CASE STUDY

Cement industry (Gujarat Ambuja Cement Ltd currently Ambuja Cement Ltd )

Price –main differentiator traditionally GACL –first cement company to differentiate on the basis of speed of

delivery and operational excellence How can Market leadership and Cost leadership can be achieved using

logistics? Importance of enhancing brand value. Information is key to success- fusion of IT with Logistics. Use of sophisticated tools (EDE, MRP,etc) to ensure timely and accurate

processing of orders Use of internet for ordering raw materials Use of multi modal transportation system(MMTS) Use of internet for communication with warehouse

BRIEF.......

BUSINESS SIPOC TECHNICAL SIPOC

S- Coal mines, limestone mines, gypsum and iron ore suppliers.

S- Bag suppliers, Machine and tools providers, advertisement co’s, network service providers.

I- Gypsum, limestone. coal, iron ore I- Packaging material, machines and tools, computer network

P- Conversion of raw material into cement.

P- Packaging , warehousing, transportation, documentation, marketing, ads, IT-processes.

O- Cement O- Cement

C- Construction co’s, contractors, builders, individuals

C- Construction co’s, contractors, builders, individuals

SIPOC MODEL

RAW MATERIAL SUPPLIER

DISTRIBUTION MANAGEMENT

CUSTOMER

SUPPLY CHAIN MANAGEMENT

CONSTANT INNOVATING

PROCESS

Success- fusion of IT with Logistics.