AMD 50x15 Initiative Dan Shine Marketing Director Russian Economic Forum London April 11, 2005.
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Transcript of AMD 50x15 Initiative Dan Shine Marketing Director Russian Economic Forum London April 11, 2005.
AMD 50x15 Initiative
Dan ShineMarketing Director
Russian Economic ForumLondon
April 11, 2005
04/18/23 Russian Economic Forum – Dan Shine 2
AMD Overview
A leading global supplier of innovative semiconductor solutions for the personal and enterprise computing,
communications and consumer electronic markets
Founded: 1969
Headquarters: Sunnyvale, California
Employees: 15,800 worldwide
Sales Mix: 78% international
2004 Revenue: $5 billion
2004 Q4 Revenue: $1.26 billion
• Flash Memory: $504 million
• Microprocessors: $730 million
• Other: $30 million
04/18/23 Russian Economic Forum – Dan Shine 3
AMD Leadership Opportunities
Establish MirrorBit™ technology as thenext industry standard in Flash memory
Lead the industry to pervasive64-bit computing
Enable a new global population oftech-capable consumers
50x15x15
04/18/23 Russian Economic Forum – Dan Shine 4
Customers are at the center of everything we do
Our Philosophy: Customer-Centric Innovation
Evolve beyond products and technologies to solutions
Expand connections with customers, partners and end users
Enable meaningful customer differentiation at ever-declining costs
04/18/23 Russian Economic Forum – Dan Shine 5
Enabling a New Global Population of Tech-Capable Consumers
Deliver affordable, accessible Internet connectivity and computing capabilities to 50% of the world’s population by the year 2015
85% of the world’s population does not have Internet access due to affordability and infrastructure constraints. This presents a huge opportunity for AMD to address the needs of billions of people around the world
Empowering a new, global generation of tech-enabled citizens
04/18/23 Russian Economic Forum – Dan Shine 6
AMD’s 50x15 Initiative
Principles for Success• Good Business
• Create economic opportunities• Change the World
• Accessible hardware platform• Simple, Accessible, Empowering
technology • Customer-centric focused
• “Geo-sensitive” approach• Targeted solutions for high-growth
markets• Partnering with governments, mfgs.,
distribution & financial institutions
• Integrated, end-to-end ecosystem More than technology alone Includes packaging, distribution,
service, support and microfinancing
04/18/23 Russian Economic Forum – Dan Shine 7
“How will the world communicate in 10 Years?”
• Easily send e-mail even if you can’t type or spell• Instant message (IM) with someone who doesn’t speak your language• Know children who currently have never heard of “long distance” or
even “phone number”• Never have to relearn an interface. It will adapt to you.
In 10 Years You will...
04/18/23 Russian Economic Forum – Dan Shine 8
“What will the world use to communicate in 10 Years?”
•“Disposable” Voice-based computers and wireless phones without a display or keyboard
•Solar-powered “laptops” connected to Local Village uplinks to the world
•Universal translators in every conceivable application, from note-taking to navigation, reading to romance
•Small, foldable displays with gigabytes of memory and wireless built-in, constantly recording high definition educational, governmental, political, and entertainment-oriented content
In 10 Years You’ll Use…
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How we started…
• Launched 50x15 Initiative in January 2004 at the World Economic Forum (WEF) annual meeting
• Launched Personal Internet Communicator (PIC) in India in October 2004, The Caribbean in December 2004: First proof point of 50x15
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Personal Internet CommunicatorA New Product Category
• PIC is an affordable consumer device designed to provide managed Internet access for people in global, high-growth markets.
• The PIC is designed to be high-quality, affordable and easy to use for first-time technology users.
• Complete, User-Friendly Solution The PIC offers a suite of productivity tools that enables improved communications and opportunities for furthering education.