PRESENTED BY:-RAGHWENDRA SINGH PRASHANT

INTRODUCTION Amazon is a multinational electronic commerce company.

Headquartered ---Seattle, Washington.

Amazon.com, Inc. (NASDAQ: AMZN) is an American.

America's largest online retailer.

Jeff Bezos founded Amazon.com, Inc. in 1994 and launched it online In 1995. It started as an online bookstore.

With 2.5 million titles, it became the “Earth’s Biggest Bookstore”.

VISION To be the largest mass online merchandiser on earth.

Mission The company motto: “Work Hard, Have Fun, and Make

History.”

PRODUCTS

Books Movie, Music and Games Digital Download Kindle Computer And Office Electronics Home and garden Grocery, Health and beauty Toys, kids and baby Clothing, Shoes and jewelry Sports and outdoors Tools, Auto and industrial

AMAZON TECHNOLOGY

It has world’s largest Linux Database, with a total capacity of 7.8 TB, 18.5 TB and 24.7 TB respectively.

The Central Amazon Data warehouse is made up of 28 HP server, with four CPUs per node, running Oracle 9i database software.

The architecture handles millions of back-end operations and third party seller queries.

BUSINESS MODEL

Amazon-to-Buyer Sale ApproachMulti level E-CommerceCustomer TrackingIt operates 7 websites that support

their business operation globally and offers 20 million items for sale.

PRIMARY DRIVE FOR GROWTH

1. Product focus2. Customer focus3. Technology focus

4. Distribution focus

MULTI TIER INVENTORY MODEL

SUPPLIERS/ PARTNERS

5 COMPETITIVE FORCE MODEL

Rivalry New entrants Substitutes Supplier Buyers

HOW DEAL WITH SUPPLY CHAIN IN FLUCTUATING DEMAND

Amazon.com carries high-demand title in inventory, whereas it purchases low-demand titles from distributor in response to a customer orders .

Reduction in various costs like ;-- Inventory cost- Facility cost- Transportation costs- Information costs

SWOT ANALYSISStrengths

1. Strong management team .2. Strong customer service support3. Up-to-date technology and software4. High brand name recognition5. Distribution centers.6. High inventory turnover

Weaknesses1. Operating losses2. High inventory risk – seasonality3. High inventory risk – seasonality4. Only online presence5. Selling at zero margins

Opportunities

1. Release more its own brand products and services

2. Open more online stores in other countries

3. Physical presence4. State of the economy is improving5. Customer spending increased6. Increased number of Internet users

worldwide

Threats

1. Aggressive competition2. Identity theft3. Ease of entry into market4. Regional low cost online retailers

MERGERS

MODE OF PAYMENT

Amazon Payments accepts verified U.S. bank accounts, credit cards, and transfers from your available Amazon Payments account balance.

Credit cards currently accepted include Visa, MasterCard, Discover, American Express, Diners Club, and JCB. An Amazon.com store card is available for use with selected merchants.