AMD AM1 Platform Presentation

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  • WELCOME JOHN TAYLOR CORPORATE VICE PRESIDENT, GLOBAL COMMUNICATIONS
  • 2014 AM1 PLATFORM ROBERTO BRANDO SENIOR MANAGER, AMD LATIN AMERICA
  • 3 AMD AM1 TECH DAY | UNDER EMBARGO UNTIL 8:00 AM EST, APRIL 9, 2014 AM1: LATIN AMERICA New platform to redefine entry-level desktop segment DT in Latin America: still very strong AM1 Bringing SoC APU into entry-level DT market AM1 Very good feedback from small integrators ( there are ~20,000 in Latin America)
  • Thank you Gracias Obrigado Roberto.Brandao@amd.com
  • 2014 AM1 PLATFORM GABE GRAVNING MARKETING DIRECTOR, CLIENT BUSINESS UNIT
  • 6 AMD AM1 TECH DAY | UNDER EMBARGO UNTIL 8:00 AM EST, APRIL 9, 2014 THE NEW AMD TREMENDOUS MOMENTUM ACROSS THE BUSINESS IN 2013 SEPTEMBER GAMING IS FOREVER CHANGED DECEMBER APPLE CHANGES COMPUTE WITH AMD FIREPRO CES 2014 CHANGING THE WORLD OF COMPUTE WITH KAVERI AMD Introduces Most Advanced APU With HSA And Compute Features BIG CHANGE FOR DESKTOP PC GRAPHICS SEPTEMBER CHANGING THE GLOBAL CLOUD WITH VERIZON OCTOBERAPRIL/MAY CHANGING THE CONSOLE EXPERIENCE AMD Firepro Graphics Accelerate Parallel Compute AMD/Verizon Redefine Cloud Performance AMD Radeon R9 Graphics Takes Elite Hardware Award Mantle, TrueAudio Evolve PC/Console Gaming Unprecedented Sweep Of Consoles
  • 7 AMD AM1 TECH DAY | UNDER EMBARGO UNTIL 8:00 AM EST, APRIL 9, 2014 ENABLING THE SURROUND COMPUTING EXPERIENCE TECHNOLOGY HSA, GCN, Security Processor, Mantle, TrueAudio, DockPort PRODUCTS Kabini, Kaveri, Beema, Mullins DEVICES Project Discovery, Nano PC APPLICATIONS LibreOffice, Adobe Photoshop, AMD Gesture Control, Games EXPERIENCE Gaming, Natural User Interfaces, 4K
  • 8 AMD AM1 TECH DAY | UNDER EMBARGO UNTIL 8:00 AM EST, APRIL 9, 2014 WHAT CONSUMERS ARE DOING WITH THEIR DEVICES MODERN APPLICATIONS REQUIRE BETTER GRAPHICS AND COMPUTE DESKTOP USAGE - Graphics - CPU + GPU Acceleration Data source: AMD Primary Research March 2013
  • 9 AMD AM1 TECH DAY | UNDER EMBARGO UNTIL 8:00 AM EST, APRIL 9, 2014 0 50 100 150 200 250 300 350 400 2010 2011 2012 2013 Desktop CPU Notebook CPU Desktop APU Notebook APU MAJORITY OF MODERN PROCESSORS ARE APUs APUs ARE A MAJORITY OF PC SYSTEMS TODAY Sources: Jon Peddie Q3 2013 market watch, IDC CPUsAPUs JON PEDDIE RESEARCH: 9 OUT OF 10 PCs ALREADY SHIPPING WITH CPU AND GPU ON A SAME PIECE OF SILICON
  • 10 AMD AM1 TECH DAY | UNDER EMBARGO UNTIL 8:00 AM EST, APRIL 9, 2014 INTRODUCING THE AM1 PLATFORM Award-winning Kabini APU + FS1b Upgradable Socket = AMDS FIRST SYSTEM IN A SOCKET
  • 11 AMD AM1 TECH DAY | UNDER EMBARGO UNTIL 8:00 AM EST, APRIL 9, 2014 AMD ATHLON AND AMD SEMPRON ARE BACK!
