AMERICAN CRANES & TRANSPORT - khl-group.com · n American Cranes & Transport is the business...

A KHL Group Publication www.khl.com/actA KHL Group Publication

The magazine for the crane, lifting and transport industry

AMERICAN CRANES & TRANSPORT

2015Media information www.khl.com

Offi cial magazine

ACT Media Pack 20152

ABOUT THE MAGAZINE

The leading source

Offi cial magazineACT is the offi cial domestic magazine of the Specialized Carriers

and Rigging Association. Our partnership with SC&RA gives

readers and advertisers a strategic advantage as well as access

to exclusive information and events.

A KHL Group Publication www.khl.com/act


March 2014Volume 10 ■ Issue 3AMERICAN CRANES & TRANSPORT

SPEC

IAL SEC

TION:

SC&RA S

pecialized

Tran

spor

tatio

n

Sym

posium

p88

Guide to ConExpo

Official domestic magazine of the SC&RA

Wheel offortune!

Erecting the High Roller

SPECIALIZEDLIFTING50

ACT 03-2014 Front Cover Final.indd 1 19/02/2014 09:11:40

Circulation

16,103Downloads

8,607Issues/year 13(including The Sourcebook)

Issues/year 13(including The Sourcebook)

Print/digital magazine

Tablet

n American Cranes & Transport is the business journal of the crane, rigging and specialized transportation sector.

n The industry turns to ACT for the news and information they need to run their businesses more profi tably and effi ciently.

n ACT is the fi rst choice magazine for marketing equipment, products and services in the lifting, rigging and specialized transport industry.



March 2014Volume 10 ■ Issue 3AMERICAN CRANES & TRANSPORT

SPEC

IAL SEC

TION:

SC&RA S

pecialized

Tran

spor

tatio

n

Sym

posium

p88

Guide to ConExpo

Official domestic magazine of the SC&RA

Wheel offortune!

Erecting the High Roller

SPECIALIZEDLIFTING50

ACT 03-2014 Front Cover Final.indd 1 19/02/2014 09:11:40

3 Media Pack 2015 ACT

Page views per month

27,166Distribution

25,088Updated

DailyUpdated

Weekly

Website e-newsletter

www.khl.com/act

ABOUT THE MAGAZINE

n The fi rst choice for leading crane and transport OEMs to promote their products and services. ACT is the place to read about product launches and industry news.

n Hard-hitting interviews with the Who’s Who of the industry.

n Highly respected top lists, including: n ACT100 n ACTTRANSPORT50 n ACTSPECIALIZEDLIFTING50 n ACTTOWERCRANE50.

n Monthly Site Reports covering challenging jobs throughout North America.

Market-leading editorial

CIRCULATION

Dynamic circulationn The only North American crane and transport magazine with an

audited circulation.

n Audited by BPA Worldwide, the world’s most respected auditor of consumer and trade publications.

n A circulation audit provides advertisers with the confi dence, trust and transparency required to assure their budgets are targeted to the right audience.

n ACT’s circulation is dynamic and is regularly updated to refl ect market trends in North America. With the continued growth in energy, oil and gas, power plant expansion, infrastructure and heavy/highway construction in both Canada and Mexico, ACT has increased its circulation to key buyers in both countries.

TOTAL AVERAGE QUALIFIED CIRCULATION 14,414ADVERTISER AND EXHIBITOR COPIES 1,689**TOTAL AVERAGE CIRCULATION 16,103***

*publisher’s own data **Average non-qualified from the June 2014 circulation statement***Average total qualified circulation from June 2014 statement


BPA Worldwide is the leading auditor of international

business-to-business magazines. BPA Worldwide

delivers business media audits of unsurpassed rigor, accuracy, completeness

and quality. BPA provides solid assurance for advertisers. For media buyers

around the world, a BPA audit provides a guarantee of trust.

