AMD Mainstream Desktop Platform Media Presentations

AMD Mainstream Desktop Platform

Designed for Windows® 7

Embargoed: September 16, 2009

AMD Mainstream Desktop Platform: Designed for Windows® 7Embargoed: September 16, 2009

2

What Drives Value for Mainstream Desktop…

User Experience

Price Performance

Explosion of Multimedia

Value means paying for what you need

and getting what you want


3

Technology to Deliver on Experience

Ultimate control:high-definition gaming

and HD content creation*

Mainstream:More tasks,

all at once in high definition*

Basic:Great Performancefor everyday tasks

Performance:

Cutting-edge,

high-definition performance*

Ultimate

Better

Good

Premium

*HD capable monitor required.

4 AMD Mainstream Desktop Platform: Designed for Windows® 7Embargoed: September 16, 2009

More With AMD

NorthAmerica

$70

$99 estimated$74$40

~$283

*Pricing in US dollars from Newegg.com as of Monday, September 14th. Pricing used strictly as a means to determine a similar comparison of products.

CPU:AMD Athlon™ II X4 620

Motherboard:785G – MSI 785GTM

CPU:Intel Core2Duo E7500

Motherboard:Intel G41

Component Cost ~$170 ~$190

Processor Cores 4 2

Graphics Technology DirectX® 10.1 DirectX® 10

ATI Stream YES No

RAID 0, 1 YES No

HD Post Processing YES No


5

Feature Smart

Dynamic platform power efficiencies, the latest DirectX® 10.1, and ATI Stream technologiesthat deliver a great Windows

®7 experience

Advanced HD Experience**

Vivid, rich, life like colors in your favorite movies, and a smooth computing experience in Windows

®7 Media Center

Breakthrough 45nm Quad-Core Price

Superior Windows® 7 multi-tasking for the mainstream with dual-, triple-, and quad-core offerings from AMD*

AMD Mainstream Desktop Platform

Designed for Windows® 7

*Windows® 7 capable PC required. **HD capable monitor required.


6

AMD Athlon™ II X4 Quad-Core Processors

Do more in less time with amazing QUAD-CORE performance

for only $99*

Brand New 45nm ProcessorArchitecture

Designed to meet the demands of the mainstream

New Performance LevelsThe highest performing AMD Athlon™ processor ever

Part of a Stunning Visual ExperienceEnabling superior ATI Radeon™ graphics

Amazing Energy EfficiencyCool, cost-efficient performance

*AMD suggested system builder price for AMD Athlon™ II X4 620 processor; pricing subject to change by region.


7

AMD Athlon™ X2AMD Athlon™ II

X2AMD Athlon™ II

X4AMD Athlon™ II

X4

Model 7850 250 630 620

Processor Cores 2 2 4 4

Core Speed (MHz) 2800 3000 2800 2600

HyperTransport™ 3.0 Technology Link (GT/s)

3600 4000 4000 4000

Total L2 Cache 1MB 2MB 2MB 2MB

Total L3 Cache 2MB 0MB 0MB 0MB

Process Technology 65nm 45nm 45nm 45nm

Package AM2+ AM3 AM3 AM3

Socket Compatibility AM2, AM2+ AM2+, AM3 AM2+, AM3 AM2+, AM3

Memory Type DDR2 DDR2, DDR3 DDR2, DDR3 DDR2, DDR3

AMD PowerNow!™ technology 2.0 3.0 3.0 3.0

More Performance

More Efficiency

More Compatibility

Compared to previous generation of AMD Athlon™ X2 processors you get

AMD Athlon™ II ProcessorsCompared to previous generation AMD Athlon™ processors:


8

AMD Athlon™ II processorsThe Core of Performance

Disclaimers in speaker notes

From entry level mainstream computing for everyday computing, to providing a processor for customers who care about cores, the AMD Athlon™ II processor family delivers performance and value at any

core count.

AMD Athlon™ II X2 Processors

+9% +15% +49% +75%

AMD Athlon™ II X4 Processors

Based on internal AMD testing as of 8/24/09 of AMD Athlon™ II X2 235 vs. AMD Athlon™ II X4 620 processor. Configuration: M4A78T-E motherboard, ATI Radeon™ HD 3300 GPU, 4GB DDR3-1066, Windows Vista® 64 Ultimate. Office Applications performance improvement based on aggregate of PCWorldBench, BAPCo® SYSmark® (1280x1024), PCMark® Vantage, Windows send to compressed folder, WinRAR (rar-best), TrueCrypt (AES-MEAN), and Norton AntiVirus PDF document scan. Advanced Multi-tasking performance based on PCMark® Vantage. Digital Video Editing performance based on Cinebench. Mainstream Gaming based on 3DMark® Vantage CPU.


