America’s resource for Sporthorse Sport HorSe news since Media Kit.pdf · WEBSITE AUDIeNCe The...

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America’s resource for Sporthorse news since 1937 540.687.4900 [email protected] www.chronofhorse.com America's leading resource for SPORT HORSE news since 1937 540.687.4900 | [email protected] www.chronofhorse.com

Transcript of America’s resource for Sporthorse Sport HorSe news since Media Kit.pdf · WEBSITE AUDIeNCe The...

Page 1: America’s resource for Sporthorse Sport HorSe news since Media Kit.pdf · WEBSITE AUDIeNCe The Chronicle of the Horse • P.O. Box 46, Middleburg, VA 20118 • 540.687.6341 •

America’s resource forSporthorsenews since1937

540.687.4900 [email protected] www.chronofhorse.com

America's leading resource forSport HorSenews since 1937

540.687.4900 | [email protected]

Page 2: America’s resource for Sporthorse Sport HorSe news since Media Kit.pdf · WEBSITE AUDIeNCe The Chronicle of the Horse • P.O. Box 46, Middleburg, VA 20118 • 540.687.6341 •

PRODUCTS The Chronicle of the Horse • P.O. Box 46, Middleburg, VA 20118 • 540.687.6341 • www.chronofhorse.com

•News,nationalandinternationalcompetitioncoverage,analysis,personalities,in-depthfeaturesandopinions,stunningphotographyandmuchmore!

•Published6timesannually•IncludedwithaChroniclesubscription•Personalities,travel,history,fashion,technology,lifestyle,stunningphotographyandmore!

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Page 3: America’s resource for Sporthorse Sport HorSe news since Media Kit.pdf · WEBSITE AUDIeNCe The Chronicle of the Horse • P.O. Box 46, Middleburg, VA 20118 • 540.687.6341 •

READERSHIP The Chronicle of the Horse • P.O. Box 46, Middleburg, VA 20118 • 540.687.6341 • www.chronofhorse.com

Our audience is larger than...

SubScriber Profile AcceLArAreSeArch

DeMoGrAPHicSAverageAge 50.6AveragehhI $173,200AveragehhNetWorth $1,296,000Gender:Female 94.7%AverageAcresOwned 34.8

AfflueNce % coMPhhI$350,000+ 19.4hhNetWorth$1,500,000+ 23.7hhNetWorth$3,000,000+ 10.1

AGeAge25-44 21.4Age45-54 25.8

The Chronicle of the Horse, with a circulation of over 13,000 paid subscribers, reaches some of the most affluent, educated buyers and decision makers in America.

eDucATioN Anycollege 94.5GraduatedcollegeorMore 77.7PostGraduate/ProfessionalDegree 35.7

HorSe oWNerSHiPAverageNumberOfhorsesOwned 3.17readersOwningOneOrMorehorses 84.7%

riDiNG leVel experiencedriders 91.3rodeIncompetitionLastYear 78.9AverageTimesTocompeteAnnually 8.2

...the Rolex Stadium at the Kentucky Horse Park, filled to capacity.

Page 4: America’s resource for Sporthorse Sport HorSe news since Media Kit.pdf · WEBSITE AUDIeNCe The Chronicle of the Horse • P.O. Box 46, Middleburg, VA 20118 • 540.687.6341 •

READERSHIP The Chronicle of the Horse • P.O. Box 46, Middleburg, VA 20118 • 540.687.6341 • www.chronofhorse.com

National and international reach to over 40,000*

SubScriber GeoGrAPHY Northeast 54%

Southeast 19%

West 13%

Midwest 11%

canada&Foreign 2%

Alaska,hawaii&USTerritories 1%

*Chroniclesubscriberssharetheirissueswithanaverageof2.1others.-Accelararesearch

top equestrians, owners, breeders and serious equine enthusiasts.

Page 5: America’s resource for Sporthorse Sport HorSe news since Media Kit.pdf · WEBSITE AUDIeNCe The Chronicle of the Horse • P.O. Box 46, Middleburg, VA 20118 • 540.687.6341 •

WEBSITE AUDIeNCe The Chronicle of the Horse • P.O. Box 46, Middleburg, VA 20118 • 540.687.6341 • www.chronofhorse.com

launched in 1998, chronofhorse.com is the #1 non-racing equine website in the world

and the #5 equine website overall.

