Amendment Number 2 to Schedule 13E-3 Amendment No. 2 amends and supplements the Rule 13e-3...
Transcript of Amendment Number 2 to Schedule 13E-3 Amendment No. 2 amends and supplements the Rule 13e-3...
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0001193125-10-267650.txt : 201011230001193125-10-267650.hdr.sgml : 2010112320101123164641ACCESSION NUMBER:0001193125-10-267650CONFORMED SUBMISSION TYPE:SC 13E3/APUBLIC DOCUMENT COUNT:27FILED AS OF DATE:20101123DATE AS OF CHANGE:20101123
SUBJECT COMPANY:
COMPANY DATA:COMPANY CONFORMED NAME:REWARDS NETWORK INCCENTRAL INDEX KEY:0000078536STANDARD INDUSTRIAL CLASSIFICATION:SERVICES-BUSINESS SERVICES, NEC [7389]IRS NUMBER:846028875STATE OF INCORPORATION:DEFISCAL YEAR END:1231
FILING VALUES:FORM TYPE:SC 13E3/ASEC ACT:1934 ActSEC FILE NUMBER:005-35435FILM NUMBER:101212167
BUSINESS ADDRESS:STREET 1:TWO NORTH RIVERSIDE PLAZASTREET 2:SUITE 950CITY:CHICAGOSTATE:ILZIP:60606BUSINESS PHONE:312-521-6767
MAIL ADDRESS:STREET 1:TWO NORTH RIVERSIDE PLAZASTREET 2:SUITE 950CITY:CHICAGOSTATE:ILZIP:60606
FORMER COMPANY:FORMER CONFORMED NAME:IDINE REWARDS NETWORK INCDATE OF NAME CHANGE:20020613
FORMER COMPANY:FORMER CONFORMED NAME:TRANSMEDIA NETWORK INC /DE/DATE OF NAME CHANGE:19920703
FORMER COMPANY:FORMER CONFORMED NAME:PIKES PEAK AMERICAN CORPDATE OF NAME CHANGE:19840912
FILED BY:
COMPANY DATA:COMPANY CONFORMED NAME:REWARDS NETWORK INCCENTRAL INDEX KEY:0000078536STANDARD INDUSTRIAL CLASSIFICATION:SERVICES-BUSINESS SERVICES, NEC [7389]IRS NUMBER:846028875STATE OF INCORPORATION:DEFISCAL YEAR END:1231
FILING VALUES:FORM TYPE:SC 13E3/A
BUSINESS ADDRESS:STREET 1:TWO NORTH RIVERSIDE PLAZASTREET 2:SUITE 950CITY:CHICAGOSTATE:ILZIP:60606BUSINESS PHONE:312-521-6767
MAIL ADDRESS:STREET 1:TWO NORTH RIVERSIDE PLAZASTREET 2:SUITE 950CITY:CHICAGOSTATE:ILZIP:60606
FORMER COMPANY:FORMER CONFORMED NAME:IDINE REWARDS NETWORK INCDATE OF NAME CHANGE:20020613
FORMER COMPANY:FORMER CONFORMED NAME:TRANSMEDIA NETWORK INC /DE/DATE OF NAME CHANGE:19920703
FORMER COMPANY:FORMER CONFORMED NAME:PIKES PEAK AMERICAN CORPDATE OF NAME CHANGE:19840912
SC 13E3/A1dsc13e3a.htmAMENDMENT NUMBER 2 TO SCHEDULE 13E-3
Amendment Number 2 to Schedule 13E-3
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE13E-3/A
RULE 13e-3 TRANSACTION STATEMENT
(Pursuant to Section 13(e) of the Securities Exchange Act of 1934)
(Amendment No. 2)
RewardsNetwork Inc.
(Name of the issuer)
Rewards Network Inc.
(Name of person(s) filing statement)
Common stock, $0.02 par value pershare
(Title of class of securities)
761557206
(CUSIP number of class of securities)
Roya Behnia
Senior Vice President, General Counsel and Secretary
Rewards Network Inc.
Two North Riverside Plaza Suite 950
Chicago, Illinois 60606
(312) 521-6767
(Name, address and telephone number of person authorizedto receive notices and communications on behalf of persons filing statement)
Copy to:
Timothy J. Melton
Jones Day
77 West Wacker
Chicago,Illinois 60601
(312) 782-3939
This statement is filed in connection with (check the appropriate box):
a.The filing of solicitation materials or an information statement subject to Regulation 14A, Regulation 14C or Rule 13e-3(c) under the Securities Exchange Act of1934.
b.The filing of a registration statement under the Securities Act of 1933.
x
c.A tender offer.
d.None of the above.
Check the following box if the solicitingmaterials or information statement referred to in checking box (a) are preliminary copies:
Check the following box if the filing is a final amendment reporting the results of the transaction:
Calculation of Filing Fee
Transaction valuation*Amount of filingfee**
$104,251,276.25
$7,433.12
*The transaction valuation is estimated solely for purposes of calculating the filing fee. The calculation assumes the purchase of all outstanding shares of commonstock, par value $0.02 per share (the Shares), of Rewards Network Inc., a Delaware corporation, other than Shares owned by EGI Acquisition, L.L.C. (Purchaser) and EGI Acquisition Parent, L.L.C.(Parent), at a purchase price of $13.75 per Share, net to the seller in cash. As of November 3, 2010, there were 8,815,599 Shares outstanding, of which 1,254,901 Shares are owned by Parent and Purchaser. As a result, thiscalculation assumes the purchase of 7,560,698 Shares. The transaction value also includes the offer price of $13.75 multiplied by 21,213, the estimated number of options to purchase Shares that are currently outstanding and exercisable for Shareswith exercise prices of less than $13.75.
**The filing fee was determined by multiplying the transaction value by the filing fee of $71.30 per one million dollars of transaction value, in accordance with Rule0-11 of the Securities Exchange Act of 1934 and Fee Rate Advisory #4 for Fiscal Year 2010, issued December 17, 2009.
xCheck the box if any part of the fee is offset as provide by Rule 0-11(a)(2) and identify the filing with which the offsetting fee was previously paid. Identify theprevious filing by registration statement number, or the Form or Schedule and the date of its filing.
AmountPreviouslyPaid:$7,433.12
FilingParty:EGI Acquisition Parent, L.L.C.
FormorRegistrationNo.:Schedule TO-T
DateFile:November 8, 2010
This Amendment No.2 amends and supplements the Rule 13e-3 Transaction Statement onSchedule 13E-3 filed with the Securities and Exchange Commission on November8, 2010 (as amended or supplemented from time to time, the Statement) by Rewards Network Inc., a Delaware corporation (theCompany), the issuer of the common stock that is the subject of the Rule 13e-3 transaction described below.
