American Origin Products: The Ginseng Story · American Origin Products: The Ginseng Story Butch...
Transcript of American Origin Products: The Ginseng Story · American Origin Products: The Ginseng Story Butch...
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American Origin Products:
The Ginseng Story
Butch Weege
President, American Origin Products Association
Past Int’l Marketing Director, Ginseng Board of WI
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Native Habitat
• Canopy Under Deciduous Hardwood
• Rich, well-drained soils• Grows best in 70-80% shade
– Slow-growing & long-lived
• Life spans 30 -50+ years
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An Industry In Crisis
Piracy Is Destroying An Industry
1990
Growers: 1,400
Production: 2.4 million
lbs.
Value: $125 million
2015
Growers: 183
Production: 0.6 million lbs.
Value: $45 million
Wisconsin Ginseng Industry Profile:
2005
Growers: 140
Production: .5 million lbs.
Value: $15 million
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What Can GI’s Bring to the Table?
Preserve Heritage and Skills
Create jobs that stay
Promote Regional Reputation and Tourism
Drive Export Demand and Revenue
Assure High Quality
Through Traceability Increase Consumer Trust
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Our Solution:
American Origin Products Association
(AOPA) – 501c6
&
American Origin Products
Research Foundation (AOPRF) – 501c3
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Key Goals of these Organizations
• Recognition for AOPs as GI’s
• Mutual recognition not only in the current U.S./EU trade
negotiations but in other scenario’s as well
• Enforceable funded protection
• Research collaboration for rural development benefits