American Public Gardens Association 2016 Annual Conference ... · Naples Botanical Garden. National...

12016 CONFERENCE PROMOTION OPPORTUNITIES

American Public Gardens Association2016 Annual Conference

Changing Perspectives, Planting for the FutureJune 6-10, 2016

Host Gardens

Block Botanical Gardens Botanic Gardens at Kona Kai Resort Fruit and Spice ParkGifford Arboretum Miami Beach Botanical Garden Mounts Botanical Garden Montgomery Botanical CenterNaples Botanical GardenNational Tropical Botanic Garden — The KampongPinecrest GardensUSDA-ARS Subtropical Horticulture Research StationVizcaya Museum and Gardens Wertheim Conservatory

American Public Gardens Association 2016 Annual Conference Sponsor & Promotion BrochurePromote and network at the world’s largest annual

gathering of public horticulture professionals.

AMERICAN PUBLIC GARDENS ASSOCIATION2

Table of Contents

Promote with American Public Gardens Association 4

Attendee Profiles 5

Become a Sponsor 6

Sponsorship Opportunities 7-21

Exhibit with Us! 22-25

Exhibitor and Exhibits Hall Information 23

Advertise with Us! 26

Association Contacts 28


American Public Gardens Association 2016 Annual Conference

Changing Perspectives, Planting for the Future New perspectives breathe fresh life into

everything we do. With public gardens, new

perspectives can mean the difference between

urban lots becoming indispensable green

spaces, food oases or wasted spaces. Plant

species can thrive from innovative conservation

efforts or wane, finding or losing new ground.

How can we take fresh ideas and put them into

positive action in our own public gardens? What

small steps will help us plant for tomorrow?

What big new ideas are needed to confront the

challenges of our ever-changing future?

The answers to these questions are at the heart

of the American Public Gardens Association

2016 Annual Conference. To plant the seeds for

our future, we will cultivate and fertilize fresh

ideas for the success of our public gardens,

together.

Join us, lend your new perspectives, and

contribute to the new look of public gardening

at the American Public Gardens Association

2016 Annual Conference.

To plant the seeds for our future, we will cultivate and fertilize fresh ideas for the success of our public gardens, together.


Plant a promotional seed for your business’s

future through sponsorship at the American

Public Gardens Association 2016 Annual

Conference! It is THE annual event for the

industry’s senior leaders and decision makers

able to set fiscal, organizational, and brand

standards for public gardens nationwide.

PROMOTE WITH AMERICAN PUBLIC GARDENS ASSOCIATION

LEADERSHIP

24%Senior Management

DECISION MAKERS

27%Chief Executive Officers, Chief

Financial Officers, and Directors


Professionals from public gardens throughout North America and beyond will gather in Miami,

Florida, June 6-10, 2016 for the American Public Gardens Association 2016 Annual Conference,

the premier event in the industry. The conference markets to more than 8,500 public garden

professionals across North America—representing all 50 states, the District of Columbia, and

Canada—as well as 10 other countries.

The event is expected to draw over 800 attendees representing the Association’s 575+ member

institutions. Member gardens and organizations welcome, educate, and influence over 70 million visitors each year and have the purchasing power of over $650 million in their operating budgets.

ATTENDEE PROFILES:

Key Conference Demographics:

- 27% chief executive officers, chief financial officers, and directors

- 24% senior management

- 49% public garden professionals working in diverse areas such as horticulture, facilities and

operations, guest services, gift shops, marketing, development, education, volunteers, and

technology

Member Institution Types

- Arboreta

- Botanical Gardens

- Cemeteries

- College & University Gardens

- Community and Display Gardens

- Conservatories

- Historic Landscapes

- Municipal Parks

- Museums

- Nature Centers

- Research & Educational Institutions

- Zoos

PROFESSIONALS

49%Public garden professionals

working in diverse areas


BECOME A SPONSOR!

Give your patrons a new perspective on your

business! Sponsors of the American Public

Gardens Association 2016 Annual Conference

receive direct exposure to attendees through

our digital brochure, glossy, full-color

conference program, website, app, onsite

signage, presentations, and verbal recognition.

In addition, sponsors receive repeated exposure

to our 8,500+ individual members in the

months leading up to and following the event,

via the Association’s website and electronic

communications.


A

The 2016 Annual Conference will feature a series of special events, including the popular Keynote Address, Plenary

Sessions, Opening Reception, Directors’ Dinner, and more. Sponsorship opportunities range from $50,000 for the

Presenting Sponsor to the $1,000 Student Travel Award Sponsor, with many options in between.

