Ambrosia Brand Case Study - ThinkBag.eu
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ThinkBAG wasassigned the creation of a new pet food brand for Petouch International. The new brand, under the name «Ambrosia Petfood», is a high-quality pet food, Italian origin. Petouch INTL goal is to promote and advertise the new series products of «Ambrosia Petfood», in the Greek market, at existing client’s distribution network and lead the right branding strategy to accomplish the penetration of new products worldwide.ThinkBAG | Services:Branding Strategy, Corporate Identity, Design the new logo, Packaging Design for the new series products of «Ambrosia Petfood»
Transcript of Ambrosia Brand Case Study - ThinkBag.eu
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Branding:
Ambrosia Pet food
Client: Petouch International
NewBrandforItalianPetFood
Designnewlogo
Designnewpackaging
CorporateID
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Branding Ambrosia Pet Food
AmbrosiaPETFOODTheFoodoftheGreekGodsonOlympusinmythology FromWikipedia,thefreeencyclopediaTheFoodoftheGodsonOlympusmajolicadishattributedtoNicoladaUrbinoIntheancientGreekmyths,ambrosia(Greek:,"immortality")issometimesthefoodordrinkoftheGreekgods,oftendepictedasconferringlongevityorimmortalityuponwhoeverconsumedit.ItwasbroughttothegodsinOlympusbydoves,soitmayhavebeenthoughtofintheHomerictraditionasakindofdivineexhalationoftheEarth.Ambrosiaissometimesdepictedinancientartasdistributedbyanymphlabeledwiththatname.InthemythofLycurgus,anopponenttothewinegodDionysus,violencecommittedagainstAmbrosiaturnsherintoagrapevine.
Brand Naming
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Branding Ambrosia Pet Food
BasicCharacteristics ThefoodofGreekGodsASymbolrelatedtosomething"divine"andpowerfulisthecrown.Itaddsaweandgivesaroyalparallelism.Soyoucanthinkandassociatethatthespecificpetfoodmakeyourpetsstrongandimmortal.
TheAmbrosiaisfoodforpetsAmbrosiaisanUltraPremiumQualityPetFoodandincludesvariouscombinationoffood(chicken,meat,vegetables,superfoods,etc.)thatmakesthispetfooddeliciousandextrahealthy.
Designing the new brand
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Branding Ambrosia Pet Food
ExtraCareforyourpetyouloveApetfoodbrandshouldexpresshowmuchyoucareaboutyourpet.Youwantyourpettofeelstrong,healthyandhappy.
Designing the new brand
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Branding Ambrosia Pet Food
Design the logo No1
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Branding Ambrosia Pet Food
Design the logo No2
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Branding Ambrosia Pet Food
Design the logo No3
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Branding Ambrosia Pet Food
No3 logo adgustments
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Branding Ambrosia Pet Food
Logo 3 Typical applications of the new logo
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Branding Ambrosia Pet Food
Logo 3 Typical applications of the new logo
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Branding Ambrosia Pet Food
Logo 3 Typical applications of the new logo - packaging
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Branding Ambrosia Pet Food
Logo 3 Typical applications of the new logo - packaging
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Branding Ambrosia Pet Food
Logo 3 Typical applications of the new logo roll up
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Branding Ambrosia Pet Food
Logo 3 Typical applications of the new logo - brochure
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Branding Ambrosia Pet Food
Logo 3 Typical applications of the new logo - cards
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Branding Ambrosia Pet Food
Logo 3 Typical applications of the new logo - website
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Branding Ambrosia Pet Food
Thank you for your time.
www.thinkbag.eu
