American Marketing Association Washington, DC Chapter · members in the implementation of...

American Marketing Association

Washington, DC Chapter

2015-16 Board of DirectorsCandidates for Election

President-Elect

Roles and Responsibilities

The President-Elect shall automatically succeed to the Presidency at the

end of the year following his or her election to the office of President-Elect.

The President-Elect assists the President in the management of chapter

affairs; assumes the responsibilities of the President in his or her absence

or incapacity to serve; coordinate and direct the activities of all Vice

Presidents on behalf of the President; attend all Board meetings called by

the President; call for committee reports as needed; and acting as chair of

the chapter Nominating Committee.

Regan Lamb

Candidate for President-ElectRegan Lamb, Chief Marketing Officer

Regan Lamb is the Chief Marketing Officer at OTM Partners LLC, an integrated marketing and social responsibility agency based in Arlington, Virginia. Regan is

a leader in her field and has more than two decades of experience shaping, advancing and achieving business objectives. She is adept at everything from

strategic planning and messaging to brand enhancement, and her areas of expertise include collaborative leadership, change management, program design and

execution, and organizational development.

Prior to joining OTM Partners, Regan served as Executive Vice President of Program Development at Envision EMI, a leading marketing and experiential

education organization dedicated to enabling students of all ages to explore their interests beyond the classroom, helping them to develop the leadership,

scholarship and career skills needed to succeed in today’s competitive college and career landscape. In this role, she ensured marketing and operations

collaboration in designing and launching new educational programing, expanding the reach and scope of existing programs, and enhancing the overall customer

experience.

Regan also served as the Managing Director of Education Operations at Envision where she led seven senior directors, 50 employees and 1,000 temporary staff

members in the implementation of experiential education programs for more than 30,000 high achieving scholars annually. During this time, she expanded

operations globally to five continents and cultivated international partnerships for high school, collegiate and professional educational programs in Australia,

Austria, China, India and South Africa. She also designed and launched the Global Young Leaders Conference, a series of annual multinational leadership

programs in multiple cities around the world. Since its inception in 1999, this program has enrolled over 35,000 students from 120 countries.

Regan was appointed as Chief People Officer at a time of great organizational change at Envision. During her tenure, she not only created the organization’s first

People Department, which encompassed facilities, human resources, recruitment, organizational development, corporate communications and public affairs, but

she also helped develop a dynamic, results-oriented company culture to support the organization’s projected breakthrough growth. Among her accomplishments

was leading her team in earning the distinction of an “Engagement Drives Performance” finalist at the HR Leadership Awards of Greater Washington.

Regan is a graduate of American University in Washington DC and earned a certificate in Process Mapping and Analysis from University of Virginia’s School of

Continuing and Professional Studies. She resides in Northern Virginia with her family and is an active member of her community and her children’s schools.

VP Finance


The Vice President Finance is responsible for receiving and disbursing funds

and managing the financial affairs of the chapter. Specific responsibilities

include preparing and submitting a preliminary budget to the President no later

than July 1 after assuming office; maintaining the financial accounts of the

chapter; securing signature cards and necessary signatures at the bank prior to

approval not later than July 1; supervising payment of funds; arranging for audit

of previous year's financial record; monitoring the disbursement of funds related

to specific budgeted uses throughout the year and preparing monthly reports;

making investments authorized by the Board; attending all Board meetings

called by the President and presenting a monthly financial report at said

meetings; submitting a statement of the financial position of the chapter no later

than July 31 to the President and the national association; and preparing a final

report of financial activity with recommendations.

Karen Alston

Candidate for VP Finance

A leader in the marketing industry; Karen Maria Alston has proven to be one of many top innovative and visionary thinkers in

the business. Karen began her career working for Fortune 100 companies such as JP Morgan Chase, MBNA America Bank

(now Bank of America) and America Online. While climbing the corporate ladder, she developed her skills working alongside

the best marketing executives in the industry.

Born as a 3rd generation entrepreneur with the desire to contribute to the industry, Karen developed and launched her own

boutique marketing communications firm. In 2002, Alston Marketing Group now d/b/a, AM+G Marketing Communications was

established.