SPONSORSHIP OPPORTUNITIES: We offer a variety inviting sponsorship and promotional opportunities to choose from - you will be sure to find an option to fit your marketing message and budget.

Presenting Sponsor - $50,000

Let your sponsorship grow! As a presenting sponsor, you will receive the highest level of sponsorship recognition,

along with the opportunity to speak at the Annual Conference. Your Presenting Sponsor gift will give your business the

following benefits, in addition to benefits that can be customized to your organization:

• Prominent positioning of your logo on the conference banner opposite the Association’s logo

• Exclusive Presenting Sponsor recognition on all conference collateral and promotional materials, including all

electronic collateral

• Presentation opportunities (audio visual equipment available upon request)

• Prominent recognition as Presenting Sponsor on conference program book cover and full-page, color ad placed on the back cover

• Exclusive product demonstration at a host garden conference event

• Complimentary Exhibits Hall booth

• One marketing piece included in the conference registration package

• 4 complimentary full-conference registrations

• 4 tickets to conference events, tours, and workshops

• Opportunity to distribute one item at the event

• Presenting Sponsor recognition in the Association’s monthly e-newsletter (distribution 8,500), before and after the

conference

• Repeated visibility from e-blasts (distribution 8,500), before and after the conference

• Prominent recognition on the conference mobile app (includes company name, logo, description, and web address)

• Complimentary conference attendee list with contact information

PRESENTING SPONSOR

$50,000

CONFERENCE TRACK SPONSOR

$5,000

PLENARY SESSION SPONSOR

$10,000

CONFERENCE PROGRAM BROCHURE SPONSOR

$5,000

DIRECTORS’ DINNER SPONSOR

$10,000

COFFEE BREAK SPONSOR

$3,500

EXHIBITS HALL NETWORKING LUNCH SPONSOR

$7,500

STUDENT TRAVEL AWARD SPONSOR

$1,000

KEYNOTE SPONSOR

$15,000

POSTER SESSION & RECEPTION SPONSOR

$5,000

AWARDS PROGRAM SPONSOR

$10,000

SPECIAL SESSION SPONSOR

$3,500

OPENING RECEPTION SPONSOR

$10,000

PROFESSIONAL SECTION MEETING SPONSOR

$1,500

NETWORKING LUNCH/BREAKFAST SPONSOR

$6,000

CELEBRATE DESIGN! SPONSOR

$750

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BSPONSORSHIP OPPORTUNITIES Continued

Keynote Sponsor - $15,000

Align your business with memorable speakers! Held on Wednesday, June 8, the Keynote Luncheon

Address is the largest conference event. This year, we are proud to announce Raymond Jungles,

a famed Miami-based Landscape Architect, as our keynote speaker. The American Society of

Landscape Architects has honored Mr. Jungles with 35 design awards, and the University of Florida

named him its “Most Distinguished Alumni in 2000”. Your Keynote Sponsor gift will award your

business the following:

• Exclusive recognition as the Keynote Address Sponsor in the conference program book, on

prominent venue signage and verbally at the event

• Enhanced recognition on conference collateral and the Association’s website

• Opportunity to introduce and sit with Raymond Jungles


• Full-page color ad in the conference program book distributed to 800+ attendees

• 4 complimentary full conference registrations

• 4 tickets to in-conference garden events, tours, and workshops


• Recognition in Association’s news and monthly e-newsletters (distribution 8,500), before and

following the conference


• Prominent recognition on the conference mobile app (includes company name, logo, description,

and web address)

• Complimentary conference attendee list with email contact information


CPlenary Session Sponsor: $10,000

Bring fresh ideas to the public gardening community! A main highlight at the American Public

Gardens Association Annual Conference, the Plenary Session provides an opportunity for

conference attendees to come together to hear a nationally (often internationally) recognized

speaker. This session draws more than 400 attendees each. Plenary Session Sponsors are

acknowledged through a variety of channels, including public recognition by the session emcee.

