Macroeconomic Outlook St. Louis Federal ReserveSt. Louis
Federal Reserve, St. Louis Federal ReserveSt. Louis Federal
Reserve
Slide 6
Teenage Apparel Industry Here's How Teens Really Spend Money,
What They Like, And Where They Shop
Slide 7
Teenage Apparel Industry Sales at retail stores increased 3.8%
in 2013 versus 5.5% in 2012 o Projected at roughly 4% for all of
2014 Comparable same store sales for teen retailer is down 5.3%
H&M, Zara and Forever 21 gaining market share as teens prefer
cheaper generic clothing "The one commonality they all share is
that the brand concepts are much less relevant to the way kids shop
and live today."-Craig Johnson, president of Customer Growth
Partners Is less bad good enough for teen retailers? Changing Teen
Tastes Send Retailers Reeling
http://www.cbsnews.com/news/changing-teen-tastes-send-retailers-reeling/
Slide 8
Company Overview Apparel Retailer targeting 15 to 25 year old
men and women o Cornerstone is denim products Founded in 1977 and
headquartered in Pittsburgh, PA 40,000 Employees o 7,000 full time
2013 10k Page 3, 9
Slide 9
Fundamentals 2014 sales expected at -5.25% Efficiency: o %
change in inventory to sq. feet -11%, -16% and -8% (expected)
respectively in 2012, 2013 and 2014 o Sales/ selling sq. foot
declined from $700.35 in 2013 to $635 (expected) in 2014 Gross
square footage has increased annually ~2% Gross margin declined
from 40% in 2012 to 34.6% in 2013 o Due to weak traffic and
deep-discount box off promotions Wells Fargo Equity Research Senior
Analyst Paul Lejuez CFA
Slide 10
Brands American Eagle o Denim is considered the cornerstone o
Branded shirts, shorts, hats and outdoor wear o Growth rate: -8% 2
nd quarter y-o-y growth aerie o Intimate clothing A.K.A lingerie o
Faster growing segment o Growth rate: 9% 2 nd quarter y-o-y growth
Sale of 77kids in 2012 after losing $35 million since its launch in
2008 o Store for younger teenagers and children o Sold to Ezrani 2
Corporation for 65% of the cost of acquired inventory 2 nd Quarter
2014 Results Presentation
Slide 11
Management Interim CEO Jay Schottenstein o Began in January of
2014 o Was CEO from 1992-2002 Still searching for a new permanent
CEO after Robert Hanson left Company performance Stock up 10x while
under CEO since 1994 American Eagle Investor Relations
Slide 12
Management Strategy For Growth Fortify the brands, processes
and capabilities Grow in North America through under-penetrated
U.S. markets, factory stores, Mexico and e-commerce Transform the
company into an omni-channel retailer with both domestic and
international presence Return value to the shareholders through
profitable growth 2013 10-K Page 4
Slide 13
S.W.O.T. S: Brand Awareness, improvements with inventory,
omni-channel retail experience, dividend yield, debt free B/S O:
Store-to-Door program, E- Commerce, un-penetrated domestic market,
Mexico and aerie W: Target market is becoming less brand dependent,
no permanent C.E.O., low gross margins, in mature stage of market
cycle T: Weak economy, continuing changes in consumer trends,
intense competition especially cheaper non- As
Slide 14
Porters Five Forces Power of Supplier Low Power of Buyers High
Competition Very High Threat of Substitution Medium Threat of New
Entry Medium
Slide 15
Key Risks Changes in consumer preferences and fashion trends
Decline in disposable income Increase in input costs Balancing the
opening and closing of stores and the management of existing stores
Seasonality Inventory management 2013 10-K Pages 10, 11