AMD 2014 computex

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SPENCER PAN CORP. VICE PRESIDENT MANAGING DIRECTOR, GREATER CHINA

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Transcript of AMD 2014 computex

Page 1: AMD 2014 computex

SPENCER PAN CORP. VICE PRESIDENT

MANAGING DIRECTOR, GREATER CHINA

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LISA SU SENIOR VICE PRESIDENT & GM

GLOBAL BUSINESS UNITS

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3 | AMD COMPUTEX 2014 | JUNE 4, 2014

MARKET TRENDS SHAPING AMD TECHNOLOGY INVESTMENTS

Consumer tech adoption is expanding, diversifying and evolving

Customers seek new approaches to innovation to differentiate and win

New ecosystems and architectures emerging from the datacenter to embedded

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AMD SEES CLEAR OPPORTUNITY FOR INNOVATION…

Demand increasing for more compute to propel new capabilities and experiences

GROWTH IN COMPUTE

BRIDGING ECOSYSTEMS

Consolidation around x86 and ARM® architectures creates need for interoperability across ecosystems

Graphics, visualization and video content on the rise in devices and the cloud

GRAPHICS & ACCELERATION

Graphics, visualization and video content on the rise in devices and the cloud

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TRANSFORMING OUR BUSINESS TRADITIONAL MARKETS GROWTH MARKETS

2012 Actual

~90%

~10%

2015 Y/E

~50%

~50%

2013 Actual

~70%

~30%

ATTACK IN GROWTH MARKETS EVOLVE IN CORE MARKETS

Maintain traditional PC strongholds

Grow in desktop and graphics channel

Target commercial opportunities

Professional graphics

Semi-custom

Dense server

Embedded

Ultra low-power client

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AMD RADEON™ GRAPHICS MOMENTUM

“One word – breathtaking.” - Guru3D1

6 MILLION Users2

200 Games3

World’s First 4K Laptop

4 Engines 7 Developers

20+ Games

AMD RADEON™

R9 295X2 MANTLE API

AMD RADEON™

R7 M265

AMD GAMING

EVOLVED

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AMD APU MOMENTUM

“KAVERI” AMD’s MOST ADVANCED APU EVER

2011-2012 2014 2015+

Over 80 million AMD APU installed base

Estimated 150+ million

AMD APU installed base

Estimated 300+ million

AMD APU installed base

AMD APU Units for non-PCs AMD APU Units for PCs

150+

300+

80

DEMAND FOR APUs RISING INSTALLED BASE GROWING

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AMD NEW APPLICATION MOMENTUM

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AMD NEW APPLICATION MOMENTUM

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AMD NEW APPLICATION MOMENTUM

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AMD NEW APPLICATION MOMENTUM

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AMD NEW APPLICATION MOMENTUM

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AMD NEW APPLICATION MOMENTUM

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Client: New Performance Mobile and Professional APUs

Graphics: New graphics technology in the datacenter and cloud

Embedded: New embedded APUs and CPUs

ANNOUNCING TODAY @COMPUTEX 2014

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KEVIN LENSING SR. DIRECTOR PRODUCT MANAGEMENT

CLIENT BUSINESS UNIT

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AMD CLIENT MOMENTUM

“KAVERI” Desktop Revolutionary Architecture

January 14th

“Kaveri is the greatest innovation that AMD has made in the last ten years…”

― Digital! Magazine February issue, page 22-23

“I can also say that, given a choice between Intel and AMD in this particular segment, the AM1 platform clearly wins.”

― Tom’s Hardware http://bit.ly/1nz52yu

“The APUs codenamed “Mullins” and “Beema” are set to deliver more than twice the performance-per-watt of the previous generation”

― CIO-Today http://bit.ly/1nsoX4N

AM1 Desktop First AMD Athlon™ & Sempron™ APUs

April 9th

“BEEMA” /“MULLINS” Notebook 2X Performance-Per-Watt1

April 29th

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GOES MOBILE! Extreme Performance

Amazing Mobile Gaming

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INTRODUCING THE 2014 MOBILE PERFORMANCE APUs

Revolutionary Architecture

Maximum Compute Performance

Enabling New Experiences

Up to 12 Compute Cores*

HSA Features

Graphics Core Next (GCN) with Mantle

*Includes 4 CPU cores + 8 GPU cores. Visit amd.com/ComputeCores for more information.

