American Express and charity:water
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Transcript of American Express and charity:water
Lee Goldberger, Gus Esselstyn, Soon Ju Kim, Maya Newman, Ryan Kelly, & Melissa Julien
Taking you Further
How might we leverage AMEX’s brand value in a lasting way?
The challenge:
Our Mission
An appreciation of place
AMEX Membership RewardsCharity: Water
big birthdays, big concept
5.88497, 37.2892
Umeed Dero, PakistanMadiera Village, Ethiopia
29.583, 71.827 -17.488, -65.717
Kayarani Village, Bolivia
c
Geo tag Merchant
Donation
Rewards
Fast
Memorable
Easy
A Receipt to Keep
Track your donation using charity: water technology on AMEX digital
+5.88497, 37.2892
Madiera Village, Ethiopia
Why this will work.
Brand value
MerchantsCharity Travel
Further
American Express goes places.
With Charity: Water, American Express can go even
Questions?