Your Plenary Session Sponsor gift will award your business the following:

• Exclusive recognition as the Plenary Session Sponsor in the conference program book, on venue

signage, and verbally at the event

• Exclusive recognition on conference collateral and the Association’s website

• Opportunity to introduce and sit with plenary session speaker


• 2 complimentary full-conference registrations, including tickets to all in-conference events

• Full-page ad in the conference program book






and web address)



DSPONSORSHIP OPPORTUNITIES Continued

Awards Program Sponsor: $10,000

Honor the best in the industry! Each year, the American Public Gardens Association honors public

gardening leaders through awards presented at our Annual Conference. Considered the highest

honors in the industry, the American Public Gardens Association Awards showcase best people

and practices in the field. Recipients represent the highest level of professionalism in horticulture,

marketing, conservation, sustainability, and best leadership practices. The Awards Program Sponsor

is recognized at each award presentation. Your Awards Program Sponsor gift will award your


• Recognition as the Awards Program Sponsor in the conference program book, on venue signage,

and verbally at the event

• Recognition on conference collateral and the Association’s website

• Preferential seating at tables with award recipients and near keynote and plenary speakers

throughout conference

• Opportunity to introduce awards program winners



• Full-age ad in the conference program distributed to 800+ attendees





• Prominent recognition on the conference mobile app (includes company name, logo, description, and web address)


EDirectors’ Dinner Sponsor: $10,000

Connect with public gardening leaders! Presented by our Annual Conference host gardens, this

dining experience is a prime opportunity for sponsors to connect with American Public Gardens

Association and garden leadership from around the country in an engaging social setting.

Sponsorship is customized and activated to provide maximum exposure and interactive ‘can’t buy’

experiences for sponsors and guests. Your Director’s Dinner Sponsor gift will award your business

the following:

• Exclusive recognition as the Directors’ Dinner Sponsor in the conference program book, on venue


• Opportunity to be introduced and make brief opening remarks at the dinner

• Exclusive recognition on conference collateral and the Association’s website

• Unique opportunity to meet and address directors, presidents, and CEO’s of American Public

Gardens Association member gardens at the dinner

• 4 tickets to the Directors’ Dinner event



• Full-page ad in the conference program






and web address)



FSPONSORSHIP OPPORTUNITIES Continued

Opening Reception Sponsor: $10,000

Celebrate with us! Held early in the week, the Opening Reception is an opportunity to welcome all

Conference attendees to our host city. The evening provides a chance for attendees to catch up

with friends and colleagues, many of whom see one another only once per year at this event. This

light reception is well attended and provides the sponsor with significant visibility at the very onset

of the week. Your Opening Reception Sponsor gift will award your business the following:

• Recognition as the Opening Reception Sponsor in the conference program book, on venue



• Unique opportunity to address attendees at the Opening Reception


• 2 complimentary full-conference registration including all in-conference events

• Full-page ad in the conference program distributed 800+ attendees

• Opportunity to distribute one item at the Opening Reception





and web address)


GExhibits Hall Networking Lunch Sponsor: $7,500 (multiple opportunities available)

Stand out in our Exhibits Hall! The Exhibits Hall Networking Lunch will be held on Thursday, June

9th in the Exhibits Hall area, which is centrally located at the hotel. This open lunch includes live

demonstrations from our exhibitors and sponsors. Your sponsorship gift will award your business the

following:

• Prominent signage and recognition at the Exhibits Hall Networking Lunch and in the conference

program book

• Opportunity to promote your company with your own signage at the luncheon event


• ½ page ad in the conference program distributed to 800+ attendees





and web address)



HSPONSORSHIP OPPORTUNITIES Continued

Networking Lunch/Breakfast Sponsor: $6,000 (multiple opportunities available)

Network with us! At least two conference-wide networking opportunities will be held at the 2016

Annual Conference, at either breakfast or lunch (to be determined). These events are open to all

attendees. Your sponsorship gift will award your business the following:

• Prominent signage and recognition as a Networking Breakfast/Lunch sponsor at the event and in

the conference program book


• Opportunity to promote your company with your own signage at the breakfast/lunch event






and web address)



IConference Track Sponsor: $5,000

Promote public garden professional development! The American Public Gardens Association 2016

Annual Conference sessions and workshops are organized into six tracks, which correspond to

attendee learning objectives. Each track consists of a large variety of individual sessions, workshops

and professional section meetings with attendees who specialize in the field(s) associated with each track.

Track 1: The Living Landscape — the garden, in all its essence, is the foundation of this track.

Track 2: Collecting & Conserving — the immediate and long-range futures of plant collections and

conservation are this track’s focus.

Track 3: Climate Change & Sustainability — this track is all about the role of public gardens in

supporting climate change & sustainability awareness and research.

Track 4: Education & Science — this track targets public garden educators teaching students of all ages.

Track 5: Making Friends, Making Money — community engagement, outreach, and funding are at

the heart of this track.

Track 6: Planting for the Future — this track focuses on fostering organizational excellence in public gardens.

