Amazon Singapore Seller Registration Guide

Copyright © 2021 Amazon. All rights reserved.Amazon Singapore Seller Registration Guide (Self-registration) 1

Amazon SingaporeSeller Registration Guide(Self-registration)

Copyright © 2021 Amazon. All rights reserved.Amazon Singapore Seller Registration Guide (Self-registration) – Contents

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Contents

1. Overview of Amazon Seller registration procedure1.11.21.3

2. Create an Amazon Selling Account2.12.22.3

Matters needing attention before registrationMain materials for registering Amazon Seller accountHow to expand from other Amazon Stores to Singapore

Begin registrationEnter name and mail boxValidation of mail box

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4. Registration FAQs5. Post-Registration Account Review

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Notice for suspension of accountPreparations before making appealSubmission of materials for appealAfter Account Review appealFAQ on account reviewCommon mistakes made during account review

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3. Tell Us about Your Business3.13.23.33.43.53.63.7

Set company’s place of registration, business type and nameEnter company informationEnter personal information of SellerEnter receiving account information and credit card information for paymentEnter Store informationSubmission of identity validationResults of Identity validation

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Copyright © 2021 Amazon. All rights reserved.

Amazon Singapore Seller Registration Guide (Self-registration) – Overview of Amazon Seller registration procedure

Matters needing attention before registrationMain materials for registering Amazon Seller accountHow to Expand from other Amazon Stores to Singapore

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This Chapter will deal with matters to note during registration of Seller account and preparation.

1. Overview of Amazon Seller registration procedure

1.1 1.21.3

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Copyright © 2021 Amazon. All rights reserved.

Amazon Singapore Seller Registration Guide (Self-registration) – Overview of Amazon Seller registration procedure

To ensure that your registration process is carried out smoothly, please read the following carefully

1. If you are already registered on another Amazon store, you simply need to complete these steps to start selling on Amazon Singapore store. If you are new to Amazon, start registration from here.

2. Please prepare the materials in section 1.2 below before registration. 3. Registration is irreversible but can be interrupted. You can exit registration at any time and continue the

process later using the correct registration e-mail and password. If you are unable to access please ensure that your network is stable. You can try to clear browser cookies and change the browser.

4. Unless otherwise specifically required, please enter all information in English.5. Please ensure that all materials/information entered on and submitted through Seller Central is true and

valid. It should be consistent with that contained in the documents that you submit.6. If there is any question during registration you can click “Get Support” button at the bottom left corner

of the page.

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1.1 Matters needing attention before registration

Prepare these materials before registering your account and ensure they meet the requirements in this guide before submission. If your documents are rejected, you will not be able to successfully register your account.

1. Color scanned copy of identity document (Passport with bearer’s signature/ National ID Card - front and back/ Driver’s License - front and back) of legal representative:

• The name on the identity document must be consistent with the name of legal representative• The name on the identity document must be identical to that registered under Amazon Seller account

2. Color scanned copy of personal or company’s bank statement/ credit card statement:• For personal statements: The name on the identity document must be consistent with the name on the

identity document (Passport/ National ID Card/ Driver’s License)• For company statements: The name on the identity document does not need to match with the name

on the submitted ID. However there needs to be a company name or bank account holder name.3. Credit card for payment purpose:

• Credit card available for international payment (VISA or MasterCard, VISA preferred)• Ensure that payment in currency of targeted country is available. If you simultaneously operate on

several Stores, we recommend that you use credit card which supports payment in multiple currencies• Please ensure that your credit card has not expired and that it has adequate credit limit. It should

furthermore not have any restrictions in respect of online purchase or mail purchase4. Mode of contact:

• Contact person’s e-mail address• Contact person’s telephone (please enter telephone number of legal representative)• Company address and contact telephone

1.2 Main materials for registering Amazon Seller account

Copyright © 2021 Amazon. All rights reserved.Amazon Singapore Seller Registration Guide (Self-registration) – Registration procedure 5

1.3 How to expand from other Amazon Stores to Singapore

1) Log in to your existing Amazon Store’s Seller Central account.Select “Sell Globally” under the “Inventory” drop down menu from the top bar

2) Select “Singapore” under “Asia-Pacific”, and click “Register Now”

3) You will be brought to the Amazon Singapore registration page to complete your registration. Complete your registration by following rest of the steps here.

