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Transcript of Amazon FastMovers Best Selling AMAZON FASTMOVERS: BEST SELLING BEAUTY BRANDS Q1 2016 Customer...

  • Best Selling Product Benchmarks

    Amazon FastMovers

    Best Selling US Beauty Brands Special Q1 2016 Report

  • Recognize how pivotal Amazon can be to your eCommerce strategy

    A M A Z O N F A S T M O V E R S : B E S T S E L L I N G B E A U T Y B R A N D S Q 1 2 0 1 6

    www.profitero.com

    Customer reviews are key drivers of beauty sales on Amazon, with the average

    number of beauty product reviews increasing by 16% to 2,620 from December 2015 to January 2016.

    Did you know that an average of 3,087 customer reviews has helped ArtNaturals become the best-selling beauty brand on Amazon?

    Increasingly, upstart beauty brands such as ArtNaturals are making their mark online, even if they do not have the brick-and-mortar presence of “traditional” beauty brands.

    It’s this type of knowledge that is increasingly important to your brand’s success – as well as understanding what’s going on in the Amazon marketplace, because:

    • Amazon continues to dominate as the world’s largest e-retailer, with Planet Retail predicting that Amazon will see the highest growth between now and 2020 against all major retailers

    • Industry reports state Amazon accounted for 24% of total US retail sales growth in 2015

    • 73% of consumers say that Amazon is their #1 destination for beauty products

    Special Edition of Amazon FastMovers reports

    This report compiles the key beauty categories on Amazon, and includes best-selling brands in:

    Amazon US Beauty Feminine Care Hair Make-up Skincare

    03 16 2 7 40 52

    http://totalaccess.emarketer.com/view/Article/Which-Retailers-Will-See-Highest-Sales-2020/1013446?ECID=TA1003 http://totalaccess.emarketer.com/view/Article/Which-Retailers-Will-See-Highest-Sales-2020/1013446?ECID=TA1003 http://www.emarketer.com/Article/Better-Experience-Boosting-Beauty-Product-Ecommerce/1012754 http://www.emarketer.com/Article/Better-Experience-Boosting-Beauty-Product-Ecommerce/1012754

  • A M A Z O N F A S T M O V E R S : B E S T S E L L I N G B E A U T Y B R A N D S Q 1 2 0 1 6

    www.profitero.com

    Rely on our Amazon FastMovers reports for vital intelligence on the competition

    73% of consumers say that Amazon is their #1 destination for beauty products According to an AT Kearney survey, 73% of consumers said that Amazon is their

    top destination for beauty

    products – whether that be to

    research or actually purchase

    beauty products. AT Kearney

    further suggests that the store

    has now become more of a

    ‘showroom’, where shoppers

    go and test beauty products

    before returning to Amazon to

    buy.

    Sign up to receive future issues of Profitero’s Amazon FastMovers

    • Monitor Amazon’s Best Sellers daily in the US (more than 4.9 million products monitored) and UK (more than 2.1 million products monitored)

    • Release complimentary FastMovers reports on a monthly basis, with each report featuring the products with the best sales performance in that given month—also known as the FastMovers 100

    • Show you essential sales trends, such as the fact that the fastest- moving brands and products may be emerging brands, and not necessarily the incumbent market leaders in the brick-and-mortar channel

    As Amazon accelerates its growth in 2016—and further strengthens its position as a key account or strategic customer for many global brands—you need data that helps you benchmark your online performance and attain competitive advantage. That’s where Profitero comes in. Count on us to:

    Use the Amazon FastMovers Beauty Report to:

    • Get ahead of the competition by spotting the key trends to capitalize on for both your eCommerce and brick & mortar operations

    • Understand the programs you need to be in to win online, such as Subscribe & Save

    • Gain the insights you need to drive sales, by benchmarking your product's pricing and number of reviews against Amazon's best sellers

    http://www.emarketer.com/Article/Better-Experience-Boosting-Beauty-Product-Ecommerce/1012754 http://www.emarketer.com/Article/Better-Experience-Boosting-Beauty-Product-Ecommerce/1012754 http://insights.profitero.com/amazon-fastmovers-reports.html

  • Best Selling Product Benchmarks

    Amazon FastMovers

    US Beauty January 2016 Report

  • Best-Selling US Beauty Brands - Q1 2016 | 05

    FastMovers

    Executive Summary

    Stability

    Pricing

    Product Attributes

    Programs

    25Days Average Tenure

    40 New Arrivals

    4.4 Average Product Rating

    $1861 Average Price

    66% Prime-Eligible

    37% Subscribe & Save

    26 Max Number of Price Changes

    5 Average Number of Price Changes

    2,620 Average Reviews

    6 Average Images

  • Best-Selling US Beauty Brands - Q1 2016 | 06

    FastMovers

    Brands Brand Number of Products

    ArtNaturals 8

    Oral B 6

    Pure Body Naturals 5

    Gillette 4

    Philips Norelco 4

    Philips Sonicare 4

    Insights

    The average dropped 28%, from $25.96 in December 2015 to $18.61 in January, driven by 40 new arrivals with an average price of $15.38

    37 FastMovers, 10 more than in December 2015, were eligible for Subscribe & Save

    ArtNaturals took the #1 brand spot with eight products, four more than in December

