American Tours International Voucher Redesign with Wireframes

Voucher Redesign ProjectVisual Design Research, Wireframes & Design Directions

Modified: October 13, 2011Filename: Voucher_Redesign_Review3

Voucher Design Research - Hotel Vouchers

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“Traditional” Hotel Vouchers

Pros

Cons

1. Indian Travel Agent - Indian Hotel2. Vietnamese Travel Agent - Vietnamese Hotel3. Military Travel Payment Voucher

Descriptors

• Seems official (at least for older people)• Good legibility in B/W and if faxed• Good for older computers & printers• Easy for multiple-brand customization

• Not very attractive• We probably can’t replicate convincing “approved”

stamp/ signature• Seems outdated - which may also be a pro

• Trustworthy• Official• Bureaucratic• Traditional

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*Source for all research images - Google search

Transport/ Transfer Vouchers

Official Transport Vouchers

Pros

Cons

1. Malaysian Airline Voucher2. Aus - NZ Ferry Voucher3. Chinese Tour Voucher (I think)4. Escapes.ca Travel Voucher

• Attractive• Look like actual currency• Seem official• Fancy (may make users feel better about the money - like

it’s the “golden ticket”)

• Legibility on lower quality printers & faxes• Need to clear up some space for incorporating individual

traveler names• Potentially difficult to customize for different brands/

customers

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Descriptors

• Colorful• High-Quality• Valuable• Substantial

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Attraction/ Etc. Vouchers

Attraction Vouchers

Pros

Cons

1. Cruise & Meal Voucher2. Parking Voucher3. Attraction Voucher4. Sightseeing bus Voucher

• Attractive, inviting (except parking)• Look like actual tickets/ have some tracking or code• Seem official• All would work well with low quality printers & faxes

• Cool imagery/ graphics may not print well on low quality printers & faxes

• All have supplier branding (vs. AAA or Travel Agency)

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Descriptors

• Exciting• Intriguing• Professional• Authentic (as in “not fake”)

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Voucher Design Research - Thomas Cook Itinerary

Pros

Cons

• Easy to scan for info• Simple & Clear• Lots of detail but not overwhelming• Legibility should be good for low-quality printers and

scans

• Does not include vouchers in context• Small print• Not very attractive • Not very exciting

Descriptors

• Useful• Practical• Concise• Accurate

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Page: 6Hotel Voucher Wireframe - lo-fi with map

Travelers:

Harrah’s Casino Hotel3475 Las Vegas Blvd. SouthLas Vegas, NV 89109Phone: 702-369-5000

Check in date:

Check out date:

Room description:

Update:

Instructions for Traveler:

October 27, 2011November 1, 2011

Jane Smith (adult)Bob Rodriguez Rodrigues Smith (adult)Elsa Vilhelmsdotter Norrgard (3 years)Ulrika Örtegren-Kärjenmäki (8 years)Oskar Jakobsson Skeppar (adult)

Hotel Front Desk Instructions

Reservation Information

Please do NOT bill this client for room & tax charges. Credit card is ONLY for incidentals. Detailed billing instructions on the back.

Room & Tax will be paid by: American Tours International, LLC6053 West Century Blvd.Los Angeles, CA 90045

1 King Bed, Non Smoking Room, Wireless High-Speed Internet Access, Pillowtop Bed, Microwave

Pool is currently closed for maintenance as of mm/dd/yyyy

Hotel entrance is on South street - use valet parking

For any problems call 1-800-800-8942

Harrah’s Reservation #: 86836928Travel Agent Reference #: 12345678

ATI Reservation #: 4198360

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Visual element to differentiate from an itinerary and to reinforce to hotel staff that Trav-eler has paid.