The Statement relates to the cash tender offer by EGI Acquisition, L.L.C., a Delaware limited liability company(Purchaser) and a wholly owned indirect subsidiary of EGI Acquisition Parent, L.L.C., a Delaware limited liability company (Parent), disclosed in the combined Tender Offer Statement and Rule 13e-3 TransactionStatement filed under cover of Schedule TO, dated November8, 2010 (as amended or supplemented from time to time, the Schedule TO) and filed with the Securities and Exchange Commission (the Commission) byPurchaser and Parent, to purchase all of the issued and outstanding shares of common stock, $0.02 par value per share (the Shares), of the Company, other than Shares owned by Parent and Purchaser, at a purchase price of $13.75 perShare, net to the seller in cash, without interest and less any applicable withholding taxes (such price per Share, or if increased, such higher price per Share, the Offer Price), upon the terms and subject to the conditions setforth in the Offer to Purchase, dated November8, 2010 (as amended or supplemented from time to time, the Offer to Purchase), and in the related Letter of Transmittal (as amended or supplemented from time to time, theLetter of Transmittal and, together with the Offer to Purchase, the Offer). Each of Parent and Purchaser are affiliates of Equity Group Investments, L.L.C., a Delaware limited liability company(EGI).
Concurrently with the filing of this Amendment No.2 to the Statement, the Company has filedAmendment No.2 to the Companys Solicitation/Recommendation Statement on Schedule 14D-9, which amends and supplements the Companys Solicitation/Recommendation Statement on Schedule 14D-9 filed with the Securities and ExchangeCommission on November8, 2010 (as amended or supplemented from time to time, the Schedule 14D-9). Capitalized terms used but not defined herein have the meaning ascribed to them in the Schedule 14D-9.
Item16. Exhibits.
Item16 of the Statement is hereby amended and supplemented by refiling the following exhibit:
ExhibitNo.
Description
(c)(2)The presentation, dated October 27, 2010, of Harris Williams & Co. to the Strategic Coordination Committee of the Board of Directors of the Company.
2
SIGNATURE
After due inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
Dated: November23, 2010
REWARDS NETWORK INC.
By:
/s/ Roya Behnia
Name:Roya Behnia
Title:Senior Vice President, General Counsel
and Secretary
3
EXHIBIT INDEX
ExhibitNo.
Description
(a)(1)(A)Offer to Purchase, dated November 8, 2010 (incorporated by reference to Exhibit (a)(1)(i) to the Schedule TO).
(a)(1)(B)Letter of Transmittal (incorporated by reference to Exhibit (a)(1)(ii) to the Schedule TO).
(a)(1)(C)Notice of Guaranteed Delivery (incorporated by reference to Exhibit (a)(1)(iii) to the Schedule TO).
(a)(1)(D)Letter to Brokers, Dealers, Banks, Trust Companies and Other Nominees (incorporated by reference to Exhibit (a)(1)(iv) to the Schedule TO).
(a)(1)(E)Letter to Clients for use by Brokers, Dealers, Banks, Trust Companies and Other Nominees (incorporated by reference to Exhibit (a)(1)(v) to the Schedule TO).
(a)(1)(F)Summary Advertisement to be published in The New York Times on November 8, 2010 (incorporated by reference to Exhibit (a)(1)(vi) to the Schedule TO).
(a)(2)(A)Solicitation/Recommendation Statement on Schedule 14D-9 (incorporated by reference to the Schedule 14D-9).
(a)(2)(B)Letter to stockholders of the Company, dated November 8, 2010 (incorporated by reference to Exhibit (a)(8) to the Schedule 14D-9).
(a)(2)(C)Press release issued by the Company, dated October 28, 2010 (incorporated by reference to Exhibit 99.2 to the Companys Current Report on Form 8-K filed on October 28,2010).
(a)(5)(A)Complaint of Discovery Partners, on behalf of itself and all others similarly situated, against Ronald L. Blake, Donald J. Liebentritt, Raymond A. Gross, F. Philip Handy, Marc C.Patricelli, Michael J. Soenen, Mark R. Sotir, the Company and EGI, Case No. 10CH48639, filed in the Circuit Court of Cook County, Illinois on November 10, 2010 (incorporated by reference to Exhibit (a)(9) to the Schedule 14D-9).
(c)(1)Opinion of Harris Williams & Co., dated October 27, 2010 (incorporated by reference to Annex A to the Schedule 14D-9).
(c)(2)The presentation, dated October 27, 2010, of Harris Williams & Co. to the Strategic Coordination Committee of the Board of Directors of the Company.
(e)(1)Agreement and Plan of Merger, dated as of October 28, 2010, by and among the Company, Purchaser and Parent (incorporated by reference to Exhibit 2.1 of the Companys CurrentReport on Form 8-K filed on October 28, 2010).
(e)(2)Confidentiality Agreement, dated as of May 17, 2010, by and between the Company and Parent (incorporated by reference to Exhibit (e)(2) to the Schedule 14D-9).
(e)(3)Tender and Support Agreement, dated as of October 28, 2010 by and among Samstock, L.L.C., EGI-Fund (00) Investors, L.L.C., EGI-Fund (05-07) Investors, L.L.C., EGI-Fund (08-10)Investors, L.L.C., Parent and Purchaser (incorporated by reference to Exhibit 10.1 of the Companys Current Report on Form 8-K filed on October 28, 2010).
(e)(4)Limited Guarantee, dated October 28, 2010, by EGI-Fund (08-10) Investors, L.L.C. (incorporated by reference to Exhibit 99.1 of the Companys Current Report on Form 8-K filed onOctober 28, 2010).
EX-99.(C)(2)2dex99c2.htmPRESENTATION OF HARRIS WILLIAMS & CO. TO THE BOARD OF DIRECTORS OF THE COMPANY
Presentation of Harris Williams & Co. to the Board of Directors of the Company
Exhibit (c)(2)
Exhibit (c)(2)
CONFIDENTIAL
Project Promotion
Materials Prepared for theStrategic
Coordination Committee
October 27, 2010
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CONFIDENTIAL
Disclaimer
The following pages contain material provided to the Strategic Coordination Committee of the Board of Directors (the Special Committee) of Promotion (Promotion orthe Company) by Harris Williams& Co. (HW&Co.) in connection with a potential sale transaction (the Transaction). HW&Co. has been retained by the Company on behalf of, and reports to, the SpecialCommittee. The accompanying material was compiled and prepared on a confidential basis for use by the Special Committee and not with a view toward public disclosure under any securities laws or otherwise.
The information utilized in preparing this material was obtained from Promotions management and otherrepresentatives or public sources. Any estimates, projections or information for Promotion contained herein have been prepared by management of Promotion, or are based upon such estimates, projections or information, and involve numerous andsignificant subjective judgments, which may or may not be realized. HW&Co. was not engaged to and does not take responsibility for such estimates and projections, or the basis on which they were prepared. HW&Co. relied upon the accuracy andcompleteness of all financial and other information, including accounting, tax and legal information, without independent verification of such information, and relied upon the assurances of the management of Promotion that it is not aware of anyrelevant information that has been omitted or that remains undisclosed to HW&Co. No representation or warranty, express or implied, is made as to the accuracy or completeness of any such information and nothing contained herein is, or shall berelied upon as, a representation, whether as to the past, the present or the future operational or financial performance of Promotion.