9

AMD 785G ChipsetFeaturing ATI Radeon™ HD 4200 Graphics

Vibrant Digital Media

Immersive 3D Gaming

740G 780G 785G

Graphics Core ATI Radeon™ 2100 ATI Radeon™ HD 3200 ATI Radeon™ HD 4200

Microsoft® DirectX® 9 10 10.1

Discrete Graphics Core RV430 RV610 RV620

Process 80nm 55nm 55nm

Transistors 120 million 205 million >205 million

Stream Processors 4 shaders 40 40

Unified Video Decoder (UVD) N/A UVD UVD2•Accelerated Multiple

Streams•Video Detail Enhancements

Accelerated Video Transcode N/A Yes

HDMI 1.2 1.2 1.3

DisplayPort No Yes Yes

Windows® 7 capable PC configuration required for full Windows® 7 functionality.


10

Ice Age 3 from Activision

All titles at 10x7 except World of Warcraft at 1280x1024. SYSTEM CONFIG: AMD - AMD Athlon™ II X4 620, AMD 785G Chipset featuring ATI Radeon™ HD 4200 GPU, 2GB DDR3-1333, Windows® 7 RC1; Intel – Intel Core2 Duo e7400, Intel G45 chipset, Intel G45 Express graphics, 2GB DDR2-800, Windows® 7 RC1.

Accelerate3D Graphics Performance

Proven ATI Radeon™ Graphicsand Direct X® 10.1 Performance

0 10 20 30

HAWX

World ofWarcraft

Kung FuPanda

Ice Age 321 fps

27 fps

9 fps

17 fps

13 fps

26 fps

12 fps

26 fps

Explore new worlds of responsive, immersive 3D gaming

AMD

Intel


11

Platform Benefits: Windows® 7 Ready

The AMD Mainstream Desktop Platformdelivers a great Windows® 7 experience

Ready for Windows® 7

Visuals • Accelerated 3D windows

•Quick and easy setup of multiple displays

•Smooth MCE video preview and playback

Features• Virtual XP support throughout

• Integrated Power Management

• Fusion for Desktop, Fusion for Media,

compatibility

Stability• WHQL drivers available months ahead of

launch

Windows® 7 capable PC configuration required for full Windows® 7 functionality.


12

ATI Radeon™ HD 4200 graphics and AMD Athlon™ II processor-based platform versus an Intel Core 2 Duo E7400 and G45 chipset decoding a 19:43 MP4 clip to 640x320 iPod clip with Cyberlink Expresso. Configuration: AMD - AMD Athlon II processors, AMD 785G chipset, ATI Radeon™ HD 4200 GPU, 2GB DDR3-1333. Intel – Core 2 Duo E7400, G45 chipset with G45 Express graphics, 2GB DDR2-1066.

Platform Benefits for a Better ExperienceATI Stream technology enables faster PC application performance

Transcode to your iPod in Less Time with AMD

Time in seconds (lower is better)

14:21 min

8:10 min

6:46 minAMD Athlon™ IIX4 620

AMD Athlon™ IIX2 250

Intel Core 2 DuoE7400

AMD

Intel


13

AMD Power Management Technologies

AMD PowerNow™ 3.0 TechnologyDramatic, dynamic processor power savings without impacting performance

ATI PowerPlay™ TechnologyDynamically manage graphics power efficiency and take control of your visual performance

A superior desktop experience. Get the most out of your PC with energy efficiency you’ll feel good about for a cool, and quiet PC experience

* Configuration: AMD Athlon™ II X2 250, AMD 785G Chipset, ATI Radeon™ HD 4200 integrated graphics, 4GB DDR2. http://www.youtube.com/user/AMDUnprocessed. Blu-ray drive required for Blu-ray playback.

Performance States

1 *


14

Platform Component: SoftwareAMD Fusion Media Explorer

*Separately purchased TV tuner may be required. May require dual core or better CPU.

Easy to SeePlatform Performance Advantages

• Scalable features based on hardware performance

• Smooth multi-stream videos using multi-core and HD video acceleration*

• Easy to grasp core scaling• Accelerated CPU/GPU transcode

Explore your digital media content, from multiple local and online sources, in

a quick and easy to use browser.

Experience your media in a more engaging 3D streaming view allowing

one-click sharing and gathering of memories with friends thru social media sites

Discover new photos, videos or music via MEGA Search which suggests new

online content related to what your are viewing

*HD monitor required for full HD capability.