CIRCULATION BY INDUSTRY TYPE AND COMPANY

CONSTRUCTION CONTRACTORS 62%(heavy, highway, commercial, oil and gas, energy, infrastructure, dockside/offshore)

CRANES & HEAVY EQUIPMENT RENTAL/ SPECIALIZED TRANSPORT/RIGGING 20%(includes members of the Specialized Carriers & Rigging Association, Crane Rental Association of Canada and Associated Wire Rope Professionals)

LIFT EQUIPMENT MANUFACTURERS AND DISTRIBUTORS 6%

WIND POWER INDUSTRY 6%

ALLIED INDUSTRIES/OTHER 4%(power generation, safety/training, insurance/risk management, industrial facilities)

UTILITY 2%

TOTAL 100%*

AMERICAN CRANES & TRANSPORT BPA AUDIT JUNE 2014


READERSHIP SURVEY

The importance of trade publications

n Trade publications are still the most widely read and distributed source of information for business owners in the lifting, rigging and transportation industries. Our recent reader survey indicated that 87.8 percent of respondents claim industry trade publications are actually their primary source of information, followed by supplier/manufacturer websites.

n The printed magazine is still the most popular way of viewing a trade publication with 74.1 percent of respondents to our survey claiming it’s their preferred method.

n Business owners are more likely to bring information obtained from a trade magazine to the attention of associates, visit a manufacturer’s website, contact a manufacturer by email or phone or meet with a salesmen. More than 80 percent of respondents indicated advertisements are an important source of information for their businesses.

n Trade publications’ value persists because they are the most straight-forward and familiar way to deliver information and advertising.

SMART PHONE 3%

TABLET 9%

WEBSITE 14%

PRINT 74%

IN WHAT FORMAT DO YOU PREFER TO READ YOUR

INDUSTRY TRADE PUBLICATIONS?

INDUSTRY TRADE PUBLICATIONS

INDUSTRY/SUPPLIER WEBSITES

INTERNET SEARCH ENGINES

TRADE SHOWS/CONFERENCES

INDUSTRY PEERS

ASSOCIATIONS

SALES REPRESENTATIVES

SMARTPHONE/TABLET APPS

SOCIAL MEDIA

0 10 20 30 40 50 60 70 80 90 100

WHAT ARE THE THREE MOST IMPORTANT SOURCES

OF INFORMATION FOR YOU IN YOUR BUSINESS?

87.8%

74.1%

71.4%

62.6%

51.7%

48.3%

48.3%

32.0%

27.9%

IND

IN

W

O

READER SURVEYRVEY


EDITORIAL CALENDAR 2015

Januaryn Rough Terrain Cranes

n Safety & Training

n Training Directory

PREVIEWS

February n All-terrain Cranes

n Crane Rental Market

n Telematics

Marchn Specialized

Transportation

n Trailers/Transport

Systems

n Permitting

TOP LIST

n ACTSPECIALIZED

LIFTING50

SHOW GUIDES

n SC&RA

Specialized

Transportation

Symposium

Apriln Self-propelled modular

transporters (SPMTs)

n Auctions

n Remote Controls

PREVIEW

n AWRF Spring

Conference

SHOW GUIDE

n SC&RA

Annual Conference

Mayn Boom Trucks/

Articulating Cranes

n SC&RA Jobs of the Year

n Regional Focus: Canada

PREVIEWS

June10TH

ANNIVERSARY

SPECIAL EDITION!

n Truck Cranes

n Pilot Cars

n Project Focus: Bridges

TOP LIST

ACT100

BONUS CIRCULATIONn International

construction contractors

BONUS CIRCULATIONn World of Concrete

n AED CONDEX

BONUS CIRCULATIONn SC&RA Specialized

Transportation

Symposium

n Intermat

BONUS CIRCULATIONn AWRF Spring

Conference

n SC&RA Annual

Conference

n Intermat

BONUS CIRCULATIONn CRAC Annual Meeting

n AWEA Wind Power

2015 n International Cranes &

Transport Latin America

BONUS CIRCULATIONn International

construction contractors

SIGNET AdStudy®

Value-added program

for half-page and larger

display advertisers.



