American Apparel final for New Media
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+ American Apparel Jessica Zultowski
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Digital campaign for American Apparel. Final for New Media Drivers License class. ADV 420 Fall 2013.
Transcript of American Apparel final for New Media
+
American Apparel Jessica Zultowski
+Meeting the Company
+Objectivesof Campaign
Create more awareness for the brand
Expand targeted audiences High School aged teenagers
+Samples of Ad Spokespeople
Ariana Grande
Miley Cyrus
Kendall Jenner
+Promotion Channels
Magazines, billboards, computer ads
+Aps for Brand Awareness
Vine
+Budgeting per month
TOTAL Digital Marketing Campaign : $48,000
SEO : $4,800 PPC : $28,800 Social Media : $7,200 Email : $2,400 Mobile : $2,400 Content : $2,400
http://digitalmarketingcalculator.com/
+Summary
Target Teens
App for phone
Legit spokesperson
Make $$$
+Resources
http://en.wikipedia.org/wiki/File:AmericanApparelUSA.jpg
http://digitalmarketingcalculator.com/
http://www.marketwatch.com/investing/stock/app/financials