15

- Ignite gaming performance- Optimize for media playback- Make you PC hyper efficient

All with the simple touch of a button

Go behind the curtains

and take control

• Choose from multiple pre-loaded profiles, performance and optimization

• Overclock,** underclock, take control

• Engage advanced acceleration technologies

• Customize user profiles for personalized optimization

*This utility may disable security/antivisus software, or adversely affect your system, review accompanying documentation carefully before installing.**AMD product warranty does not cover damage caused by overclocking, event when enabled via AMD OverDrive™ software.

Platform Component: SoftwareAMD Fusion Utility for Desktops*


16

Key Takeaways

The User Experience Drives Value in The PC Market

AMD has a simple, singular 45nm Desktop Infrastructure

AMD’s Mainstream Platform was Designed for Windows® 7

Price performance leading Quad-Core at $99*

AMD’s Mainstream Platform is Fully Loaded and Ready to Deliver an Outstanding HD Experience**

*AMD suggested system builder price for AMD Athlon™ II X4 620 processor; pricing subject to change by region.

**HD monitor required for full HD capability.

Back-up


18

AMD Athlon™ II ProcessorsDigital Media Performance






AMD Athlon™X2 7750

AMD Athlon™X2 5800

Do More In Less TimeStep up to AMD Athlon™ II processors and easily tackle more important tasks at once. Get an

exceptional PC experience where everything on your computer looks amazing and runs smoothly thanks to superior multi-tasking power.

Based on internal AMD as of 8/24/09. Results normalized to the AMD Athlon™ II 215. AMD Athlon processor configuration: GIGABYTE GA-MA790GP-DS4H AM2+ motherboard, ATI Radeon™ HD 3300 GPU, 4GB DDR2-1066, Windows Vista® 64 Ultimate. AMD Athlon II processor configuration: ASUS M4A78T-E motherboard, ATI Radeon™ HD 3300 GPU, 4GB DDR3-1066, Windows

Vista® 64 Ultimate. Performance represents the median of the following benchmarks: Cinebench CPUx, ExpressionEncoder, iTunes (wav-to-aac), iTunes (wav-to-mp3), Mainconcept, Photoshop Elements, Pov-RAY, Pov-RAY RTR, Quicktime Pro (overall), Windows MediaEncoder, Windows MovieMaker.

0% 20% 40% 60% 80% 100% 120% 140%

149%

140%

111%

108%

100%

96%

93%


19

The Core of Performance – Integrated Graphics

3D Gaming3Dmark Vantage

Get more performance and enjoyment from your PC experiencewith next-generation processor technology for

hassle-free, efficient computing

AMD Athlon™ II X4 620AMD Athlon™ II X2 250Intel Core 2 Quad 8200Intel Core 2 Duo E7500

ProductivityPCMark Vantage

HD VideoMainconcept H.264

91%95%

81%

57%

97%

122%

92%

58%

113%

139%

130%

106%

0%

20%

40%

60%

80%

100%

120%

140%

SlideShowWindows Movie Maker

Based on AMD internal testing as of 8/24/09; results are normalized to the AMD Athlon™ II 250. Configuration: AMD Athlon II; M4A78T-E motherboard, ATI Radeon™ HD 3300 GPU, 4GB DDR3-1066, Windows Vista® 64 Ultimate. INTEL configuration: DG45ID motherboard; G45 Express; 4GB DDR2-1066; Windows Vista® 64 Ultimate. PCMark Vantage results are measured in Marks; MainConcept encoder converts DoubleDutch.mpeg (114MB) to an H.264 format; captured data is elapsed time in seconds. Windows Movie Maker renders a photo slide show as an AVI

from a dataset of 97 1600x1066 JPEG images. Captured data is elapsed time in seconds. 3DMark Vantage overall results are measured in Marks.


20

The Core of Performance – Discrete Graphics

3D Gaming3Dmark Vantage

Get more performance and enjoyment from your PC experiencewith next-generation processor technology for

hassle-free, efficient computing

AMD Athlon™ II X4 620AMD Athlon™ II X2 250Intel Core 2 Quad 8200Intel Core 2 Duo E7500

ProductivityPCMark Vantage

HD VideoMainconcept H.264

SlideShowWindows Movie Maker

Based on AMD internal testing as of 8/24/09; results are normalized to the AMD Athlon™ II 250. Configuration: AMD Athlon II; M4A79T-Deluxe motherboard, ATI Radeon™ HD 4870 1GB GDDR5, 8GB DDR3-1066, Windows Vista® 64 Ultimate. INTEL configuration: DP45SG motherboard; ATI Radeon HD 4870 1GB GDDR5; 8GB DDR2-1066; Windows Vista® 64 Ultimate. PCMark Vantage results are measured in Marks; MainConcept encoder converts DoubleDutch.mpeg (114MB) to an H.264 format; captured data is elapsed time in seconds. Windows Movie Maker renders a photo slide

show as an AVI from a dataset of 97 1600x1066 JPEG images. Captured data is elapsed time in seconds. 3DMark Vantage overall results are measured in Marks.