Julyn Crawler Cranes

n Industrial/Carry Deck

Cranes

n Load Moment

Indicators

n Project Focus:

Oil & Gas

Augustn Gantries/Specialized

Lifting

n Crane Inspections

n Lift Planning Software

TOP LIST

n ACTTOWER

CRANE50

Septembern Heavy Lift Cranes

n Recruiting/Employee

Retention

n Wind Power

SHOWGUIDES

n SC&RA Crane

and Rigging Workshop

Octobern Self-Erecting Tower

Cranes

n Used Crane Market

n Fleet Management

PREVIEW

n AWRF Fall

Conference

Novembern Telescopic Crawler

Cranes

n Risk Management/

Insurance

n Crane Repair/

Refurbishment

n Regional Focus:

Mexico (Bonus Spanish

Section)

Decembern Tower Cranes

n Equipment Finance

n Crane Cameras

TOP LIST

ACTTRANSPORT50

BONUS CIRCULATIONn SC&RA Crane and

Rigging Workshop

n ICUEE The Demo Show

BONUS CIRCULATIONn AWRF Fall Conference

BONUS CIRCULATIONn Latin American

contractors

BONUS CIRCULATIONn International general

contractors

BONUS CIRCULATIONn International utility

contractors

BONUS CIRCULATIONn International energy/

power plant contractors

SIGNET AdStudy®

Value-added program

for half-page and larger

display advertisers.

ACT Media Pack 2015


n Industry’s most respected reference guide to the crane, rigging and specialized transport sector.

n Features a comprehensive Crane Guide that lists the specs to all cranes marketed in North America, cross-referenced by manufacturer and capacity.

n Includes the Manufacturers & Services Guide, a directory of crane, rigging and specialized transport sector OEMS and service providers.

n Includes all four ACT Top Lists (the only source for all four lists).

n Circulation includes the entire SC&RA membership.

n Distributed digitally to the entire ACT readership through a downloadable delivery system that is mounted on the February 2015 issue of the magazine.

n The Sourcebook is distributed to all 8,000-plus ACT tablet subscribers

Sourcebook (13th issue)

Rigging review

AMERICAN CRANES & TRANSPORT


■ Exclusive North American Crane Guide

■ Manufacturers’ and Services Directory

■ Diary of industry events/tradeshows

■ 2013 Top Lists

SOURCEBOOK 2015

n Runs in every issue of the monthly magazine.

n Focuses on best industry practices and OSHA/regulatory compliance.

n Features pertinent industry discussions on such topics as wire rope, certifi cation, inspection, load securement, fall protection, below the hook rigging gear, slings, crane mats and ground stabilization, rigging safety, rigger trucks, chains, hooks, blocks, sheeves and the like.

8


EVENTS/CONFERENCES

SC&RA Board & Committee MeetingJan. 4-7, Maui, HI

World of ConcreteFeb. 3-6, Las Vegas, NV

AED SummitFeb. 10-13, Las Vegas, NV

ARA – The Rental ShowFeb. 22-25, New Orleans, LA

SC&RA Specialized Transportation Symposium March 4-6, Atlanta, GA

Events & conferencesn KHL Group participates in all the major construction industry

tradeshows, conferences and symposiums around the world each year. ACT enjoys bonus distribution at all of these events.

AWRF Spring ConferenceApril 12-15, Indian Wells, CA

SC&RA Annual ConferenceApril 14-18, Carlsbad, CA

Intermat ParisApril 20-25, Paris, France

AWEA WindpowerMay 18-21, Orlando, FL

Crane Rental Association of Canada ConferenceMay 27-30, Montreal, Canada

International Tower Crane ConferenceMay 27-28, London, England

International Cranes & Transport Latin AmericaJune 8, Sao Paolo, Brazil

M&T ExpoJune 9-13, Sao Paolo, Brazil

BICESSept. 22-25, Beijing, China SC&RA Crane & Rigging WorkshopSept. 23-25, Denver, CO

ICUEE The Demo ShowSept 29-Oct 1, Louisville, KY

AWRF Fall ConferenceOct. 18-21, New York, NY

CONEXPO Latin AmericaOct. 21-24, Santiago, Chile

World Crane & Transport SummitNov. 4-5, Amsterdam, The Netherlands

www.khl.com/events


Print rates$ Display advertising rates RATES ARE PER ISSUE Number of insertions: 1 3 6 12

Double Page Spread 6,560 6,260 5,940 5,560

Full Page 4,520 4,300 4,080 3,800

Two Thirds Page 3,900 3,720 3,500 3,180

Half Page 3,400 3,180 2,780 2,620

Third Page 2,980 2,925 2,560 2,420

Quarter Page 1,900 1,800 1,640 1,520

Cover Position 30% extra on page rates

ADVERTISING RATES 2015

n Gives dealers of cranes, trucks, trailers and transportation equipment the opportunity to market their companies and promote their affi liation with their respective OEM/manufacturers.

