AMAZON MARKETPLACEDANIYAR MUKHANOV

REGISTERING SELLER ACCOUNT

• About seller

• Seller logo

• Returns and refund policy

• Shipping information

PREPARE PRODUCT INFORMATION

• Identification (EAN)

• Product description

• Image requirements

• Search terms

• Proper classification

UPLOAD PRODUCTS TO CATALOG

• Using seller central to add a product

Other ways:

• Listing loader

• Inventory file

• Amazon seller desktop

FILL ACCOUNT SETTINGS

• Business name and address

• Contact information

• Payment information

• Start to sell

FULFILMENT BY AMAZON

FULFILMENT BY AMAZON

• Fast track delivery

• Increases visibility

• Customer service

• Shipment to 20 european countries

• Multi-channel fulfilment

• No need to care about shipping and storage

FULFILMENT PRICING

Power bank FBA cost 1.71 GBP

ADVERTISE ON AMAZONHOW IT WORKS

• Relevance of the ad

• Bid

INCREASING SELLER RATING

• Avoid negative reviews

• Ask Amazon to remove negative feedback (90% of negative feedbacks are against Amazon’s policies)

• Make changes when problems occur

• Get more positive feedback to outweigh negative

• Direct customer contact

• Fix problems without customer contact

WHY NEGATIVE FEEDBACK OCCURS

• Out of stock

• Late shipment

• Messy or complicated return

• Product not as described

• Wrong size or product

• Product quality

• Customer service

• Inaccurate feedback

CUSTOMER METRICS OVERVIEW

• Perfect Order Percentage (POP): The percentage of orders that are perfectly accepted, processed, and fulfilled.

• Order defect rate (ODR): The percentage of orders that have received a negative feedback, an A-to-z Guarantee claim or a service credit card chargeback. <1%

• Pre-fulfilment cancellation rate: This measures in-stock rate for items sold <2.5%

• Late dispatch rate: Orders dispatch-confirmed after the expected dispatch date are considered to be late. <4%

• Percentage of orders refunded: High refund rates may be an indicator of item stock-outs. <5%

SELLER RATING SYSTEM

• The rating is based on factors including how quickly you respond to buyers and whether you ship on time, cancel orders, or have credit card chargebacks, A-to-z Guarantee claims, or negative feedback.

How is Seller Rating calculated?

Each of orders in the last 365 days is assigned a score, called an Order Quality Score. If an order is fulfilled without any problems, it receives 100 points. Orders with problems lose points.

ORDER QUALITY SCORE

• Order-related buyer messages that do not receive a response within 24 hours

• Orders where the actual ship date is later than the promised ship date

• Cancelled orders (does not include buyer-requested order cancellations)

• Orders that are not confirmed shipped within the required time period

• Seller-faulted credit card chargebacks on an order

• Seller-faulted A-to-z Guarantee claims on an order

• Negative feedback on an order

BONUS POINTS FOR SELLER RATING

• No events listed for the Order Quality Score

• Order shipped with a valid tracking number

• Order delivered within 3 working days after it is placed

• Order delivered by the minimum promised arrival date

• Order does not result in refunds or concessions

HOW PAYMENT WORKS

• Sellers receive money on a 14-day cycle after they dispatch item.

Benefits of Charge When Ship• Buyers contact sellers less often if they know when and how an

order was dispatched.• Informed buyers are happier buyers; happier buyers leave

better feedback ratings.  • If you are unable to dispatch an order, you can cancel it instead

of confirming dispatch; the buyer will not be charged and you won't have to issue a refund.

• You can easily tell which orders you have not yet confirmed as dispatched, and we'll also send you an e-mail reminder if an order has not been confirmed to Amazon as dispatched past the promised dispatch date.

RETURNS

• Buyers must contact within 30 days and return item in 45 days

• Seller covers both shipping costs

• Sellers are responsible for losses by shippers

REFUNDS

• Amazon will not initiate refund on sellers behalf

• Full refund

• Partial refund