AMCA Annual Report 14/15

ANNUAL REPORT 2014/15

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Aalborg Management Consulting Association (AMCA) is a nonprofit organization with a mission to bridge the gap between leading companies in Denmark and ambitious students from Aalborg aspiring to become management consultants. We provide a platform for students to develop their skills for and explore the consulting business through networking and events with partner companies.

Who are we?

A letter from the President

Operational and financial performance

Internal activity areas

The Team 2014/2015

Partners and associated organizations

Events 2014/2015

A call to action

2014 was the year an idea became reality. It was the idea of bridging talented students from Aalborg with top-tier industry companies and consulting firms. And it became reality through knowledge-giving and network-creating events with committed companies. 2014 was the year Aalborg Management Consulting Association was founded.

Inspired by similar associations in other university cities in Denmark and a burning desire to explore the consulting industry, I took the decision to found Aalborg Management Consulting Association in the spring of 2014. Soon after, several Executive Board Members accompanied me to develop the organization, create awareness and build relationship with students and top-tier companies. The outcome of such a decision is of course linked with quite some degree of uncertainty. We set our goals really high, and it is with great fulfillment that we can now conclude the first year of our existence with having held 5 events as well as having established 3 company partnerships and 2 association partnerships.

In order to create value for our members and partners, we continuously work to develop our organization and look into new opportunities to collaborate with stakeholders. Currently, we are improving event material for our partners, enhancing our web as well as working on new concepts such as AMCA Alumni and AMCA Advisory Board. Like all student associations, we also go through an inevitable turnover when members in the Executive Board graduate in the summer period. To enable us to keep momentum, we have established an internal mentor-mentee arrangement divided into different responsibility areas, and we constantly work to enhance our internal processes within these areas. You can read further about our achievements and plans for the future in this annual report.

I would like to thank all Executive Board Members for their contribution to the achievements, we have made in 2014/2015; our members for their great enthusiasm at our events; and of course our partners that have made it all possible. However, this is just the beginning. We are looking forward to add value and to bridge talented students with current and upcoming partner companies for many years to come – starting with 2015/2016.

Michael Kristensen President and Founder

a letter from

the president

Operational and financial

Performance

Members’ Graduation Year

Before 2013 2 1%2013 2 1%2014 9 6%2015 37 26%2016 65 45%2017 25 17%2018 2 1%2019 and later 3 2%

Members per Faculty

Humanities 25 17%Engineering 23 16%Social Sciences 97 67%

Members per Degree

Bachelor 42 29%Master 103 71%

Employed Members 29%

Statement of Activities in DKK 2014/2015

Revenue from Partners and Sponsorships

7,701

Event Expenses (2,346)

Website Expenses (281)

Administrative Expenses (712)

Total Expenses (3,340)

Change in Net Assets for the Year

4,361

Statement of Financial Position in DKK 2014/2015

Assets 19,711

Cash and Equivalents 14,461

Accounts Receivable 5,250

Total Assets 19,711

Liabilities 15,350

Unrealized Revenue 15,350 Net Assets

4.361 Net Assets

4.361 Total Liabilities and Net Assets

19,711

financial performance

One of the most important tasks for AMCA is to create value for and ensure good relations with our partners. We continuously work to improve this and during the past year we have developed a concept by which every partner company has an Executive Board Member assigned to take care of their specific interests. This ensures one point of contact that knows all the important details of the partnership.

We are currently working on a Partner Cheat Sheet. The goal is to create a document that provides our partners with an easy overview of what a partnership comprises of. Furthermore, it is important for us that our partners get the most out of their events, so this document will include advices, based on previous events, on how they can increase the satisfaction of their audience.

ACCOUNTmanagement

Finance and Accounting in AMCA is engaged with budgeting, bank reconciliation, invoicing and working capital management and the Annual Report.

Being part of a start-up the initial target was on creating a plan for the future. Having made an association wide budget, we continued the development of the function by designing an invoice template that was used in the communication with partners and suppliers. Our current focus is on managing the working capital and on ensuring that we will build a buffer that can support our operations even if some of our partners delay certain payments. Managing our Cash Flow will be a key factor during the next year as well. Currently working on the Annual Report, we are looking forward to presenting AMCA’s accomplishments during the past year.

