Earn a Maximum of 10.75 AMA PRA Category 1 Credits™

The Best Pediatric CME/CPD* For The Best Pediatric Care

June 13-14, 2020 | Itasca, IL | AAP Headquarters

shop.aap.org/media2020Call toll-free 866/843-2271

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2020 Harnessing the Power of Traditional and Social Media in Health Care

Save $150! Register by

May 13, 2020 for Early

Bird Rates!

SPACE IS LIMITED

Register Early and Don’t Miss Out!

This course may fill, and registration may close

even before the early bird deadline.

*Continuing Professional Development

The Self-Assessment portion of this course is approved through the AAP MOC Portfolio Program for 10 points by the American Board of Pediatrics for MOC Part 2.

Course Topic Schedule (For full course schedule, visit shop.aap.org/media2020)

Course Location and Hotel Information COURSE LOCATIONAmerican Academy of Pediatrics Headquarters345 Park BlvdItasca, IL 60143Phone: 630/626-6000

HOTEL INFORMATION The Westin Chicago Northwest400 Park Blvd Itasca, IL 60143Phone: 630/773-4000Hotel Website: https://www.marriott.com/hotels/travel/chiwn-the-westin-chicago-northwest/

The cutoff date for reservations at the group rate of $120 is May 13, 2020, but some or all dates in our discounted room block may become sold out

prior to this deadline. Call the hotel directly to make your reservations and be sure to mention that you are attending the AAP Course to receive the group rate.

You will have free time to enjoy all Itasca and Chicago have to offer!

Most families gather medical information online and through traditional news outlets. Misinformation abounds, making it important for pediatricians to share evidence-based content in these spaces. You will learn effective engagement strategies including best practices for social media platforms, content curation, storytelling, blog writing, podcasting, video creation, writing for print publications and participating in television interviews. We’ll also explore the use of digital media in advocacy work and share anticipatory guidance for families as they consider their own media habits.

REGISTRANT TYPE/FEES U.S. Currency

Register by May 13, 2020 for Early Bird Rates. Early Bird Rates Full RatesOn/Before

May 13, 2020On/After

May 14, 2020AAP Council on Communications and Media Members $450 $600AAP Fellows/ Candidate Members/International Members $475 $625AAP Resident /Post-Residency Training Members $375 $375Family Physicians $500 $650Nonmember Physicians $600 $750Nonmember Residents $550 $550Allied Health (Includes Nurse Practitioners/ Physician Assistants) $405 $555Fees subject to change without notice.

CANCELLATIONS AND EDUCATIONAL SESSIONSCancellations must be received in writing to registration@aap.org by May 30, 2020 to receive a refund. An administrative charge of $50 will be deducted. Educational sessions as well as food and beverages provided during the course are intended for course attendees only. Lodging and meals, other than specified, are not included in the registration fee.

General Session Topics

Challenges Encountered with the Media and Difficulty of Media Research

Tools for Practice and Academia

Concurrent Breakout Sessions - Group A

• Media: Camera and Coaching

• Blog Writing and Advocacy

• Podcasting

• Social Media Interviews

Concurrent Breakout Sessions - Group B

• Media: Camera and Coaching

• Blog Writing and Advocacy

• Podcasting

• Print Media

General Session Topics Engagement and Storytelling

High Yield - Social Media

High Yield - Podcasting and Content

High Yield - Keeping Your Cool When Things Heat Up - Panel Discussion

SATURDAY, JUNE 13, 2020 | 12:00PM - 6:45PM SUNDAY, JUNE 14, 2020 | 8:00AM - 2:15PM

General Session Topics

High Yield - Interview Preparation

High Yield - Difficulties in Media Research

High Yield - Print Media

Concurrent Breakout Sessions - Group C

• Media: Camera and Coaching

• Content Curation

• So You Want to be “Friends”? Come “Follow” Along: How To Use Media In Your Practice

• Blog Writing and Advocacy

Concurrent Breakout Sessions - Group D

• Media: Camera and Coaching

• Communication with Schools

• Exam Room Communication

• How Much Do You “Like” Me? Or Do You “Love” Me? Or Can I Be Your “Favorite”? How to Engage on Social Media

General Session Topics

How to Steer a Difficult Interview Role Playing

PLANNING GROUPMichael Patrick, MD, FAAP; Chairperson Lisa Costello, MD, MPH, FAAPYolanda Evans, MD, FAAPElizabeth Murray, DO, FAAPYolanda (Linda) Reid-Chassiakos, MD, FAAP

FACULTY Rhea Boyd, MD, MPH, FAAPDavid L. Hill, MD, FAAPJennifer JohnsonJennifer Kusma, MD, FAAPDavid Stukus, MD, FAAP

345 Park Boulevard, Itasca, IL 60143

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Our Mission is Kids!When you purchase resources from the American Academy of Pediatrics, you’re not only preparing your practice for quality patient care, but also contributing to our mission of improving the health and well-being of children everywhere. Members save even more on course registration with reduced member pricing.Not an AAP member? For more information on how to become a member of the AAP visit shop.aap.org/aap-membership.

