Selling on Amazon Marketplace

Brian Smith McCallumArlington Heights Memorial Library

bmccallum@ahml.info

What is Amazon Marketplace?

• “Online garage sale” to sell your wares to millions of customers

• Amazon.com = one of most frequently-visited websites

• Amazon.com had more than 280 million unique visitors in June 2011, according to comScore.

http://www.amazonservices.com/content/sell-on-amazon.htm?ld=AZSOACATLNPOINT

Types of Amazon Marketplace Accounts

1. Professional Seller

2. Individual Seller

*Note: Customers can review and rate your performance!

Professional Seller Account

• Must sell more than 40 items a month

• 1 month = FREE

• Afterwords, $39.99 / month subscription fee (in addition to other fees)

• Sell items in 25 categories

Individual Seller Account

• Sell fewer than 40 items a month

• No subscription fee required

• $.99 fee per sale (in addition to other associated fees -- e.g., referral and closing fees)

• Sell items in 18 categories

http://www.amazon.com/gp/seller/sell-your-stuff.html?pf_rd_m=A2CA1KKALKCX2O&pf_rd_s=top-2&pf_rd_r=13FHFVY3KS42PDCRKS8J&pf_rd_p=1344926242&pf_rd_t=101&pf_rd_i=soa-how-it-works&ld=AZSOAMakeMAmznServAS

What Can You Sell on Amazon?

• What can’t you sell on Amazon?

• Amazon includes 18 product categories for sellers.

• Books, CDs, DVDs, video games = popular items to sell

How to Become Amazon Seller

• Create an Amazon account

• Or use your existing Buyer’s Account

• Register your credit card

• Provide bank information for direct deposit of sales

Sales Process: 4 Steps

1. List items (includes Quantity, Quality, Price)

2. Receive orders

3. Ship items to customers

4. Receive payment (via direct deposit)!

Sales

• Amazon sends email notification for each sale

• You are responsible for packing and shipping item.

• Sell items within 2 business days of sale; confirm shipment with customer.

• Amazon pays for media rate postage (for books, CDs, DVDs, etc.)

• Amazon takes a % of the sale; the rest of $ is yours!

Additional Help

Amazon Seller Videoshttp://amzn.to/JREpF8

Amazon’s Selling Feeshttp://amzn.to/6dfHE

Seller Support Bloghttp://bit.ly/KC2U4I

Getting Started Guide (PDF)http://bit.ly/LoINcf

Amazon Marketplace FAQhttp://amzn.to/KaEZvm