• Acknowledgment as a Track Sponsor at the event and in the conference program book



• 1 complimentary full-conference registration, including all in-conference events

• ½ page ad in the conference program distributed 800+ attendees,





and web address)


SOLD


JSPONSORSHIP OPPORTUNITIES Continued

Poster Session & Reception Sponsor: $5,000

Support exemplary research in our field! The American Public Gardens Annual Conference Poster

Session & Reception is an opportunity for members to show off their research results through poster

presentations in a festive reception setting. This popular event will be held during the Exhibits Hall

kickoff and include a cocktail reception. Your sponsorship gift will award your business the following:

• Prominent recognition as the Poster Session & Reception Sponsor at the event and in the

conference program book


• Opportunity to promote your company with your own signage at the Poster Session & Reception event








and web address)



KConference Program Brochure Sponsor: $5,000

Provide page-turning support! Our full-color, glossy, magazine-like brochure is one of the most

visible and valued pieces of media available at the conference. The highly visual brochure details

every aspect of the event and is read in detail by all conference attendees. Your sponsorship gift will

award your business the following:

• Prominent recognition as the Conference Program Brochure Sponsor at the event


• Complimentary conference Exhibits Hall booth


• Full-page, inside cover ad in the conference program distributed to 800+ attendees

• Recognition in the Association’s news and monthly e-newsletters (distribution 8,500), before and




and web address)



LSPONSORSHIP OPPORTUNITIES Continued

Special Session Sponsor: $3,500 (multiple opportunities available)

Fund a Special Session that’s right for your business! Our Annual Conference offers many special

sessions specialized towards different fields in public gardening. These include the Leadership

Forum, Plant Collections Network meetings and more! Your sponsorship gift will award your


• Recognition as the Special Session Sponsor in the conference program book


• Opportunity to promote your company with your own signage at the special session

• 1/3 page ad in the conference program distributed to 800+ attendees





and web address)



MCoffee Break Sponsor: $3,500

Attendees always wake up to our Coffee Break Sponsor! Fortifying Annual Conference attendees

with coffee and tea throughout conference events is much appreciated by all. Your sponsorship gift

will award your business the following:

• Acknowledgment as a Coffee Break Sponsor in the conference program book


• Opportunity to promote your company with signage at coffee break stations

• 1/3 page ad in the conference program distributed to 800+ attendees





and web address)



NSPONSORSHIP OPPORTUNITIES Continued

Professional Section Meeting Sponsor: $1,500 (18 opportunities available)

Make our Professional Section Meetings success stories AND highlight your business! By becoming

a Professional Section Meeting Sponsor, you will support the annual dialog among members in

our 18 Professional Sections (Arts & Exhibitions; College & University Gardens; Design & Planning;

Development & Membership; Education; Emerging Professionals; Green Buildings & Landscapes;

Historic Landscapes; Horticulture, International Gardens, Greenhouses & Facilities; Marketing

& Communications; Native Plants; Plant Collections; Plant Conservation; Plant Nomenclature &

Taxonomy; Small Gardens; Technology & Innovation Professionals; Volunteer Engagement). This is

a great way to network in a smaller setting! Your sponsorship donation will award your business the

following:

• Recognition as a sponsor in the conference program book and the Association’s website


• Recognition and networking opportunity at the professional section meeting

• 1/3 page ad in the conference program distributed to over 800+ attendees





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For more information or to sponsor the American Public Gardens Association 2016 Annual Conference, contact:

Abigail Spencer - [email protected] / 610-708-3011

Student Travel Award Sponsor: $1,000 (unlimited opportunities available)

Help shape the next generation of public horticulture leaders! To help students attend the Annual

Conferences, the Association offers Student Travel Awards that cover the registration fees and

subsidize the travel costs of deserving undergraduate or graduate students. Your sponsorship will

help provide the funding needed to bring those students to Miami, as well as:

• Prominent signage and recognition as a Student Travel Award Sponsor in conference program

book and the Association’s website

• Special verbal recognition at the event as Student Travel Award Sponsor




Celebrate Design! Sponsor: $750 (unlimited opportunities available)

Elevate smart garden design and the professionals that make it happen! This event showcases

select garden design projects in American Public Gardens Association member gardens with the

goal of elevating smart garden design and planning. Your sponsorship gift will award your business

the following:

• Recognition as a Celebrate Design! Sponsor in conference program book and the Association’s website

• Recognition on signage at the Celebrate Design! Event

• Special verbal recognition at Celebrate Design!



EXHIBIT WITH US!

The American Public Gardens Association

2016 Annual Conference attracts over 800 top

public gardening professionals representing

all facets of the industry, both nationally and

internationally. Our Exhibits Hall is THE place

where public garden decision makers can

learn about industry products and services and

connect with businesses like yours!


