American Eagle Application
description
Transcript of American Eagle Application
![Page 1: American Eagle Application](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681613c550346895dd09f3d/html5/thumbnails/1.jpg)
{
American Eagle Application
Estella Yu, Sarah Rhodes, Jordan Lindsey, Nicole Zientek
![Page 2: American Eagle Application](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681613c550346895dd09f3d/html5/thumbnails/2.jpg)
SURVEY RESEARCH
• Adobe 2013 Retail Apps & Buying Habits (511 smartphone shoppers)• Google 2013 Mobile In-Store Shopping Survey (1507 smartphone
shoppers)• AE Survey monkey (21 smartphone users)
Influenced by friends. (social media)
Use phone in-store for help. (location)Favor buying Style Mixer outfits. (added feature)
Value money saving offers on app. (emphasize deals)
95% Like the idea of a pick-up in store option
![Page 3: American Eagle Application](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681613c550346895dd09f3d/html5/thumbnails/3.jpg)
![Page 4: American Eagle Application](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681613c550346895dd09f3d/html5/thumbnails/4.jpg)
Scenarios
![Page 5: American Eagle Application](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681613c550346895dd09f3d/html5/thumbnails/5.jpg)
Pick up in-store option
Axure Prototype
• Users can make purchases on app and pick them up at a store
• 95% we surveyed favored having this option available• Save on shipping costs• Give users mobility on when and where they can receive
purchases
![Page 6: American Eagle Application](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681613c550346895dd09f3d/html5/thumbnails/6.jpg)
After opening the app, Jenny begins shopping
She clicks on the “Women” section, and locates, “tops”.
She then find the shirt and adds it to her bag and continues to check out
Since, she already has an account and is in a hurry, Jenny decides to purchase the top. Instead of shipping it to home, she chose the option to “Pick Up-In-Store”
Scenario 1
![Page 7: American Eagle Application](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681613c550346895dd09f3d/html5/thumbnails/7.jpg)
![Page 8: American Eagle Application](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681613c550346895dd09f3d/html5/thumbnails/8.jpg)
![Page 9: American Eagle Application](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681613c550346895dd09f3d/html5/thumbnails/9.jpg)
![Page 10: American Eagle Application](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681613c550346895dd09f3d/html5/thumbnails/10.jpg)
![Page 11: American Eagle Application](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681613c550346895dd09f3d/html5/thumbnails/11.jpg)
![Page 12: American Eagle Application](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681613c550346895dd09f3d/html5/thumbnails/12.jpg)
Our survey results indicated that 81% of like the idea of buying outfits made in the Style Mixer.
87% of those surveyed indicated that they would like social media to be incorporated into the app.
67% of those surveyed said that they would like the app to feature coupons and special savings.
Many said in comments that they would like to see savings done through the use of Instagram
Style Mixer & Instagram
![Page 13: American Eagle Application](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681613c550346895dd09f3d/html5/thumbnails/13.jpg)
Sally is using the Style Mixer She finds a shirt and jeans that she likes,
so she chooses them for her outfit She then finds a pair of boots and a scarf
that complements her shirt and jeans, so she adds them to her outfit
After completing her outfit, she shares it on Instagram to enter the #Sweaterweather contest
Scenario 2
![Page 14: American Eagle Application](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681613c550346895dd09f3d/html5/thumbnails/14.jpg)
AE INSTAGRAM STYLE MIXER COMPETITION
![Page 15: American Eagle Application](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681613c550346895dd09f3d/html5/thumbnails/15.jpg)
>
>
<
<
![Page 16: American Eagle Application](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681613c550346895dd09f3d/html5/thumbnails/16.jpg)
>
>
<
<
![Page 17: American Eagle Application](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681613c550346895dd09f3d/html5/thumbnails/17.jpg)
![Page 18: American Eagle Application](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681613c550346895dd09f3d/html5/thumbnails/18.jpg)
![Page 19: American Eagle Application](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681613c550346895dd09f3d/html5/thumbnails/19.jpg)
![Page 20: American Eagle Application](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681613c550346895dd09f3d/html5/thumbnails/20.jpg)
![Page 21: American Eagle Application](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681613c550346895dd09f3d/html5/thumbnails/21.jpg)
AE LOCATION PUSH NOTIFICATIONS
![Page 22: American Eagle Application](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681613c550346895dd09f3d/html5/thumbnails/22.jpg)
Receive notifications when youare close to an AE store
Ping Mobile
Location-Based Text Message Ads Get a Major Boon
![Page 23: American Eagle Application](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681613c550346895dd09f3d/html5/thumbnails/23.jpg)
Get a mystery coupon when you walk in. With the location services enabled, the app will automatically know when you enter an AE location
![Page 24: American Eagle Application](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681613c550346895dd09f3d/html5/thumbnails/24.jpg)
We found that the Instagram contest idea was well-liked by many because it would provide customers with a chance to win extra deals and promotions.
We found that our app was easy to navigate through, and the design was simple, yet tasteful.
FINAL RESULTS