QUALIFIED BUYERS/MONTH 100,000

OBJECTIVE

Drive Qualified Buyers from India to Junglee.com's authorized sellers across all product categories.

A Qualified Buyer is defined as a web user who completes the following Click Through Cycle:

OUR APPROACHWe ran a combination of Geo, Category and Keyword targeted Pay-Per-Click (PPC) campaigns with multiple text ad versions on a Cost-Per-Action (CPA) basis

These campaigns were contextually targeted at web users (across cities in India) browsing or searching online content related to Junglee’s products across the Affinity Publisher Network

Traffic sources included Local Search, Toolbars, and In-Text

Campaigns were targeted to an extensive list of 65,000+ keywords related to different product categories with an individual landing page for each keyword

All the campaign parameters (Keywords, Categories, PPC Bids, Traffic Sources, etc.) were constantly optimized by Affinity’s dedicated Account Managers to enhance campaign performance and conversion rates

Affinity's Innovative Pay-Per-Click (PPC) Network delivered

BRAND

C A S E S T U D Y affinity.com

RESULTS

Amazon’s Junglee.com is India's leading online shopping comparison

portal that boasts of amalgamating a broad category of online sellers

across Consumer Electronics, Books, Movies, Music, Apparel, Kitchen &

Home Products verticals under one roof.

ads Junglee Category/Results Page

Junglee Product Page

Seller's Website = Qualified Buyer

across all the targeted product categories.

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