FINANCE AND ACCOUNTING

Internal

Activity Areas

Marketing and Communications is engaged with understanding, anticipating and satisfying the needs of the students in Aalborg University in regard to the Management Consulting industry. Aligned with the strategic goal to deliver quality content, we are currently testing and exploring different concepts and techniques for customer engagement. We are primarily focused on Facebook and we are currently collecting data to gain an understanding of what content drives visitors to our Facebook page and what makes people decide to ‘like’ the page.

One test has been the introduction of weekly brain teasers. So far, direct engagement is mild and views are comparatively low, but direct feedback has been good so far. Through future projects we plan to explore and introduce other methods for engagement.

Three areas will be relevant for our future projects. First, audience-building engagement should continue for another 6 months, focusing on the testing of new and different content, and the input from our partners. A workshop on social media strategy is still needed for a better lock-down on content strategy for future social media officers.

Second, analytics on amca.dk is still to be developed. An effective digital strategy means alignment between all platforms, which is why steps should be taken to gather and analyze data from the website’s analytics. Improving the interchanging communication between Facebook and our webpage are going to be considered and included in a wider marketing strategy.

We will also focus on personal marketing and physical branding for the coming semester. This is an area that is still under development and we hope that through the recruitment of AMCA ambassadors we will be able to have a better exposure to current and future members.

marketing and communications

Our WEB activities are oriented towards developing our website and backend structure. During the past year, we built a website with responsive design and implemented a login, registering and mail system. The website is currently serving as a main tool for the registration of new AMCA members and for the registration of participants on our events.

Considering its operational importance in regard to our activities, it is important that we keep developing this as a platform for the future and one of our current targets is the development of a multiuser accessibility system. This system will provide more value to our partners, by giving them access to the CV’s and the motivational statements of our talented members. This way our partners will get a better access to those students from Aalborg University, that are the most interested to develop within the industry.

We are currently researching how our website can be more modular, so that it is easier to implement new functionality in the future. Our long term strategy is to get more functionality build into the website, and new functions will be implemented continuously.

HR at AMCA is responsible for the overall recruitment process of new candidates. Over the first year we have recruited six candidates with backgrounds in IT Management, Law, Business and Computer Sciences. We are embracing both formal and informal recruiting. As a formal method for recruitment, we are using job postings to attract attention to available roles within the association. Informally, we are always on the lookout for members that are excited about AMCA on our events and through networking.

The recruiting process has the purpose of fulfilling the organization’s growth needs, which means ensuring that we have the right people at the right time in the board. In that sense it is important for us to have a clear HR plan. The plan is aligned with our strategic goals and this helps us to identify our future needs, so that we can better plan how to fulfil them.

During the past year, we worked on creating a mentoring process, which has been put in motion with most of the newcomers on the board. This mentoring process aims to serve as both an induction and a training program so that new board members can quickly step up and perform on their new roles.

human resources web

The Team 2014/2015

MailStudy line

GraduatingResponsibilities

[email protected] / [email protected]. IT, IT ledelse (IT management)June 2015Founder & PresidentResponsible for strategic development, partnership contacts and contractsSecondary: IT platform management

Michael Kristensen

Christian Skøtt

[email protected] / [email protected]. Merc, Økonomistyring (Management Accounting)June 2015Vice PresidentResponsible for HR, recruitment and facilitating knowledge sharing within AMCA

MailStudy line


Kristyan Petrov

MailStudy line


[email protected] / [email protected] International BusinessJune 2014Responsible for Accounting and assisting with partners acquisition

The Team 2014/2015

lars krogh

MailStudy line


[email protected]. IT, IT ledelse (IT management)June 2015Overall responsibility for web-page and it-infrastructure

Amalia Lelia Cretu

MailStudy line


[email protected] Mike (Innovation and entrepreneurship)June 2014HR processes

Claudia Søndergaard

MailStudy line


[email protected]. IT, IT ledelse (IT management)June 2016Marketing with a special focus on social media + event management

Stefán Ørn Asgeirsson

MailStudy line


[email protected]. Merc, Økonomistyring (Management Accounting)June 2016Overall responsibility for event-management, Partner responsibility for Deloitte

The Team 2014/2015

paulina helińska

MailStudy line


[email protected]. International MarketingJune 2016Marketing activities at AAU towards students and partners, graphic design

Phillip Sørensen

MailStudy line


[email protected]. Computer ScienceJune 2018Supporting Lars & Michael with IT backend, website structure etc.

