Social Media Marketing

The Revolution

AMCHAM21 July, 2010

Belo Horizonte, MG - Brasil

Are You Using Social Media?

does anybody really care?

95% of Social Media Users believe a company should have a presence is Social Media

85% say companies must INTERACT

But… that doesn’t mean talking

AT your customers

It’s a dialogue NOT a MONOLOGUE

but what does social media

really do?

PUBLIC RELATIONS

CUSTOMER RELATIONS

LOYALTY BUILDING

COLLABORATION

NETWORKING

THOUGHT LEADERSHIP

RECRUITING

And YES,

CUSTOMER ACQUISITION TOO

but how do I do it?

Have a Strategy

HOPE IS NOT A STRATEGY

Assign Responsibility

Live by a Process

Follow Don’t Lead

Decide What Channel to Usefor What Purpose

The ConversationPrism

Social Media

Toolkit

PICK YOUR TOOLS

Monitor your Brandand

Your Competition

LISTEN

ENGAGEOld Marketing is Archery

Target & InterruptNew Marketing is Ping Pong

Dialog and Relationship Building

From “Trying to Sell” to “Making Connections”

Stop Thinking: CampaignsStart Thinking: CONVERSATIONS

Be Interesting

Talk When People are Listening

Humanize

Create

Approachability

influence how your company is perceived

MEASURE

a few more things…

Social Media is WORK

Social Media Isn’t the answer to everything

If your product is garbage

Social Media Won’t Fix it

CUSTOMER

SERVICE

If your Customer Service needs fixing Social Media can help

SocialMediaCan Help…

Repeat Visits

Social Media can help… Word of Mouth

Social Media can be a little scary at first…

If you need Help ASK

The Basics…

…Worth Repeating

Rule #1 HAVE A PLAN

Rule #2 LISTEN

•Google Alerts•TweetDeck/HootSuite•RSS

(just for starters)

Rule #3

ENGAGE

Rule #4 MEASURE

what’sgoing on

out there?

Excellent Example of Blogging

Great use of YouTube

Giving value on Twitter

Getting Started On Facebook

Excellent Example of Personal Branding& being the “face” of the company

Excellent use of Twitter to Promote

From “Controlling Our Image” to “Being Ourselves” Let employees put a friendly face on the corporation

Exchanging Value

CAUSE MARKETING

Green Selling

QUESTIONS