•Over 7.4 millionuniquevisitorsin2015•Averageover735,000 uniquevisitseachmonth

•Averageover6.4 millionpageviewspermonth

•39.78% ofusersarenewvisitors

•Usersspendover 5 minutes pervisit

•Usersviewover4 pages eachvisit.

•chronofhorse.comusershaveanaveragehouseholdincomeexceeding$117,000annually.

•84%haveacollegeoradvanceddegree.•Onaverage,registeredchronofhorse.comusersvisitonceeverythree days,orjustover100timesayear.

•62% ofregularvisitorsfindadsonthesitetoberelevant,interestingandvaluedsourcesofinformation.

•85% ofregularsitevisitorshavesoughtmoreinformationafterviewingproductsandservicesinwebsiteadsandarticles.

•33% havepurchasedproductsorservicesasaresultofvisitingthewebsite.

GooGle ANAlYTicS ASOFNOveMber1,2015

cHroNofHorSe.coM uSerS

AlexAreSeArch

Page 6: America’s resource for Sporthorse Sport HorSe news since Media Kit.pdf · WEBSITE AUDIeNCe The Chronicle of the Horse • P.O. Box 46, Middleburg, VA 20118 • 540.687.6341 •

SOCIAL & EMAIL AUDIeNCe The Chronicle of the Horse • P.O. Box 46, Middleburg, VA 20118 • 540.687.6341 • www.chronofhorse.com

SociAl MeDiA ASOFNOveMber1,2015

reach one of the largest audiences in the sport horse industry through our extensive email and

social media network.

335,000+followers

31,000+followers

15,000+followers

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eMAil NeWSleTTerS

•OurfunandextremelypopularMissed It! MondaysnewslettersendstotheChronicle’sproprietarylistofover85,000targetedrecipients.

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Targetedsocialmediapostsandareagreatwaytoincreasebrandrecognition,

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Page 7: America’s resource for Sporthorse Sport HorSe news since Media Kit.pdf · WEBSITE AUDIeNCe The Chronicle of the Horse • P.O. Box 46, Middleburg, VA 20118 • 540.687.6341 •

MOBILE AppLICAtIoN The Chronicle of the Horse • P.O. Box 46, Middleburg, VA 20118 • 540.687.6341 • www.chronofhorse.com

The chronicle audience is on the move. reach them everywhere they go with the new chronicle of the Horse

mobile app!

ThebrandnewChronicle of the HorseapplicationisavailableforApple,Amazon,AndroidandGooglePlay.Thisfreeapplicationgivessubscribersamobileplatformforviewingtheirissuesandnon-subscriberscanpreviewnewissuesandsubscriberightfromtheapp.

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Page 8: America’s resource for Sporthorse Sport HorSe news since Media Kit.pdf · WEBSITE AUDIeNCe The Chronicle of the Horse • P.O. Box 46, Middleburg, VA 20118 • 540.687.6341 •

2016 EDITORIALCALeNDAr The Chronicle of the Horse • P.O. Box 46, Middleburg, VA 20118 • 540.687.6341 • www.chronofhorse.com