  • 12 AMD AM1 TECH DAY | UNDER EMBARGO UNTIL 8:00 AM EST, APRIL 9, 2014 AM1 PLATFORM FEATURES Single chip SoC Up to 4 Jaguar Cores GCN-based Radeon Graphics DirectX 11.2, OpenGL 4.3, OpenGL ES 3.0 OpenCL 1.2, DirectCompute, C++ AMP Multimedia Features UVD 4.2, VCE 2.0 I/O 2 USB 3.0, 8 USB 2.0, 2 SATA 6GB
  • 13 AMD AM1 TECH DAY | UNDER EMBARGO UNTIL 8:00 AM EST, APRIL 9, 2014 Speed up everyday applications. AMD APP ACCELERATION2 See images jump off the page and burst into life in vivid color. AMD PERFECT PICTURE HD3 Get fast, smooth Internet streaming. AMD QUICK STREAM TECHNOLOGY4 Stabilize home videos to help eliminate distracting shakiness. AMD STEADY VIDEO TECHNOLOGY5 Get your browsing done quickly. AMD INTERNET ACCELERATION SOFTWARE FEATURES
  • 14 AMD AM1 TECH DAY | UNDER EMBARGO UNTIL 8:00 AM EST, APRIL 9, 2014 AMD PLATFORM Intel Baytrail OS SUPPORT Windows XP, 7, 8.1 32 bit & 64 bit Windows 7/8.1 64 bit only available on some variants* USB 3.0 2 1 MAX MEMORY SPEEDS 1600 1333 SOCKETED X BETTER UPGRADES WITH THE AM1 PLATFORM * as per ark.intel.com ** http://www.cpu-world.com/news_2014/2014020601_Intel_discontinues_Bay_Trail_and_mobile_Core_i7_CPUs.html Flexible Platform for Home & Business
  • 15 AMD AM1 TECH DAY | UNDER EMBARGO UNTIL 8:00 AM EST, APRIL 9, 2014 Configurable upgrades for your price point INTRODUCING THE AM1 LINEUP AMD Athlon 5350 Radeon R3 Graphics AMD Athlon 5150 Radeon R3 Graphics AMD Sempron 3850 Radeon R3 Graphics AMD Sempron 2650 Radeon R3 Graphics CPU Cores 4 4 4 2 CPU Frequency 2.05 GHz 1.6 GHz 1.3 GHz 1.45 GHz GCN Radeon Cores 128 128 128 128 GPU Frequency 600 MHz 600 MHz 450 MHz 400 MHz Memory Frequency 1600 MHz 1600 MHz 1600 MHz 1333 MHz Total Cache 2 MB 2 MB 2 MB 1 MB I/O 2 USB 3.0, 8 USB 2.0, 2 SATA 6GB 2 USB 3.0, 8 USB 2.0, 2 SATA 6GB 2 USB 3.0, 8 USB 2.0, 2 SATA 6GB 2 USB 3.0, 8 USB 2.0, 2 SATA 6GB TDP 25W 25W 25W 25W
  • 16 AMD AM1 TECH DAY | UNDER EMBARGO UNTIL 8:00 AM EST, APRIL 9, 2014 AMD APUs DELIVER ON PERFORMANCE UP TO 2X COMPUTE & GRAPHICS PERFORMANCE UP TO 1.4X AMD Athlon 5350 Intel Pentium J2900 PCMark 8 V2: Home Score AMD Athlon 5350 Intel Pentium J2900 UP TO 2.5X UP TO 2X AMD Athlon 5350 Intel Pentium J2900 See endnote for details
  • 17 AMD AM1 TECH DAY | UNDER EMBARGO UNTIL 8:00 AM EST, APRIL 9, 2014 AMD APUs DELIVER QUAD CORE LEADERSHIP INCREASED PRODUCTIVITY PERFORMANCE WITH AMD AMD Athlon 5350 APU Pentium J2900 UP TO 4X TRUECRYPT: AES Mean (MB/s) average UP TO 15% AMD Athlon 5350 APU Pentium J2900 Winrar 5.01 Benchmark UP TO 10%AMD Athlon 5350 APU Pentium J2900 Peacekeeper: HTML5 / Web Benchmark See endnote for details
