Amazon: Friend or Foe? Amazon's Role in Affiliate Marketing
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Transcript of Amazon: Friend or Foe? Amazon's Role in Affiliate Marketing
Amazon: Friend or Foe?Amazon’s Role in Affiliate Marketing
Presented by:
Introduction
Paul Schroader: President – PS Web Solutions
It’s Huge!!!!
Amazon Search Engines Retailer's Site0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
50.00%
Where consumers search for products
44% of U.S. Online Shoppers start product searches with Amazon
*Fall 2015 Survata survey conducted for BloomReach
Too big to Ignore
Do you have an Amazon Strategy?
Product searchers will look for your product(s) on Amazon
Do you want Amazon, Dealers or other Distributors to determine how your product is represented?
Do you have an Amazon Strategy? (cont.)
Take control of how consumers find you on Amazon
Protect your brand, images, descriptions and, most importantly, pricing.
How will this affect my Affiliate Strategy?
If you are not in control of your Amazon presence, then chances are your affiliates are losing out.
A solid Amazon strategy can actually boost sales and exposure, thus helping your affiliates.
So many questions
Where would we even start?
Can’t we just let Amazon handle
everything?
Doesn’t Amazon require huge
commissions?
How to we get Dealers under
control?
Will this upset our partners?
Q & A
