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AMCOL GroupClimbing And Growing,

One Step At A Time

Speaking with company director Andre Mohamed, we discover that America’s Marketing Company Limited traded as a sole trader under him until 2001, when the company was incorporated as Americas Marketing Company Limited, or AMCOL.

WRITTEN BY JACK SLATER

CLIMBING AND GROWING, ONE STEP

AT A TIME

www.littlegatepublishing.com

AMCOL GROUPWWW.AMCOLGROUP.COM

1-868-6208100

AMCOL GROUP

At the moment, the core of the AMCOL Group of companies remains the hardware division; both the retail and wholesale aspects. Currently, AMCOL Hardware has three warehouses

for storage, a fleet of trucks to adequately and efficiently meet delivery needs of customers, as well as a professional team of sales representatives to assist with any queries or concerns in real time.

AMCOL supplies both local and multinational organisations across all industries and recently they have diversified and opened the AMCOL Fitness First Health Club in its hometown of Penal. AMCOL Fitness First Health Club is the first health club in Trinidad that boasts a spacious workout area, the latest exercise equipment, a sauna, friendly staff and certified trainers.

“With a growing health conscious population, we are proud of offer a modern, state-of-the-art facility to all fitness seekers and confident that this will prove to be a valuable addition to our portfolio,” he says.

Adding to the portfolio is vital for the business and currently they are working on expanding the group of companies into real estate and a home store so that they can continue to meet the needs and wants of their current and potential customers.

“There is no difference between new and old customers,” he explains, “This is important. Loyal customers need to be rewarded for their loyalty and new customers need to be impressed and gratified if they are to become loyal.”

The old adage that to have happy customers you must first have happy staff plays a very strong part in the environment and working atmosphere that AMCOL projects. Andre explains that currently there are 51 people employed under the AMCOL Group of Companies, with a series of standards that the staff have to adhere to.

“Training is important for the staff,” he says, “For our CSRs, customer service training is regularly provided to keep our CSRs up to date with customer service practices, trends and techniques in dealing with customers who they are faced with on a daily basis. Our company also strongly emphasises the adherence of health and safety regulations in compliance with the OSH Act of Trinidad and Tobago.”

He goes on to add that staff development is imperative for the success of the organisation, “In fact, staff development presents an opportunity to expand the knowledge base, which ensures that the

AMCOL GROUP

“When AMCOL first started, its focus being was supplying hardware materials to home-owners and small businesses throughout Trinidad,” he says, “Although AMCOL remains a retail company, the company has grown to become the number one supplier of hardware materials to all other hardware companies and businesses throughout Trinidad and Tobago and the wider Caribbean region.”

information provided by staff is accurate. It also gives staff a sense of accomplishment and therefore, AMCOL sees staff development as very important.”

To ensure that their customers are 100% satisfied with the service or product received, AMCOL conducts surveys on a regular basis. The results of these surveys are then analysed and necessary action taken to improve. Reps also provide face-to-face consultations to answer any questions or address any concerns, “Because of the industry we are in, customer satisfaction is of the utmost importance,” he says, “And feedback is highly valued.”

AMCOL operates in a highly competitive industry and therefore their focus is to remain ahead of their competitors in all aspects. Investments are made in marketing, pricing and the quality of their products and services offered, to ensure customer satisfaction and of course, a loyal clientele.

RELATIONSHIP BUILDINGAccording to Andre, the goal of AMCOL is to build long-term

relationships with their clients, suppliers and employees. AMCOL

has started off with the mentality of being a family business and in order to remain successful, long-term relationships are necessary.

“We believe that all our partners have played an important part to the operations and success of our business whether these partners/suppliers are past or present.”

2016For the New Year, Andre reveals that their most exciting

venture will be the finalising of plans for their home store and real estate. With expansion of the AMCOL Group being necessary to incorporate these new developments, their goal is to be the provider of all the necessities of their clientele, both present and potential, thus enabling them to expand into new markets locally, regionally and internationally.

“For the expansion of the AMCOL group, it has been a combination of financial and time that has been invested in addition to staffing,” he reveals.

“Moving ahead in these times is all about pace and enthusiasm,” he says.

VD Sales Enterprises LtdSchedule Service • Pneumatic and Mechanical Seals • Hydraulic Hose and Fittings • Equipment Rental • Specials

Web: www.vdsalesenterpriseslimited.com Web: www.trinidadhydraulicslimited.com

Email: vdsalesenterprisesltd@live.com / naranjitb@hotmail.comTel: 1 868 221 9808 / 1 868 354 9494

93 Trainline Road, Suchit Trace, Penal/ Debe, Trinidad W.I

TRINIDAD HYDRAULICSRated Best Seal Provider in Trinidad and Tobago

Hydraulic Hose and Fittings • Hydraulic / Pneumatic & Mechanical Seals • Oilfield &

Industrial • Safety & Shipping Supplies

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