Service Date (when traveler is expected to redeem service) (check-in date and number of nights vfor Hotel Voucher)

ATI, AAA, CAA or Travel Agent logo

Supplier Name & Contact Info - including phone number

Room type: (this info is on current voucher in the “Booking Code” field and actually shows the item code)

Information about the hotel or attraction like construction, closures etc. - optional field (new)

Any additional information about hotel or attraction booking for the traveler - optional field (new)

This info is often called “Booking Code” by ATI staff. It is on the current voucher as “Res-ervation Number” in the top right portion of the existiing voucher

Copy is FPO but should have some language to indicate that this is a Voucher (vs. itiner-ary). Also repeating the 800 number for customer service

Special offers/ promotions such as free breakfast or parking - this information will come from DB as available at time of booking

QR code - could link back to reservation or to additional promotions

Showing map - I think this is too much clutter and probably not very useful...we should consider showing promos here - if we decide to keep, find simplest map - showing Yahoo Maps here

Number of travelers determined by Hotel (max numbers of occupants per room) Traveler names will be pulled from DBMS - actual ages will display if 17 years or less “adult” will display if age is 18 years or greater - QC code determines who is assigned to a room

This is the supplier reservation or confirmation number (on current voucher as “Confirma-tion Number”) We should pull the Hotel name and populate it here to make the informa-tion as explicit as possible

Reccomendation is to spell out the date, using US date format in English since most travelers will have an itinerary and this document must be understood by the Hotel staff (mainly English speakers)

Special Offers Hotel Location

October 27, 2011

Free breakfast*

*must be redeemed at time of check-in

Go to the breakfast buffet on the 2nd floor. Includes coffee.

Use your favorite QR Code App toscan this code and see more promotions & discounts!

ANNOTATIONS (explanation of content & data source)

Hotel Voucher

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**please note: this is not final design, just an example of what we could do

Page: 7Hotel Voucher Wireframe - lo-fi with map - A4 paper

Travelers:

Harrah’s Casino Hotel3475 Las Vegas Blvd. SouthLas Vegas, NV 89109Phone: 702-369-5000

Check in date:

Check out date:

Room type:

Update:

Instructions for Traveler:

October 27, 2011November 1, 2011

Jane Smith (adult)Bob Rodriguez Rodrigues Smith (adult)Elsa Vilhelmsdotter Norrgard (3 years)Ulrika Örtegren-Kärjenmäki (8 years)Oskar Jakobsson Skeppar (adult)

Hotel Front Desk Instructions

Reservation Information

Please do NOT bill this client for room & tax charges. Credit card is ONLY for incidentals. Detailed billinginstructions on back.

Room & Tax will be paid by: American Tours International, LLC6053 West Century Blvd.Los Angeles, CA 90045

1 King Bed, Non Smoking Room, Wireless High-Speed Internet Access, Pillowtop Bed, Microwave

Pool is currently closed for maintenance as of mm/dd/yyyy

Hotel entrance is on South street - use valet parking

This is your proof of payment - for any problems call 1-800-800-8942

Harrah’s Reservation #: 86836928Travel Agent Reference#: 12345678


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Visual element to differentiate from an itinerary and to reinforce to hotel staff that Trav-eler has paid.

Service Date (when traveler is expected to redeem service) (check-in date for Hotel Voucher)



Room type: (this info is on current voucher in the “Booking Code” field and actually shows the item code)

Information about the hotel or attraction like construction, closures etc. - optional field (new)



This info is often called “Booking Code” by ATI staff. It is on the current voucher as “Res-ervation Number” in the top right portion of the existiing voucher


Special offers/ promotions such as free breakfast or parking - this information will come from DB as available at time of booking

Showing map - I think this is too much clutter and probably not very useful...we should consider showing promos here

Number of travelers determined by Hotel (max numbers of occupants per room) Traveler names will be pulled from DBMS - actual ages will display if 17 years or less “adult” will display if age is 18 years or greater

This is the supplier reservation or confirmation number (on current voucher as “Confirma-tion Number”) We should pull the Hotel name and populate it here to make the informa-tion as explicit as possible

Reccomendation is to spell out the date, using US date format in English since most travelers will have an itinerary and this document must be understood by the Hotel staff (mainly English speakers)

Special Offers Hotel Location

October 27, 2011

Free breakfast*

*must be redeemed at time of check-in

Go to the breakfast buffet on the 2nd floor. Includes coffee.

Use your favorite QR Code App toscan this code and see more promotions & discounts!


