Amazon-leading online store
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![Page 1: Amazon-leading online store](https://reader035.fdocuments.in/reader035/viewer/2022070511/589fca771a28ab91398b67cd/html5/thumbnails/1.jpg)
-Shruti Agrawal
![Page 2: Amazon-leading online store](https://reader035.fdocuments.in/reader035/viewer/2022070511/589fca771a28ab91398b67cd/html5/thumbnails/2.jpg)
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butBut..
• What is vision and mission of that company?
• How the workers work? • How they
manage to maintain their popularity?
• Etc…
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founded in July 5,1994 by Jeff
Bezos
original name as
"cadaver"
Amazon.com started as an online bookst
ore.
Amazon has separate retail
websites for the US, the
UK,Canada,etc.
2016 the fourth
most valuable public
company.
Background
Source:https://en.wikipedia.org
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Vision:“To be Earth’s
most customer-centric company, where customers
can find and discover anything
they might want to buy online.”
Mission:“We strive to offer our customers the
lowest possible prices, the best
available selection, and the
utmost convenience.”
Source:http://panmore.com/
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Objective:
Source : http://www.samseely.com/
Not to give discount on a limited products to a given period of time,but to offer low price on every product
Values:
Bias for actionOwnershipInnovationCustomer
obsession
Source:http://panmore.com/
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Business Model
Source : http://www.samseely.com/
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Flywheel
Source : http://www.samseely.com/
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Company Structure:
Corporate Hierarchy
Chief Executive
officer
Director
Chief Financial Officer
Chief Technology
officer
Source:http://panmore.com/
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Company Structure:SEGMENT
Software development
Retail management and
merchandising
Information technology
Operation and customer services
Financial and administrationHuman resource
Legal operation
Source:http://panmore.com/
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How it feels while working at Amazon?
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Working Culture“We’re a company of pioneers. It’s our job to make bold bets, and we get our energy from inventing on behalf of customers. Success is measured against the possible, not the probable. For today’s pioneers, that’s exactly why there’s no place on Earth they’d rather build than Amazon.”
Source:http://panmore.com/
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Disadvantages Advantages
Unreasonably high
standards and expectations
Breeding unhealthy
competition among co-workers
Unfair system of praising
Lack of benefits.
Great place to learn
More time spend on work
than promotion
Source:http://www.beckershospitalreview.com/
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Who is target customer?
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Younger than 20
21-29 30-39 40-49 50-59 60+
0.04
0.16
0.22
0.25
0.17
0.20
0.05
0.21
0.250.23
0.15
0.12
Prime buyer Non-Prime buyerAge Distribution Of Amazon’s Customer
www.businessinsider.com
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What is the marketing mix of the company?
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• Advertising •Sales promotions•Public relations
•Retail service•Retail goods•Amozon prime
•Market-oriented pricing strategy
•Price discrimination strategy
•Value-based pricing strategy
•Amozon e-commerce•Amozon books•others
Place Price
PromotionProduct
Marketing Mix
Source:http://panmore.com/
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What are the % of revenue from different sectors?
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other5%
uk11%
Japan13%
Germany14%
us57%
Footprint 2012
www.seekingaipha.com
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media37%
electronic & other gen
merchandising60%
others3%
Amazon-2011 Net Sale by Category
www.seekingaipha.com
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AWS7%
international33%North America
60%
Revenue 2015
www.seekingaipha.com
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Profit margin is 1-1.5%?How they are still doing well?
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Swot Analysis:s W
O T
• Online security threat
• Strong competitor.
• Easy to enter.
• Diverse product offering.
• Brand name.• Experiment.• Business relation.
• Working condition.
• Kindle is not upto mark.
• Expanding its product segment.
• Ties up with untapped market
• Opening stores
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Income Statement Analysis
Source:https://www.google.com/finance?
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Financial statement Analysis
Source:https://www.google.com/finance?
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What about other e-commerce sites?
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Source:www.yourarticle.com
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Amazon Snapdeal Flipkart0
5
10
15
20
25
30
visitorsSource: www.track.in
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Contribution
Services
Amazon smile
Stakeholder’s interest
Source:http://panmore.com/
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Source:http://panmore.com/
Thank you