  • 18 AMD AM1 TECH DAY | UNDER EMBARGO UNTIL 8:00 AM EST, APRIL 9, 2014 AMD APUs WITH AMD RADEON GRAPHICS BETTER PERFORMANCE THAN INTEL + NV G210 DISCRETE HTPC, Video Playback, Casual Gaming WHY SPEND EXTRA MONEY ON INTEL + NV DISCRETE? +$25 or more graphics adder Celeron G1610 + NV G210 AMD Athlon 5350 with Radeon R3 Graphics 1080P RELATIVE GAMING FRAME-RATES TO INTEL + DISCRETE Graphics card pricing from pricewatch.com as of Feb 24, 2014 UP TO 2.8X FASTER Intel Pentium J2900 BALANCED COMPUTING LEGO MARVEL SUPERHEROES (HIGH) BASTION (HIGH) MINECRAFT (MAX) GUACMELEE (MAX) See endnote for details
  • 19 AMD AM1 TECH DAY | UNDER EMBARGO UNTIL 8:00 AM EST, APRIL 9, 2014 AMD APUs DELIVER MORE CORES FOR LESS INCREASE YOUR PRODUCTIVITY WITH AMD AMD pricing determined by SBPP as of 2/22/14. Intel pricing as of ark.intel.com QUAD CORE PERFORMANCE FOR UNDER $40 WITH AMD AMD Athlon 5350 / 5150 AMD Sempron 3850 $39 Intel Pentium J2850 / J2900 $94 $59 / $49 Intel Celeron J1850 / J1900 $82 QUAD CORE PERFORMANCE FOR LESS +$25~35/motherboard +$25~35/motherboard
  • 20 AMD AM1 TECH DAY | UNDER EMBARGO UNTIL 8:00 AM EST, APRIL 9, 2014 ROBUST MOTHERBOARD ECOSYSTEM
  • 21 AMD AM1 TECH DAY | UNDER EMBARGO UNTIL 8:00 AM EST, APRIL 9, 2014 EVERYDAY COMPUTING JUST GOT AN UPGRADEAMD ATHLON / AMD SEMPRON Upgradable Platform Incredible Value Upgraded Performance
  • AM1 ARCHITECTURAL REVIEW JOE MACRI PRODUCT CHIEF TECHNOLOGY OFFICER CORPORATE VICE PRESIDENT
  • 23 AMD AM1 TECH DAY | UNDER EMBARGO UNTIL 8:00 AM EST, APRIL 9, 2014 MARKETING WISH-LIST ENTRY SEGMENT CASUAL GAMING LOW COST PROUCTIVITY PC FULL WINDOWS EXPERIENCE 1080P VIDEO, GREAT MULTIMEDIA AFFORDABLE SLEEK LIFESTYLE DEVICES
  • 24 AMD AM1 TECH DAY | UNDER EMBARGO UNTIL 8:00 AM EST, APRIL 9, 2014 DOUBLING DOWN ON AMD IP CPU CORES GRAPHICS POWER EFFICIENCY SOFTWARE
  • 25 AMD AM1 TECH DAY | UNDER EMBARGO UNTIL 8:00 AM EST, APRIL 9, 2014 INTRODUCING THE AM1 PLATFORM Award-winning Kabini APU + FS1b Upgradable Socket = FIRST SYSTEM IN A SOCKET PC
  • 26 AMD AM1 TECH DAY | UNDER EMBARGO UNTIL 8:00 AM EST, APRIL 9, 2014 THE RESULT OUR NEW AMD ATHLON AND AMD SEMPRON APUs IN A SOCKET 2MB Shared L2 "Jaguar" Core "Jaguar" Core Jaguar" Core "Jaguar" Core FCH Sea Island DX11.2 GPU Media Acceleration Display Control DDR3 DDR3 2 DIMMs up to DDR3 800-1600 1.25, 1.35, 1.5 volt (1 x 64) DP(4) DisplayPort / HDMI(4) VGA Discrete GPU 1x4 GPP DP/TMDS HDD,DVD 2 x SATA 2/3 x1 PCIe to PCIe mini card slot x1 PCIe to PCIe mini card slot Gb Ethernet Controller x1 PCIe x1 PCIe SDIO or SD Card: External Port, Camera, Drives External Ports, Fingerprint scanner, Bluetooth, mini card PS/2, H/W Monitor, Fan Control Thermal Sensor Input SDXC - 2TB, UHS-I - 104MBps 2x USB 3.0 8x USB 2.0 EC/KBC TPM LPC PS/2 Keyboard scan BIOS Flash SPI
  • Jaguar Roars To Life
  • 28 AMD AM1 TECH DAY | UNDER EMBARGO UNTIL 8:00 AM EST, APRIL 9, 2014 CORES FOR DIFFERENT MARKETS Fetch Decode Decode Integer Scheduler Integer