If you are selling in Amazon Japan/ Europe/ North America/ Australia stores, please follow the steps in this page to create a selling account on Singapore store. If you are new to Amazon, proceed from the next page.

https://m.media-amazon.com/images/G/65/SG3P/Amazon.sg_Account_Registration_Guide.pdf#page=7


If you are not present on other Amazon stores, follow the registration steps set out in this chapter tocreate your selling account on Amazon Singapore store

2. Create an Amazon.sg Selling Account

Begin registrationEnter name and mail boxValidation of mail box

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Copyright © 2021 Amazon. All rights reserved.Amazon Singapore Seller Registration Guide (Self-registration) – Registration procedure

2.1 Begin registration

To begin the process of creating a seller account on Amazon you need to:• Launch https://sell.amazon.com.sg/ and click on “sign up”.• Click “Create your Amazon Account” in the pop-up page

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2.2 Create Account: Enter name and e-mail address

Add the following information to create a new seller account on Amazon:

1. Enter your name (we recommend the name of the legal representative to be used)

2. Enter your e-mail address that you want to use to register or if you have a customer account you can use it to create a seller account.

3. Fill in the rest of the fields.

Finally click on “Create your Amazon account” to complete your login information and move to the next step.

Enter the legal representative’s name

https://sell.amazon.com.sg/


2.3 Validation of e-mail address

You will receive an e-mail from Amazon. It contains a 6-digit authentication code. Enter the authentication code in the page shown below, then click “Create your Amazon account” button.If you have not received the authentication e-mail, check your spam mail to see if the e-mail has been redirected to it. If you still cannot find the e-mail ,wait a while before clicking “Resend authentication code” link on the interface for a new authentication e-mail to be sent.

Enter the 6-digit authentication code sent to your registered e-mail address.

[email protected]


Details of the registration process set out in this chapter are for Amazon Singapore Store

3. Tell us about your business

Set company’s place of registration, business type and nameEnter company informationEnter personal information of SellerEnter receiving account information and credit card information for paymentEnter Store informationSubmission of identity validationResults of identity validation

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1. First of all, select the country in which your business license is issued from the drop-down menu under “Business location“. If you do not have a business, simply enter your country of residence.

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3.1 Set company’s place of registration, business type and name

If you have selected e.g. Singapore, you will need to ensure at least one of the documents below is issued from your selected country:

- Passport / National ID/ Driver’s License- Personal / Company Bank or Credit Card Statement


2. Then, select the business type (according to actual circumstances), from the drop-down menu under ‘Business type’ and:

• Enter your company’s legal name if your Business Type is State-owned/ Publicly-listed/ Privately-owned/ Charity:

• Enter your First name and Last name (must match your National Identity Card/ Passport) if you are an individual seller

3. Read the Amazon Services Business Solutions Agreement and click “Agree and continue”.

Ensure your details are correct before you proceed as you cannot return to this page to make changes.

3.1 Set company’s place of registration, business type and name


3.2 Enter company information (if you selected a business type that is not “Individual Seller”)

Enter all required information about the company.Please take note of the following:1. Your company’s registration number should be the same as that on its business license;2. For address you can enter the address on the business license or that of its actual operation. Address

should be in full and include unit number (if any). 3. Mode of PIN collection refers to the mode of authentication. You can choose either SMS or telephone call.

When entering telephone number you need to select the country from the drag-down menu next to the telephone number (e.g. for telephone numbers in Singapore please choose “Singapore +65”);

4. If you choose SMS authentication, you will receive a SMS. Enter the SMS authentication code. If you choose telephone authentication, you will receive a voice call. Enter the 4-digit code on the web page to proceed with authentication. The web page will show successful authentication if the correct authentication code is entered. If there is an error in system authentication, try to use other languages to carry out authentication or SMS authentication. If it is still unsuccessful after 3 tries, wait for an hour before carrying out authentication.

Once you have entered all relevant information and have passed SMS or telephone authentication, click “Next page” to proceed to the next step.

This field will auto-populate from the previous step where you entered your legal business name

Ensure your details are correct before authentication as you will not be able to return to this step to change your information.


3.3 Enter personal information of Seller

You will need to enter personal information of the legal representative of the company for which the account is opened. Please note that all information (full name and address) keyed in must be an exact match to the information displayed on your choice of identity proof (Passport/ National ID/ Driver’s License).

Please check your entry carefully before submission, as failure in Seller Identity Verification would require you to re-submit your seller application information and documents (limited to maximum of 3 submissions).

Refer to below guided steps:

1. Fill in the first name and last name (middle name is not required) of the legal representative, followed by the rest of the fields:

2. Please choose your preferred identity proof (Passport/ Driver’s License/ National ID) and enter its details:

• Driver’s License (If you wish to use your National ID e.g. Singapore NRIC, but do not see it in the drop down options, you may use the ‘Driver’s License’ option to enter your National ID details)

• Passport

If your Driver’s license does not have an expiry date, you may input any future date as expiry date.

Please ensure your passport’s date of expiry is the same as the date you enter here.


3.3 Enter personal information of Seller

3. Check that the residential address matches the address on the legal representative’s Passport/ National ID/ Driver’s License. If it does not, please add a new address that meets the criteria.