The material contained herein was prepared for use in the context of a presentation to the Special Committee, which is familiar with the business and the affairs of Promotion and,accordingly, neither Promotion nor HW&Co. nor any of their respective legal or financial advisors take any responsibility for the accuracy or completeness of any of the material if used by persons other than the Special Committee. Theaccompanying material is necessarily based upon information available to HW&Co., and financial, stock market and other conditions and circumstances existing and disclosed to HW&Co., as of the date of the accompanying material. HW&Co.undertakes no obligation to update or otherwise revise the accompanying materials. Nothing contained herein should be construed as tax, accounting, regulatory, insurance, legal or other similar professional advice. Accordingly, any statementscontained herein as to tax matters were neither written nor intended by HW&Co. or its affiliates to be used and cannot be used by any taxpayer for the purpose of avoiding tax penalties. Each taxpayer should seek advice from an independent taxadvisor.
HarrisWilliams&Co.
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Project Promotion
CONFIDENTIAL
Table of Contents
Financial Analysis I
Appendix A: SupportingMaterials
HarrisWilliams&Co.
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Project Promotion
CONFIDENTIAL
Summary of Third-Party Solicitation Process
In early 2010, 12 strategic and financial buyers were initially contacted regarding their potential interest in acquiringPromotion. After receipt of a proposal from Equity Group Investments, L.L.C. ( EGI ), a significant stockholder of Rewards, to take Promotion private, a broad third-party solicitation process was conducted.
114 potentially interested parties were contacted.
100% of parties contacted received a Summary Fact Sheet ( SFS ).
After signing non-disclosure agreements, Confidential Information Memoranda (CIM) were distributed to34 parties.
6 parties submitted indications of interest.
5 parties attended management visits.
1 party, EGI, submitted a formal offer.
Summary1
Total Buyers % Received SFS % Received CIM % Submitted IOI %
Strategic 14 12.3% 14 100.0% 2 14.3% 0 0.0%
Financial 100 87.7% 100 100.0% 32 32.0% 6 18.8%
Total 114 100.0% 114 100.0% 34 29.8% 6 17.6%
(1)Percentages represent the percent of the prior column.
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CONFIDENTIAL
Promotions Stock Trading History (Two-Year Stock Price Chart)
Two-Year Historical Stock Performance (October 2008 to October 2010)1
Closing Market Price (US$)
$16.00
$14.00
$12.00
$10.00
$8.00
$6.00
$4.00
$2.00
$0.00
Stock Price Returns
6-Month: (0.7)%
1-Year: 30.9%
2-Years: 72.5%
Added to Russell 3000
Reverse stock split
$2.00 per share cash dividend paid2
Promotionreceives $13.75 per share revised proposal from EGI
Promotion receives $13.50 per share proposal from EGI
Removed from Russell 30003
1000 900 800 700 600 500 400 300 200 100 0
Volume(000s)
Oct-08 Feb-09 Jun-09 Oct-09 Feb-10 Jun-10 Oct-10
Source: Capital IQ as of October 26, 2010.
(1) Adjusted for reverse stock split.
(2) A $2.00cash dividend was announced on October 5, 2009 and paid on October 22, 2009.
(3) Removed from Russell 3000 onJune 28, 2010.
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CONFIDENTIAL
Promotions Stock Trading History (Volume Traded Chart)
Stock Traded at Specified Prices Last Two Years
Total Shares Traded (000s)
8,000 6,000 4,000
2,000
0
6,867
5,016
3,522
48
$6.00-$9.00 $9.00-$12.00 $12.00-$15.00$15.00-$18.00
Stock Price Range
Total Shares Traded1 (000s): 15,675 Weighted-Average Stock Price1: $10.90
Source: Capital IQ as of October 26, 2010.
(1)Includes 223 shares traded below $6.00 per share.
Last Year
Total Shares Traded (000s)
6,000
4,000
2,000
0
4,636
1,189
0 48
$6.00-$9.00 $9.00-$12.00 $12.00-$15.00$15.00-$18.00
Stock Price Range
Total Shares Traded (000s): 5,873 Weighted-Average Stock Price: $13.12
Source: Capital IQ as of October 26, 2010.
RecentStock Price Statistics and Performance
Promotion Stock Price Stats and Performance1
Current Stock Price (as of 10/26/10) $14.40
52-Week High $15.09
52-Week Low $9.90
Promotion S&P 500
Performance:
1-Year Return 30.9% 11.1%
Against 52-Week Low 45.5% 15.9%
Against 52-Week High (4.6%) (2.6%)
Since StockRepurchase (4/22/09) 60.2% 40.6%
Since Reverse Stock Split (7/7/09) 51.6% 34.6%
Source: Capital IQ as of October 26, 2010.
(1) Adjusted for $2.00 cash dividend paid October 22, 2009.
Last Six Months
Total Shares Traded (000s)
4,000 3,000 2,000 1,000 0
3,200
513
0 0
$6.00-$9.00 $9.00-$12.00 $12.00-$15.00 $15.00-$18.00
Stock Price Range
Total Shares Traded (000s):3,713 Weighted-Average Stock Price: $13.31
Source: Capital IQ as of October 26, 2010.
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CONFIDENTIAL
Indexed Stock Price Performance of Selected Companies
Selected Companies Index1 vs. NASDAQ and Promotion
For the Three Years Ended October 26, 2010
240 180 120 60 0
217
109 103 89 72
Oct-07 Feb-08 Jun-08 Oct-08 Feb-09 Jun-09 Oct-09 Feb-10 Jun-10
Loyalty Companies Information Services Companies E-Commerce Companies Promotion NASDAQ
Source: Capital IQ as of October 26, 2010.
(1)Indices of loyalty companies, information services companies, and e-commerce companies are price weighted.
Market Data
($ and shares in 000s, except per share data)
Closing Stock Price as of October 26, 2010 $14.40
52-week High $15.09
52-week Low $9.90
Fully Diluted Shares Outstanding1 9,169
Market Capitalization $132,037
Net Cash2 10,574
Implied Enterprise Value $121,463
Source: Capital IQ and Promotion public filings as of October26, 2010.
(1) As of October 26, 2010.
(2) Forecasted cashbalance as of 12/31/10E, per Promotion management estimates.
Stock Price Trading - Promotion
Period Weighted Average Stock Price Average Daily Volume (000s)
Last 1 Month $14.30 7
Last 6 Months $13.31 29
Last 12 Months $13.12 23
Source: Capital IQ as of October 26, 2010.
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CONFIDENTIAL
Implied Transaction Multiples
Summary Implied Multiples1
($ in 000s, except forper share data)
EGI Offer
Price Per Share $13.75
Premium to Closing StockPrice2 $14.40(5%)
Premium to Average Closing Stock Price Post-EGI Schedule 13D Filing3 $14.03 (2%)
Pre-EGI Schedule 13D:
Premium to Pre-EGI Schedule 13D Closing Stock Price4 $9.90 39%
Premium to 30-Day Average $11.67 18%
Premium to90-Day Average $13.14 5%
Premium to 52-Week Average $12.08 14%
Premium to 52-Week Low $9.07 52%
Premium to 52-Week High $15.09 (9%)
Diluted ShareCount 9,168
Implied Equity Value $126,066
Less: Cash 10,574
Implied Enterprise Value $115,492
ImpliedEnterprise Value as a Multiple of Adjusted EBITDA5:
LTM September 2010 $19,992 5.8x
2010E - Current Projections $20,722 5.6x
2011P - Current Projections $21,718 5.3x
Source:Capital IQ, Promotion public filings and Promotion management.