Hotel Voucher

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Page: 8Transport Voucher Wireframe

Travelers:

Luxor Limousine3475 Las Vegas Blvd. SouthLas Vegas, NV 89109Phone: 702-369-5000

Sedan car - 3 passengers maximum. Private trans-port from the Las Vegas International Airport to the Hoover Dam

Call Luxor Limousine 24 hours prior to your arrival to confirm your pick-up time. The Luxor driver will meet you at the baggage claim and will be holding a sign with your family name.

Instructions for traveler:

Jane Smith

Bob Rodriguez Rodrigues Smith

Sheila Smith

Supplier Instructions

Description

Please do NOT charge the travelers for any reason.

Payment will be provided by: American Tours International, LLC6053 West Century Blvd.Los Angeles, CA 90045


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Visual element to differentiate from an itinerary and to reinforce to Traveler that they will need physical voucher - should be “ticket -like”

Voucher Type (title) & service date


ATI, AAA, CAA or Travel Agent Logo

Copy is FPO - reminder to supplier not to charge Travelers

ATI’s internal reference - on current voucher as “ATI Reservation #” (Excel spreadsheet in use by Morgan Tennant)


Assumption is that each voucher covers a single family at most - emailed Morgan to find out maximum # of travelers

This is the supplier reservation or confirmation number

Service description (will try to figure out a better title for this)

Info for the Traveler about how to “redeem” the service

Travelers:

Please bill: American Tours International, LLC6053 West Century Blvd.Los Angeles, CA 90045

Jane Smith (adult), Bob Rodriguez Rodrigues Smith (adult), Sheila Smith (5 years), Eddie Smith (8 years)

Luxor Limousine Travel Voucher - Private Transport

Please do NOT charge travelers

October 27, 201101

Transportation Voucher

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Use your favorite QR Code App to scan this code and see more promotions & discounts!


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Harrah’s Reservation #: 86836928Travel Agent Reference #: 12345678


Page: 9Attraction Voucher Wireframe

Travelers:

Vision Holidays3475 Las Vegas Blvd. SouthLas Vegas, NV 89109Phone: 702-369-5000

Click here to add your logo

Passengers MUST call Vision Holidays a MINIMUM of 48 HOURS PRIOR to departure date at 702-647-7700 (or 1-800-256-8767) to reconfirm their reservation and hotel pick-up time/location. Identify yourself as an ATI passenger with a voucher. (Refunds will not be granted due to delays). A $10 fuel surcharge will be collected at time of check-in.

Day 1:- Passengers will be picked-up from selected hotel in Las Vegas for transfer to the North Las Vegas Air Terminal- Flight to Grand Canyon South Rim is approximately 45 minutes- Board motor coach for an approximate 2 hour tour; stop at selected Canyon rim view points.- Transfer to Grand Canyon hotel for overnight stay inside or outside of National Park -- one (1) night

Day 2:- Transfer from Grand Canyon hotel back to Grand Canyon Airport for check-in- Transfer back to selected Las Vegas hotel

Pick-up time from Las Vegas hotels is scheduled approximately 90 minutes PRIOR to the scheduled flight departure time (flight leaves from the North Las Vegas Airport).

Return from GCN-LAS:- Flight from GCN arrives back at North Las Vegas Airport at approximately 11:30AM.- Please allow at least 90 minutes for the return transfer from the North Las Vegas Airport back to the Las Vegas hotels.

Traveler Instructions

Please do NOT charge travelers. Please bill: American Tours International, LLC6053 West Century Blvd.Los Angeles, CA 90045

For assistance call: 1-800-800-8942

Vision Holidays Reservation #: 86836928Travel Agent Reference #: 12345678

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Visual element to differentiate from an itinerary and to reinforce to Traveler that they will need physical voucher - should be “ticket -like”

Voucher Type (title)


Service date & item name



Copy is FPO but should have some language to indicate that this is a Voucher (vs. itinerary). Also repeating the 800 number for customer service




South Rim Air/Ground - Overnight Inside Grand Canyon

Jane Smith (adult), Bob Rodriguez Rodrigues Smith (adult), Sheila Smith (child), Eddie Smith (child)


South Rim Air/Ground - Overnight Inside Grand Canyon

October 27, 201101

Attraction Voucher

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Supplier name & contact info

Use your favorite QR Code App to scan this code and see more promotions & discounts!