4. Similarly, if the mobile phone number of the legal representative differs from the default telephone number, you can click “Add new mobile phone number” to add new mobile phone number. (Note: Newly-added mobile phone number has to be authenticated by way of SMS or voice call)

5. Tick to confirm whether the primary contact person (referring to the personal information you have input on this page) is a “Beneficial owner of the business” or a “Legal representative of the business” or both.

• What qualifies as a Beneficial Owner? The beneficial owner must be the company’s owner or manager. In other words it is a natural person or a company that owns directly or indirectly, 25% and above of the company's shares, or has the power to decide the company’s business, or in other manner exercises right of management over the company. The number of individuals must be consistent with actual circumstances. Such information may require authentication.

6. If there is only one beneficial owner of the company, tick “Yes” under “I have added all beneficial owners of the company”; otherwise tick “No”. If you choose “no”, you will need to enter information of other beneficial owners.

This field will auto-populate from the previous step where you entered your registered business address

This field will auto-populate from the previous step where you entered your mobile number for verification

You can add other addresses

Once you have entered all relevant information, click “Next page” to proceed to the next step.


You need to enter credit card number, expiry date, name of cardholder and statement address.This is to make payment of subscription fee (if applicable) for the first month as soon as you complete the registration process and your information is verified. We will charge your selling account balance in future months or your Credit card if you have negative balance in your account at the end of a settlement period.

Please note: You will not be charged a monthly subscription fee for selling on Amazon.sg until after 31 December 2022. However if you are also selling on other Amazon stores, you will still pay the monthly subscription fee for those stores. You can downgrade at any time after you have completed registration. Please see our monthly subscription fees FAQ and merged accounts help page for further details on fees.

Steps:1. Please use AMEX, VISA and Mastercard credit cards only, otherwise it will be rejected on the ground of

non-compliance.2. Check to ensure that default address is the same as that for credit card statements. If not, please click

“Add new address”.3. The credit card holder and person registering account do not need to be the same individual. Corporate

accounts can also use personal credit card (we would recommend that you use credit card of the legal representative/beneficial owner).

4. After completion of registration and at any time during the account's operation you can change credit card information. However, frequent changes of credit card information may trigger account review.

Once you have entered all relevant information, click “Next page” to proceed to the next step.

3.4 Enter credit card information for payment

Note: Registration may fail if this address does not match the address on the credit card statement. You may add other addresses if you wish to change this default billing address.

Ensure that your credit card has not expired and there is adequate credit limit, with no restrictions on online purchase or mail purchase.

We accept the following Credit cards only: AMEX, VISA and Mastercard.

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Please note: You will not be charged a monthly subscription fee for selling on Amazon.sg until after 31 December 2022. However if you are also selling on other Amazon stores, you will still pay the monthly subscription fee for those stores. You can downgrade at any time after you have completed registration. Please see our monthly subscription fees FAQ and merged accounts help page for further details on fees.

https://sellercentral.amazon.sg/gp/help/help.html?itemID=GAB9AXEU2FEC4GXM

https://sellercentral.amazon.sg/gp/help/help.html?itemID=G201841950

https://m.media-amazon.com/images/G/65/SG3P/Amazon.sg_Monthly_subscription_fee_FAQ.pdf

https://m.media-amazon.com/images/G/65/SG3P/Amazon.sg_Linked_Accounts_Discounted_subscription_for_multiple_countries.pdf


3.5 Enter Store information

Next you will enter Store information. This includes the name of the Store, product code and some information on the brand. We strongly recommend that your enter your Store name in English.

We recommend that you enter your Store name in English.


3.6 Submission of identity validation

Next please upload (1) Identity Document and (2) Bank/ Credit Card Statement and ensure the following document criteria are met to avoid having your documents rejected.

Document requirements: Acceptable file types: png, jpg, pdf only. Do not include special characters in the file name

(examples: $, &, or #)#) No mobile screenshots allowed, must be scanned images, or a photo taken from your mobile

device's camera (no screenshots) High-quality, in Color, and unobstructed (not angled, blurry, or cropped - all edges of the

document must be clearly) Authentic and unaltered Show the full page, and all pages in a document (for multi-page files) Less than 10MB in size Supported Languages:

• Arabic, Chinese, Dutch, English, French, German, Hindi, Italian, Japanese, Polish, Portuguese, Spanish, Swedish, Tamil, Thai, Turkish, Viet

• Otherwise, provide notarized translations in a supported language with stamp and signature on document

Display matching information (such as your ID number or name) that you use to register to sell on Amazon – see next page for display matching information requirements:

Choose Bank statement/ Credit Card Statement

Ensure your submitted documents display matching information to the business information and primary contact person information that you have input in previous steps. See next page for more details.