(1) Promotion stock price adjusted for $2.00cash dividend paid on October 22, 2009.
(2) As of October 26, 2010.
(3) Represents average closing stock price from June 9, 2010 to October 26, 2010.
(4) Closing stock price on June 8, 2010 (last trading day prior to EGIs Schedule 13D filed on June 9, 2010).
(5) Adjusted for certain non-recurring items.
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CONFIDENTIAL
Earnings Base Current Projections
Summary of Historical and Projected Financial Results Current Projections
For the Years Ended and Ending December 31, 2005 2015P and the Trailing 12-Month Period Ended September 30, 2010
($ in 000s)
LTM CAGR
2005 2006 2007 2008 2009 9/30/10 2010E2011P 2012P 2013P 2014P 2015P 2010E-2015P
Net Revenue $143,914 $126,558 $115,202 $117,913 $108,552 $110,337$113,003 $121,179 $129,453 $137,398 $145,082 $149,435 5.7%
% Growth NM (12.1%) (9.0%) 2.4% (7.9%) NM 4.1% 7.2%6.8% 6.1% 5.6% 3.0%
Gross Profit $77,051 $83,496 $66,225 $75,480 $70,396 $74,796 $76,205 $80,346 $85,532$90,348 $95,583 $98,450 5.3%
% Growth NM 8.4% (20.7%) 14.0% (6.7%) NM 8.3% 5.4% 6.5% 5.6% 5.8% 3.0%
Operating Expenses $66,585 $57,888 $61,759 $58,092 $52,498 $54,804 $55,484 $58,628 $61,724 $64,805 $67,945$69,984 4.8%
% Growth NM (13.1%) 6.7% (5.9%) (9.6%) NM 5.7% 5.7% 5.3% 5.0% 4.8% 3.0%
Adjusted EBITDA $10,466 $25,607 $4,466 $17,388 $17,898 $19,992 $20,722 $21,718 $23,808 $25,543 $27,638 $28,467 6.6%
% Growth NM 144.7% (82.6%) 289.4% 2.9% NM 15.8% 4.8% 9.6% 7.3% 8.2% 3.0%
Capital Expenditures $2,503 $4,643 $8,066 $4,186 $3,054 $4,392 $5,236 $4,000 $4,000 $4,000 $4,000 $4,000
As a % of Revenue
Gross Margin 53.5% 66.0% 57.5% 64.0% 64.8% 67.8% 67.4% 66.3% 66.1% 65.8% 65.9% 65.9%
Adjusted EBITDA 7.3% 20.2% 3.9% 14.7% 16.5% 18.1% 18.3% 17.9% 18.4% 18.6% 19.0% 19.0%
Source: Promotion public filings; Promotion management projections as of October8, 2010 (the Current Projections).
Note: NM denotes data not meaningful.
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CONFIDENTIAL
Summary of Promotion Implied Reference Ranges
Summary Financial Analysis
($ in millions, except per share data)
EGI Offer:$13.75
Equity Value Per Share1 $9.06 $9.97 $10.87 $11.78 $12.68 $13.59 $14.49 $15.39 $16.29 $17.20 $18.10$19.01 $19.91
Enterprise Value $72.5 $80.8 $89.1 $97.4 $105.7 $114.0 $122.3 $130.5 $138.8 $147.1 $155.4 $163.7$172.0
Selected Public Companies Analysis
Selected Precedent Transactions Analysis
Discounted Cash Flow Analysis
Leveraged BuyoutAnalysis
Premiums Paid Analysis
52-Week Stock Price Range2
$16.42-$17.95
$16.15-$18.34
$12.40-$14.32
$12.03-$13.69
$11.95-$14.57 $9.90-$15.09
Companies
Deals
DCF
LBO
2010E EBITDA Multiple: 7.3x 8.3x
2011P EBITDA Multiple: 6.2x 7.2x
2010E P/E Multiple: 15.4x 16.4x
2011P P/E Multiple: 14.2x 15.2x
LTM EBITDA Multiple: 6.9x 7.9x
EBITDA CAGR: 6.6%
Discount Rate:16.1% 17.1%
Exit Multiple: 6.0x 7.0x
EBITDA CAGR: 6.6%
Leverage: 2.65x 3.15x EBITDA
Equity IRR: 24.0% 26.0%
Exit Multiple: 6.0 x 7.0x
3.50x 3.90x 4.30x 4.70x 5.10x 5.50x 5.90x 6.30x 6.70x 7.10x 7.50x 7.90x 8.30x
Enterprise Value as a Multiple of 2010E EBITDA
Source: Promotion data per Promotion managements Current Projections.
(1) Calculated using 9,168,455 fully diluted shares outstanding as of October 26, 2010 and assuming net cash of $10.6 million as of 12/31/10E, per Promotion management estimates.
(2) For informational purposes.
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I - 7 Project Promotion
CONFIDENTIAL
Current Projections Sensitivities
At the request of the Special Committee, management ran sensitivities to illustrate the potential impact that changes to key drivers of Promotion managements Current Projectionscould have on Promotions valuation.
Changes to ARPM (Average Revenue per Merchant) - If allother assumptions are held constant and ARPM were to grow at 0.5% per year (through the forecast period) as opposed to 1.3% growth per year under the Current Projections, then Promotions implied equity value per share decreases byapproximately $0.67 - $1.35 per share.
Changes to Sales Force Productivity - If all other assumptions are heldconstant and Sales Force Productivity were to grow to 6.0 boardings per month (through the forecast period) as opposed to 7.3 boardings per month over the same period under the Current Projections, then Promotions implied equity value pershare decreases by approximately $2.47 - $5.03 per share. If all other assumptions are held constant and Sales Force Productivity were to grow to 6.5 boardings per month (through the forecast period), then Promotions implied equity value pershare decreases by approximately $1.47 - $3.01 per share.
Discounted Cash Flow Sensitivity1
ARPM Sensitivity
EBITDA Exit Multiples in Year 5
5.5x 6.0x 6.5x7.0x 7.5x
0.50% $10.84 $11.49 $12.14 $12.79 $13.44
ARPM
Annual
Growth
1.00% 11.39 12.09 12.78 13.47 14.16
1.30% 11.91 12.63 13.35 14.07 14.79
Sales ForceProductivity Sensitivity
EBITDA Exit Multiples in Year 5
5.5x 6.0x 6.5x 7.0x 7.5x
6.0 8.06 8.48 8.91 9.33 9.76
Boardings
per Month
6.5 9.61 10.15 10.69 11.23 11.78
7.3 11.91 12.6313.35 14.07 14.79
Leveraged Buyout Sensitivity2
ARPM Sensitivity
EBITDA Exit Multiples in Year 5
5.5x 6.0x 6.5x7.0x 7.5x
0.50% $11.26 $11.68 $12.10 $12.52 $12.94
ARPM
Annual
Growth
1.00% 11.62 12.07 12.52 12.96 13.41
1.30% 11.93 12.40 12.86 13.33 13.80
Sales ForceProductivity Sensitivity
EBITDA Exit Multiples in Year 5
5.5x 6.0x 6.5x 7.0x 7.5x
6.0 9.46 9.73 10.01 10.28 10.56
Boardings
per Month
6.5 10.45 10.80 11.16 11.51 11.86
7.3 11.93 12.4012.86 13.33 13.80
(1) Assumes WACC of 16.6%.
