Ambarish Mitra, Blippar ' Creating that Augmented Experience'
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Transcript of Ambarish Mitra, Blippar ' Creating that Augmented Experience'
![Page 1: Ambarish Mitra, Blippar ' Creating that Augmented Experience'](https://reader035.fdocuments.in/reader035/viewer/2022070315/5553698eb4c905031f8b5474/html5/thumbnails/1.jpg)
Updated January 2012
Creating that Augmented Experience
By Ambarish Mitra (@rishmitra)Co-founder and CEO
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Revolutionary new medium
Print to digital bridge
Fastest image recognition tech
Measurable
Brand new behaviour - ‘Blipping’
What is blippar?
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BrandingEntertainment & engagement
What can blippar do?
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What can blippar do?
Direct ResponseUtility and functionality
![Page 5: Ambarish Mitra, Blippar ' Creating that Augmented Experience'](https://reader035.fdocuments.in/reader035/viewer/2022070315/5553698eb4c905031f8b5474/html5/thumbnails/5.jpg)
What can blippar do?
Direct ResponseValue-rich offers
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What can blippar do?
Dynamic Content DeliveryRich, real-time information
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Success to date
AUGUST 2012
1,000,000Direct downloads
The largest singleplatform, image-recog AR audience globally
85%15%
AVERAGE BLIPPS
7.5xper first time user
70%30%
DATA TRACKING TOOLUnique/ total blipps by date/ time, geo-
mapping, % response by marker activity in blipp e.g. click thru, downloads, photo-
shares etc.
AVERAGE DWELL
2.5 minsper blipp
MANY CAMPAIGNS
250,000+INTERACTIONS
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Our track record
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The future
The Behavior• User habitually ‘blipps’ the flat, static world
around them • Content is developed with this medium
specifically in mind• Media is bought according to how it converts • One app. One call-to-action. One cumulative
audience acquired to the app
•The Business• Series A investment this Autumn• International expansion - US Q3, 2012, ROW,
Q4 2012• ‘blipps’ built directly by brands & media
owners around the world on an open self-service platform
How? blipp
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Thank you