Exhibitors at the American Public Gardens Association 2016 Annual Conference receive direct

exposure to attendees through targeted Exhibits Hall events, on the conference website, program

book, and app.

The 2016 Annual Conference schedule includes several exclusive opportunities that drive traffic to

the Exhibits Hall. Features of this year’s Exhibits Hall experience include:

1. Kickoff Cocktails

2. Poster Session

3. Networking Lunch

EXHIBITOR AND EXHIBITS HALL INFORMATION

Exhibitors Receive:

• Two-day registration passes for two exhibit booth employees (non-refundable)

• Free access to all sessions on Wednesday and Thursday

• Lunch for both employees on both days, plus one breakfast

• Member rates on conference events

• Recognition on the 2016 Annual Conference mobile app (includes company name, logo, description, and web address)

• Recognition as an exhibitor in the 2016 Annual Conference program book distributed to 800+ attendees


• Fully carpeted 10’x10’ booth

• 8’ tall backdrop and 3’ side drapes

• 6’ skirted table

• 2 side chairs and waste bin

• Table identification sign


Exhibitor Types* Early Bird Discount

Ending 02/29/2016

Regular Booth Price

beginning 03/1/2016

Non-Member $1,800 $2,000

American Public Gardens Association Corporate Associate member

$1,500 $1,750

American Public Gardens Association Corporate Gold members

$1,300 $1,550

Non-Profit and Professional Societies* $1,000 $1,250

Sponsorship at $5,000 or more Complimentary Complimentary

Exhibitor Types and Booth Prices

American Public Gardens Association Corporate Members who sign up to exhibit will receive

significantly discounted pricing for their booth.

Exhibitors must submit payment and completed exhibitor agreement by the early bird deadline of

February 29, 2016 to receive priority booth assignments. American Public Gardens Association cannot

guarantee priority placement after this date.

* Priority booth assignments are given according to member type with Corporate Gold members and Conference Sponsors receiving preferential assignments.


EXHIBITS HALL SCHEDULE

Wednesday, June 8, 2016

Morning — Exhibitor set up and opening

Afternoon — Exhibits Hall Kickoff Cocktails and Poster Session

Thursday, June 9, 2016

Mid-day — Exhibits Hall Networking Lunch

Late Afternoon — Exhibits Hall closes

Become An Exhibitor today!

For more information, contact Suzanne Moussa, Membership Manager, at (610) 708-3014 or

[email protected].

All Exhibitors are required to register online for the Conference via the American Public Gardens Association conference website, 2016.publicgardens.org. Registration will open March 1, 2016. This registration must be done in addition to completion of the Exhibits Hall Agreement and Terms.


ADVERTISE Make the most of your marketing dollars by

advertising your business in the American Public

Gardens Association 2016 Annual Conference

program book!

ADVERTISE WITH US!


Program Book and App Advertising:

Size Cost Width Height

Full Page, No Bleed $1000 7.75” 10.25”

½ Page $600 7.75” 5”

1/3 Page Horizontal $350 7.75” 3.25”

The glossy, full-color printed program book is distributed to all conference attendees and includes

important information about the conference, including a detailed schedule of events for each day,

session and workshop locations, speaker information, Exhibits Hall details, sponsorship recognition,

a hotel map and much more.

Finished program book size: 8 3/8 x 10 7/8

Advertise your business at the American Public Gardens Association 2016 Annual Conference! Contact:

Abigail Spencer - [email protected] / 610-708-3011


Cancellations

Please submit your cancellation notice in writing to Suzanne Moussa: [email protected].

Refunds will be granted according to the following schedule:

On or before April 1, 2016...............full refund

April 2 – May 15, 2016................50% of total fee

After May 16, 2016......................no refund

Additional Notes

American Public Gardens Association provides no opportunities for displaying or distributing

literature to conference attendees except through exhibit booths and sponsorships. Please keep in

mind that other materials must be distributed from your booth only.

Exhibitor packages include two-day registration passes for two exhibit booth employees.

If additional booth attendant registrations are needed, they must be purchased at the rate of $100

each. This fee covers meals throughout the conference. If additional full-conference registrations are

needed, they may be purchased at the full-conference rate based on the membership status of the

registering attendee.

For more information, or to promote your business through American Public Gardens Association 2016 Annual Conference sponsorship, exhibit and advertising opportunities, contact:

Abigail Spencer - [email protected] / 610.708.3011

American Public Gardens Association 2016 Annual Conference ... · Naples Botanical Garden. National...

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