Publication Date 2016 eDitorial Focus aD DeaDline

Jan 11 2015 Year-end review Dec 25

Jan 25 Masters class special Jan 8

Feb 1 american Horses in sport Jan 15

Feb 15 indoor Winter shows Jan 29

Feb 22 spring Horse care Feb 5

Mar 7 sport Horse breeding Feb 19

Mar 21 Horse show Mar 4

Apr 4 show Jumping Mar 18

Apr 11 World cup results Mar 25

Apr 25 rolex Kentucky Preview Apr 8

May 2 Winter circuit Finale Apr 15

May 16 rolex Kentucky results Apr 29

May 30 intercollegiate & iHsa championships May 13

Jun 6 Dressage May 20

Jun 20 Devon Jun 3

Jul 4 Junior and Pony Jun 17

Jul 11 amateur rider Jun 24

Jul 25 eventing Jul 8

Aug 1 olympic Preview Jul 15

Aug 15 usHJa Hunter Derby championship Preview Jul 29

Aug 29 olympic Dressage & eventing results Aug 12

Sep 5 olympic show Jumping results Aug 19

Sep 19 Fall Horse care Sep 2

Sep 26 olympic analysis Sep 9

Oct 3 central Park Horse show Sep 16

Oct 17 Dressage at Devon Sep 30

Oct 24 capital challenge Oct 7

Nov 7 Pennsylvania national Oct 21

Nov 14 Washington international Oct 28

Nov 21 national Horse show Nov 4

Nov 28 Foxhunting Nov 11

Dec 12 stallion Nov 18

Dec 19 equitation Dec 2

Dec 26 Holiday special Dec 9

The Right Magazine at the Right Time

A SUPPLEMENT TO THE CHRONICLE OF THE HORSE

The ChroniCle of the horse

VOL. 3, NO. 4 • JULY/AUGUST 2015

THE TRAVEL ISSUE

AFRICAN SAFARIS, ITALIAN RACES, IRISH ADVENTURES

AND MORE

FIND A FLY SPRAY THAT ACTUALLY WORKS

Discover America’s Best Destination Horse Shows

PLUS

The Cleveland Grand Prix Turns 50

THE CURSE OF

Denver’s Devil Horse

Junior rider Sophie St. Clair at the HUNTINGTON BEACH SURF CLASSIC

Inside: Endel Ots Keeps It Fun p. 54

What’s With Wobblers Syndrome? p. 78

Schuyler Riley’s Secret Weapon p. 92

$4.99Vol. 78, No. 26 August 24, 2015 •

Jeremy Steinberg: Should Dressage Remain In The Olympics? p. 62

AUGUSTA IWASAKI & BIT OF LAUGHTER:Grand Champions at Pony Finals p. 32

A SUPPLEMENT TO THE CHRONICLE OF THE HORSE

The ChroniCle of the horse

VOL. 3, NO. 5 • SEPTEMBER/OCTOBER 2015

Foxhunting In The American SouthThrough A British Lens

From Swan Lake To Cougar Rock

How Ballet Dancer Rusty Toth Became An Endurance Riding Champion

Remembering Paul Brown

The Norman Rockwell Of Equestrian Art

FALL FASHIONPREVIEWClassic Neutrals For Cooler Weather

* Above dates are tentative and subject to change

Untacked publication date

Page 9: America’s resource for Sporthorse Sport HorSe news since Media Kit.pdf · WEBSITE AUDIeNCe The Chronicle of the Horse • P.O. Box 46, Middleburg, VA 20118 • 540.687.6341 •

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Page 10: America’s resource for Sporthorse Sport HorSe news since Media Kit.pdf · WEBSITE AUDIeNCe The Chronicle of the Horse • P.O. Box 46, Middleburg, VA 20118 • 540.687.6341 •

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Page 11: America’s resource for Sporthorse Sport HorSe news since Media Kit.pdf · WEBSITE AUDIeNCe The Chronicle of the Horse • P.O. Box 46, Middleburg, VA 20118 • 540.687.6341 •

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Page 12: America’s resource for Sporthorse Sport HorSe news since Media Kit.pdf · WEBSITE AUDIeNCe The Chronicle of the Horse • P.O. Box 46, Middleburg, VA 20118 • 540.687.6341 •

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Page 13: America’s resource for Sporthorse Sport HorSe news since Media Kit.pdf · WEBSITE AUDIeNCe The Chronicle of the Horse • P.O. Box 46, Middleburg, VA 20118 • 540.687.6341 •

Alison ThayerAdvertisingDirectorOffice:540.687.4906cell:804.539.2004

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CONTACT USThe Chronicle of the Horse • P.O. Box 46, Middleburg, VA 20118 • 540.687.6341 • www.chronofhorse.com

linda AndersenAccountManager

Office:603.718.1478cell:978.807.7640

[email protected]

beth HoncharskiAdvertisingProductionManager

[email protected]