 830 px x 105 px
Blog Salon Advertisement: $1,200/month- Banner and top sidebar placement- Promotional language in marketing materials
*Pages and placement are subject to change and availability.
**Dates and topics subject to change.Sidebar
Advertisement*
*Placement dependent upon content and is subject to change.
Large Sidebar Advertisement*
Small Sidebar Advertisement*
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Audience: Individual and Organization Members• Content: national arts news, advocacy initiatives, • funding opportunities, events, and resourcesCirculation: 6,800+ subscribers• Artwork specs: JPEG, PNG, GIF; static only• Ads run on a per issue basis every month; limited • availability
Small Sidebar Advertisement: $150/issue- 165 px x 150 px
Large Sidebar Advertisement: $250/issue- 165 px x 250 px
Monthly WireMember E-Newsletter
Banner Advertisement*
*Placement dependent upon content and is subject to change.
Audience: arts educators, arts advocates, • business leaders, funders, parents, studentsContent: headline news on arts, creativity and • education, and free tools and resourcesCirculation: 18,000+ subscribers• Artwork specs: JPEG, PNG, GIF; static only• Ads run on a per issue basis every month; • limited availability
Banner Advertisement: $250/issue- 550 px x 100 px
The Creativity ConnectionThe National Voice for the Educational
Power of the Arts
Full Page*8.5” x 11”
Arts LinkMember Quarterly Magazine
*Dates and placement subject to change and availability.
Half Page: $900/issue- 7.75” x 4.75”
Full Page: $1,800/issue- 8.5” x 11”
Back Cover Half Page: $1,200/issue- 7.75” x 4.75”
Back CoverHalf Page*7.75” x 4.75”
Contract Artwork Issue DeliversSpring: January 21 February 4 End of MarchSummer: April 15 April 29 End of JuneFall: July 22 August 5 End of September(Alt. Fall/Winter): (August 26) (September 9) (End of October)Winter: September 23 October 7 Middle of December
Audience: Individual and Organization Members; local arts agencies, arts and nonprofit professionals• Content: latest trends, resources, idea sharing, member highlights, profiles• Circulation: 4,000 mailed; 7,000 emailed• Artwork specs: PDF/X1-a, CMYK or four-color equivalent• Ads run on a per issue basis; limited availability on select placements•
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WebinarsDigital Learning Resources
Single Webinar: $200- 250 px x 200 px
Digital Classroom: $900- One topic, 4 webinars- 250 px x 200 px
Access the webinar schedule: americansforthearts.org/events/webinars
*Placement subject to change and availability.
Audience: Individual and Organization Members, nonmembers; arts and nonprofit professionals, • community and city planners, arts agency managers, arts administratorsAverage registrants per webinar: 50+• Includes advertisement on title slide* and language in webinar promotions (e.g. “Brought to you by...”)• Artwork specs: JPEG, PNG, GIF; static only• Availability limited to one advertiser per single webinar or Digital Classroom series•
Title Slide Advertisement*
Program Areas
• Animating Democracy • Arts Education • Arts Marketing • Arts Policy • Local Arts Agencies • Private Sector • Public Art • Research
Audience: arts and nonprofit marketers, social media managers, and communications planners• Content: resources, research, best practices in marketing, development, and fundraising• Average unique hits per month: 3,500+• Total impressions for most popular e-book: 10,000+• Company name, logo, and presenter language in e-book and promotions (e.g. “Brought to you by...”)• Placement depends upon the e-book content; availability limited to one per e-book or e-book series•
Single E-book Presenter: $150- Logo: 150 px x 150 px
E-book Series Presenter: $400- Logo: 150 px x 150 px
E-BOOKSDigital Publications
*Placement subject to change and availability.
View the e-book library:artsmarketing.org/resources/ebooks
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*See the 2016 Annual Convention Prospectus for artwork specs.
Half Page7.75” x 4.75”
Full Page8.5” x 11”
Standard benefits:One 6-foot skirted table, with two chairs and electicity• One complimentary registration• Three discount registrations, $250 each• Program: company, URL and 35-word description• Online: company, logo, URL and 35-word description• Mobile app: company, URL and 35-word description• Eblast: logo• Attendee list PDF (name, title, company, and email)•
Annual ConventionBoston, MA
June 17–19, 2016
Half Page: $1,000Full Page: $1,750Inside Front: $2,250Inside Back: $2,250Back Cover: $2,500
Contract deadline: 3/28Artwork deadline*: 4/4
Sponsorship opportunities include keynotes, preconferences, sessions, networking breaks, Guidebook event app, tote bags, lanyards, and more. View the 2016 Annual Convention Sponsorship Prospectus for the full list of options: convention.artsusa.org/action/sponsor-exhibit-or-advertise.
TABLE TOP EXHIBIT
PROGRAM ADVERTISEMENT
Reserve a table top exhibit and receive 10% off a program ad!
Main Convention: $1,700Public Art Preconference: $1,700Main Convention w/Preconference: $2,300
Save $100! Early-bird deadline: 3/28Final contract deadline: 4/18Description, logo, URL deadline: 4/18
Power Pack! upgrade benefits: $100Program: Twitter handle• Online: hotlinked logo and URL• Mobile app: hotlinked URL• Eblast: hotlinked logo•
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The Annual Convention offers an opportunity to engage with more than 1,000 decision makers, stakehold-ers and leaders from the arts field, including artists, patrons, board members, planners, foundation and corporate representatives, elected officials and more. View the complete 2016 Annual Convention Ex-hibiting & Advertising Prospectus at convention.artsusa.org/action/sponsor-exhibit-or-advertise.
SPONSORSHIP
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National Arts Marketing Project ConferenceAustin, TX
November 11–14, 2016
Standard benefits:One 6-foot skirted table, with two chairs and electicity• One complimentary registration• Three discount registrations, $250 each• Program: company, URL and 35-word description• Online: company, logo, URL and 35-word description• Mobile app: company, URL and 35-word description• Eblast: logo• Attendee list PDF (name, title, company, and email)•
TABLE TOP EXHIBITMain Conference: $1,500
Save $100! Early-bird deadline: 8/5Final contract deadline: 9/6Description, logo, URL deadline: 9/6
*See the 2016 NAMP Conference Prospectus for artwork specs.
Half Page7.75” x 4.75”
Full Page8.5” x 11”
Half Page: $700Full Page: $1,100Inside Front: $1,600Inside Back: $1,600Back Cover: $2,100
Contract deadline: 8/5Artwork deadline*: 8/19
PROGRAM ADVERTISEMENT
Reserve a table top exhibit and receive 10% off a program ad!
Sponsorship opportunities include keynotes, preconferences, sessions, networking breaks, Guidebook event app, tote bags, lanyards, and more. View the 2016 NAMP Conference Sponsorship Prospectus for the full list of options: artsmarketing.org/conference/sponsor-exhibit-advertise.
Power Pack! upgrade benefits: $100Program: Twitter handle• Online: hotlinked logo and URL• Mobile app: hotlinked URL• Eblast: hotlinked logo•
The NAMP Conference brings together more than 600 arts marketers from across the country to explore marketing strategy, audience development, digital branding, and smart technology. Connect with this en-gaged audience to promote your business. Visit artsmarketing.org/conference/action/sponsor-exhibit-advertise for the 2016 NAMP Conference Exhibiting & Advertising Prospectus coming in June 2016.
SPONSORSHIP
Americans for the Arts1000 Vermont Avenue, NW 6th Floor
Washington, DC 20005Telephone: 202.371.2830
Fax: [email protected]
www.AmericansForTheArts.org