ID type required depends on what you have selected for identity proof in earlier steps



See below to learn about matching information requirement for a successful identity validation (see next few pages for examples and a useful checklist):

1. Identity Document: Passport or National ID Card or Driver’s License • The address on the Identity Document (ID) must match the address in ‘Residential Address’

information.• The name on the Identity Document (ID) must match the name in ‘Primary Contact Person’

information• Date of birth (if applicable) on ID must match the date of birth provided during registration.• If uploading Passport, ensure the document captures the bearer’s signature (if it is located on a

separate page, please submit both signature page and information page in one document)• If uploading National ID Card or Driver’s License, ensure both front and back of card are submitted

in one document.

Provide only 1 Identity Document (ID) type throughout your application. Please do not upload multiple types of ID document - only upload ID that matches your selected type of identity proof

2. Personal Bank/ Credit Card Statement or Company Bank/Credit Card Statement • If using Personal bank/ credit card statement, the name on the statement must match exactly with

the name in your submitted ID • If using Company bank/ credit card statement, the name on the document must be the name of

your company or your company bank account holder’s name (if you have a sole proprietorship).• There needs to be a visible address with its country matching the ‘Business Address’ information.• Bank logo, bank account number, business address, business name or point of contact (name of

person to contact on behalf of the business), and bank account holder name must be clearly visible.

• Statements need to be issued within the last 90 days • All pages of the statement are to be included in a single document (Multi-pages)• Transaction titles needs to be clearly seen, must show transaction activity, but you can black out the

transaction amount.

Please note that the bearer’s signature is located behind the cover page for Singapore passports.



Passport document:

National ID Card/ Driver’s License Card:

Signature page and information page combined in one document. All passports have a signature; if you can’t find the signature page within the information page, we recommend you to search in other pages of your passport (e.g. behind cover page on Singapore passport).

If your passport of your Nationality has signature and information within the same page, you can submit that page only

All edges are seen clearly (leave at least 1cm border when scanning your document)

Information Page

Signature Page

Back

Front

Front & Back of card combined in one single document

All edges are seen clearly (leave at least 1cm border when scanning your document)



Personal Bank/ Credit Card Statements:

Company Bank/ Credit Card Statements:

Name must match exactly with the name in your Passport/Driver’s LicenseVisible Address

Issued within the last 90 days

Transaction titles must be clearly seen. You may blank out numerical values if needed.

All pages are included in a single document

Issued within the last 90 days

Transaction titles must be clearly seen. You may blank out numerical values if needed.

Visible Address

All pages are included in a single document

Name does not need to match exactly with the name in your ID. However there needs to be presence of a company name or a company bank account holder name.



IMPORTANT:

• Failure to comply with criteria will result in failing Seller Identity Verification, upon which you will need to re-submit your seller application information and documents (limited to 3 submissions)

Please use this checklist to ensure your documents have met all the criteria before submission:

If you submit a copy of your passport, does your file have both the picture page and the bearer’s signature page, without cropping off any blank pages, and merged into one file?

If you are using Passport or Driver’s License, did you provide both sides of your ID in colour? (Document in black and white will be Rejected.)

Did you provide both sides of your Bank Statement/ Credit Card Statement in colour? (Document in black and white will be Rejected.)

Did you submit ALL pages of your Bank Statement/ Credit Card Statement? For multi-page files (e.g. ID card or Bank statement), are the images combined into one file of less than

10 MB in size and uploaded in acceptable file types of gif, png, jpg, pdf, and docx? (Ensure it does not include special characters in the file name (examples: $, &, or #)

Does the full name on your ID document match the full name on your registered Amazon account? Does the country on either your ID document or Bank Statement/ Credit Card Statement match the

country you have selected here? Is your Bank Statement/ Credit Card Statement issued within the past 90 days? If you are using Personal Bank Statement/ Personal Credit Card Statement, does the full name on your

statement match the full name on your ID documents? Does your Bank Statement/ Credit Card Statement show transaction titles (you can blank out value of

transactions)? Are all your submitted documents not cropped (all edges can be seen)? Is your ID Document valid (not expired, revoked or closed) and its expiration date matches your input in

the field “Expiration date” in Seller Central? Are all your submitted documents in high-quality, in color and unobstructed (not angled, blur or

cropped)? Are all your submitted documents authentic and unaltered? Are all your submitted documents not a screenshot? Are all your submitted documents supported in Arabic, Chinese, Dutch, English, French, German, Hindi,

Italian, Japanese, Polish, Portuguese, Spanish, Swedish, Tamil, Thai, Turkish, Viet language? If not, did you submit notarized translations in a supported language?