(2) Assumes leverage of 2.9x EBITDA and Equity IRR of 25.0%.
Project Promotion
Harris Williams&Co.
middle market
I - 8
CONFIDENTIAL
Table of Contents
Financial Analysis I
Appendix A: SupportingMaterials
Project Promotion
Harris Williams&Co.
middle market
CONFIDENTIAL
Methodologies
The companies included in the Selected Public Companies Analysis and Selected Precedent Transactions Analysis were selected as representative of industry segments with which Promotioncould be identified. However, Promotion is distinguished from such companies by its business mix, including its credit exposure to the independent restaurant industry. Given the distinctions between Promotion and the selected companies and thecompanies involved in the selected transactions, we have not relied on the Selected Public Companies Analysis and Selected Precedent Transactions Analysis.
Methodology
Selected Public Companies Analysis
Selected Precedent Transactions Analysis
Discounted Cash Flow Analysis
Leveraged Buyout Analysis
Premiums Paid Analysis
Brief Description
Demonstrates how the public markets currently value selected companies.
Demonstrates how acquirers have valued companies in selected transactions.
Analyzes the Companys future unlevered free cash flows, discounted at a risk-adjusted rate.
Used by financial buyers to derive a value that provides an adequate return on invested equity based on the Companys expected future cash flows and current terms and availability ofdebt financing.
Values a target company by utilizing premiums paid by acquirers in selected transactions.
Project Promotion
Harris Williams&Co.
middle market
A - 1
CONFIDENTIAL
Market Performance of Selected Public Companies
Recent Market Performance of Selected Companies1
($ in 000s, except per share data)
Company TickerMarket Capitalization 52-Week Closing Stock Price As a % of High Stock Performance
High Low One-Year Three- -Year
Customer Loyalty/Rewards Providers
Alliance Data Systems Corporation NYSE:ADS $3,271,141 $78.19 $52.70 $62.15 79.5% 4.4% (22.7%)
Groupe Aeroplan Inc. TSX:AER 2,299,858 $12.67 $8.34 $12.13 95.7% 40.9% (48.8%)
OpenTable, Inc.2 NasdaqGM:OPEN 1,402,690 $70.45 $24.04 $61.36 87.1% 135.9% NM
Information Services Providers
Experian plc LSE:EXPN $11,630,677 $11.58 $8.73 $11.49 99.2% 24.8% 12.7%
Fiserv, Inc. NasdaqGS:FISV 8,323,267 $55.90 $44.80 $55.45 99.2% 13.7% 2.5%
Equifax Inc. NYSE:EFX 4,131,845 $36.63 $27.21 $33.05 90.2% 15.7% (12.2%)
Acxiom Corporation NasdaqGS:ACXM 1,439,542 $19.99 $9.58 $17.99 90.0% 86.0% 38.3%
E-Commerce/Online Marketing Companies
priceline.com Incorporated NasdaqGS:PCLN $18,118,028 $375.50 $154.12 $374.44 99.7% 109.2% 334.2%
Expedia Inc. NasdaqGS:EXPE 8,048,337 $29.85 $18.30 $28.29 94.8% 6.7% (12.8%)
IAC/InterActiveCorp. NasdaqGS:IACI 2,768,604 $27.09 $18.77 $26.47 97.7% 36.8% (51.1%)
Harte-Hanks Inc. NYSE:HHS 810,544 $15.84 $9.25 $12.74 80.4% (1.6%) (25.9%)
Orbitz Worldwide, Inc. NYSE:OWW 688,405 $8.11 $3.56 $6.73 83.0% 6.5% (38.9%)
Specialty Finance & Payment Processing Companies
Total System Services, Inc. NYSE:TSS $3,097,394 $17.75 $13.41 $15.69 88.4% (4.7%) (46.4%)
World Acceptance Corp. NasdaqGS:WRLD 666,190 $46.08 $23.32 $42.53 92.3% 69.3% 29.5%
Heartland Payment Systems, Inc. NYSE:HPY 567,073 $19.51 $10.45 $14.89 76.3% 14.8% (47.9%)
Global Cash Access Holdings, Inc. NYSE:GCA 251,559 $9.26 $3.46 $3.76 40.6% (40.5%) (62.8%)
Overall Median - $2,768,604 $19.99 $13.41 $17.99 90.2% 14.8% (22.7%)
Promotion $132,037 $15.09 $9.90 $14.40 95.4% 30.9% 26.0%
NASDAQ - - 2,530.15 2,045.11 2,497.29 98.7% 16.6% (10.9%)
Source: Capital IQ.
Note: NM denotes data not meaningful.
(1) As of October 26, 2010.
(2) Excluded from median as outlier.
ProjectPromotion
Harris Williams&Co.
middle market
A - 2
CONFIDENTIAL
Comparison of Selected Public Companies
Selected Financial Data for Selected Companies
($ in 000s)
Size Profitability1 Projected Growth1
Company Market Capitalization2 LTM Revenue LTM Margins Sales EPS
EBITDA EBIT 2010E 2011P 2010E 2011P
Customer Loyalty/Rewards Providers
Alliance DataSystems Corporation $3,271,141 $2,579,865 27.7% 23.1% 40.1% 10.1% 11.7% 19.7%
Groupe Aeroplan Inc. 2,299,8581,702,731 12.9% 8.1% 51.8% 6.4% 8.5% 22.7%
OpenTable, Inc.3 1,402,690 79,915 24.5% 18.1% 35.0% 37.5% 115.7%58.2%
Median $2,785,500 $2,141,298 20.3% 15.6% 46.0% 8.2% 10.1% 21.2%
Information Services Providers
Experian plc $11,630,677 $3,880,000 29.1% 19.1% 3.9% 6.2% 6.7% 15.6%
Fiserv, Inc. 8,323,267 4,084,000 30.7% 23.5% 0.3% 3.8% 9.2% 9.8%
Equifax Inc. 4,131,845 1,872,600 32.1% 23.2% 0.4% 4.9% 5.7% 11.6%
Acxiom Corporation 1,439,542 1,113,649 22.0% 9.5% 4.5% 4.1% 40.6% 19.2%
Median $6,227,556 $2,876,300 29.9% 21.2% 2.2% 4.5% 7.9% 13.6%
E-Commerce/Online Marketing Companies
priceline.com Incorporated $18,118,028 $2,624,245 23.6% 22.1% 28.6% 20.7% 43.4% 25.8%
Expedia Inc. 8,048,337 3,101,825 24.7% 22.0% 10.3% 11.9% 20.5% 18.1%
IAC/InterActiveCorp. 2,768,604 1,492,517 8.8% 2.9% 16.9% 8.0% 78.0% 53.2%
Harte-Hanks Inc. 810,544 834,595 13.8% 10.8% (2.6%) 3.4% 6.6% 18.8%
Orbitz Worldwide, Inc. 688,405 742,292 18.4% 8.3% 2.6% 9.6% (103.7%) 101.4%
Median $2,768,604 $1,492,517 18.4% 10.8% 10.3% 9.6% 20.5% 25.8%
Specialty Finance & Payment Processing Companies
Total System Services, Inc. $3,097,394 $1,712,425 27.6% 19.4% (0.8%) 2.5% (11.9%) 7.4%
World Acceptance Corp. 666,190 450,965 32.9% 31.1% 10.3% 9.8% 17.4% 11.4%
Heartland Payment Systems, Inc. 567,073 1,749,631 3.8% 2.5% (72.6%) 8.5% 0.3% 22.7%
Global Cash Access Holdings, Inc. 251,559 628,737 13.1% 10.3% (6.5%) (10.4%) (12.1%) (8.7%)
Median $616,631 $1,170,581 20.3% 14.9% (3.7%) 5.5% (5.8%) 9.4%
Overall Median $2,768,604 $1,712,425 23.6% 19.1% 3.9% 6.4% 8.5% 18.8%
Promotion $132,037 $110,337 18.1% 13.6% 4.1% 7.2% 19.0% 10.8%
Source: Capital IQ; Promotion projections per Promotion managements Current Projections.