Introducing the SIGNET AdStudy®

n All half-page and larger display advertisers in the May and November issues will receive a free SIGNET AdStudy®. Signet is an independent, third-party research company that will poll ACT’s readers on their ability to “recall seeing” and “recall reading” ads in the issue.

n By providing measurement scores to ads and comparing to others in the same issue, advertisers are given the opportunity to fi nd new ways to better communicate with their audience and realize a stronger return on investment with their media buy. The study will include a sampling of verbatim comments from readers regarding their opinion of the ads involved in the study.

n For all your advertising needs contact: Matt Burk: 312-496-3314 or e-mail: [email protected] O’Dell: 816-886-1858 or e-mail: [email protected] Palella: 312-291-9736 or e-mail: [email protected]

$ Marketplace rates RATES ARE PER ISSUE Number of insertions: 1 3 6 12

Double Page Spread 2,320 2,280 2,200 1,980

Full Page 1,480 1,400 1,300 1,180

Half Page 840 785 740 660

Quarter Page 500 460 440 400

Eighth Page 360 340 320 300


ADVERTISING RATES 2015

Digital advertising ratesWebsite e-newsletter

Top Main Banner 728 x 90 pixels

1 month $1,300

Top Junior Banner 300 x 100 pixels

1 month $1,000

Premium Banner 300 x 250 pixels

1 month $2,000

Premium Banner 300 x 250 pixels

1 month $1,300

Premium Banner* 300 x 250 pixels

1 month $1,000

In-Content Banner*450 x 90 pixels

1 month $500

1 2

3

6

5

4

Sponsor Banner 760 x 100 pixels

1 month $1,700

Side Banner150 x 150 pixels

1 month $850

2

1

www.worldcraneweek.com

www.khl.com/act

1 1

22

3

4

5

6

Sponsored Video Packagen High-profi le position of your video on the ACT homepage with

average page views of 95,000 per monthn Targeted e-mail campaign to 5,000 crane, lifting and

transportation professionalsn A banner (150 x 150) on the World Crane Week newsletter to

further promote the video for one month (four weekly newsletters)n Video posting on KHL.com’s Video Zone for one month n Inclusion on KHL’s YouTube video channel

Monthly Rate: $3,600

* Shared positions with up to two others sponsors


CONTACT DETAILS

UK/NORDIC NATIONSJohn Austin, UK Head [email protected]

GERMANY/AUSTRIA/SWITZERLAND/SPAINMike Posener+353-86-043-1219 [email protected]

THE NETHERLANDS/LUXEMBOURGArthur Schavemaker+31-547-275005 [email protected]

FRANCE/BELGIUMHamilton Pearman+33-1-4593-0858 [email protected]

ITALYFabio Potestà[email protected]

CHINACathy [email protected]

International sales representatives

www.khl.com

The ACT team

EDITORD.Ann Shiffl er+1 512-868-7482d.annshiffl [email protected]

ASSISTANT EDITORJohn Skelly+1 [email protected]

PRESIDENT AND PUBLISHER Trevor Pease+1 [email protected]

SALES MANAGERMatt Burk+1 [email protected]

NATIONAL ACCOUNT MANAGERBev O’Dell+1 [email protected]

ACCOUNT EXECUTIVELaura Palella+1 312 291 [email protected]

NORTH AMERICAN HQ KHL Group Americas LLC3726 East Ember Glow Way, Phoenix, AZ 85050, USA.+1-480-659-0578

CHICAGO OFFICE KHL Group Americas LLC205 W. Randolph St. Suite 13230, Chicago, IL 60606, USA.+1-312-496-3644

TEXAS OFFICE KHL Group Americas LLC30325 Oak Tree Drive, Georgetown, X 78628, USA.+1-512-868-7482

UNITED KINGDOMKHL Group LLCSouthfields, Southview Road, Wadhurst, East Sussex TN5 6TP UK.+44-1892-784088

AMERICAN CRANES & TRANSPORT - khl-group.com · n American Cranes & Transport is the business...

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