3.7 Results of identity validation

After document submission, you will see below notification. Amazon’s Seller Identity Verification team will review all of your information and documents and this process usually takes within 2 business days.

Successful Application

There will only be email updates if your application is unsuccessful. Please log in to Seller Central 2-3 business days later if you did not receive any email updates about your application to check if you are approved and can start selling.

Unsuccessful Application

If your submitted documents do not meet the requirements for our review team’s verification of your seller identity, you may review your documents against this checklist to ensure all criteria are met, and resubmit your documents by logging into Seller Central. Please note that you only have a total of 3 resubmission tries.

Unable to Resubmit Documents

If you have exceeded the maximum limit of 3 resubmission tries, you will see a message denying your seller identity on seller central and you will not be able to resubmit your documents. In this case, you can submit the correct documents to our Selling Partner Support team via ‘Get Support’. The Support team will raise your appeal request to an internal Review team who will respond to you via email.

https://sellercentral.amazon.sg/

http://sellercentral.amazon.sg/

https://sellercentral.amazon.sg/cu/contact-us?cf=SIV_INFO&ie=UTF8&urlStr=/sw/SSR/SIVInfo/step/DND


This chapter deals with questions commonly encountered during registration and solutions.

4. Frequently Asked Questions

Frequently Asked Questions4 ……………………………………………………………..……………… 24


4.1 Frequently Asked Questions

1) My documents were declined, what should I do?Your submitted documents currently do not meet the requirements for our review team’s verification of your seller identity.

Review this document carefully again to ensure all document criteria are met. Reupload or resubmit as necessary, as you will need to resubmit your documents that meet the requirements on Seller Central for successful verification.

To help you with your registration, please ensure your documents have met all requirements by using our checklist before resubmission. If you need support, click on the “Get Support” button located at the bottom of your screen.

2) How can I resubmit my documents?Please log in to Seller Central to resubmit your documents. For security reasons, we only accept documents uploaded to this page. It has been designed to help protect the information we need for verification.

Before your resubmission, please ensure your documents have met all requirements by using our checklist. Please note that you have a total of 3 resubmission tries.

3) Why can’t I resubmit my documents in Seller Central?If you have exceeded the maximum limit of 3 resubmission tries, you will see a message denying your seller identity on seller central and you will not be able to resubmit your documents.

What you can do: Please ensure your documents have met all requirements by using our checklist and appeal by submitting the correct documents to our Selling Partner Support team via ‘Get Support’. The Support team will raise your appeal request to an internal Review team who will respond to you via email.

4) Why can’t I log on to Seller Central to resubmit my documents? I am redirected to another site and I cannot proceed.This could be a technical error. Please send an email to [email protected] with the email account used for your seller account, provide a description and screenshots of the log in issue. We will get back to you at the earliest to assist you.

5) Can I submit National ID? I only see ‘Driver’s License’ and ‘Passport’ for identity document types.Yes you can submit National ID. If you do not see it as an option from the drop down selection of Identity Document type, you may use the option of ‘Driver’s License’ and input the requested information that matches your National ID. Please ensure the ID number, expiry date, country of issuance, full name, and address keyed in Seller Central matches the National ID document that you will be submitting.





mailto:[email protected]



6) Can I submit my Business bank statement instead of Personal bank statement?Yes, you can submit either your Personal bank statement or Business bank statement.

If you are using Personal bank statement• Ensure that the name matches with your ID documents and registered seller’s name. • The country stated on your Personal bank statement must match with your ID documents and the ‘Business

Address’ field in registration steps.

If you are using Business bank statement• The country stated on your Business bank statement must match with the ‘Business Address’ field in

registration steps.• The company name on your Business bank statement does not need to match with your ID documents, or

‘Business Name’, or ‘Store Name’.

7) If the full name on my ID document and registered seller name is not an exact match with my bank statement because it is missing my middle name, is it acceptable?Yes, this is acceptable.

8) Must the name on my business bank statement match the name on my ID document or any of these registration fields: ‘Business Name’ or ‘Store Name’?No, the name on your business bank statement does not need to match name on my ID or any of these registration fields: ‘Business Name’ or ‘Store Name’.

9) My ‘Business Address’ field is different from the address on my ID document and bank statement. Will it be approved?The address on your ID document or your Bank statement does not need to be an exact match with the field ‘Business Address’. However, the country on either your ID document OR your Bank Statement must match the country stated in the ‘Business Address’ field.

For example, either of the following is acceptable:• Country on Personal bank statement/ Business bank statement = Country on ‘Business Address’ field• Country on Personal ID documents = Country on ‘Business Address’ field

10) Can I upload more than 1 type of ID document (Passport, National ID, Driver’s License) in a single file?Please only upload the ID document that you have selected as your choice of ID type in Seller Central Registration steps to avoid confusion and rejection from the Review team. The Review team will only review the relevant ID document that corresponds to your last submitted choice of ID type in Seller Central Registration steps.