In the midst of AM+G’s development and growth, Karen wanted her AM+G clients to be nurtured within three tiers: 1)

profitability with an emphasis on return on investment, 2) branding and 3) positioning of products. With AM+G’s inception,

Karen has experienced 10 years of success. She has accumulated an extensive list of clients including: National Wildlife

Federation, LISC, National Trust for Historic Preservation, DC Government, Prince Georges County Government, DC Public

Charter School Board, Walter E. Washington Convention Center, DCTV, DC Public Schools, Baltimore County, Capital

Bikeshare, Capital Area Food Bank, The DuPont Hotel and many others.

In November 2008, she saw an opportunity to expand her brand by purchasing the advertising firm, Edge Advertising, of

Washington DC. Amid the inclusion of this advertising firm, Karen wanted to focus on small, local business in the Washington

DC metropolitan area and Tampa, Florida.

Chief Creative Officer


The Chief Creative Officer is responsible for ensuring a consistent and dynamic

expression of the AMADC Brand. The CCO interacts closely with all major

aspects of the organization and helps guide the chapter in all of its creative

communications and messaging to the membership at large. The CCO is also

responsible for leading a sizable team of creative volunteers relative to this

important task.

Debbie Bates-Schrott

Candidate for Chief Creative Officer

President and Founder, Bates Creative.

As President of Bates Creative, Debbie Bates-Schrott brings deep understanding of leading edge digital publishing strategies

and brand initiatives across marketing platforms to clients and partners. Her visionary thinking about brands and her

engagement in partnerships has attracted a national clientele, including Fortune 100 companies, leading associations, higher

education institutions and government agencies. Debbie’s energy and passion for rallying brands has made her a highly sought

after speaker who regularly contributes to media and marketing events around the country.

A natural entrepreneur and trailblazer, Debbie founded her own agency, Bates Creative Group, which celebrated its 10-year

anniversary in 2013. She has successfully led the agency from a print to a digital world, contributing to year-over-year growth.

Prior to launching Bates Creative, Debbie co-founded a graphic design agency before the age of 30.

A graduate of The Corcoran College of Art + Design, Debbie has also served on numerous boards, including Association Media

and Publishing, Florida Magazine Association, International Association of Business Communicators, and Art Directors Club of

Metropolitan Washington.

VP Marketing & Communications


The VP of Marketing & Communications is responsible for writing, sending

and tracking results for all key communications sent to members and to the

DC community at large – including AMADC newsletters, emails, website

posts.

Stephanie Sikorski

Candidate for VP Marketing & Communications

Stephanie Sikorski is currently the Marketing Manager at NACS, The Association for Convenience and Fuel Retailing. In this role, she develops

marketing strategies and executes campaigns to effectively grow the organization’s brand. Working with stakeholders in membership,

programming, research, government relations and other key areas of NACS, she helps to promote and advance the convenience industry through

her work.

Prior to NACS, Sikorski was Marketing and Communications Manager - Member Programs for The Vision Council, which represents the

manufacturers and suppliers of the optical industry. She was responsible for developing and implementing programs to educate current and

potential member companies about the benefits of membership, with an emphasis on national consumer outreach campaigns. Sikorski also

directed media relations for the International Vision Expo & Conference – the worldwide conference and exhibition for eye care and eyewear –

drawing more than 30,000 eye care professionals from nearly 90 countries.

Sikorski has been working in the Marketing and Communications field for more than 10 years, gaining experience with the City of Tallahassee,

Florida, and Napier Enterprises. She also served as director of communications for the City of Tallahassee’s Animal Service Center.

She is an active member of the American Marketing Association's Washington, D.C. Chapter (AMADC) and currently volunteers as its Associate

VP, Marketing & Communications. Prior to that, Sikorski served as editor and director for the association’s monthly e-newsletter, DC Marketer, a

role that she assumed in 2010.

A Business Administration and Marketing graduate of Niagara College Canada, Sikorski is currently finishing a B.A. in Communications with a

concentration in Public Relations from George Mason University. She resides in Alexandria, Va.

VP Social Media


The Vice President of Social Media is responsible for ensuring engagement of

AMADC members and the DC marketing community at large, through dynamic,

strategic, current Social Media communications across a number of channels.

He is also responsible for leading a sizable team of volunteers relative to

AMADC’s social media initiatives.

Philip Luca

Candidate for VP Social Media

Philip Luca is an award-wining marketer with a thirst for excellence and all things social. As Communications and Marketing

Manager for the Telecommunications Industry Association he handles various aspects of the branding process from app design

and implementation, website content to the creative campaigns and social media presence.

Currently he serves on the board of the American Marketing Association in Washington DC as the VP of Social Media. In this

role he leads the social media team in strategy and branding.

