Ambient Ads 1
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ADVERTISING
The activity of attracting
public attention to a productor business, as by paidannouncements in the print,
broadcast, or electronic
media.
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AMBIENT ADVERTISING
Also known as Outdoor Advertising
Innovative Advertisement that communicates the
simple message in a most expressive way.
Pervasive Communication for the urban areas
Smart Placements of media
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Ambient Advertising
Ambient advertising is the placement of advertising in unusual & unexpected placesoften with unconventional methods
Instead of using outdoor billboards, print andtelevision ads, agencies started to place ads onunusual items or unusual places.
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Why Ambient Advertising
• Consumers are staying out of their homes.
• Less time to spare fornewspapers, televisions andmagazines.
• People process images much
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Advantages
• Visibility
• Frequency
• Creative
•
Effectiveness
• Element of Surprise
• Easy to Recall
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Disadvantages
• High Cost
• Small Coverage
• Difficult to Evaluate the TargetAudience
• Limited Message
• Wear out
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Ambient AdvertisingScenario In IndiaGROWTH RATE – IN TOTAL
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Ambient Advertising MarketIn India
It involves 8-10% of the total advertisingexpenditure
0
2
4
6
8
10
12
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Ambient Advertising Forms
• Posters• In Store Advertising• Sports Stadium/Arena• Transit• Airport Advertising• Mall Advertising•
Air balloons/Skywriting• Washrooms• Petrol/Gas Pumps• Laser Projecting
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Click to edit Master text stylesSecond level● Third level● Fourth level●
Fifth level
P O S T E R S
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Click to edit Master text stylesSecond level● Third level● Fourth level●
Fifth level I n
S t o r
A d v e r t i
s i n g
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Click to edit Master text stylesSecond level● Third level● Fourth level● Fifth level
o r t s S t ad i u m / Ar e n a
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Second level● Third level● Fourth level● Fifth level
T r a n s i
t
A
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Ai r por t Ad v e r t i si ng
l
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Fifth level
a l Ad v e r t i s i n g
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Ai r
b a l l o o n s / S k y w r i t i n g Click to edit Master text styles
Second level● Third level● Fourth level● Fifth level
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W a s h r o o m
s
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● Third level● Fourth level
● Fifth level
P e t r o l / G
a
s
P u m p
s
Cli k t dit M t t t t l
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L a s e r
P r o j e
c t i n
g
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A
C
r e a t i v e
H o w
T o M
a k e
A m b i e
n t A d s
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• Keep it Simple
• Color
•
Copy• Font Type
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Guidelines
• All premises within the City displayingoutdoor advertising will require annuallicensing.
•
Ads inside buildings will not requireapproval or licensing.
• Change of message will not requireapproval.
• In single property/business premises asingle license will be required regardless of the number of advertising
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Successful Outdoor Ads InIndia
C l i c k
t o e d i t
M a s t e r t e x t
s t y l e s
S e c o n d
l e v e l
● T h i r d l e v
e l
● F o u r t h l
e v e l
● F i f
t h l e v e l
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N a
m e T h e
F o l l o w i n
g
A
m b i e n t
A d s
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P O S T
E R S
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I n S t o r e
A d v e r
t i s i n g
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S t a
t i o n
A d v
e r t i s i n g
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T r a
n s i t
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A i r B a l l o o n s
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W a s h
r o o m s
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Conclusion
With the media explosion all around andincreasing competition, media-planners arelooking at the possibilities of Outdoor Advertisingthese days.
Escalating prices of the television and printmedia, along with market fragmentation.
Changing customer lifestyles and growing clutterhave all generated the need for advertising on a
medium, which is untapped and can innovatively
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