11) My passport has no signature, can it be accepted?No, it is not acceptable. All passports across the world has a signature section. For some countries it is on a different page (e.g. Singapore) – please check your passport for the bearer’s signature page.

12) What are all the acceptable identity document languages?Acceptable document languages: Arabic, Chinese, Dutch, English, French, German, Hindi, Italian, Japanese, Polish, Portuguese, Spanish, Swedish, Tamil, Thai, Turkish, Viet.

13) What can I do if my documents are not supported within the list of acceptable languages?Please submit notarized translations (must be accompanied with stamp and signature on document).

14) Would I be charged for subscription fees if I opened a seller account on Singapore store but did not list any products on Amazon.sg?Monthly subscription fee for selling on Amazon.sg is waived off till 31 December 2022. However if you are also selling on other Amazon stores, you will still pay the monthly subscription fee for those stores.

After the promotion for monthly subscription fee waiver has ended, your credit card will be charged for payment of subscription fee for the first month as soon as you complete the registration process and after your information is verified. We will charge your selling account balance in future months or your Credit card if you have negative balance in your account at the end of a settlement period.

15) I already have a registered account in another Amazon marketplace, do I still need to register again on Amazon Singapore? Generally speaking, if your registration in other Amazon Stores have been approved and are in normal operation, you simply need to complete these steps to start selling on Amazon Singapore store.

16) I am from Japan but currently I live in Thailand. I only have a Japan ID and Thai bank statement, is this acceptable?Yes, since your residential is in Thailand, you may upload Japan ID and a bank statement that reflects your full Thailand address. If you are rejected, you may appeal by submitting the documents to our Selling Partner Support team via ‘Get Support’ and explain your situation. The Support team will raise your appeal request to an internal Review team who will respond to you via email.

17) Can I create multiple selling accounts on Singapore store, or across different Amazon stores?It is recommended to use only one selling account to register across Amazon stores or within the same marketplace to avoid rejection during seller identity validation.

However, if you have valid reasons to do so, please provide the following information along with your registration documents to our Selling Partner Support team via ‘Get Support’. The Support team will raise your appeal request to an internal Review team who will respond to you via email.

1: Business justification for registering multiple accounts on Amazon stores.2: Provide a list of accounts and email addresses that you currently have registered on Amazon stores.




This chapter deals with questions commonly encountered after registration and solutions.

5. Post-registration Account Review

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Notice for suspension of accountPreparations before making appealSubmission of materials for appealAfter appealFAQ on account reviewCommon mistakes made during account review

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Copyright © 2021 Amazon. All rights reserved.Amazon Singapore Seller Registration Guide (Self-registration) – Post-registration account review

In accordance with section 3 of the Amazon Business Solutions Agreement, Amazon may suspend some Sellers accounts and request for more information at any time after seller’s registration completion, in order to maintain a trustworthy Store for buyers and Sellers. If your account is suspended, you can provide the required information to reactivate your account by following the guidelines below.

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5.1 Notice for suspension of account

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You will know if your account has been suspended if you received a performance notice via email or if you see an alert on your Seller Central home page (refer screenshot reference below):

In such a case Amazon will request for the following to validate the information provided during registration:

• Utility Bill

• Business License (if applicable)

• Ensure your credit card provided in Seller Central is valid and chargeable.

Learn how to prepare the required documents and submission steps to successfully reactivate your account in the next pages.

Commonly asked question: Do I need to submit business license? Are credit card statements required?If the reply that you receive expressly states that such information is required, please provide it accordingly. Otherwise, such documents are not essential.

https://sellercentral.amazon.sg/gp/help/external/G1791

http://www.sellercentral.amazon.sg/

Copyright © 2021 Amazon. All rights reserved.Amazon Singapore Seller Registration Guide (Self-registration) – Post-registration account review 29

5.2 Preparations before making appeal

1. Check that your credit card information is valid, not expired and charges can be deducted from the account in the following steps:

• Log in to Seller Central, click on ‘Settings’ at top right corner and select ‘Account Info’

• Under Payment Information, click ‘Charge Method’ to view your submitted credit card.

• Check that the credit card you provided is valid, not expired and charges can be deducted from the account. If the credit card is not valid, click ‘Add new charge method’ or ‘Replace Charge Method’ to add/ replace a valid credit card:



2. Prepare Utility Bill and ensure they meet these criteria for a successful appeal

• Only these Utility Bills are acceptable: Electricity/ Water/ Gas/ Mobile Phone/ Fixed-line Phone/ Internet• Clear and colored copy • Screenshots are not accepted • Include ALL pages in a single document • Document must be in pdf, .png, or .jpeg format. Word document or excel documents are not accepted. • Document must be in our supported languages: English, Arabic, simplified Chinese, Dutch, French, German,

Hindi, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Tamil, Thai, Turkish, and Vietnamese. If the documents are not in one of the supported languages, you must submit a notarized translation into one of the supported languages along with the original document.