2020 Harnessing the Power of Traditional and Social Media in Health Care Itasca, ILJune 13-14, 2020 | AAP Headquarters

Continuing Medical Education CreditThe American Academy of Pediatrics (AAP) is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.

The AAP designates this live activity for a maximum of 10.75 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

This activity is acceptable for a maximum of 10.75 AAP credits. These credits can be applied toward the AAP CME/CPD Award available to Fellows and Candidate Members of the AAP.

This activity is approved for 10 MOC Part 2 points by the American Board of Pediatrics through the AAP MOC Portfolio Program. All points will be awarded (or must be claimed) based on the MOC activity completion date, which is the date MOC requirements were met. All deadlines and MOC point values should be confirmed by checking the ABP Activity Catalog within each physician’s ABP Portfolio. Consult your ABP portfolio at www.abp.org for details about your specific certification requirements. For questions about how to access this activity, contact MOCPortfolio@aap.org.

PAs may claim a maximum of 10.75 Category 1 credits for completing this activity. NCCPA accepts AMA PRA Category 1 Credit™ from organizations accredited by ACCME or a recognized state medical society.

This program is accredited for 10.75 NAPNAP CE contact hours; pharmacology (Rx), psycho-pharmacology, and controlled substance contact hours to be determined per the National Association of Pediatric Nurse Practitioners (NAPNAP) Continuing Education Guidelines.

Save $150! Register by

May 13, 2020 for Early

Bird Rates!shop.aap.org/media2020Call toll-free 866/843-2271

REGISTER ONLINE AT

2020 Harnessing the Power of Traditional and Social Media in Health CareJune 13-14, 2020Itasca, ILAAP HeadquartersSave $150! Register by May 13, 2020 for Early Bird Rates.

REGISTER USING ONE OF THE FOLLOWING OPTIONS:Online at: shop.aap.org/media2020 Call toll-free: 866/843-2271, option 3 Outside the United States and Canada, call 630/626-6000, option 3Fax this form to: 847/228-5059Mail this form with payment to:American Academy of Pediatrics/RegistrationP.O. Box 776442Chicago, Illinois 60677-6442

Registration Form

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REGISTRANT TYPE/FEES (U.S. Currency)Register by May 13, 2020 for Early Bird Rates.

CANCELLATIONSCourse cancellations must be received in writing (registration@aap.org) by May 30, 2020 to receive a refund. An administrative charge of $50 will be deducted.Yourregistrationwillbeconfirmed.Please contact AAP Registration if you do not receive a confirmation within 14 days. The AAP cannot be responsible forexpensesincurredbyanindividualwhoisnotconfirmedandforwhomspace is not available at this course. Costs incurred, such as airline or hotel penalties, are the responsibility of the individual. The AAP reserves the right to cancel a course due to unforeseen circumstances or limit enrollments, should attendance exceed capacity.

EARLY BIRD FULL RATES RATES ON/BEFORE ON/AFTER MAY13, MAY14, 2020 2020

AAP Council on Communications and Media Members $ 450 $ 600

AAP Fellows/Candidate Members/International Members $ 475 $ 625

AAP Resident/Post-Residency Training Members $ 375 $ 375

Family Physicians $ 500 $ 650

Nonmember Physicians $ 600 $ 750

Nonmember Residents $ 550 $ 550

Allied Health Professionals (Includes Nurse Practitioners/Physician Assistants) $ 405 $ 555

(Fees subject to change without notice.)

Check one of the following to indicate your practice type:

General Pediatrician Family Physician Subspecialist Nurse Practitioner Physician Assistant Registered NurseOther (please specify) ___________________________________________________________________

_____________________________________________________________________________________

How many years have you been in practice (post-fellowship)? 0-7 years (including Trainees) 8-17 years 18-29 years 30+ years Not in practice

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Email Direct mail Word of mouth Online (please specify: ShopAAP.org, AAP.org, advertisement, other) ________________________________________________________________________________________

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What is your primary objective for attending this course? (Check all that apply)

Earn CME credits Earn MOC Part 2 Points Networking Career/leadership development Other _________________________________________________________________________________

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Questionnaire