(1) Income statement statistics are based on the most recent 12-month period.
(2) As of October 26, 2010.
(3) Excluded from median as outlier.
ProjectPromotion
Harris Williams&Co.
middle market
A - 3
CONFIDENTIAL
Implied Trading Multiples of Selected Public Companies
Implied Trading Multiples of Selected Companies1
($ in 000s)
Company Market CapitalizationEnterprise Value EV/Sales EV/EBITDA P/E
LTM 2010E 2011P LTM 2010E 2011P LTM 2010E 2011P
Customer Loyalty/Rewards Providers
Alliance Data Systems Corporation $3,271,141 $9,138,141 3.5 x 3.3 x 3.0 x 12.8 x 11.0 x 10.1 x 17.4 x 11.0 x 9.2 x
Groupe Aeroplan Inc. 2,299,858 2,383,884 1.4 x 1.2 x 1.1 x 10.8 x 7.8 x 6.7 x 33.1 x 12.3 x 10.0 x
OpenTable, Inc.2 1,402,690 1,321,580 16.5 x 14.2 x 10.2 x 67.4 x 43.8 x 28.1 x 153.9 x 102.9 x 65.0 x
Median: $2,785,500 $5,761,013 2.5 x 2.2 x 2.1 x 11.8 x 9.4 x 8.4 x 25.3 x 11.7 x 9.6 x
Information Services Providers
Experian plc$11,630,677 $13,557,677 3.5 x 3.4 x 3.2 x 12.0 x 10.5 x 9.7 x 19.4 x 17.1 x 14.8 x
Fiserv, Inc. 8,323,26711,424,267 2.8 x 2.8 x 2.7 x 9.1 x 8.5 x 8.1 x 17.3 x 13.9 x 12.6 x
Equifax Inc. 4,131,845 5,143,845 2.7 x 2.8x 2.7 x 8.6 x 8.6 x 8.0 x 16.7 x 15.5 x 15.3 x
Acxiom Corporation 1,439,542 1,729,409 1.6 x 1.5 x 1.4 x 7.0 x6.4 x 6.1 x 28.7 x 24.1 x 20.2 x
Median: $6,227,556 $8,284,056 2.8 x 2.8 x 2.7 x 8.8 x 8.6 x 8.1 x 18.3 x 16.3x 15.0 x
E-Commerce/Online Marketing Companies
priceline.com Incorporated $18,118,028 $17,449,216 6.6 x 5.8 x 4.8 x 28.1 x 21.2 x 16.6 x 32.0 x 31.6 x 25.0 x
Expedia Inc. 8,048,337 7,877,191 2.5 x 2.4 x 2.2 x 10.3 x 8.3 x 7.4 x 20.5 x 17.2 x 14.6 x
IAC/InterActiveCorp. 2,768,604 1,457,824 1.0 x 0.9 x 0.8 x 11.1 x 6.0 x 5.2 x NM 33.4 x 21.7 x
Harte-Hanks Inc. 810,544 944,274 1.1 x 1.1 x 1.1 x 8.2 x 8.2 x 7.2 x 15.7 x 14.6 x 12.3 x
Orbitz Worldwide, Inc. 688,405 1,040,342 1.4 x 1.4 x 1.3 x 7.6 x 6.7 x 6.2 x NM 53.6 x 26.6 x
Median: $2,768,604 $1,457,824 1.4 x 1.4 x 1.3 x 10.3 x 8.2 x 7.2 x 20.5 x 31.6 x 21.7 x
Specialty Finance & Payment Processing Companies
Total System Services, Inc. $3,097,394 $3,095,891 1.8 x 1.8 x 1.8 x 6.6 x 6.6 x 6.3 x 15.0 x 15.9 x 14.7 x
World Acceptance Corp. 666,190 879,324 1.9 x 1.8 x 1.7 x 5.9 x 5.5 x 5.2 x 8.6 x 8.3 x 7.4 x
Heartland Payment Systems, Inc. 567,073 636,666 0.4 x 1.4 x 1.3 x 9.5 x 7.8 x 6.6 x NM 18.1 x 14.8 x
Global Cash Access Holdings, Inc. 251,559 413,661 0.7 x 0.7 x 0.7 x 5.0 x 5.3 x 6.0 x 8.9 x 5.9 x 6.5 x
Median: $616,631 $757,995 1.2 x 1.6 x 1.5 x 6.2 x 6.1 x 6.1 x 8.9 x 12.1 x 11.0 x
Overall Median: $2,768,604 $2,383,884 1.8 x 1.8 x 1.7 x 9.1 x 7.8 x 6.7 x 17.4 x 15.9 x 14.7 x
Promotion: $132,037 $121,463 1.1 x 1.1 x 1.0 x 6.1 x 5.9 x 5.6 x 15.4 x 13.6 x 12.3 x
Source: Capital IQ; Promotion projections per Promotion managements Current Projections
Note: NM denotes data not meaningful.
(1) As of October26, 2010.
(2) Excludedfrom median as outlier.
Project Promotion
Harris Williams&Co.
middle market
A - 4
CONFIDENTIAL
Implied Reference Range Based on Selected Public Companies Analysis
The implied reference range for Promotion based on the median multiples of the selected public companies is approximately$16.42 - $17.95 per share.
Implied Multiples and Reference Range
($ in 000s, except per share data)
Selected Multiple Range Implied Enterprise Value Implied Equity Value Implied Equity Value Per Share1
Low Median High Promotion Low High Net Debt Low High Low High
2010E EBITDA 7.3x - 7.8x - 8.3x $20,722 $152,054 $172,776 ($10,574) $162,628 $183,350 $17.74 $20.00
2011P EBITDA 6.2x 6.7x 7.2x 21,718 134,118 155,836 (10,574) 144,692 166,410 15.78 18.15
2010E EPS 15.4x - 15.9x - 16.4x 9,680 138,488 148,168 (10,574) 149,062 158,742 16.26 17.31
2011P EPS 14.2x - 14.7x - 15.2x 10,723 141,433 152,156 (10,574) 152,007 162,730 16.58 17.75
Median $150,534 $164,570 $16.42 $17.95
Add NetDebt(10,574) (10,574)
Implied Enterprise Value $139,960 $153,996
Source: Promotion data per Promotion management and Promotion managements Current Projections.