• Must be issued within the past 90 days • Document must be authentic and unaltered and display the required information. • Your Utility Bill must have a name and address that matches with the name and address on your ‘Business

Address’ in your Seller Central.

How to check if the name and address on your Utility Bill matches your ‘Business Address’ on Seller Central:• Log in to Seller Central, click on ‘Settings’ at top right corner and select ‘Account Info’

• Under Business Information, click ‘Business Address’:

• Check that the name and address on your utility bill is an exact match with the name and address on your ‘Business Address’ in Seller Central. If not, please add a new business address and name that matches the name and address on your utility bill:



Note: If your utility bill is under another person/ entity name, do submit additional documents to prove the relationship:

If your utility bill is under your parents’ name, you will need to submit your parents’ passport details and your Birth Certificate to prove the relationship.

If your utility bill is under your spouse’s name, you will need to submit your spouse’s passport details and your Marriage Certificate to prove the relationship.

If your utility bill is under your landlord’s name, you will need to submit your landlord’s passport details and your Landlord-Tenant Agreement to prove the relationship.

If your utility bill is under your corporation’s name, you will need to submit your Business License to prove the relationship (see below for Business License requirements).How to check if your Utility Bill matches your information on Seller Central:



2. Prepare your Business License and ensure it meets the following criteria (only if requested by Amazon):

• Clear and colored copy • Screenshots are not accepted • Include ALL pages in a single document • Document must be in pdf, .png, or .jpeg format. Word document or excel documents are not accepted. • Document must be in our supported languages: English, Arabic, simplified Chinese, Dutch, French, German,

Hindi, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Tamil, Thai, Turkish, and Vietnamese. If the documents are not in one of the supported languages, you must submit a notarized translation into one of the supported languages along with the original document.

• Must be issued within the past 90 days • Document must be authentic and unaltered and display the required information. • Your Business License must have a name that matches with the name on your ‘Legal Business Name’, and

an address that matches with the address on your ‘Business Address’ in your Seller Central.

How to check if your Business License matches your ‘Legal Entity’:• Log in to Seller Central, click on ‘Settings’ at top right corner and select ‘Account Info’

• Under Business Information, click ‘Legal Entity’:

• Check that the name on your Business License is an exact match with the name on your ‘Legal Entity’ in Seller Central. If not, please update the name as required:



How to check if your Business License matches your ‘Business Address’:

• Log in to Seller Central, click on ‘Settings’ at top right corner and select ‘Account Info’

• Under Business Information, click ‘Legal Entity’:

• Check that the address on your Business License is an exact match with the address on your ‘Business Address’ in Seller Central. If not, please add a new business address that matches the address on your Business License.


Appeal Path 1 (if this is your first appeal):

1) Go to Account Health page. You will see a notification banner at the top of the page that says “Your account has been deactivated.” Click on “Reactivate your account”.

2) Upload the following documents that you have prepared:• Utility Bill• Business License (only if applicable or requested by Amazon)• Any other relevant supporting documents (if any)

3) Read and confirm by ticking against the checkboxes and proceed to click Submit to appeal for reactivation

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5.3 Submission of materials for appeal

https://sellercentral.amazon.sg/performance/dashboard


Appeal Path 2 (if this is not your first appeal):

1) Go to Account Health page. You will see a notification banner at the top of the page that says “Your account has been deactivated.” Click on “View appeal”.

2) You will see Amazon’s response on the reason why your previous appeal was unsuccessful (see below screenshot). Please read carefully to understand why the document verification failed and prepare your documents that meet these requirements.

3) After you have prepared the valid documents, click “Submit Additional information”

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Read FAQs and check if you have made any common seller mistakes here before you submit

https://sellercentral.amazon.sg/performance/dashboard


Appeal Path 2 (if this is not your first appeal):

4) Referring to Amazon’s response in your Performance Notifications, please describe the actions you have taken in the text box below (e.g. “I have ensured all my personal details are accurate as reflected in my Amazon selling account”) to re-appeal for your selling privileges. You can use these guidelines.

Note: Explain the issue as well as the steps that you have taken to prevent similar deactivations in the future. You only have 3 appeal tries. If unsure, share with us your document by writing in to [email protected] and we will assist you as soon as possible.

