Ambuja Neotia: Digital Plan

Digital Transformation is journey for the entire company towards Business Transformation!

5 Simple Steps towards Digital Transformation

• Design new

experiences &

business models.

1

• Develop a culture

of Digital DNA.

2 • Apply new technologies

to existing

infrastructure.

3

• Move from gut to

data driven

decisions.

4 • Co-create & co-

innovate with new

partners.

5

Plan Your Journey to Digital Transformation

Initial

A Digital Laggard.

Managed

Developing Digital Capability.

Defined

Average Digital Capability.

Quantified

Competing with Digital.

Optimized

Best in class Digital Marketing.

Elements of digital media vehicle:

Website Mobile first approach

Social media Analytics

Ambuja Neotia

Mapping the way forward

Website: The organisation has taken the 1st step towards digital transformation

Ambuja Neotia – Way Forward How to leverage Social Media for business good?

Social media and business are two phrases that have sat uncomfortably for several years; we think for good reason.

Not anymore!

3 Strategic Uses of Social Media in B2C

1. • It offers an opportunity to boost

customer acquisition by expanding a brand’s reach, add scale to campaigns and enhance conversion through recommendations.

2 • It can help form deeper

relationships and advocacy through improving customer service, brand reputation and even product and service quality.

3 • It also provides the opportunity to

access a huge market to test, trial and crowd source new ideas about your products and services.

Approach to B2C Social Media

Business Segments of Ambuja Neotia

Ambuja Neotia

Realty Hospitality Healthcare Education

Realty

Housing

Township

Malls

Country Homes

Business Parks

Hospitality

Hotels & Resorts

Food & Beverage

Clubs & Banquets

Main Focus

Current Platforms

Ambuja Neotia Group: Facebook – 171 likes

City Centre Malls: Facebook – 12,206 likes

Raichak on Ganges: Facebook – 73,837 likes & Twitter (Multiple pages)

Jhaal Farezi: Facebook – 14,858 likes, Twitter – 147 Followers

Afraa Deli: Facebook – 436 likes

Neotia Institute of Technology

Management and Science: Facebook – 1063 likes

Swissotel Kolkata: Facebook – 12,966 likes, Twitter – 301 followers

Ambuja Neotia

PTAT % - 1.75%

PTAT % - 13.71%

City Centre Malls

PTAT % - 0.02%

Raichak On Ganges

Raichak On Ganges

PTAT % - 1.08%

Jhaal Farezi

Jhaal Farezi

PTAT % - 1.14%

Afraa Deli

PTAT % - 2.53%

Neotia Institute of Technology Management & Science

PTAT % - 5.34%

Swissotel Kolkata

Swissotel Kolkata

Choosing the Right Platform

Ambuja Neotia being a diverse brand: We suggest the following:

Ambuja Neotia Group platforms:

Facebook Twitter

City Centre Malls platforms:

Facebook Twitter

Pinterest Instagram

Hotels & Resorts Platforms: Individual Facebook Page for each hotel & resort

Individual Twitter Page for each hotel & resort Individual Pinterest Page for each hotel & resort

Food & Beverage Platforms:

Individual Facebook Page for each outlet Individual Twitter Page for each outlet

Individual Pinterest Page for each outlet Individual Instagram Page for each outlet

How to Gain Traction

1. Build engagement and trust on social platforms with regular updates and

conversations.

2. Host contests / launch campaigns on social platforms to keep the users

engaged.

3. Use the power of mobile by introducing mobile apps.

4. Changing work strategy time to time according to the competitor analysis.

Competitors

Ambuja Neotia Group Competitors

RP-Sanjiv Goenka Group

Reliance Industries

Limited

ITC Limited

City Centre Mall Competitors

Forum Mall

Mani Square

Cosmos Mall

Magneto the Mall

Hotels & Resorts Competitors:

Vedic Village

Palm Village Resorts

Food & Beverage Competitors:

Au Bon Pain Cafe

Mainland China

Oh Calcutta!

Kaidi Kitchen

Our Recommendations

1. Real time updates.

2. Social media savvy content.

3. Digital enabling.

4. Regular interaction with users.

5. Social integration with all current web properties.

6. Increasing engagement on social media platforms.

7. Mobile first approach.

8. Content discovery.