Page: 10Event Voucher Wireframe - Plain Text Version

Travelers:

Seats: 2A, 2B, 2C, 2D

Las Vegas Theatre3475 Las Vegas Blvd. SouthLas Vegas, NV 89109Phone: 702-369-5000

Click here to add your logo

Redemption Instructions: Located at the Palazzo. Present this confirmation at the Box Office window with photo identi-fication ON DAY OF SHOW AT LEAST ONE HOUR BEFORE THE SHOW STARTS. Ticket will only be released to the authorised person listed on the confirmation. Tickets not picked up by show time are subject to cancellation. Guests under the age of 18 must be accompanied by an adult.

Itinerary: Las Vegas welcomes the musical phenomenon Jersey Boys to its exclusive West Coast home at The Palazzo!This super-hit blockbuster takes you up the charts, across the country and behind the music of Frankie Valli and The Four Seasons. Discover the secret of a 40-year friendship: four blue-collar kids working their way from the streets of Newark to the heights of stardom and experience electrifying performances of the golden greats that took these guys all the way to the Rock and Roll Hall of Fame: “Sherry,” “Big Girls Don’t Cry,” “Can’t Take My Eyes Off You,” “My Eyes Adored You,” and more. As the New York Times says, “The crowd goes wild!”

Jane Smith (adult), Bob Rodriguez Rodrigues Smith (adult), Sheila Smith (child), Eddie Smith (child)

Jersey Boys - September 22, 2012 7:00 p.m.

Traveler Instructions

This voucher is proof of payment. Please do NOT charge the travelers for any reason.

1-800-800-8942

1-800-800-8942

For assistance call:

For assistance call:

Palazzo Las Vegas Reservation #: 86836928


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Service date and Item name - must include time for applicable services

Supplier name, location and phone number




Item-specific info such as reserved seats (if available/ applicable)



Barcode could be sent by supplier so that voucher is redeemable directly by traveler (vs. having to trade it in for a ticket)

QR code - could be client-specific, might link to supplier website, additional discounts & promotions etc...


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Broadway Show: Jersey Boys7:00 p.m.

September 22, 2010

Please bill: American Tours International, LLC6053 West Century Blvd.Los Angeles, CA 90045


Design Direction 1 - “Currency”

Design Direction 1 - “Brochure”

Design Direction ExplorationsPage: 11

Brochure Design Voucher (draft)

ATI Hotel Voucher Creation on WBE- User Flow

Log InResults

Page

Traveler & Agent Information Entry Page

Review Booking

Page

Enter Credit Card Info

Booking Confirmation Page

Cart

www.americantours.com

Some clients may stop at this point and manually enter info into their own voucher format

PDF is generated for both scenarios

AAA/CAAUsers

user enters

in search criteria

user selects hotel,

rooms & clicks on “book”

user enters

traveler names &

internal reference #

user verifies

traveler names & agrees to

terms & conditions

User clicks “Proceed to Checkout”

user clicks “print

voucher”

user clicks “print

screen”

Non-Hotel Voucher Creation Process

PuTTy FDX Tool

Morgan then prints - they would like to use perfo-rated paper but they use shared network printers. Blank pages in the PDF are placeholders for non-hotel vouchers

End-product is 5.5”x 8.5” booklet. Letter size paper is manually cut, punched & bound on site by humans.

Morgan con-firms reserva-tions offline & updates status

in PuTTy

Morgan gets list of vouchers/

Itineraries from report

Morgan enters booking number and the tool generates

a PDF

Morgan receives an email (@citypackages / @fly-drive) or checks report

Morgan creates non-hotel vouchers using a Microsoft Excel template & prints

Booking system

booking #hotel voucher data

Traveler Itinerary &

VoucherBook

Humancuts letter-size paper in half

then collates & binds

American Tours International Voucher Redesign with Wireframes

Documents

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