AMD TrueAudio2

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AMD FX TAKES ON INTEL CORE i7

BASEMARK CL

SYST

EM

GR

AP

HIC

S

CO

MP

UTE

Intel i7-4500U "Haswell"

AMD FX-7500 "Kaveri"

Intel i7-4500U "Haswell"

AMD FX-7500 "Kaveri"

Intel i7-4500U "Haswell"

AMD FX-7500 "Kaveri" UP TO 19% BETTER5

UP TO 58% BETTER4

COMPARABLE3

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STAR SWARM BY OXIDE MANTLE GAMING DEMO

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ADDRESSING THE CHANGING NEEDS OF COMMERCIAL

Yesterday Today

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AMD PRO SERIES APUs

INTRODUCING THE

P E R F O R M A N C E

L O N G E V I T Y

S T A B I L I T Y

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AMD PRO SERIES VERSUS INTEL CORE i5

100%

108%

Intel Core i5-4200U"Haswell"

AMD PRO A10-7350B"Kaveri" Up to 8% Better6

PCMARK 8 V2 WORK

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ADOBE PHOTOSHOP CC DEMO

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AMD A-SERIES MOBILE PERFORMANCE APUs REDEFINE COMPUTE

8 GCN GPU Cores

CU

CU

CU

CU

CU

CU

CU

CU

Connectivity

hU

MA

Sh

are

d M

em

ory

Co

ntr

olle

r

Display

4 “Steamroller” CPU Cores Multimedia

PCIe Gen 3

PCIe Gen 2

DisplayPort 1.2

HDMI 1.4a

DVI

VGA

AMD TrueAudio

UVD

VCE

ENABLING SUPERIOR EXPERIENCES

MAXIMUM COMPUTE PERFORMANCE

REVOLUTIONARY ARCHITECTURE

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SCOTT AYLOR CORP. VICE PRESIDENT & GM EMBEDDED BUSINESS UNIT

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THIN CLIENT

DIGITAL SIGNAGE

INFOTAINMENT

COMMUNICATIONS & NETWORKING

INDUSTRIAL CONTROLS & AUTOMATION

SECURITY

BUSINESS AUTOMATION

AUDIO & VIDEO

OIL & GAS

DIGITAL SURVEILLANCE

WEARABLES

TRANSPORTATION

RETAIL AUTOMATION

STORAGE

MEDICAL IMAGING GATEWAY

EQUIPMENT

HOME & COMMERCIAL APPLIANCES

GAMING MACHINES

DEFENSE & MILITARY

ENERGY

INDUSTRIAL TABLETS

AEROSPACE SMART PHONES

AUTOMOTIVE

INSTRUMENTATION

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THIN CLIENT

DIGITAL SIGNAGE

INFOTAINMENT

COMMUNICATIONS & NETWORKING

INDUSTRIAL CONTROLS & AUTOMATION

SECURITY

BUSINESS AUTOMATION

AUDIO & VIDEO

OIL & GAS

DIGITAL SURVEILLANCE

WEARABLES

TRANSPORTATION

RETAIL AUTOMATION

STORAGE

MEDICAL IMAGING GATEWAY

EQUIPMENT

HOME & COMMERCIAL APPLIANCES

GAMING MACHINES

DEFENSE & MILITARY

ENERGY

INDUSTRIAL TABLETS

AEROSPACE SMART PHONES

AUTOMOTIVE

INSTRUMENTATION

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WE ARE COMPUTE PIONEERS

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*AMD roadmaps are subject to change without notice or obligations to notify of changes. Placement of boxes is not intended to represent first year of product shipment.