Before working for the Telecommunications Industry Association he worked for a Northern Virginia startup called Connek Media,

focusing on web and digital media.

Philip was featured in the American British Trade & Investment publication with the article: “The ICT Industry: Rebounding With

Strength and Opening New Markets”. His thesis for his MA in Communications analyzed “Social Media Dialogue: An Analysis

of the Social Media Presence of Selected Fortune 500 Companies.” The focus of his master was digital and social media.

Storyteller, world traveler and coffee connoisseur, Philip is an energetic leader with a healthy dose of curiosity and a passion for

connecting the right message with the right audience.

Chief Creative Officer


The VP of Intellectual Capital is responsible for creating and implementing an

educational certification program exclusively for AMADC members. In

conjunction with a local prestigious university, the program seeks to offer

members a richer educational experience by overlaying programs and content

available only through the American Marketing Association.

Cary Hatch

Candidate for VP of Intellectual Capital

CEOt and Brand Advocate, MDB Communications

Imaginative concepts, a proven ability for problem solving, and intense account service orientation have contributed to Cary

Hatch’s success. With more than 30 years of experience in advertising and direct marketing, Cary has a formidable track record

in business and consumer communications, both domestic and international. Her hands-on approach to marketing

“accountability” has fueled the agency’s growth and helped MDB earn a spot on the Inc. 500, the annual list of the fastest-

growing companies in America. Cary’s broad-based client experience includes Sprint, Fannie Mae, Global One, National

Geographic, the D.C. Lottery, Loral Skynet, The U.S. Mint and many others.

Cary currently serves on the Executive Committee for the Greater Washington Board of Trade and has served on the Board of

Directors for the Advertising Club of Metropolitan Washington, which in 2004 bestowed on her its highest honor, the Silver

Medal Award. She served on the Board of Directors for Women in Advertising and Marketing for four years after fulfilling two

terms as president, and she also received the organization’s first-ever Founder’s Award. She currently serves as the Chair of

the Mid-Atlantic Board of Governors for the American Association of Advertising Agencies and the Advisory Board for the

Washington Business Journal.

Cary also devotes significant hours giving back to the community. She has served as the Washington, DC Key Market

Coordinator for the Partnership for a Drug-Free America since 1990, and serves on the Women’s Advisory Board for the Girl

Scouts of Washington. She is a graduate of Leadership Washington and a noted lecturer at Johns Hopkins University,

Georgetown and her alma mater, the University of Maryland, and is a regularly featured industry expert on radio and tv outlets.

VP Networking


The Vice President of Networking shall be responsible for the design and execution of

monthly networking events that drive revenues and promotion of the Chapter. The main

objective behind the position is to deliver upon a key driver of membership renewal-

providing regular/recurring opportunities for members to connect and network with each

other within AMADC. Key Responsibilities include attendance and meeting

arrangements, e.g., meeting place, catering, costing, reservations, gifts, speakers

correspondence, etc. The Vice President Networking , in conjunction with the President

and the Board of Directors, determines the event schedule for the year, appearance,

prepares meeting announcements for release to the chapter newsletter, brochures and

media by the Vice President Communications, submit a budget to the Vice President

Finance not later than July 15, attend all Board meetings called by the President, and

submit quarterly a report on uses of funds. Linda Roth

Candidate for VP Networking

An aficionado of the hospitality public relations industry, Linda Roth Conte, the founder and president of Linda Roth Associates,

Inc. (LRA) is the “go-to” woman when the hospitality industry’s message needs to get out. She has developed marketing and

publicity campaigns for independent and chain restaurants, hotels, associations, wine, beer and spirits companies, and non-

profit hospitality organizations.

Marketing strategies as well as publicity strategies are critical in guiding national retail, restaurant and hotel groups in their

expansion into the Washington, D.C. metro area market. Major hospitality groups such as Hilton Hotels Worldwide and Marriott

Hotels & Resorts have sought out LRA to plan and execute their expansion into the DC market.

In the international arena, as Director of Marketing for Champions Restaurants and Sports Bars, Linda developed a promotional

training program for the company that was implemented by Champions in all of its U.S. and overseas restaurants, including

those in Marriott properties.

Linda worked with Restaurant Association Metropolitan Washington (RAMW) to position the annual Capital Restaurant &

Hospitality Awards (now called the RAMMYs) in its early years as the premier restaurant awards event in Washington, DC.