Kristian Fladkjær

MailStudy line


[email protected]. Jura (Law student)June 2017Building legal infrastructure of AMCA in contracts, database etc.Event Creation and contact person for law studentsMarketing towards law students

Christian Svendsen

MailStudy line


[email protected]. IT, IT ledelse (IT management)June 2016Process development and partner development

CA is an unemployment fund with more than 52 000 members. It provides financial security, while unemployed

Within Deloitte Consulting the primary focus is the development and optimization of client Organizations, Core processes, IT and Management Accounting, enabling the client in achieving strategic goals. Deloitte Consulting is a multi-disciplinary

Novo Nordisk A/S is a global company that develops, produces, and markets pharmaceutical products. The Company focuses on diabetes care and offers insulin delivery systems and other diabetes products. Novo Nordisk also works in areas such as haemostasis management, growth disorders, and hormone replacement therapy.

Prokura is a management consulting company specializing in Procurement and Supply Chain. We serve small, medium and large

consultancy house with expertise in both the public and private sector. Cross-disciplinary teamwork among the consultants within Deloitte Consulting makes problem solving in complex environments possible. Deloitte Consulting can assist a client or lead within their firm from idea stage to implementation.

businesses across industries and public organizations with a wide range of services and solutions. Our sharp focus helps us to offer the most innovative and value-added solutions to our clients.

people are looking for the right job. CA is also a Career Partner and as such offers a wide range of services that will increase their members’ value on the labor market.

Partner since 02/2014 www.ca.dk

Partner since 02/2015 www.deloitte.dk

Partner since 08/2015 www.novonordisk.dk

Partner since 08/2015 www.prokura.dk

Associated since 06/2015 www.aarhus-symposium.org

Aarhus Symposium is a non-profit organisation founded in 2011 by students at Aarhus University. Its objective is to create an annual event of extraordinary quality with the objective of connecting students, the leaders of tomorrow, with key decision-makers and leaders of today. The event facilitates a debate on globalchallenges in which esteemed global leaders share their experiences and insights regarding a specific topic. Participating students are encouraged to challenge the views and opinions of the speakers in order to foster solution to mitigate global challenges in the future.

partners

associated organizations

EVENTS2014/2015

Dansk Supermarked

Business Development and the Consulting Industry

25th September 2014

This was the first partnership event by AMCA. We had nearly 100 registrations for the event, 58 expected guests with 45 showing up.

The event started with a researcher from the Business Model Design Center (BMDC) introducing to the participants the concept of the Business Model Canvas (BMC) after which the consultants from Dansk Supermarked presented their company and their new In-House Consulting department. Subsequently, the participants were divided into groups and they applied the BMC on a Dansk Supermarked case. The event was wrapped up by presentations, feedback and some informal networking.

“It was very exciting to participate in AMCA’s first event. I have recommended it to several of my friends who I know would

benefit greatly from the participation in such events. This is the first time I’m

participating in an event where I could take as much home.”

“The fact that the event was partly theory and partly case work was great. I learned a lot from it, and I was highly motivated as

the case was actually something Dansk Supermarked could use. It was precise,

well set up, great speakers and interesting people.”

Event satisfaction result 4,5/5

“I came alone and there were no people from my class. I was really pleased with the way the groups were formed and I think that all

worked very well. The whole event was very professional and it was great to collaborate with AMCA.”

PARTICIPANTS’ STATEMENTS

Telenor

Business Executive for an Evening

22nd october 2014

AMCA organized an event in a cooperation with Telenor at their premises in Aalborg. We had 31 registered members for the event and it started with a presentation of Telenor. After that the consultants from Telenor presented the differences between internal and external consulting and introduced the Pyramid Principle by Barbara Minto to the guests. Later on, the participants were divided in groups where they had to use their newly acquired know-ledge to solve a case that was focused on the retail strategy of Telenor.

“Hearing about experiences from people that have graduated

already, is valuable information regarding the transition from

studying to working.”

“It was a very professional event with great and substantial input from Telenor. I found the case very interesting and liked that the employees

from Telenor discussed some issues while we were discussing the cases in groups.”



”Our event with AMCA was a great success. Together with AMCA we invited talented students to our location in Aalborg, where they worked with a real case. The result was impressive, and we received a lot of interesting feedback. AMCA was a very professional partner throughout the entire planning process, and on the day of the event. This will not be the last time we corporate with AMCA.”