    $18.61 Average

    Price

    37 FastMovers

    #1 Brand Spot

  • Best-Selling US Beauty Brands - Q1 2016 | 07

    FastMovers

    New Arrivals

    Product Title Avg. Price Max. Price

    Min. Price

    3P Sellers

    Prime Eligible S & S

    Star Rating Reviews Images

    Art Naturals Argan Oil Hair Mask, Deep Conditioner 8 Oz, 100% Organic Jojoba Oil, Aloe Vera & Keratin, Repair Dry, Damaged Or Color Treated Hair After Shampoo, Best For All Hair Types - Sulfate Free

    $12.69 $12.95 $5.00 0 4.7 3,522 9

    Vanicream Moisturizing Skin Cream with Pump Dispenser, 1 Pound $11.59 $11.59 $11.59 41 Y Y 4.6 1,397 2

    Art Naturals Blackhead Remover Dermatologist Grade Kit, Removes Blackheads & Blemishes, BEST Extractor Tool Set - Treats Pimples, Facial Acne & Comedones -100% Hygienic, Skin Safe, Won't Cause Redness

    $9.50 $9.50 $9.50 11 4.6 2,508 9

    Dove Body Wash, Deep Moisture Pump 34 ounce $7.96 $8.97 $6.83 17 Y 4.6 338 4

    Aquaphor Healing Ointment, Dry, Cracked and Irritated Skin Protectant, 14 Ounce $14.23 $14.26 $14.19 29 Y Y 4.7 1,146 4

    Argan Oil Hair Mask, 8 oz. Hair Treatment Therapy, Deep Conditioner for Damaged & Dry Hair, Heals & Restructures Hair Shaft & Growth, Detoxifies Scalp & Nourishes, Removes Products Residue Buildup

    $12.95 $12.95 $12.95 10 Y 4.7 6,748 7

    Dove Beauty Bar, Sensitive Skin 4 oz, 16 Bar $16.41 $21.14 $15.19 41 Y Y 4.7 2,764 9

    Art Naturals Organic 20% Vitamin C Serum 1.0 oz & 2.5% Vitamin A (Retinol) Serum 1.0 oz - Holiday Gift Set - Best Anti Wrinkle & Dark Circle Remover (Morning & Night Anti Aging Therapy)

    $18.95 $18.95 $18.95 5 4.8 792 9

    Argan Oil Shampoo Restores Damaged Hair - Argan Oil for Hair, Increases Shine and Deeply Nourishes - Safe for All Hair Types and Color Treated Hair - 16 oz Bottle with Pump

    $14.95 $14.95 $14.95 4 Y 4.8 3,361 3

    Kirkland Minoxidil 5% Extra Strength Hair Regrowth for Men, 6 Month Supply $25.83 $28.93 $24.82 49 4.1 1,882 4

    Biore Deep Cleansing Pore Strips, 24 Count $12.69 $13.99 $11.19 31 Y 4.2 1,082 10

    Batiste Dry Shampoo, Original, 6.73 Ounce $6.42 $8.78 $4.97 38 Y 4.4 1,540 6

    Blackhead & Blemish Remover Kit - Equinox Acne Treatment - 5 Professional Surgical Extractor Instruments - Easily Cure Pimples, Blackheads, Comedones, Acne, and Facial Impurities

    $9.62 $10.79 $6.14 11 Y 4.5 5,699 6

    Sonimart Premium Standard Replacement Toothbrush Heads 2-pack, replaces Philips Sonicare HX7022 E-Series Standard, fits Philips Advance, CleanCare, Elite, Essence, and Xtreme Brush Handles

    $14.95 $14.95 $14.95 4 Y 4.6 1,982 6

    Bio-oil 4.2oz $14.92 $15.99 $13.82 50 Y Y 4.3 2,770 9

    Art Naturals Tea Tree Essential Oil Pure & Natural 4 Oz Premium Melaleuca Therapeutic Grade From Australia, Use With Soap & Shampoo, Face & Body Wash, Treatment for Acne, Lice & Many Skin Conditions

    $11.46 $12.50 $5.00 13 Y 4.6 4,175 8

    Artnaturals Antifungal Soap with Tea Tree Oil - 100% Natural Best Foot and Body Wash 12 Oz, Helps with Nail Fungus, Athletes Foot, Ringworm, Jock Itch & Body Odor - Kills Bacteria & Relieves Itching

    $14.95 $14.95 $14.95 11 4.8 1,818 9

    Olay Regenerist Micro-Sculpting Cream Face Moisturizer 1.7 oz. $18.71 $20.97 $16.99 58 Y Y 4.4 1,311 8

  • Best-Selling US Beauty Brands - Q1 2016 | 08

    FastMovers

    New Arrivals (Continued)

    Product Title Avg. Price Max. Price

    Min. Price

    3P Sellers

    Prime Eligible S & S

    Star Rating Reviews Images

    Oral-B Vitality Floss Action Rechargeable Electric Toothbrush 1 Count $20.17 $26.21 $19.96 0 Y 4.6 515 1

    Philips Sonicare 2 Series Sonic Electric Toothbrush, Black, HX6211/07 $42.50 $60.98 $39.95 40 Y 4.1 1,692 7

    It's a 10 Miracle Leave-In Product, 10-Ounce Bottle $23.96 $27.47 $21.25 107 Y 4.6 3,122 4

    OZ Naturals - The BEST Eye Gel - Eye Cream For Dark Circles Puffiness and Wrinkles -