2014 2013

HIGH-PERFORMANCE

LOW-POWER

DISCRETE GRAPHICS

“Adelaar” GPU

“Bald Eagle” APU/CPU

“Hierofalcon” CPU

“Steppe Eagle” APU

“Crowned Eagle” CPU

2 or 4 “Steamroller” CPU Cores GCN Graphics Compute

17W-35W TDP HSA 28nm

28nm SoC

28nm SoC

28nm SoC

28nm

4 or 8 ARM “A57” CPU Cores 10 Gig Ethernet 15W-30W TDP

2 or 4 Enhanced “Jaguar” CPU Cores GCN Graphics Compute Units

5W-25W TDP

2 or 4 Enhanced “Jaguar” CPU Cores 5W-25W TDP

GCN Graphics Compute Units 2GB GDDR5

72GB/s Memory Throughput

AMD Radeon™ E6760 GPU

AMD R-Series APU/CPU

AMD G-Series APU SOC

2 or 4 “Piledriver” CPU Cores AMD Radeon™ HD 7000 Series GPU

17W-35W TDP 32nm

28nm SoC

40nm

2 or 4 “Jaguar” CPU Cores AMD Radeon™ HD 8000 Series GPU

6W-25W TDP

“Turks” Compute Units 1GB GDDR5

51GB/s Memory Throughput

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1ST EMBEDDED SOLUTION WITH HSA FEATURES

DRIVE UP TO 9 DISPLAYS WHEN PAIRED WITH E8860 GPU

UP TO 66% MORE COMPUTE PERFORMANCE THAN PREVIOUS GENERATION1

2.2 – 3.6 GHz CPU & 464 – 600 MHz GPU

3D, HD AND 4K VIDEO CONTENT

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Call-out or headline

IC&A

DIGITAL

SIGNAGE

MEDICAL

IMAGING

GAMING MACHINES

*Part availability is planned for ten years from date of announcement, subject to change without notice. Further support available under contract

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*AMD roadmaps are subject to change without notice or obligations to notify of changes. Placement of boxes is not intended to represent first year of product shipment.

2014 2013

HIGH-PERFORMANCE

LOW-POWER

DISCRETE GRAPHICS

“Adelaar” GPU

“Bald Eagle” APU/CPU

“Hierofalcon” CPU

“Steppe Eagle” APU

“Crowned Eagle” CPU

2 or 4 “Steamroller” CPU Cores GCN Graphics Compute

17W-35W TDP HSA 28nm

28nm SoC

28nm SoC

28nm SoC

28nm

4 or 8 ARM “A57” CPU Cores 10 Gig Ethernet 15W-30W TDP

2 or 4 Enhanced “Jaguar” CPU Cores GCN Graphics Compute Units

5W-25W TDP

2 or 4 Enhanced “Jaguar” CPU Cores 5W-25W TDP

GCN Graphics Compute Units 2GB GDDR5

72GB/s Memory Throughput

AMD Radeon™ E6760 GPU

AMD R-Series APU/CPU

AMD G-Series APU SOC

2 or 4 “Piledriver” CPU Cores AMD Radeon™ HD 7000 Series GPU

17W-35W TDP 32nm

28nm SoC

40nm

2 or 4 “Jaguar” CPU Cores AMD Radeon™ HD 8000 Series GPU

6W-25W TDP

“Turks” Compute Units 1GB GDDR5

51GB/s Memory Throughput

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NEW AMD EMBEDDED G-SERIES SOC & CPU

Pin Compatible

cTDP

AMD platform security processor

(PSP) built upon TrustZone®

architecture

Up to

53% more overall performance2

AMD G-SERIES: WORLD’S FIRST EMBEDDED QUAD-CORE X86 SOC

28nm

Single-chip SoC

“Jaguar” core

AMD Radeon™ HD 8000 Series

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THIN CLIENT

COMMUNICATIONS & NETWORKING INFRASTRUCTURE

POINT-OF-SALE

IC&A

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34 PERCENT MORE PERFORMANCE-PER-DOLLAR THAN

COMPETING INTEL SOLUTION3

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UP TO 96 PERCENT MORE OVERALL PERFORMANCE-PER-WATT

THAN PREVIOUS GENERATION4

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DATA CENTER SWITCH - CONTROL PLANE

OUTSTANDING PERFORMANCE/$ LOW POWER CONSUMPTION

PACKETS IN PACKETS OUT

“CROWNED EAGLE” FOR NETWORKING CONTROL PLANE

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AMD IS POWERING INNOVATION AND BUILDING PARTNERSHIPS TO TRANSFORM EMBEDDED EXPERIENCES

THE EMBEDDED MARKET IS GROWING AND NEEDS TECHNOLOGY SOLUTIONS TO ADDRESS VERTICAL MARKET AND SYSTEMS CHALLENGES.