- Janus Miller von Platen-Hallermund

partner’s STATEMENT

Deloitte bps

Dinner with Deloitte

4th november 2014

This was our first dinner event and it was organized in a collaboration with Deloitte Business Process Solutions. The partner was looking for students with backgrounds within Management Accounting, International Business and IT Management and the participants were chosen based on a motivational letter, academic performance, work experience and extracurricular activities.

With limited number of seats, we hosted 18 guests excluding the 4 consultants from Deloitte BPS at Restaurant Helmut in Aalborg. The atmosphere was excellent and the guests were able to ask different kind of questions about the industry and the activities of Deloitte BPS. The evening was toped of at O’Learys Pub were the networking between participants and consultants continued more informally in the company of the Champions League. Event satisfaction result

4,2/5

“Many of us from Cand.it actually didn’t know that

there was a career path for us in Deloitte BPS.”

“I am studying management accounting and therefore I am very interested in Deloitte Business Process Solutions and the consulting industry - It is the big questing what to

do after finishing once education (consulting or not)”


“Good informal conversations and networking”

“The consultants were keen to answer all questions that you had.”

deloitte consulting

Cross-functional consultancy

23rd april 2015

This was the first event AMCA held with an official partner company. The event began with a general introduction to Deloitte Consulting as a work place were the attending consultants interchangeably spoke about their experiences within the company in general terms and debunking some common misconceptions about the consulting industry. Afterwards the three attending consultants presented each of their fields of expertise in more depth with Q&A from the participating AMCA members. The event ended with a networking session, were participants and the consultants could convers about the different fields of consulting within Deloitte and what a consulting lifestyle entails.

“It was an interesting event, both the opportunity to hear personal stories

regarding the work in Deloitte, but also just to see and meet other people from

parts of Aalborg University.”

“Well prepared good communication in advance and follow up afterwards.

Nice to have snacks and other accommodations, shows professionalism

and also nice facilities.”



MAERSK IHC

Meet Maersk In-house Consulting

9th april 2015

The first event in the spring semester 2015 was in collaboration with Maersk In-house Consulting. Out of 63 registered members, 49 showed up. Three consultants from Maersk IHC talked about their work and job opportunities at the company. The main part of the event consisted of a presentation on structured thinking, followed by a case study that engaged participants in group work. Selected groups presented their solutions in front of other participants and consultants, who asked questions and discussed the ideas. In the second part of the event, there was an opportunity for networking, accompanied by snacks and drinks.

“Everything was well organized and well structured. Very satisfied

with the final result and the outcome of the event.”

“I learned a great deal from extremely qualified people both on professional and personal level.

I do mean actually productive and learning conversations and not just fun conversations.”



Members, partners, sponsors and others interested in our continuous development, join today and help us familiarise students from Aalborg with the opportunities within management consulting firms and top industry companies. Our goals is to bridge the gap between students and companies through creative and professional interaction. As a non-profit organization, we invest all our funds in internal development and value-creating activities.

If you are a company familiar with the management consulting industry, or within a top industry - perhaps with an in-house consulting department, contact us today at [email protected] and get yourself a partnership deal. We understand how important it is to have access to the best talent, and the advantage of association with Aalborg University is access to the consistent output of problem solvers, who function well in a team environment. What we offer is exposure through events, web and social media marketing, and soon a database, where partners can connect directly with the best talents within their field from Aalborg University.

If you are an organisation that cares about young professionals, a good cause or simply wants exposure to the brightest minds of tomorrow, contact us at [email protected], and we will find a way to promote you to our members. We are always open to sponsorship from those interested in our development, and will always look to give something in return.

If you are a student interested in learning more about the consulting industry and its job opportunities, sign up on our webpage www.amca.dk and become a member today. There are no membership fees for students or alumni and you will be able to participate in exciting events with some of Denmark’s top companies for free.

If you are a student looking to do more, with the drive and the initiative to make a difference, then apply to join AMCA as an Executive Board Member. You will become part of a growing organisation and offered to take responsibility for a variety of activities, the success of which will rely on your help. Not only that, but you will also get the chance to interact with decision makers and professionals from the industry and shape a network which could be advantageous for your future career. If this appeals to you, do not hesitate to contact us at [email protected] and get yourself involved in an organization with a purpose.”

A CALL TO ACTION

To the Ambitious Company

To the Ambitious organization

To the Ambitious student

To the Ambitious student that is seeking a good cause!

[email protected]

We provide a platform for students to explore the consulting business through networking and events with partner companies.

AMCA Annual Report 14/15

Documents

Transcript of AMCA Annual Report 14/15