The non-profit organizations that Linda has aligned with have received international prominence in the media. The National

Cherry Blossom Festival’s media outreach has grown significantly in the years that LRA has directed the public relations. For

nearly 12 years she has helped position The Larry King Cardiac Foundation (LKCF) via galas, publicity, community involvement

and web site information, as an organizations that helps those who fall between the cracks. Roth is the current VP Networking

for AMADC.

VP of Programming: Speaker Series


The VP of Programming: Speaker Series is responsible for developing and

executing 3-4 events designed to attract national innovators and thought

leaders to our DC market to address cutting edge topics for the AMADC

membership. These large scale events will drive revenues and profitability for

the chapter as a whole while adding significant member value.

Morgan Bramlet

Candidate for VP of Programming: Speaker Series

Principal and Creative Lead, BlueFusion.

Morgan Bramlet is the founder and principal of BlueFusion Creative & Marketing, a cutting edge digital agency in Washington,

DC. With more than 25 years of experience in the marketing communications industry, Morgan has held senior level marketing

positions with several organizations in the DC Metro area including The American College of Cardiology (ACC) and the

Personal Communications Industry Association (PCIA). Having worked on both the agency side and the client side, he has

extensive experience in numerous industries including health care, biotechnology, telecommunications, consumer electronics,

software, real estate, and association marketing. Morgan and his team have won more than 60 creative, marketing and

multimedia awards during the past decade. He has a degree in Communications from VA Tech and has written four novels.

VP Programming: How To Series


The VP of Programming: How To Series is responsible for developing and executing

monthly events designed to address critical marketing and leadership topics for

AMADC membership. These entertaining and engaging events drive revenues and

profitability for the chapter as a whole while adding significant member value.

Justin Schauble

Candidate for VP of Programming: How To Series

Biography

Justin H. Schauble is the Executive Producer for New District Media, LLC, a Washington, DC-based video production and

multimedia provider. Justin brings more than fifteen years of experience as Producer, Director, Scriptwriter, and Editor to lead

the talented team of creative visual colleagues at New District Media, LLC.

Justin and his team have documented leading edge, lifesaving discoveries and procedures pioneered by world-renowned

physicians; given voice to sustain the traditions of non-profit educational institutions; and provided video marketing that

heightens brand awareness. These visual stories have been shared among practitioners, benefactors, and respected peers

worldwide through a global community of non-profit associations, institutions, and corporate entities.

Lauded for his efforts filming in both the United States and Europe, Justin is the recipient of local and national video awards

including: Telly, TIVA, Davey, and Communicator Awards. Upon receiving his Master’s degree from American University’s

School of Communication with a concentration in Producing for Film and Video, Justin’s first collaborative documentary video,

Roy Stryker’s America, was catalogued for distribution among higher educational institutions throughout the United States.

Justin and his wife, Laura, reside in historic southeast Washington, DC where they value family, friendships, and a rewarding

cultural environment.

Website

www.newdistrictmedia.com.

VP of Programming: Large Format


The VP of Programming: Large Format is responsible for developing and

executing 2 exciting large scale events designed to add extremely high value to

the AMADC membership. These large scale events will provide an opportunity for

members to network, gain insights and have an enjoyable experience. Past

events that have fallen into this category included The M Awards, AMADC 80th

Anniversary Celebration and The Marketer of the Year Award Celebration. In

addition, the two events will drive revenues and profitability for the chapter as a

whole.

Ingrid Vax

Candidate for VP Large Format Programming

Ingrid Vax has 20 years in advertising and branding on both the corporate and agency side, from Volvo, Chevy Chase Bank (now Capital One),

and Sallie Mae to Scali McCabe Sloves and Qorvis Communications. At Spurrier Media Group, she leads agency and client relations, new

business development, marketing and related operations. In these roles Ingrid has emerged as a results focused team builder with a track record

of developing and launching effective campaigns, driving sales and revenues, and strengthening brands.

As a strategic leader in B2C and B2B, Ingrid’s results-focused, team building ability is complemented by deep experience in development and

managing multi-million dollar pitches and campaigns, driving sales, revenue, and brand awareness. Ing is recognized for her ability to affect

positive change in fast-paced environments and lead large, cross-functional teams.

She serves on the Board of Directors of the Washington DC Ad Club and volunteers for the Juvenile Diabetes Research Foundation.

