Entrepreneur 2.0 Training material. This project has been funded with support from the European Commission. Responsibility for the content of this publication reflects the views only of the author, and the Commission is not responsible for any use of the information contained therein.

Amazon

This web 2.0 tool has been voted as one of the most attractive ones for

entrepreneurs within “Selling online” Category

<www.amazon.com>

Entrepreneur 2.0 Training material. This project has been funded with support from the European Commission. Responsibility for the content of this publication reflects the views only of the author, and the Commission is not responsible for any use of the information contained therein.

Key Features of Amazon

Since 2000, Selling on Amazon has been helping individuals and businesses

increase sales and reach new customers. Today, more than 40% of Amazon's total

unit sales come from third-party selection.

Entrepreneur 2.0 Training material. This project has been funded with support from the European Commission. Responsibility for the content of this publication reflects the views only of the author, and the Commission is not responsible for any use of the information contained therein.

Key Features

•Build brand recognition- Benefit from an established and trusted brand by selling on Amazon, the company that ranks #1 in reputation

Entrepreneur 2.0 Training material. This project has been funded with support from the European Commission. Responsibility for the content of this publication reflects the views only of the author, and the Commission is not responsible for any use of the information contained therein.

Key Features

Access a new sales channel - Sell your products to a massive audience of customers you might not currently be reaching.

Entrepreneur 2.0 Training material. This project has been funded with support from the European Commission. Responsibility for the content of this publication reflects the views only of the author, and the Commission is not responsible for any use of the information contained therein.

Key Features

Simplify and scale your business - Let Amazon handle the heavy lifting with Fulfillment by Amazon, an optional service where Amazon stores your products, ship your orders, and manage customer service and returns—all so you can focus on growing your

Entrepreneur 2.0 Training material. This project has been funded with support from the European Commission. Responsibility for the content of this publication reflects the views only of the author, and the Commission is not responsible for any use of the information contained therein.

Key benefits for entrepreneurs• Scientist Daphna Havkin-Frenkel creates popular natural-vanilla products, and

Amazon helps her put them in kitchens around the world. • For Brandon Easley, spotting a good deal has helped him accomplish his dream of

spending more time with his young family.• When the nation's economy threatened to cut off revenue for Ron Toms's model

catapult business, his Amazon sales save the day.• Concerned about not being "big enough" for Amazon, Lynn Williams takes a

chance and finds "miraculous" success for her jewelry-organizer business.• David Abeles considers Amazon a “gold mine” but he believes there are certain

ways to find your fortune.• Fulfillment by Amazon helped South Korea-based apparel seller, Doublju, cut both

shipping costs and shipping times in half to the delight of customers around the world.

• Fulfillment by Amazon has allowed Scott Bonge, inventor of the GoateeSaver, to scale his business from small venture to global enterprise.

• For more details on the above and other success stories, please check here for more info

Entrepreneur 2.0 Training material. This project has been funded with support from the European Commission. Responsibility for the content of this publication reflects the views only of the author, and the Commission is not responsible for any use of the information contained therein.

Key benefits for entrepreneurs

Scientist Daphna Havkin-Frenkel creates popular natural-vanilla products, and Amazon helps her put them in kitchens around the world.

Entrepreneur 2.0 Training material. This project has been funded with support from the European Commission. Responsibility for the content of this publication reflects the views only of the author, and the Commission is not responsible for any use of the information contained therein.

How to use it effectively• Getting starting on selling on Amazon (official

handbook)

• How to sell on Amazon (video)

• Amazon online selling for beginners (video)