99%95%

98%102%

110%

131%127%

102%

116%

137% 134%

102%

0%

20%

40%

60%

80%

100%

120%

140%


21

AMD Athlon II 620 Intel Core 2 Quad

8200

Dollar-for-dollar: When matched up against the price comparable Intel Core 2 Duo E7500 the AMD Athlon™ X4 620 processor delivers 45% better price performance. Why settle for a dual core processor that doesn’t support Microsoft Windows 7 virtualization mode?

Entry-level quad cores: Core-for-core AMD provides a staggering 75% better price performance when entry-level quad core processors are compared. AMD Athlon™ II X4 processors are the highest performing AMD Athlon™ processors yet- and are still the smartest choice for mainstream computing.

AMD Athlon™ II X4 620 Processors- Getting to the Core of Price Performance!

AMD Athlon II X4 620 processorprice comparable**

AMD Athlon X4 620 processorentry-level quad core comparable**

•45% better price performance*

•Supports Windows® 7 Virtualization mode***

•Why settle for dual core?

•Staggering 75% better price performance•Superior mainstream computing•Highest performing AMD Athlon™ processors to date

AMD Athlon II 620 Intel Core 2 Duo

7500

50%

100%

50%

100%

*Results normalized to AMD Athlon™ II X4 620. Configuration: AMD - ATI Radeon™ HD 4870, MSI DKA790GX and 4GB DDR3-1066; Intel - ATI Radeon™ HD 4870, MSI P45 Platinum and 4GB DDR3-1066. Windows Vista® 64 Ultimate. **Results from testing in AMD performance labs; price-performance based on sum of normalized performance results across three software benchmarks [PCWorldBench, SYSmark ® (1280x1024), PCMark ® Vantage] divided by processor price as listed on www.pricegrabber.com or AMD MSRP as of August 24, 2009. Actual market prices may vary. ***Windows® 7 capable PC configuration required

(Do not support virtualization)

http://www.pricegrabber.com/


22

EnhanceSpectacular Video

HD Noise Reduction Example via HD HQV

Great Looking Videos with AMD TechnologyHD HQV is a tool used by AMD to evaluate video playback quality. HQV provides visual feedback for scoring by the AMD reviewer. Scores may vary based on the skill and opinion of the reviewer.

Video Enhancement Featuring:

•Dynamic contrast adjustment

•Gamma correction

•HD color vibrance and tone correction

•Enhanced DVD upscaling

•Video acceleration for H.264, MPEG2, VC1

•Detail Enhancement

•Dual Stream, Picture in Picture Acceleration*

Enhanced Video Quality

Accelerated Playback

*Blu-ray drive required for Picture-in-Picture.


23

DISCLAIMER

The information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions and typographical errors.

The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited to product and roadmap changes, component and motherboard version changes, new model and/or product releases, product differences between differing manufacturers, software changes, BIOS flashes, firmware upgrades, or the like. AMD assumes no obligation to update or otherwise correct or revise this information. However, AMD reserves the right to revise this information and to make changes from time to time to the content hereof without obligation of AMD to notify any person of such revisions or changes.

AMD MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE CONTENTS HEREOF AND ASSUMES NO RESPONSIBILITY FOR ANY INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THIS INFORMATION.

AMD SPECIFICALLY DISCLAIMS ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR PURPOSE. IN NO EVENT WILL AMD BE LIABLE TO ANY PERSON FOR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL DAMAGES ARISING FROM THE USE OF ANY INFORMATION CONTAINED HEREIN, EVEN IF AMD IS EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

ATTRIBUTION

© 2009 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, ATI, the ATI logo, AMD Athlon, AMD Phenom, AMD Sempron, AMD OverDrive, AMD PowerNow!, PowerPlay, Radeon, and combinations thereof are trademarks of Advanced Micro Devices, Inc. HyperTransport is a licensed trademark of the HyperTransport Technology Consortium. Microsoft, Windows, Windows Vista, and DirectX are registered trademarks of Microsoft Corporation in the United States and/or other jurisdictions. Other names are for informational purposes only and may be trademarks of their respective owners.

Disclaimer & Attribution

AMD Mainstream Desktop Platform Media Presentations

Technology

Transcript of AMD Mainstream Desktop Platform Media Presentations