5) Next, upload the required documents that you have prepared and click Submit to appeal for reactivation:

• Utility Bill

• Business License (if applicable or requested by Amazon)

• Any other relevant supporting documents (if any)

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https://sellercentral.amazon.sg/performance/notifications

https://sellercentral.amazon.sg/gp/help/201623610

mailto:[email protected]


5.4 After appeal

Note:

Under normal circumstances you will receive the first e-mail reply within two working days of your submission of appeal documents. If after five working days you have not received a reply, you can carry out second appeal, attaching eligibility documents that you have previously submitted. If you repeatedly send the same documents without waiting for five working days, or you send your appeal to Amazon through other channels, Amazon may identify your repeated appeals as spam mail and not reply you earlier.

Amazon will review the information that you submit as soon as possible. We will send our reply to Performance Notifications in Seller Central.If the Performance Notification that you receive requires that you re-submit updated documents, please read carefully the reasons for rejection and file a new appeal following these steps.

We recommend that you send a new set of materials, for example:• Statements for pipeline or natural gas, electricity, water or Internet services during the past 3 months

consecutively• Alternatively, you can submit other documentary proof to help Amazon confirm that your current

business or residential address is the same as that provided in Seller Central

Please avoid:• Repeated submission of files before Amazon has sufficient time to review your appeal.• Submission of incomplete documents or those that are hard to identify or that have been tampered

with or labeled or mobile screenshots• Submission of expired or invalid documents



5.5 FAQ on account review

All Sellers must abide by the following codes:• Always provide correct information to Amazon and our buyers• Act fairly and do not abuse Amazon functions or services• Do not harm the interest of other Sellers or their products/rating or abuse them• Do not attempt to influence buyers’ rating, feedback and review• Do not issue unsolicited or inappropriate communication• Contact buyers only through buyer-seller messaging service• Do not attempt to circumvent Amazon’s sales process• Operate multiple “Selling on Amazon” accounts without Amazon’s permission• If you violate the Code of Conduct or any other Amazon policy, Amazon may take the appropriate

measures against your account such as cancellation of your product, or suspension or forfeiture of payment or revocation of your right to sell products.

• For more details on the policies, please refer to https://sellercentral.amazon.sg/gp/help/201623610or search on Seller Central, “Selling Policies and Seller Code of Conduct”.

Q1: What is Amazon Seller Code of Conduct?

Q2: What should I do if I do not have public utilities statements under my name or if there are no statements for my office to which I have just moved?

Please provide detailed evidence to help Amazon understand the relationship between you and the individual with whom public utilities are registered. For example you can provide the following as supplementary evidence for review by relevant department:

• Color photograph/color scan of household registration book: Applies to situations in which the legal representative and the person in the statement are registered under the same household

• Marriage certificate: Applies to situations where the legal representative and the individual in the statement are husband and wife

• VAT invoice for water, electricity and gas: If you are unable to provide statements containing the address that you provided to Seller Central, you can submit statements for water, electricity and gas for an address attaching VAT invoices for such utilities for address including that provided to Seller Central.

Q3: When can I receive Amazon’s reply?

Amazon will review information that you submit as soon as possible. Thank you for your patience. Please do not submit appeal repeatedly while you are waiting.

https://sellercentral.amazon.sg/gp/help/201623610


Q4: Do I need to submit business license? Are credit card statements required?

If the reply that you receive expressly states that such information is required, please provide it accordingly.Otherwise, such documents are not essential.

Q5: Is account review necessary? Will there be a second review even if I passed the first one?

It depends on the materials that you submit. After passing review, Amazon may decide whether or not to havea second review based on the performance of your operation.


5.6 Common mistakes made during account review

The following mistakes may cause your appeal to be rejected or its response delayed:

Mistake 1: Repeated submission of files before Amazon has sufficient time to review your appeal.

We will send our reply to Performance Notifications in Seller Central. Please do not repeatedly submit yourappeal or send your appeal to Amazon through other channels before you receive any reply. This is becauseAmazon may identify your repeated appeals as spam mail and not reply you earlier.

Mistake 2: Submit incomplete documents or those that are hard to identify or that have been tamperedwith or labeled or screenshots.

Please submit only color scans or photocopies of your documents. Make sure that all pages are in place.Avoid changing your document in any manner, including addition of remarks, watermark or comments.

Mistake 3: Submit expired or invalid documents.

Amazon currently accepts only statements for public utilities like gas, electricity and water and Internet servicesduring the past 90 days. We do not accept any other type of statements or invoices, including those for mobilephone, purchase of raw materials, products, purchasing agreement and screenshot of e-mails. Please note thatAmazon accepts only documents in pdf, png or gif format.

Mistake 4: Documents do not meet quality requirements.

You must never submit photoshopped documents or those that are altered (including labels and commentson photographs). There must not be stains covering relevant information, and you cannot submit screenshots.


Amazon Singapore Seller Registration Guide

Documents

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