(1) Calculated using 9,168,455 fully diluted shares outstanding as of October 26, 2010 and assuming net cash of $10.6million as of 12/31/10E, per Promotion management estimates.
Project Promotion
Harris Williams&Co.
middle market
A - 5
CONFIDENTIAL
Implied Multiples of Selected Transactions
Implied Multiples of Selected Transactions
($ in 000s)
Target Acquirer Date AcquisitionPrice LTM Margins 1 Enterprise Value/LTM
Gross Margin EBITDA Sales EBITDA
Connexions Loyalty Travel Solutions Affinion Group, Inc. Jul-10 Confidential
SoftBrands, Inc. Golden Gate Capital Aug-09 94,700 59.0% 11.4% 0.9 x 6.0 x
People Media LLC IAC/InterActiveCorp. Jul-09 80,000 NA NA NA 6.9 x
Archway Marketing Services, Inc. Union Street Acquisition Corp. Feb-08 80,300 NA NA NA 7.7 x
Vertrue, Inc. One Equity Partners LLC Aug-07 790,473 77.4% 13.8% 1.0 x 7.2 x
Chartered Marketing Services, Inc. Intersections, Inc. Jul-06 59,480 48.6% 14.5% 1.2 x 7.4 x
MyPoints.com United Online, Inc. Apr-06 56,000 71.0% NA 1.5 x 11.7 x
Median: $80,300 65.0% 14.1% 1.2x 7.4x
Source: Capital IQ and Merger Market.
Note:NA denotes data not publicly available.
(1) Income statement statistics are based on most recent12-month period prior to announcement of transaction.
Project Promotion
Harris Williams&Co.
middle market
A - 6
CONFIDENTIAL
Implied Reference Range Based on Selected Transactions Analysis
The implied reference range for Promotion based on the median multiples of the selected transactions is approximately$16.15 - $18.34 per share.
Implied Multiples and Reference Range
($ in 000s)
Selected Multiple Range Implied Enterprise Value Implied Equity Value Implied Equity Value Per Share1
Low Median High Promotion Low High Net Debt Low High Low High
LTM Sept. 2010 EBITDA 6.9x - 7.4x - 7.9x $19,992 $137,538 $157,530 ($10,574) $148,112 $168,104 $16.15 $18.34
Add Net Debt ($10,574) ($10,574)
ImpliedEnterprise Value $137,538 $157,530
Source: Promotion data per Promotion management and Promotionmanagements Current Projections.
(1) Calculated using 9,168,455 fully diluted shares outstanding as ofOctober 26, 2010 and assuming net cash of $10.6 million as of 12/31/10E, per Promotion management estimates.
Project Promotion
Harris Williams&Co.
middle market
A - 7
CONFIDENTIAL
Discounted Cash Flow Analysis Current Projections
Based on Promotion managements Current Projections, the implied reference range for Promotion is approximately$12.40 - $14.32 per share.
Net Present Value Calculation
($ in 000s)
Dec-10
NPV of Free Cash Flow $25,958
NPV of Terminal Value 85,824
Implied Enterprise Value $111,782
Plus: Cash& Equivalents 10,574
Less: Total Debt 0
Implied Equity Value $122,356
Assumptions:
Tax Rate 39.3%
Source: Promotion data per Promotion managements Current Projections.
Implied Equity Value Per Share Sensitivity
EBITDA Exit Multiples in Year 5
5.5x 6.0x 6.5x7.0x 7.5x
15.6% $12.33 $13.08 $13.84 $14.59 $15.34
16.1% 12.12 12.85 13.59 14.32 15.06
WACC 16.6% 11.91 12.63 13.35 14.07 14.79
17.1%11.70 12.40 13.11 13.81 14.52
17.6% 11.50 12.19 12.88 13.57 14.26
Project Promotion
Harris Williams&Co.
middle market
A - 8
CONFIDENTIAL
Leveraged Buyout Analysis Current Projections
Based on Promotion managements Current Projections and certain rates of return and other assumptions, the impliedreference range for Promotion is approximately $12.03 - $13.69 per share, net of transaction costs.
Sourcesand Uses
($ in 000s)
Sources Amount Multiple EBITDA % of Sources
BankRevolver $0 0.00x 0.0%
Senior Debt 60,000 2.90x 54.8%
Second Lien 0 0.00x 0.0%
Subordinated Debt 0 0.00x 0.0%
Total Debt $60,0002.90x 54.8%
Sponsor Equity 49,569 2.39x 45.2%
Total Sources $109,569 5.29x 100.0%
Less: Estimated Transaction Costs (2,210) (0.11)x (2.0%)
Total Implied Enterprise Value $107,358 5.18x 98.0%
Plus: Cash and Cash Equivalents 10,574
Less: Total Debt 0
Equity Value $117,932
Fully Diluted Shares Outstanding 9,168
Fully Diluted Implied Equity Value Per Share $12.86
Uses Amount Multiple EBITDA % of Uses
Equity Purchase Price $117,932 5.69x 107.6%
NetDebt Retired (10,574) -0.51x (9.7%)
Financing Fees 600 0.03x 0.5%
Other Transaction Costs 1,610 0.08x 1.5%
Total Uses $109,569 5.29x 100.0%
TransactionAssumptions:
Transaction Structure Stock Sale
Transaction Value 107,358
Estimated Transaction Costs 2,210
Senior DebtRate 4.0%
Management Options 10.0%
Implied Equity Value Per Share: Returns Sensitivity1
EBITDA Exit Multiple
5.5x 6.0x 6.5x 7.0x 7.5x
23.0% $12.30 $12.81 $13.32 $13.82 $14.33
IRR Equity 24.0% 12.11 12.60 13.08 13.57 14.06
25.0% 11.93 12.40 12.86 13.33 13.80
26.0% 11.7512.20 12.65 13.10 13.55
27.0% 11.59 12.02 12.45 12.88 13.31
Source: Promotion data per Promotion management and Promotion managements Current Projections.
(1) Assumes constant leverage multiple of 2.90x.
Implied Equity Value Per Share: Leverage Sensitivity1
Total Leverage EBITDA Exit Multiple
5.5x 6.0x6.5x 7.0x 7.5x
2.40x $11.21 $11.67 $12.14 $12.61 $13.08
2.65x 11.57 12.03 12.50 12.97 13.44
2.90x 11.93 12.40 12.86 13.33 13.80
3.15x 12.2912.76 13.22 13.69 14.16
3.40x 12.65 13.12 13.58 14.05 14.52
(1) Assumes constant required equity IRR of 25.0%.
Harris Williams&Co.
middle marker
Project Promotion
A - 9
CONFIDENTIAL
Premiums Paid Analysis
Premiums to Prior Trading Period
For Five YearsEnded October 26, 2010
30 25 20 15 10 5 0
28
24
21 21
14
13 13
12 12 12 9 7
40%
30 Days Prior 1 Day Prior
Premiums to 30 Days Prior Premiums to Day Prior
Median 21.6% 19.9%
Mean 26.7% 24.3%
Source: Capital IQ as of October26, 2010.