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DAVID CUMMINGS SENIOR DIRECTOR & GM,

PROFESSIONAL GRAPHICS

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AMD FIREPRO™ GRAPHICS LEADERSHIP RELENTLESS MOMENTUM IN THE PROFESSIONAL GRAPHICS MARKET

Apple Mac Pro AMD FirePro™ W9100 SPECviewperf® 12

OpenCL™ Adoption

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COMPUTING

AMD FIREPRO™ S-SERIES FOR THE DATA CENTER

VISUAL CLOUD

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AMD FIREPRO™ S4000X GRAPHICS

Shipping in the HP ProLiant WS460c Graphics Server Blade

Remote workstation for CAD and Financial Services

AMD FIREPRO™ GRAPHICS IN THE DATA CENTER

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AMD FIREPRO™ GRAPHICS IN THE DATA CENTER

AMD FIREPRO™ S4000X GRAPHICS

AMULET GPU-only mezzanine card for Dell M-series blade servers

DELL PowerEdge™ M520 & M620

Blade Servers

Enhanced parallel processing performance for GPU Compute, and Remote & Virtual Workstations

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DELIVERING THE RIGHT TECHNOLOGIES FOR KEY WORKLOADS

VISUAL CLOUD COMPUTING

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Enabling Key Use Cases

ACCELERATING GRAPHICS IN THE CLOUD

Remote workstation

Virtual desktops and applications

Cloud gaming

Robust Features and Ecosystem

AMD RapidFire API

Shared graphics support

Hypervisor partnerships

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BARRY CHEN GENERAL MANAGER, TAIWAN

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Give Customers New Paths to Innovation

Harness the Best of the x86 and ARM Global Ecosystems

Offer Compute Leadership in Both x86 and 64-bit ARM through APU design

2015 AND BEYOND

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$0B

$50B

$100B

0%

50%

100%

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

x86 Other ARM x86 + ARM TAM

ARM + x86 DOMINATE THE FUTURE OF COMPUTING

HISTORICAL AND PROJECTED COMBINED REVENUE SHARE ACROSS PROCESSOR ARCHITECTURES FOR MOBILE, EMBEDDED, PCS, CONSOLES, SERVERS

x86 + ARM TAM is now approaching

$80B

Source: AMD internal estimates

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AMD “PROJECT SKYBRIDGE” AMBIDEXTROUS DESIGN FRAMEWORK

2015

Starting in 2015, families of 20nm APUs and SoCs with pin-compatible x86/ARM compute

Designed for Full HSA support

AMD Graphics Core Next (GCN)

Next-Gen “Puma+” x86 Cores

Low-power A57 64-bit ARM Cores

AMD‘s first HSA Android platform

AMBIDEXTROUS COMPUTING ROADMAP

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2014 2015 2016

AMD’S ARM CORE ROADMAP

ARM A57 ARM

Combined “Seattle” software and ARM IP

ARM A57 Low Power

ARM

AMD “K12” ARM Core

ARM

AMD-Developed ARM Core Design Elevating 64-bit ARM performance to new levels

AMD roadmaps are subject to change without notice or obligations to notify of changes. Placement of boxes intended to represent first year of production shipments.

Cores Methodology and Verification

“Project SkyBridge”

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2014 2015 2016+

AMBIDEXTROUS COMPUTING ROADMAP

Ambidextrous Computing Leadership

x86 and 64-bit ARM for: “Kaveri”

“Beema” and “Mullins"

“Seattle”

“Project SkyBridge” family of 20nm APUs and SoCs

Developing 64-bit ARM cores alongside new 64-bit x86 cores

Dense Server

Embedded

Semi-Custom

Ultra-Low Power Client

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AMD INNOVATIONS ANNOUNCED TODAY @COMPUTEX 2014

Graphics, visualization and video content on the rise in devices and the cloud

CLIENT ANNOUNCEMENTS

New AMD FX-Series Mobile APUs

New AMD PRO Series Mobile and Desktop APUs

EMBEDDED & ECOSYSTEM ANNOUNCEMENTS

New AMD performance R-Series & low-power G-Series

“Project SkyBridge” enables Ambidextrous Computing era

GRAPHICS ANNOUNCEMENTS

New AMD FirePro S4000X technology in the datacenter

New AMD SKY Technology for accelerating graphics in the cloud

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