American College Application Campaign Joe Watts Senior Fellow American Council on Education
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Transcript of American College Application Campaign Joe Watts Senior Fellow American Council on Education
American College Application Campaign
Joe Watts Senior Fellow American Council on Education
IowaSeptember 19,2012
Source: The Southern Regional Education Board
Overview
• History• Defining the Problem• A Part of the Solution • Results
History
• Started in North Carolina 2004• Expanded to Ga., Tn, SC. and WV • SREB states• Increased Demand from States• Funding and ACE home 2011 for ACAC
Define the Problem
National and Local Issues
Educational Level of American Adults
Source: The National Center For Public Policy and Higher Education, Measuring Up 2008
Lumina Foundation, A Stronger Nation through Higher Education, March 2012
Projections of High School Graduates(U.S. Public Schools by Race/Ethnicity)
2010-11 2013-14 2016-17 2019-20
White non-Hispanic
1,771,531 1,674,011 1,648,723 1,603,816
Hispanic 525,772 568,166 630,685 723,204
Black non-Hispanic
435,571 395,721 403,074 394,345
Source: Western Interstate Commission for Higher Education, March 2008
Demographic Shifts in Iowa
IOWAPublic and Nonpublic High School Graduates 1991-92 through
2004-05 (actual); 2005-06 through 2021-22 (projected)
Source: Western Interstate Commission for Higher Education, March 2008
36,784
30,000
31,000
32,000
33,000
34,000
35,000
36,000
37,000
38,000
39,000
40,000
IOWAAmerican Indian/Alaskan Native Public High School Graduates 1991-92 through
2004-05 (actual); 2005-06 through 2021-22 (projected)
Source: Western Interstate Commission for Higher Education, March 2008
188
0
50
100
150
200
250
300
IOWAAsian/Pacific Islander Public High School Graduates
1991-92 through 2004-05 (actual); 2005-06 through 2021-22 (projected)
Source: Western Interstate Commission for Higher Education, March 2008
781
100
300
500
700
900
1,100
1,300
1,500
IOWABlack/Non-Hispanic Public High School Graduates
1991-92 through 2004-05 (actual); 2005-06 through 2021-22 (projected)
Source: Western Interstate Commission for Higher Education, March 2008
1,667
50
550
1,050
1,550
2,050
2,550
IOWA Hispanic Public High School Graduates
1991-92 through 2004-05 (actual); 2005-06 through 2021-22 (projected)
Source: Western Interstate Commission for Higher Education, March 2008
1,936
0500
1,0001,5002,0002,5003,0003,5004,0004,5005,000
IOWAWhite/Non-Hispanic Public High School Graduates
1991-92 through 2004-05 (actual); 2005-06 through 2021-22 (projected)
Source: Western Interstate Commission for Higher Education, March 2008
29,460
25,000
26,000
27,000
28,000
29,000
30,000
31,000
32,000
33,000
IOWAPublic and Nonpublic High School Graduates
2005-06 through 2021-22 (projected)
Source: Western Interstate Commission for Higher Education, March 2008
05,000
10,00015,00020,000
25,00030,000
35,00040,000 American
Indian/Alaska Native
Asian/Pacific Islander
Black/Non-Hispanic
Hispanic
White/Non-Hispanic
Lumina Foundation, A Stronger Nation through Higher Education, March 2012
Source: Mortenson, Postsecondary Education Opportunity, Nov. 7, 2010
Lumina Foundation, A Stronger Nation through Higher Education, March 2012
The ProblemHow do we reach the goal of “…increasing the proportion of Americans with high quality degrees and credentials to 60% by the year 2025,” once again making the U.S. the world leader with more workers with higher education degrees than any other country?