Note: Reflects transactions with enterprise values between $50 million and $250 million of targetcompanies headquartered in North America.
Implied Premiums Implied Multiples
Closing Stock Price on June 8, 20101
($ in 000s, except per share data)
30 Days 1 DayMedian
Closing Stock Price 1 Day Prior to EGI Bid $9.90 $9.90 $9.90
Median Premium 21.6% 19.9% 20.8%
Implied Equity Value Per Share $12.04 $11.87 $11.95
Fully Diluted Shares Outstanding 9,167 9,167 9,167
Implied Equity Value2 $110,372 $108,802 $109,587
Less: Cash 10,574 10,574 10,574
Add: Debt 0 0 0
Implied Enterprise Value $99,798 $98,228 $99,013
Implied EV/2010E Adj. EBITDA 4.8x 4.7x 4.8x
Source: Capital IQ.
(1) Closing stock price onetrading day prior to EGI $13.50 proposal.
(2) Calculated using diluted shares outstanding assuming thetreasury stock method.
Implied Premiums Implied Multiples
Closing Stock Price on May 7, 20101
($ in 000s, except per share data)
30 Days 1 DayMedian
Closing Stock Price 30 Days Prior to EGI Bid $12.07 $12.07 $12.07
Median Premium 21.6% 19.9% 20.8%
Implied Equity Value Per Share $14.68 $14.47 $14.57
Fully Diluted Shares Outstanding 9,170 9,169 9,169
Implied Equity Value2 $134,601 $132,683 $133,642
Less: Cash 10,574 10,574 10,574
Add: Debt 0 0 0
Implied Enterprise Value $124,026 $122,109 $123,068
Implied EV/2010E Adj. EBITDA 6.0x 5.9x 5.9x
Source: Capital IQ.
(1) Closing stock price 30days prior to EGI $13.50 proposal.
(2) Calculated using diluted shares outstanding assuming the treasury stockmethod.
Harris Williams&Co.
middle market
Project Promotion
A - 10
CONFIDENTIAL
Weighted Average Cost of Capital Calculation
Weighted Average Cost of Capital Calculation
Risk-free Rate 1 4.00%
Beta 2 0.84
Equity Risk Premium 3 6.70%
Size Premium in excess of CAPM 4 6.98%
Cost ofEquity 16.61%
Total Debt $0.0
Promotion WACC 16.61%
(1) 30-year U.S. governmenttreasury bond as of 10/26/10.
(2) Source: Capital IQ.
(3) Source: Ibbotsons 2010 SBBI Valuation Essentials long-horizon expected equity risk premium (historical).
(4) Source: Ibbotsons 2010 SBBI Valuation Essentials average of size premium for companies withmarket capitalizations between $76.1 million and $169.5 million.
Project Promotion
Harris Williams&Co.
middle market
A - 11
CONFIDENTIAL
Earnings Base Comparison
Relative to both the Marketing Case and the September Reforecast, the Current Projections prepared by Promotion management represent more muted growth rates across each major financialmetric.
The Special Committee has instructed HW&Co. to utilize the Current Projections for purposes of itsfinancial analysis.
Summary of Projected Financial Results Marketing Case, SeptemberReforecast& Current Projections
For the Years Ending December31, 2010E 2014P
($ in 000s) ($ in 000s)
2010E 2011P 2012P 2013P 2014P CAGR 2010E-2014P
Net Revenue
Marketing Case $120,244 $138,625 $161,648 $182,920 $200,868 13.7%
September Reforecast $112,935 $130,576 $155,044 $178,286 $199,924 15.3%
Current Projections $113,003 $121,179 $129,453 $137,398 $145,082 6.4%
% Change - Marketing Case (6.0%) (12.6%) (19.9%) (24.9%) (27.8%)
% Change - September Reforecast 0.1% (7.2%) (16.5%) (22.9%) (27.4%)
Gross Profit
Marketing Case $82,064 $93,874$111,466 $126,680 $139,118 14.1%
September Reforecast $76,203 $87,919 $105,350 $122,251 $137,445 15.9%
Current Projections $76,205 $80,346 $85,532 $90,348 $95,583 5.8%
% Change - Marketing Case (7.1%) (14.4%) (23.3%) (28.7%) (31.3%)
% Change - September Reforecast 0.0% (8.6%) (18.8%) (26.1%) (30.5%)
Operating Expenses
Marketing Case $58,589 $63,195 $69,202 $74,084 $78,597 7.6%
September Reforecast $55,508 $60,893 $67,086 $72,034 $76,872 8.5%
Current Projections $55,484 $58,628 $61,724 $64,805 $67,945 5.2%
% Change - Marketing Case (5.3%) (7.2%) (10.8%) (12.5%) (13.6%)
% Change - September Reforecast (0.0%) (3.7%) (8.0%) (10.0%) (11.6%)
Adjusted EBITDA
Marketing Case $23,475 $30,679$42,264 $52,595 $60,521 26.7%
September Reforecast $20,696 $27,026 $38,264 $50,217 $60,573 30.8%
Current Projections $20,722 $21,718 $23,808 $25,543 $27,638 7.5%
% Change - Marketing Case (11.7%) (29.2%) (43.7%) (51.4%) (54.3%)
% Change - September Reforecast 0.1% (19.6%) (37.8%) (49.1%) (54.4%)
Source: Promotion management.
Harris Williams&Co.
middle market
Project Promotion
A - 12
CONFIDENTIAL
Prospective Buyers View of September Reforecast
Potential buyers significantly discounted the Companys projections, citing, among other reasons, the following:
The Companys performance has been volatile from year-to-year.
The Companys reforecast resulted in an approximately 6% decrease in 2010E revenue and an approximately 12% decreasein 2010E adjusted EBITDA relative to the CIM. Material downward revisions to revenue and adjusted EBITDA were also made for 2011P-2013P.
The sensitivity of the projections to any one assumption variable is relatively high.
Sales force size.
Sales forceefficiency.
ARPM.
Marketing Credit funding.
MarketingServices profitability.
Revenue split (Marketing Credits vs. Marketing Services).
Provision for losses.
Merchant count.
The growth in MarketingServices is relatively untested and the viability of managements projected growth within the Marketing Services segment is questionable.
Marketing Services merchant count was projected by management to increase to approximately 11,500 by December 2014, a 16.9% CAGR over 2009 and a gross increase of nearly 5,500merchants over current levels.
Although the implementation of managements recent initiatives has helpedto improve Promotions earnings and free cash flow, the Companys ability to achieve projected growth targets is uncertain.
Historical and Projected Financial Metrics1
Historical Projected Period
Compound Annual Growth 2006-2009 2010-2012 2013-2014
Net Revenue Growth (5.0%) 17.2% 12.1%
GrossProfit Growth (5.5%) 17.6% 12.4%
Adjusted EBITDA Growth (11.3%) 36.0% 20.6%
Gross Profit Margin 2 63.1% 67.6% 68.7%
Adjusted EBITDA Margin 2 13.8% 21.2% 29.2%
Source: Promotion management.
(1) Forward projections based on September Reforecast.
(2)Represents average margin over designated period.
Harris Williams&Co.
middle market
Project Promotion
A - 13
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