VP Research


The Vice President of Research is responsible for conducting one to two

yearly membership surveys to AMADC members, and for analyzing and

presenting the results to the board of directors. He is also responsible

for working closely with other Vice Presidents to ensure that

appropriate, well-targeted member offerings are created based on the

survey results garnered.

Yvette McKechnie

Candidate for VP Research

Yvette McKechnie’s early career began in Chicago working for Hyatt. While juggling global clients and travel, she was engaged

with the local Chicago AMA chapter. Yvette was also a board member of the Evening Associates of the Art Institute of Chicago;

there her focus was fundraising and awareness for underprivileged children in the arts.

As her career progressed, she has held key marketing positions with Countrywide Home Loans, iExplore (a subsidiary of

National Geographic), DoD and several non-profit associations. She has launched new products, managed websites, launched

customer loyalty programs and more. Her work has taken her from the West Coast to as far away as Japan before calling

Washington, D.C. home. Since then, she’s been an active AMADC member and began her journey of volunteering in 2010.

Along the way she has been awarded "Volunteer of the Month" and has kept her path steady on achieving goals for the

betterment of the members and the chapter.

When she’s not with her family, she continues her community outreach as a pro-bono consultant with Taproot, is involved with

the DC Tri club, and is a masters swim coach.

VP Membership


The Vice President Membership shall be responsible for those programs through which

the membership of this chapter can be maintained and expanded. The Vice President

Membership shall organize and carry out an active recruiting program, use official

membership materials and procedures; ensure member retention; welcome new chapter

members; follow through with guests who attend meetings and with other prospective

members; maintain a complete official record of membership and the date of last dues

payment; produce a roster for the Vice President Promotions, and the Vice President

Communications for use in chapter directory production and for newsletter and publicity

mailings; attend all Board meetings called by the President; coordinate with other officers

and committees as needed; submit a budget to the Vice President Finance no later than

July 15, and submit quarterly a report on use of funds.

Beth Hampton

Candidate for VP Membership

Beth T. Hampton is the Vice President, Marketing & Communications for AACC, the American Association for Clinical

Chemistry, a global scientific society dedicated to achieving better health through laboratory medicine. She is responsible for

marketing and communications strategies and programs in support of advancing AACC’s brand identity and its products and

services. She collaborates on initiatives promoting the Association and the laboratory medicine profession. Her areas of

responsibility also encompass membership, corporate relations, market research, and customer service. Prior to joining AACC,

she was the Chief Marketing Officer at The Optical Society.

A 29-year veteran of associations and nonprofits, her career has spanned the diverse areas of science, technology,

entertainment and the performing arts. She earned a bachelor’s degree in History/Political Science from Bethany College; a

master’s degree from George Mason University as well as a Certificate in Servant Leadership from the Greenleaf Center for

Servant Leadership and is a certified journal instructor. She seeks opportunities to help organizations and individuals move

forward in new directions and enjoys working with creative people and risk-takers. She is the recipient of the International

Association of Business Communicators (IABC) Silver Inkwell Award, PR News Nonprofit PR Award, Gold Marketing Award for

Excellence and Innovation from the Direct Marketing Association of Washington (DMAW), and has held several volunteer

leadership positions at the American Society of Association Executives (ASAE).

VP Sponsorship


The Vice President Sponsorship shall be responsible for coordinating with other

members of the Board to develop and implement comprehensive efforts to sell

various levels of sponsorships (in-kind and cash) for association activities. Upon

election to the office, the Vice President Sponsorship shall submit a budget to the

Vice President Finance no later than July 15, and submit a quarterly report on

uses of funds.

Brent Hayhurst

Candidate for VP Sponsorship

Brent has more than 15 years of professional experience within a variety of industries including energy, telecommunications,

manufacturing and currently hospitality. In his current role as a Contract Manager with Hilton Worldwide Inc. he supports

various business initiatives across the organization, with a focus on mitigating business and legal risk. Prior to joining Hilton in

2014, he worked for Verizon Enterprise Solutions where, as a Sr. Pricing Consultant, he managed the organization's

competitive position and business development efforts in both the Federal and regional Commercial market spaces.

He attended Marshall University in Huntington WV and received a Masters of Science in Marketing degree with The Johns

Hopkins University in 2010.

Brent currently serves as Vice President of Sponsorships for the AMADC. Prior to assuming this leadership role he had been a

key contributing member of the Sponsorship team since 2010.

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