- Lumina Foundation for Education
One Potential Solution
“American College Application Campaign”
Iowa
Preparing Students for College
College Access A’s: Academic preparation
AspirationsAwarenessAffordability
Application
Application
Fundamental piece of the planCulmination of deliberate planning processStreamline and SimplifyImportance of Sequence• Admission• Scholarships• Financial Aid
College Application WeekThe Basics:
• Focuses on first-generation students• Occurs in mid-November• Takes place during the school day• Costs are low – volunteers • Requires collaboration (K-12/HE)• Utilizes existing networks and infrastructure• Builds “College Going Culture/Expectation”
Results
Results(North Carolina – 2008)
Year Start Date End Date Week Total Apps Submitted
2008 9/28/2008 10/4/2008 Oct - Week 1 6,785
2008 10/5/2008 10/11/2008 Oct - Week 2 7,837
2008 10/12/2008 10/18/2008 Oct - Week 3 9,849
2008 10/19/2008 10/25/2008 Oct - Week 4 9,252
2008 10/26/2008 11/1/2008 Oct - Week 5 15,355
2008 11/2/2008 11/8/2008 Nov - Week 1 9,541
2008 11/9/2008 11/15/2008 Nov - Week 2 41,915
2008 11/16/2008 11/22/2008 Nov - Week 3 9,443
2008 11/23/2008 11/29/2008 Nov - Week 4 6,121
2008 11/30/2008 12/6/2008 Nov - Week 5 9,846
Results (North Carolina – 2009)
2009 9/27/2009 10/3/2009 Oct - Week 1 7,406
2009 10/4/2009 10/10/2009 Oct - Week 2 8,707
2009 10/11/2009 10/17/2009 Oct - Week 3 11,360
2009 10/18/2009 10/24/2009 Oct - Week 4 10,111
2009 10/25/2009 10/31/2009 Oct - Week 5 14,610
2009 11/1/2009 11/7/2009 Nov - Week 1 13,178
2009 11/8/2009 11/14/2009 Nov - Week 2 12,581
2009 11/15/2009 11/21/2009 Nov - Week 3 53,990
2009 11/22/2009 11/28/2009 Nov - Week 4 7,224
2009 11/29/2009 12/5/2009 Nov - Week 5 11,481
Results (North Carolina – 2010)
2010 9/26/2010 10/2/2010 Oct - Week 1 7,300
2010 10/3/2010 10/9/2010 Oct - Week 2 7,772
2010 10/10/2010 10/16/2010 Oct - Week 3 9,891
2010 10/17/2010 10/23/2010 Oct - Week 4 9,735
2010 10/24/2010 10/30/2010 Oct - Week 5 13,176
2010 10/31/2010 11/6/2010 Oct - Week 6 13,077
2010 11/7/2010 11/13/2010 Nov - Week 1 11,588
2010 11/14/2010 11/20/2010 Nov - Week 2 47,957
2010 11/21/2010 11/27/2010 Nov - Week 3 8,367
2010 11/28/2010 12/4/2010 Nov - Week 4 13,490
2008 Applicant Statistics• 20,000 students submitted 41,915 applications• Data on 17,000 could be sent through the
National Student Clearinghouse• 79% matriculated in Fall 2009• Additional Fact: For the last 10 years, the
college participation rate of the lowest-income quartile of students in North Carolina has increased every year.
Participating States Fall 2011• Colorado• Georgia• Kentucky• Michigan• Minnesota
• North Carolina• South Carolina• Tennessee• West Virginia
New States 2012• Arizona• Delaware• Florida• Hawaii• Illinois• Iowa• Massachusetts
• Montana• Oklahoma• Oregon• Rhode island• Virginia• Washington
• DC
National College Application Week Steering Committee
James Applegate Lumina Foundation for EducationMolly Corbett BroadAmerican Council on EducationGreg Darnieder United States Department of EducationKati Haycock The Education TrustBobby Kanoy American Council on EducationMartha Kanter United States Department of EducationPaul Lingenfelter State Higher Education Executive OfficersDane Linn College BoardEduardo Ochoa United States Department of EducationSheri Ranis Lumina Foundation for Education Roberto Rodriguez White House Domestic Policy CouncilZakiya Smith White House Domestic Policy CouncilGene Wilhoit Council of Chief State School Officers
Current and Future Resources
• www.sreb.org; www.collegeaccessmarketing.com/goalliance/www.cfnc.org/home/sc/dr/college_app_week.js
• High School Coordinator Training Manual
• Technical Assistance from American Council on Education:
– Bobby Kanoy – [email protected] or (919) 489-4852– Joe Watts – [email protected] or (336) 407-5819– Joni Petschauer – [email protected] or (252) 241-5593
Questions?
Information/Materials/Support
Site Coordinator ManualStudent Preparation
MarketingVolunteers
Preparing Students for College
College Access A’s: Academic preparation
AspirationsAwarenessAffordability
Application